Phunware Launches Data Subscriptions to Help Brands Better Capitalize on Digital Data Trails
Phunware Data gives brands deeper audience insights than ever before, with access to data across more than 650 million devices touching the Phunware platform
Austin, TX (PRWEB) [July 19, 2016] – Phunware, whose Multiscreen as a Service platform helps brands engage, manage and monetize their users anytime, anywhere, today announced the launch of Phunware Data, a new real-time data subscription service that helps brands gain an unprecedented understanding of their audience, enabling better targeting and deeper engagement opportunities.
Consumers spend nearly four hours of every day on mobile devices, with each mobile touchpoint contributing to a data trail that gives brands insight on who they are, the places they frequent, their product and content preferences, even clues as to where they’ll likely go next. Since its launch in 2009, Phunware has collected an unmatched volume of that data across its mobile software and monetization platform, which today touches over 650 million devices and 40 billion mobile user events every month.
With the launch of Phunware Data, brands can now tap into actionable, data-powered mobile insights, from time spent in apps to where and how users engage. Coupled with first-party data, in-app, campaign engagement and indoor/outdoor location data from devices touching Phunware’s platform products and vertical solutions enables more comprehensive and accurate customer profiling. With the ability to group devices by anonymized IDs, brands can identify ultra-granular audiences and better predict future behavior, allowing them to reach and engage 1:1 with the right individuals, at the right time, in the right context.
“If brands want to connect with real people based on real behavior, they must understand where and how their target audience lives,” said Jon Hook, GM of Advertising at Phunware. “Mobile gives brands more visibility into their customers than they’ve ever had. Phunware Data helps turn that information into real action, empowering brands to deliver more contextual experiences and better inform and drive results across all marketing and product development strategies.”
Traditionally, brands have relied primarily on mobile Internet traffic data, tracked through cookies. But with 90% of mobile time spent in apps — which can’t be tracked by cookies — brands were left with major mobile data gaps. Phunware Data fills those critical data gaps, providing access to its volume of aggregate data across multiple industries, including retail, healthcare and media and entertainment, and allowing brands to better grow their audiences by uncovering hidden segments and profiles of potential new power users. Among the first to utilize Phunware Data subscriptions is Trusted Media Brands, a global media and direct marketing company that connects 40 million consumers with some of today’s most trusted brands, including Reader’s Digest.
For more information on Phunware Data, or to inquire about subscriptions, visit https://www.phunware.com/platform/data. Subscriptions are immediately available to both new and existing Phunware customers.
Phunware is the pioneer of Multiscreen as a Service (MaaS), a platform that lets brands engage, manage and monetize their users anytime, anywhere. Phunware creates category-defining mobile experiences for the world’s most respected brands, with more than 650 million devices touching its platform every month. For more information about how Phunware is transforming the way the world interacts with connected devices, visit www.phunware.com and follow us on Twitter @phunware.