All Blog Articles and Press Releases

(Originally published on September 16, 2015) Have you ever been to an all-you-can-eat buffet? Giant appetizer platters, vats of soup, an endless selection of meats and veggies and [...]

(Originally published on Oct 4, 2017) Amazon’s forays into brick-and-mortar stores are all over the news lately, with many analysts predicting doom and gloom for traditional retailers [...]

As it approaches its third decade of existence, the internet is experiencing an identity crisis. The next era of the web will be built around personal data. Here's how blockchain will provide the [...]

In the mobile world, we’re all a bit guilty of focusing on the next shiny object. Here's why your attention should be focused on a winning mobile strategy instead.

We’ve written quite a lot on how mobile wayfinding helps people find their way around busy, confusing environments, like airport terminals and hospitals. Having a personal digital navigator [...]

Remember back in the Dark Ages before we could set reminders on our phones? If you’re anything like me, you were probably leaving yourself a voicemail saying “Don’t forget to [...]

If you weren’t able to join us at the 2018 National Retail Federation (NRF) Big Show, you missed out on Cisco’s super-cool Toy Box, a fully functional toy store right on the floor of [...]

When we last looked in on how airport passengers are coping with clogged terminals and security bottlenecks, people were pretty steamed. TSA checkpoints were bogged down and #iHatetheWait was [...]

The Department of Energy forecasts LED lighting will comprise about 30% of U.S. lighting installations by 2020. By 2035, LEDs are predicted to make up more than 85% of all lighting stock in the [...]

Virtualization has been around the computing world for more than a decade now. For the non-techies (or even the sorta-techies) among us, virtualization basically means using software to make one [...]

We’ve talked a lot on our blog about how location-based services can drive both intent and conversion—and how brands can leverage location to influence the entire customer journey. For many [...]

At Phunware, we love data. It’s the best way to understand your customers and app users to make more informed strategic decisions. While mobile devices offer rich contextual data about users, [...]

In work or personal life, one of the most frustrating things we can encounter is untapped potential: the teammate who underperforms, the company that announces a poor strategic decision, the [...]

Venture capitalists Peter Wagner and Martin Giles coined the term “authentically mobile” to refer to experiences and services that could never have come to fruition without a mobile device (think [...]

I got back from last week’s Cisco Live! Las Vegas inspired, fired up and more than a little amazed. There’s always so much to take in—from keynotes to breakout sessions to casual conversations [...]

According to The Department of Homeland Security, travelers breezed through security over the July 4th holiday weekend. Despite scoring two of the highest-volume travel days seen since 2007, the [...]

These days, businesses are bombarded with new technologies for their marketing and customer experience toolkits. As exciting as these opportunities can be, it’s easy to get fixated on the latest [...]

Geo-conquesting. iBeacon. Proximity marketing. The world of location marketing is heavy with jargon and tech terms—but what do they really mean? And more importantly, what do they mean to YOU? [...]

In a 2016 Economist Intelligence Unit report, 499 chief marketing officers (CMOs) and senior marketing executives worldwide were asked to name the top three technology trends that would have the [...]

Tell me if this scenario sounds familiar: it’s travel day, and you have a 90-minute layover. You enter the terminal from your first flight with one question on your mind: “Where can I [...]

Loyalty used to be the be-all and end-all for retailers. But today’s consumers are asking more from brands. Exclusive discounts and special offers aren’t always enough to keep [...]

Front-desk staff and volunteers bear a huge burden in most hospitals. They’re the “face” of the hospital to the public, and often its heart as well. They field questions and complaints, provide [...]

Many forward-looking hospitals and healthcare facilities have already launched a branded hospital wayfinding app. They’re ahead of the pack. And here’s the good news: In 2015, more than 42% of [...]

It’s a cold and wintry morning. You’re heading off to visit your beloved Auntie Jean and her magical red velvet cake—with three kids, two car seats, everybody’s big puffy winter [...]

Even the most feature-packed hospital app is going to fail if its content is not so great. Your development partner can do a lot to make your app appealing, but they need your help and expertise [...]