All Blog Articles and Press Releases

(Originally published on October 2, 2017) You know the drill by now: Customer experience is the new marketing, and customer experiences are the new brand. In fact, improved experience can grow [...]

For media, entertainment and gaming companies, figuring out how to make money with a mobile app is a big part of the Strategy phase of the mobile lifecycle. Mcommerce apps that sell products [...]

In 1849, thousands of enterprising people began flocking to the western states with the dream of striking it rich. What was once a mountainous region with few inhabitants became a bustling [...]

If you’ve ever been to an all-inclusive resort, you are probably familiar with the use-it-or-lose-it dynamic. Because everything is included in the booking price, you may find yourself [...]

Finding and acquiring quality app users is hard enough. Keeping the users you have, forming habitual usage patterns and deriving value from those users—that’s even harder. Reviewing app [...]

Kids’ magazines (and procrastinator-favorite websites) have those crazy quizzes that ask you to identify everyday objects from a really tiny picture. Usually it’s something that looks [...]

The recent announcement that Amazon is acquiring Whole Foods Market has rocked the business world, as pundits, retailers and grocery execs struggle to wrap their heads around what it all means. [...]

According to the Internet Advertising Bureau (IAB), brands and agencies are getting very excited about in-game advertising. IAB points to reasons such as mobile devices, new technology, new ad [...]

Mary Meeker is a bona-fide tech legend. An author, analyst and general partner at Silicon Valley venture capital firm Kleiner Perkins, Ms. Meeker issues an annual Internet Trends report and [...]

When the new year starts, many of us make resolutions to achieve certain outcomes. Saving for a big vacation, getting in shape, making more time for family and friends…January is the time [...]

There’s a funny TV commercial for Esurance in which a tiara-wearing, gown-clad beauty queen operates a backhoe at a construction site to the dismay of the panicked foreman, who exclaims, [...]

Have you ever planned a big party? You organize the menu, hire the vendors, compile the guest list and send invitations, make music selections, coordinate the venue and the decorations and the [...]

Mobile-First vs. Mobile-Only At a recent mobile conference in Chicago, Carrie Bienkoski (CMO of mobile-based business PeaPod) declared, “Don’t think mobile-first, think [...]

Note: This post is the first in a two-part series. Click here to skip to Part 2. Mobile advertising is still the “wild west” of digital marketing. Like desktop/laptop advertising, [...]

Mobile Advertising: What Is eCPM? Or, “Nobody Told Me There Would Be a Math Quiz!” Like so many acronyms flying around the business world today, eCPM means different things to [...]