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All Blog Articles and Press Releases

Tag Archives for: "Audience Engagement"
 Phunware to Partner with Cisco at SXSW 2020 to Demo Integrated Mobile Corporate Campus Solution

Phunware to Partner with Cisco at SXSW 2020 to Demo Integrated Mobile Corporate Campus Solution

February 20, 2020

Phunware to Partner with Cisco at SXSW 2020 to Demo Integrated Mobile Corporate Campus Solution.

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 Phunware Appoints Todd Ruppert to Advisory Board

Phunware Appoints Todd Ruppert to Advisory Board

February 13, 2020

Phunware appoints Todd Ruppert to Advisory Board.

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 Two Pediatric Healthcare Facilities Deploy Phunware-Enabled Digital Front Door

Two Pediatric Healthcare Facilities Deploy Phunware-Enabled Digital Front Door

February 11, 2020

Phunware announces the successful deployment of its Multiscreen-as-a-Service platform for two well-known pediatric healthcare facilities in Alabama and Florida.

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 Phunware Audience Targeting Yields Successful Results

Phunware Audience Targeting Yields Successful Results

February 7, 2020

Read more about how Phunware's Audience targeting capabilities helped a customer build brand awareness, increase downloads and improve user retention.

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 Phunware Drives Digital Transformation for Globally-Known Luxury Casino Hotel

Phunware Drives Digital Transformation for Globally-Known Luxury Casino Hotel

February 6, 2020

Read more about how Phunware is helping hospitality customers through their digital transformations!

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 Phunware Announces 2019 Product Deliveries and 2020 Roadmap for Multiscreen-as-a-Service Platform

Phunware Announces 2019 Product Deliveries and 2020 Roadmap for Multiscreen-as-a-Service Platform

January 15, 2020

Learn more about the Phunware Board of Director's newest member!

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 Phunware Locates Puerto Rican Migrants after Hurricane Maria

Phunware Locates Puerto Rican Migrants after Hurricane Maria

August 21, 2019

In September 2017, Hurricane Maria devastated large areas in and around Dominica and Puerto Rico. The Category 4 storm completely destroyed the island’s power grid, leaving all 3.4 million [...]

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 3 Ways to Reinvigorate Engagement With Your Resident Mobile App

3 Ways to Reinvigorate Engagement With Your Resident Mobile App

May 16, 2018

(Originally published on October 2, 2017) You know the drill by now: Customer experience is the new marketing, and customer experiences are the new brand. In fact, improved experience can grow [...]

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 Understanding Monetization Strategies and Why Your App Needs One

Understanding Monetization Strategies and Why Your App Needs One

December 19, 2017

For media, entertainment and gaming companies, figuring out how to make money with a mobile app is a big part of the Strategy phase of the mobile lifecycle. Mcommerce apps that sell products [...]

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 Before the Gold Rush: A New Way to Reach Voters

Before the Gold Rush: A New Way to Reach Voters

November 30, 2017

In 1849, thousands of enterprising people began flocking to the western states with the dream of striking it rich. What was once a mountainous region with few inhabitants became a bustling [...]

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 Use It or Lose It: Investing Your Remaining 2017 Marcom Budget Wisely

Use It or Lose It: Investing Your Remaining 2017 Marcom Budget Wisely

November 14, 2017

If you’ve ever been to an all-inclusive resort, you are probably familiar with the use-it-or-lose-it dynamic. Because everything is included in the booking price, you may find yourself [...]

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 4 Steps to a Successful In-App Rewards Program

4 Steps to a Successful In-App Rewards Program

November 13, 2017

Finding and acquiring quality app users is hard enough. Keeping the users you have, forming habitual usage patterns and deriving value from those users—that’s even harder. Reviewing app [...]

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 How Mobile Marketers Can Unlock Deeper Consumer Insights

How Mobile Marketers Can Unlock Deeper Consumer Insights

September 26, 2017

Kids’ magazines (and procrastinator-favorite websites) have those crazy quizzes that ask you to identify everyday objects from a really tiny picture. Usually it’s something that looks [...]

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 So Amazon Gobbled Up Whole Foods. Here’s How to Cure Retail’s Heartburn.

So Amazon Gobbled Up Whole Foods. Here’s How to Cure Retail’s Heartburn.

July 24, 2017

The recent announcement that Amazon is acquiring Whole Foods Market has rocked the business world, as pundits, retailers and grocery execs struggle to wrap their heads around what it all means. [...]

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 Game Devs: Here Are 3 Keys to Success with Sponsored Gameplay Integrations

Game Devs: Here Are 3 Keys to Success with Sponsored Gameplay Integrations

July 7, 2017

According to the Internet Advertising Bureau (IAB), brands and agencies are getting very excited about in-game advertising. IAB points to reasons such as mobile devices, new technology, new ad [...]

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 Grokking the Meeker Report: What “Internet Trends 2017” Means for Mobile Advertising

Grokking the Meeker Report: What “Internet Trends 2017” Means for Mobile Advertising

June 27, 2017

Mary Meeker is a bona-fide tech legend. An author, analyst and general partner at Silicon Valley venture capital firm Kleiner Perkins, Ms. Meeker issues an annual Internet Trends report and [...]

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 On Track for Mobile in 2017? Here are 5 Ways to Check

On Track for Mobile in 2017? Here are 5 Ways to Check

March 22, 2017

When the new year starts, many of us make resolutions to achieve certain outcomes. Saving for a big vacation, getting in shape, making more time for family and friends…January is the time [...]

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 How Big Is Your Data? Glimpsing the Future of Audience Targeting

How Big Is Your Data? Glimpsing the Future of Audience Targeting

March 10, 2016

There’s a funny TV commercial for Esurance in which a tiara-wearing, gown-clad beauty queen operates a backhoe at a construction site to the dismay of the panicked foreman, who exclaims, [...]

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 Quick-Start App Marketing Checklist: Driving Awareness and Downloads

Quick-Start App Marketing Checklist: Driving Awareness and Downloads

October 7, 2015

Have you ever planned a big party? You organize the menu, hire the vendors, compile the guest list and send invitations, make music selections, coordinate the venue and the decorations and the [...]

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 “Mobile-First” Is No Longer a Marketing Luxury

“Mobile-First” Is No Longer a Marketing Luxury

July 30, 2015

Mobile-First vs. Mobile-Only At a recent mobile conference in Chicago, Carrie Bienkoski (CMO of mobile-based business PeaPod) declared, “Don’t think mobile-first, think [...]

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 How to Choose a Mobile Advertising Partner: 10 Questions to Ask (Part 1)

How to Choose a Mobile Advertising Partner: 10 Questions to Ask (Part 1)

January 29, 2015

Note: This post is the first in a two-part series. Click here to skip to Part 2. Mobile advertising is still the “wild west” of digital marketing. Like desktop/laptop advertising, [...]

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 Mobile Advertising: What Is eCPM?

Mobile Advertising: What Is eCPM?

November 19, 2014

Mobile Advertising: What Is eCPM? Or, “Nobody Told Me There Would Be a Math Quiz!” Like so many acronyms flying around the business world today, eCPM means different things to [...]

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