Guide your guests with Phunware’s Location Based Services

Effortlessly guide people through your property by integrating Phunware’s cutting-edge Location Based Services into your venue. Get people where they need to be faster with personalized wayfinding at less cost to your organization.

Light Up On-Premise Experiences with Enhanced Location Based Services

Unleash Your Full Potential: Benefits of Location Based Services

Are you looking to propel your property or hospital into the future? Phunware’s Location Based Services are the key. Not only will these services enhance customer satisfaction and loyalty, but they will also streamline operations and open new revenue streams. Here’s a closer look at what you can achieve:

Elevated Customer Engagement

Make every visit personal and unforgettable. Use real-time wayfinding data to deliver tailored recommendations, promotions, and assistance straight to your customer’s mobile device as they navigate your venue.

Efficiency and Productivity Boost

Save valuable staff time and eliminate interruptions by empowering your guests to navigate your property on their own. Stop wasting money on constantly rotating signage by moving your wayfinding to mobile.

Increased Revenue Opportunities

Leverage location and profile data to trigger timely and relevant recommendations to your guests, driving additional purchases and higher overall spend per customer visit.

Data-Driven Insights

Collect and analyze visitor behavior and movement patterns, empowering you to make informed decisions that can optimize space utilization, resource allocation, and overall venue design.

With Location Based Services, your venue becomes more than a space—it becomes a finely tuned, responsive, and rewarding environment.
Step into the future of customer engagement and operational excellence today.

What You Can Expect With Phunware’s Location Based Services

Dive into the technology behind our indoor positioning, GPS integration, Bluetooth Low Energy (BLE) beacons, and other
key components that make our Location Based Services a cutting-edge solution for any venue.

We offer more than just cutting-edge tools—we deliver tailored experiences that align seamlessly with your
businesses specific needs and goals. Here’s what you can expect:

Facility-Wide Navigation

Seamlessly guide your app users from outdoors to indoors powered by dynamic points of interest (POIs), customizable map elements and Landmark Based Routing with intuitive, natural language. The latest Google and Apple map technologies and design patterns are used to provide a familiar experience with both wayfinding or real-time blue dot positioning.


Real-Time “Blue Dot” Indoor Positioning

Add Phunware’s Blue Dot SDK to your app for rich maps with real-time indoor positioning. The iOS- and Android-compatible solutions pinpoint a device’s location to real-world latitude, longitude and floor level. Thanks to advanced caching, the Phunware in-app navigation experience continues uninterrupted if users lose Wi-Fi connectivity.

Location Sharing for Enhanced Connectivity

Empower users to share and view each other’s locations in real time with our Location Sharing feature, designed to help your guests to get where they need to be in your venue with ease.

Real-Time Location Services for Business Efficiency

Use location awareness to track employees, equipment and assets. Improve internal workflows and increase operational efficiency by triggering user workflows based on proximity alerts. Gather valuable data on traffic patterns to optimize traffic flow and more.

Web Wayfinding and Digital Signage

Access the same mobile maps and turn-by-turn directions on a desktop browser. Help visitors find their way around your facility from home or when they arrive and allow them to print and share navigation instructions.

Integrate with digital signage products such as the Scala S player to display a touch-friendly interface for navigation instructions.


Phunware Location Experience Kit

The kit includes everything you need to set up a real-time blue dot experience in a trial area. Upon successful setup completion, you will be able to view your location (blue dot) on the map, navigate between all points of interest configured, share your location with another user, and access your map and static routing directions on the web.

Data Privacy and Security in Location Based Services

We prioritize the safety and integrity of user information. Learn how Phunware adheres to stringent data privacy
regulations and implements rigorous security measures.

Integration Partners Enhancing Phunware’s Services

Pushing the Limits of Location Tech

Highlighting our collaborations with leading technology companies like Cisco, Mist, Atrius by Acuity Brands, and Enlighted,
which play a crucial role in augmenting the capabilities of Phunware’s Location Based Solutions.



Developers can leverage a GPS signal to enable outdoor-to-indoor navigation. For example: walking from a parking lot to a facility where Wi-Fi or beacons might not be present.


Bluetooth Low Energy (BLE) Beacons

Phunware’s indoor location solution provides 3-10 foot accuracy and updates a user’s position more than once per second. We work with facilities throughout the implementation process, including beacon provisioning, site survey, installation and calibration.



Phunware is integrated with Cisco’s Connected Mobile Experience (CMX) solution and our customers can leverage Cisco infrastructure to provide indoor positioning.



Take advantage of Mist Intelligent Wireless Cloud (IWC) and deploy Phunware wayfinding resources integrated with virtual Bluetooth beacons (vBLE).


Atrius by Acuity Brands

Atrius’ BLE-enabled LED lighting solutions uses Visible Light Communication (VLC) to support location accuracy within a few centimeters, while providing energy efficient lighting to reduce electricity costs by up to 75%.



Enlighted’s lighting-based IoT Platform utilizes an advanced sensor placed in light fixtures that captures data about what is happening in the building, improving employee and asset productivity and providing BLE-based indoor location services.

Beacon Maintenance Solution

Our beacon maintenance solution helps customers manage the hardware (beacon) required for indoor positioning. Information on when the beacon was last heard by our software can help you identify beacons that require new batteries or a replacement.

Location Based Services Overview!

Mapping, Navigation and Wayfinding Use Cases



Drive traffic to specific departments and shelves by presenting easy navigation to seasonal or featured products. Integrate with your inventory management system and direct in-store shoppers to desired products.



Minimize revenue loss due to missed appointments by guiding patients from home to their doctor’s office within the hospital. Reduce signage and operational costs with cloud-based real-time mapping updates.



Drive passenger satisfaction by providing turn-by-turn directions to boarding gates and airport concessions. Reduce passenger stress by reminding them how to get to their parked vehicles.


Live Event Venues

Enhance the fan experience with in-stadium wayfinding and contextual communications. Reward season ticket holders with deals on concessions or merchandise.

Request a Consultation for Location Based Services

At Phunware, we’re not just providing technology—we’re partnering with you to transform your venue into an accessible, responsive, and unforgettable environment. Experience the future of customer engagement and operational simplicity, precisely calibrated to your business.
Fill out the form below to get in touch with our Location Based Services experts.

Frequently Asked Questions About Location Based Services

What are Location Based Services (LBS)?

Location Based Services (LBS) are technology solutions that use data from a device’s geospatial position to provide information, entertainment, security, or other services. Phunware’s LBS are designed to guide guests through complex indoor/outdoor environments, enhance customer engagement, optimize operational processes, and deliver valuable user behavior insights across various industries.

How does indoor positioning work?

Indoor positioning uses technologies such as Bluetooth Low Energy (BLE) beacons, Wi-Fi signals, and sensors to determine the precise location of devices within a building. It offers high accuracy, usually within a few meters, to enable effective navigation and engagement within indoor spaces.

Is my customer data safe and secure?

Absolutely. Phunware prioritizes data security and compliance with stringent industry standards. We employ advanced encryption, access controls, and regular audits to ensure the utmost protection of user data.

How does LBS integrate with my existing systems?

Phunware’s LBS can be seamlessly integrated with your current infrastructure, access points, IOT hardware, CRM systems, databases, and other software through robust APIs and SDKs.

What industries can benefit from Phunware’s Location Based Services?

LBS is versatile and can be beneficial for spaces that need to marry the physical and digital experience. This often includes healthcare, hospitality, event venues, airports, municipalities, educational institutions, large retailers, and other industries.

How customizable are Phunware’s Location Based Services?

Phunware has 15 years of delivering customer experiences to the largest brands in the world. Our technology is highly customizable to meet specific business needs and requirements, ensuring a solution that aligns with your unique goals and operations.

What is the setup process like for Phunware’s LBS?

The setup process involves an initial consultation, followed by site mapping, beacon placement (if needed), system integration, and thorough testing. Our team will guide you every step of the way.

Are Phunware’s Location Based Services scalable?

Absolutely. Our services are designed to grow and adapt with your business, allowing seamless scaling as your needs evolve.

How does Phunware’s LBS help in enhancing customer engagement?

LBS enables context-aware marketing, personalized messaging, and seamless navigation that significantly enhances customer experience and loyalty.

What is the cost of implementing Phunware’s Location Based Services?

Pricing varies based on the scale and complexity of the implementation. We offer flexible pricing models that can be tailored to your budget and needs.

How does Phunware’s LBS comply with data privacy regulations?

Phunware is committed to compliance with data privacy regulations, including HIPAA, GDPR, and CCPA. We continuously update our practices to align with evolving regulations.

What kind of support and training can I expect from Phunware?

We provide comprehensive onboarding, training materials, and ongoing customer support to ensure successful implementation and utilization of our services.

Can Phunware’s LBS operate without Internet connectivity?

Many features, such as indoor navigation, will continue to function offline due to advanced caching strategies, though real-time updates to your venue or CMS may require an internet connection.

How does Phunware handle beacon maintenance for indoor positioning?

We offer beacon maintenance solutions that include monitoring, updates, and replacements as necessary, ensuring a consistently reliable service.

Where can I find case studies or examples of Phunware’s LBS in action?

You can access detailed case studies and examples on our website or request them from our sales team for an in-depth look at how our services have impacted various industries.

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