Phunware Customer Data Platform (CDP)

Mobile data for analytics and data science.

Phunware’s modern data platform is capable of processing over 4 billion mobile transactions per day to produce ready-to-use mobile-centric datasets for analytics and data science.

Use Cases for Datasets

Mobile Audience Insights

Mobile Audience Insights

Gain insights into mobile audiences in a broad and deep context through Phunware’s view of interactions and behavior across apps and the physical world.

Mobile Engagement, Retention and Conversion

Mobile Engagement, Retention and Conversion

Optimize future outcomes including engagement, retention and conversion of mobile app users through analytics and predictions operating over connected device profiles.

Mobile Targeting

Mobile Targeting

Derive unique audiences based on mobile app behavior, Phunware assigned segments and location activity to optimize media spend.

Intelligent Mobile Experiences

Intelligent Mobile Experiences

Personalize mobile app experiences to delight users through user-specific graphs that connect diverse data to an integrated device profile.

Offline Engagement

Offline Engagement

Optimize direct mail campaigns by matching location data to likely home locations. Align people resources for door-to-door canvassing using device language matched to likely home locations.

See a full overview of features and use cases

Dataset Offerings

Location History

Mobile device location data points derived from mobile application and network access usage.

Mobile App Usage

First party mobile app usage data collected by Phunware SDKs for analyzing app usage and optimizing the user experience.

Device Info

Mobile device hardware, software and settings attributes.

Address-Device Match

A probabilistic match of devices to physical addresses using a virtual boundary and device geographic location history.

Knowledge Graph

Diverse mobile, geographical and physical world data connected by relationships for high-performance information retrieval and uncovering hidden insights.

Custom Dataset

A dataset engineered to customer requirements that require specific data processing and storage format.

Phunware Ontology

Our self-descriptive, extensible Phunware ontology based on W3C standards specifies our data model in human and machine-readable format. This simplifies interpretation of entities, properties and relationships between diverse data. The use of popular vocabulary such as simplifies data integration with hetergenous systems.

Popular data storage formats

Phunware cleans, transforms, enriches and connects massive scale data into industry standard formats.


Apache Parquet

open-source compressed, efficient columnar data representation



comma-separated (CSV) or tab-separated (TSV) text files



Connected data in the form of entities, properties and relationships



open-standard structured format consisting of attribute-value pairs

Data Platforms

Phunware Datasets are ready-to-use with leading data platforms and data science tools.


Get started with data today!

Get a Demo of Phunware’s Digital Front Door!

Set Up a Meeting with Us!

Set Up a Meeting with Us!

Request Access Today!

Sign up to receive our latest Phlash Report!

Contact Us!

Send us a message and we'll get back to you as soon as we can.

Get started on your pandemic response solution today!

Send us a message and we'll get back to you as soon as we can.

Partner Newsletter

Fill out the form below to receive our Phunware Partner Monthly Newsletter.

Your Campaign, Powered by Phunware!

Targeted mobile advertising is one of the most effective ways to reach voters and policy makers. Learn how we can help you mobilize your audience.

Contact Us!

Send us a message and we'll get back to you as soon as we can.

SDK Download

Choose your desired platform to download the SDK or documentation.


Android SDK

Introducing Rewarded Surveys!

Monetize users with Phunware's new Rewarded Surveys, a less intrusive alternative to standard ads. Contact us to learn more.

Receive Company Updates!

Be the first in line to receive the latest Phunware company updates and more delivered directly to your inbox.