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Everything you need to succeed on mobile.Everything you need to succeed on mobile. Everything you need to succeed on mobile. Everything you need to succeed on mobile.
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Audience Monetization

 Why Are Brands Afraid to Advertise in Mobile Games?

Why Are Brands Afraid to Advertise in Mobile Games?

May 16, 2018

(Originally published on July 25, 2017) I don’t know about your office, but lunch is pretty important around here. A good lunch can make or break your afternoon, so you want to make the right [...]

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 Understanding Monetization Strategies and Why Your App Needs One

Understanding Monetization Strategies and Why Your App Needs One

December 19, 2017

For media, entertainment and gaming companies, figuring out how to make money with a mobile app is a big part of the Strategy phase of the mobile lifecycle. Mcommerce apps that sell products [...]

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 Publishers: How to Get More from Your App User Data

Publishers: How to Get More from Your App User Data

September 19, 2017

I have this buddy I see roughly 4-5 times a week—but only at the gym. I know she’s about the same age as I am, likes to get to the gym early, hates burpees and always wears the same ratty [...]

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 Free Download: 6 Smarter Questions to Ask Your Monetization Partners

Free Download: 6 Smarter Questions to Ask Your Monetization Partners

August 28, 2017

You may already know that monetizing your app’s audience is a great way to add another revenue stream for your business. But how do you know if you’re getting everything you need—and [...]

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 5 Ways an Airport App Can Boost Non-Aeronautical Revenue

5 Ways an Airport App Can Boost Non-Aeronautical Revenue

July 10, 2017

According to the recent 2016 Concessions Benchmarking Survey from Airports Council International – North America, just over 60% of North American airports have a dedicated website—a number [...]

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 How to Monetize Your App: Pick the Right In-App Ad Types

How to Monetize Your App: Pick the Right In-App Ad Types

February 13, 2015

Pick the Right In-App Ad Types If you’ve been following our series, you know that we’ve been working to help you understand the best ways to make money from your app. Of course, [...]

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 How to Monetize Your App—Paid or Freemium?

How to Monetize Your App—Paid or Freemium?

February 4, 2015

Paid or Freemium? You probably want to make money with your app. But if you’ve dabbled in charging for an app, you may have already learned that the most effective tactics are not always [...]

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 How to Monetize Your App: Start with Strategy

How to Monetize Your App: Start with Strategy

February 4, 2015

Start with Strategy. Having money comes in handy. For the most part, the days of barter have come and gone, leaving us with cold, hard cash as our basic tool for getting things done. That’s [...]

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 An In-App Advertising Format Glossary for Mobile Developers

An In-App Advertising Format Glossary for Mobile Developers

October 15, 2014

Do you think most app developers are finding success with in-app advertising? Well, they are, and in-app mobile advertising revenues are exploding. They’ve quadrupled since 2011, and [...]

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 11 Steps to Getting More Money Out of Your Mobile App

11 Steps to Getting More Money Out of Your Mobile App

October 10, 2014

$2.4 million dollars. At one point, that’s the amount of money Clash of Clans (a combat strategy game) made…in a day. That success led Supercell, the game’s developer, to a $3 billion valuation.1 [...]

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