Phunware https://www.phunware.com Everything you need to succeed on mobile. Thu, 15 Feb 2018 20:49:12 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.4 Passenger Airport Apps: Is Your Airport Missing the Connection? https://www.phunware.com/blog/passenger-airport-apps-airport-missing-connection/#utm_source=rss&utm_medium=rss&utm_campaign=passenger-airport-apps-airport-missing-connection https://www.phunware.com/blog/passenger-airport-apps-airport-missing-connection/#respond Tue, 13 Feb 2018 17:30:00 +0000 https://www.phunware.com/?p=32206 Airport terminals are a great place for people-watching. There’s the caffeine-fueled road warrior feverishly charging her phone while barnstorming her laptop. The young couple taking giddy selfies next to the Bali departure gate. One friend texting another to “pls grb me a brg + fries kthxbye” while she sits with their bags. Everybody’s story is […]

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Airport terminals are a great place for people-watching. There’s the caffeine-fueled road warrior feverishly charging her phone while barnstorming her laptop. The young couple taking giddy selfies next to the Bali departure gate. One friend texting another to “pls grb me a brg + fries kthxbye” while she sits with their bags.

Everybody’s story is different. What nearly all passengers have in common, however, is a mobile device in their hands. In fact, according to SITA’s Passenger IT Trends Survey 2017, almost all passengers (98%) carry at least one mobile device when traveling—and 70% carry two or more!

SITA’s survey also found that passengers want to use their smartphones and tablets to make the travel experience better. For example, three-fourths of those surveyed would opt in to flight and gate push notifications and 57% would use mobile airport wayfinding if those features were available. That “if available” is the tricky part.

The Gap Between Passenger Demand and Current Passenger Airport App Strategies

To empower mobile-savvy travelers, airports must have passenger-facing mobile apps with sophisticated location-based services. Unfortunately, many airports are lagging behind. 77% of airports surveyed in SITA’s Air Transport IT Trends Insights 2017 say they plan to trial or R&D location-aware passenger apps in the next five years. Five years is a long time—consider the fact that in 2013, we were all super excited to find out “What Does the Fox Say?

Mobile moves fast. If your airport hasn’t yet launched an advanced mobile app for your passengers, you’re already falling behind.

Making the Connection to Accelerate Mobile Strategy

Airlines have lots of resources to drive their mobile strategies—72% use in-house development teams to create passenger mobile apps, as opposed to only 46% of airports (SITA). But if you don’t have a team of mobile development experts sitting around Terminal B waiting to build your mobile app, don’t worry. In most cases, licensing solutions and working with an outside development partner will get you better results in less time.

Here’s what airports should look in a mobile development partner:

  • Industry experience: With super-high ceilings, TSA checkpoints, terminal construction and complex parking, implementing a passenger wayfinding solution at an airport is challenging, to say the least. You need a partner that has seen and solved it all.
  • Modular solutions for scalability and faster time-to-market: Your app doesn’t have to be built entirely from scratch. Find a mobile partner with a library of mobile experience building blocks (known as SDKs, or software development kits) you can customize to suit your unique needs.
  • Mobile app lifecycle expertise: Building an app is really just one piece of the puzzle. Airports must also launch their app, build an audience, monetize it, engage with app users, maintain the app and continually advance mobile strategy for new use cases and changing business needs. Taking a lifecycle approach to mobile means building an app for the long haul, with future success in mind.

Learn more in this eBook: Mobile First: Harnessing the Application Lifecycle for Transformative Business Success

DOWNLOAD THE eBOOK

Phunware has worked with some of the leading airports in North America—including Fort Lauderdale-Hollywood International Airport and Toronto Pearson. Want a peek at our innovative passenger app solution? Watch our quick video or download the FLL app snapshot.

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Tomorrow’s “Smart Hospital” Needs a Smarter Mobile Strategy Today https://www.phunware.com/blog/tomorrows-smart-hospital-needs-smarter-mobile-strategy/#utm_source=rss&utm_medium=rss&utm_campaign=tomorrows-smart-hospital-needs-smarter-mobile-strategy https://www.phunware.com/blog/tomorrows-smart-hospital-needs-smarter-mobile-strategy/#respond Wed, 07 Feb 2018 17:04:04 +0000 https://www.phunware.com/?p=32180 “Smart hospitals are those that optimize, redesign or build new clinical processes, management systems and potentially even infrastructure enabled by underlying digitized networking of interconnected assets to provide a valuable service or insight, which was not possible or available earlier to achieve better patient care, experience and operational efficiency.” –Frost & Sullivan, Future of Smart […]

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“Smart hospitals are those that optimize, redesign or build new clinical processes, management systems and potentially even infrastructure enabled by underlying digitized networking of interconnected assets to provide a valuable service or insight, which was not possible or available earlier to achieve better patient care, experience and operational efficiency.”
–Frost & Sullivan, Future of Smart Hospitals

Recently, Frost & Sullivan published research demonstrating how digital transformation in hospitals will be increasingly mobile-first. Mobile technology exists at the intersection of physical and digital, moving through hospital corridors with patients, visitors, caregivers and medical devices. In such a highly fluid and ever-changing environment, mobility unleashes greater flexibility, productivity and efficiency.

How Hospitals Can Build a Smarter Mobile Strategy

Digital transformation is rarely achieved in a single step. Hospitals can start moving toward a mobile-first future by addressing achievable wins today while laying a solid foundation and single point of integration for future use cases.

From a technology point of view, hospitals need an adaptable mobile platform that can work with a variety of hardware partners and configurations—especially those of their existing wireless infrastructure. A location-enabled hardware infrastructure (be it Wi-Fi, physical or virtual Bluetooth beacons or even cutting-edge smart LED lighting) is the key to being able to create contextually relevant mobile experiences and effective workflow optimizations.

Learn more by watching our on-demand webinar: Mobile at the Intersection of Hardware and Software.

WATCH THE WEBINAR

From a strategic perspective, a patient / visitor wayfinding app is the logical first use case for testing the power of location-enabled mobile engagement. Wayfinding issues are common to nearly all hospitals (who hasn’t been lost in a maze of corridors?), and a mobile app offers a relatively easy and ideal solution. As users begin interacting with the hospital’s mobile platform, they start to generate a wealth of contextual mobile data. This mobile data can be captured and analyzed to yield operational insights, such as where traffic patterns could be optimized and continuously improve the patient experience.

Expanding Use Cases and Value through the Mobile App Lifecycle

Moving through the mobile app lifecycle, we always come back to Phase 1: Strategy. The same mobile platform and location technologies that enable wayfinding can be leveraged for additional use cases. By building upon a scalable mobile platform, hospitals can start to expand mobile’s impact in multiple directions:

  1. Patient / visitor engagement: Appointment reminders, parking service integrations, concierge services such as nearby hotel/restaurant information, etc.
  2. Hospital process automation and workflow optimization: Express check-in, patient / physician dwell time reporting, automatic patient status updates, etc.
  3. Equipment, personnel and asset tracking: Real-time location systems (RTLS)

Selecting the next use case(s) to implement will depend on each hospital’s unique goals, infrastructure, budget and timeline. With each new use case, more valuable contextual data can be harnessed to keep improving patient engagement as well as hospital operations. In this way, the mobile app lifecycle is like a spiral—expanding outward in opportunities as well as value over time.

Tomorrow’s Smart Hospital Starts Now

Frost & Sullivan’s report found that by 2025, hospitals worldwide are poised to spend billions on remote patient monitoring, patient flow solutions and mobile asset tracking. A robust mobile solution like we’ve outlined above could help trim that expense through efficiencies of scale and strategic leverage of the mobile app lifecycle—but only if savvy hospital decision-makers get started soon.

For more information about how mobile act as the hub of digital transformation in healthcare, come see us at HIMSS 2018! We’ll be on-site in the Intelligent Health Pavilion at booth #11657 and I’ll be giving a presentation at the Leadership theatre diving into details about building a mobile strategy on 3/6 at 12PM.

BOOK A MEETING

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Bye-Bye, Bottlenecks: How Airport Apps Keep Passengers on the Move https://www.phunware.com/blog/bye-bye-bottlenecks-airport-apps-keep-passengers-move/#utm_source=rss&utm_medium=rss&utm_campaign=bye-bye-bottlenecks-airport-apps-keep-passengers-move https://www.phunware.com/blog/bye-bye-bottlenecks-airport-apps-keep-passengers-move/#respond Tue, 06 Feb 2018 19:51:23 +0000 https://www.phunware.com/?p=32248 When we last looked in on how airport passengers are coping with clogged terminals and security bottlenecks, people were pretty steamed. TSA checkpoints were bogged down and #iHatetheWait was flooding social media with pictures of long lines and grumpy travelers. That was summer 2016, and unfortunately, things don’t appear to have gotten much better since […]

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When we last looked in on how airport passengers are coping with clogged terminals and security bottlenecks, people were pretty steamed. TSA checkpoints were bogged down and #iHatetheWait was flooding social media with pictures of long lines and grumpy travelers. That was summer 2016, and unfortunately, things don’t appear to have gotten much better since then.

In fact, 42% of passengers surveyed in OAG®’s 2017 North American Market Report said security procedures and wait times are what frustrate them most about today’s airport experience. While TSA PreCheck was hailed by many as the answer security bottlenecks when it launched in 2013—and marketed heavily by TSA in 2015 and 2016—the program has failed to provide the value it promised. Many travelers today report longer waits in the PreCheck line than in the regular queue. In the OAG study mentioned above, 45% of PreCheck enrollees and 57% of business travelers reported feeling that the supposedly expedited security program had become too crowded and was “losing its initial value.”

Passengers are clamoring for new solutions to make their trips less of a slog. When it comes to speeding up security lines, there’s not that much airports can do—that’s in the TSA’s hands. Airports can, however, do a lot to streamline the passenger journey from home or office to the eventual departure gate by making the most of that constant traveler companion: the smartphone.

Learn more in this on-demand webinar: Mobile at the Intersection of Hardware and Software.

GET THE WEBINAR

Mobile devices offer a combination of features and functionality uniquely suited for solving traffic problems—and reducing passenger stress—in airport terminals. The location technologies built into every smartphone and tablet can pinpoint the device in relation to the world around it. Notification features can communicate directly to the device user in real time and in very personal ways. Interactions with location services and notifications generate unique contextual data the airport can use to optimize marketing or operations. Let’s explore how these use cases can make airport apps a valuable traveling companion—and business tool.

A Personal Digital Guide Through the Airport

Research firm Frost & Sullivan’s Strengthening the Airport Value Proposition white paper examines digital transformation in the airport industry and suggests that advanced IT solutions should play a stronger role in the value airports offer to both passengers and airlines. While numerous technologies support the air transport business, it makes sense for airports to focus on laying the groundwork for a robust mobile strategy in today’s increasingly mobile-first world. Wayfinding and passenger traffic management are logical first use cases, addressing real operational and passenger experience challenges in tangible ways.

In 2018, wayfinding is about so much more than signage pointing to gates, shops and restrooms. It’s about creating an in-terminal experience that maximizes non-aeronautical revenue and improves the passenger experience. An airport mobile app can give travelers an optimized route from home or office to the airport, help them find an open parking spot and show them the fastest possible route through the terminal to their departure gate.

Here’s how it works:

  • A passenger opens the airport mobile app and selects the navigation option with optional parking assistance.
  • Back-end systems launch the smartphone’s mapping tools to provide turn-by-turn navigation to the airport.
  • At the airport entrance, a push notification welcomes the passenger while the mobile platform (integrated with the on-site parking management system) provides information about the closest open parking spot.
  • From the parking lot, the passenger is guided to the nearest airport entrance.
  • Once in the terminal, the passenger uses mobile wayfinding (enabled by beacons, Wi-Fi or even smart lighting) to find the appropriate security line and her gate. On the way, she can choose her favorite coffee shop or bookstore from a list of terminal amenities in the airport app and route seamlessly to grab a latté or magazine.

This passenger journey may seem futuristic, but it’s not. Nearly 60% of travelers surveyed in SITA’s Passenger IT Trends Survey 2017 said they’d definitely use mobile wayfinding if airports offered it, and another 34% said they might use it. SITA’s Air Transport IT Trends Insights 2017 report found that 74% of airports are investing resources in research and development and/or major programs around interactive navigation and wayfinding solutions over the next three years, and 80% are investing in Internet of Things initiatives like beacons and sensors. It’s a great time to get on board!

Mitigate Terminal Traffic Jams and More with Data from Airport Apps

Airport apps aren’t just about in-terminal navigation or flight information. Today’s consumers are sophisticated and mobile-first. Their demands will never stop pushing the limits of brands’ creativity—everyone from entertainment companies to retailers to airports is trying to find a way to stay relevant and keep up with the breakneck pace of technological change. For an airport, a mobile app can become the hub of brand identity, with the ability to scale and accommodate new use cases as technology advances (and provide serious business benefits).

Analytics from passengers using airport apps and interacting with location hardware (be it Wi-Fi, physical or virtual Bluetooth beacons or even smart LED lights) can provide powerful insights for improving airport traffic flow, amenity placement, marketing strategies and other operations. The same data that tells passengers which security checkpoint is least crowded can be used to help airport managers understand opportunities to improve terminal traffic flow or drive more traffic to retailers and concessionaires.

Learn more in this eBook: Mobile Data: the Missing Link in Your User Acquisition and Engagement Strategies

DOWNLOAD THE eBOOK

The point is that mobile apps aren’t gimmicks or even nice-to-have any more. They are versatile platforms for engaging customers, creating brand experiences, improving efficiency and deriving insight. Businesses of all kinds (including airports) are trying to enact digital transformation so they can innovate and remain nimble for the future. Mobile is an increasingly important and valuable part of those digital transformation efforts.

Want to learn more about mobile-first digital transformation? Check out this on-demand webinar: Mobile at the Intersection of Hardware and Software.

GET THE WEBINAR

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Mobile World Congress (MWC) 2018 https://www.phunware.com/events/mobile-world-congress-mwc-2018/#utm_source=rss&utm_medium=rss&utm_campaign=mobile-world-congress-mwc-2018 Tue, 06 Feb 2018 16:00:04 +0000 https://www.phunware.com/events/himss-2018-copy/ Date: February 26-March 1, 2018
Location: Barcelona, Spain
Heading to Barcelona? Get your FREE PASS to #MWC2018 by booking a meeting with our GM to learn more about how Phunware can help you find even more ways to monetize your app.

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Date:
February 26 – March 1, 2018

Location:
Barcelona, Spain

Mobile World Congress (MWC) is the world’s largest mobile industry gathering—and a fitting place to give the world an exclusive sneak peek into Phunware’s new SurvMob SSP and innovative Rewarded Survey campaign format!

Heading to Barcelona? Book a meeting in the SurvMob suite with a Phunware executive to discuss new ways to increase app revenue and understand your audience.

Come meet our GM

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HIMSS 2018 https://www.phunware.com/events/himss-2018/#utm_source=rss&utm_medium=rss&utm_campaign=himss-2018 Mon, 05 Feb 2018 22:20:27 +0000 https://www.phunware.com/events/nrf-big-show-2018-copy/ Date: March 5-9, 2018
Location: Las Vegas, NV
This year at HIMSS 2018, Phunware will present on various applications of location services in a healthcare setting with a focus on mobile technology.

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Date:
March 5-9, 2018

Location:
Las Vegas, NV

Booth: #11657 in the Intelligent Health Pavilion

The HIMSS Annual Conference & Exhibition brings together more than 40,000 healthcare IT professionals, clinicians, executives and vendors from around the world. This year, Phunware will present on various applications of location services in a healthcare setting with a focus on mobile technology.

Education Session:
Robert Tabb, Senior Director of Sales at Phunware, will present on the long- and short-term benefits of a mobile strategy that can both improve the patient experience and optimize operational efficiency for hospitals.

The presentation “A Mobile Strategy for the Patient-Centered Hospital of the Future” is on Tuesday, March 6, 12:00-12:20 PM at the Leadership Theater.

Learn More About HIMSS 2018

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4 Ways Airport Apps Solve Retail and Parking Challenges https://www.phunware.com/blog/4-ways-airport-apps-solve-retail-and-parking-challenges/#utm_source=rss&utm_medium=rss&utm_campaign=4-ways-airport-apps-solve-retail-and-parking-challenges https://www.phunware.com/blog/4-ways-airport-apps-solve-retail-and-parking-challenges/#respond Wed, 31 Jan 2018 16:30:47 +0000 https://www.phunware.com/?p=32154 Retail and parking are big business for airports, making up 70% of all non-aeronautical revenue worldwide, according to the most recent Airport Economics Report from Airports Council International (ACI). Parking is particularly important in car-obsessed North America, where it comprises more than 40% of airports’ non-aeronautical revenue by itself. But times change, and some recent […]

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Retail and parking are big business for airports, making up 70% of all non-aeronautical revenue worldwide, according to the most recent Airport Economics Report from Airports Council International (ACI). Parking is particularly important in car-obsessed North America, where it comprises more than 40% of airports’ non-aeronautical revenue by itself.

But times change, and some recent developments are posing new challenges to airports’ retail and parking revenue. Today’s travelers are less affluent, with many demands on their wallets and time. E-commerce gives them more retail options than ever, and widespread duplication of retail outlets across (and even within) airports makes in-terminal shopping less compelling. And of course, travelers have less time to shop and dine because they’re spending more time in security.

Airport parking faces similar challenges: off-site parking, public transportation and—increasingly—ridesharing compete for travelers’ dollars. According to OAG’s North American Market Report, ridesharing is now the preferred third-party method of transportation to and from the airport—and roughly two-thirds of all travelers (and 70% of business travelers) wish it were available at more airports. The Economist also points out that environmental regulations are pushing airports to encourage public transportation and off-site parking as a way to reduce on-site air pollution.

With these new and intensifying pressures on their retail and parking revenues, airports must look for fresh solutions and competitive strategies. Here are four ways mobile technology can help airports maintain non-aeronautical revenue, even as outside forces threaten it.

1. Leverage Location to Drive Retail Sales in the Terminal

Partnering with retailers and concessionaires, airports can leverage mobile apps and location technology (GPS, beacons, etc.) to send targeted promotional messages to airport app users, right when they’re most likely to act on them. Let’s say Passenger Q is a frequent traveler and airport app user who has visited Airport News n’ Brews three times in the last two months. The next time she heads to the airport, she receives a personalized push notification as soon as her car enters the parking garage. The airport welcomes her back and offers her 10% off a magazine purchase with her coffee at Airport News n’ Brews.

To learn more, download our eBook: Mobile Marketing Automation: Why It Matters and How to Get Started

DOWNLOAD THE eBOOK

Or consider Passenger Z. He just downloaded the airport app for the first time and heads off to catch a midday flight. As soon as he exits security, he receives a push notification reminding him to pick up lunch from Bistro to Go and get a free cookie. Where do you think he stops next?

These kinds of timely, relevant messages can be powerful enticements for passengers who appreciate helpful suggestions to make their travel smoother and more comfortable (especially when they can also save money). According to SITA’s Air Transport IT Trends Insights 2017, however, only 18% of airports have implemented location-based food and beverage promotions, and just 19% have implemented location-based duty-free ads and offers via mobile. There’s a clear opportunity here for airports that are forward-thinking enough to take it.

2. Improve Traffic Flow and Increase Shopping Time with Location Tech and Airport App User Data

An airport mobile app can act as a passenger’s personalized digital guide to and through the airport terminals, directly to their gate. And while they use mobile turn-by-turn navigation to speed their route through the concourse, the airport collects valuable (and previously unavailable) data about where bottlenecks occur and how passengers move through the terminal. This data can be leveraged to streamline operations, eliminate bottlenecks, optimize locations of mobile retail carts and much more.

Learn more in this infographic: Elevate and Understand the Passenger Experience with a Mobile App

DOWNLOAD THE INFOGRAPHIC

3. Make Your Airport App Your Parking Hub

Smart parking guidance systems like Park Assist® can help airports streamline garage traffic flow while driving revenue through sophisticated pricing strategies. An airport mobile app can (and should) integrate with these systems, enabling app users to find the closest open parking space with a tap and find their way back to their car just as easily. (Check out our Fort Lauderdale-Hollywood International Airport Customer Snapshot to see how it works.)

DOWNLOAD FT. LAUDERDALE AIRPORT CASE STUDY

4. Create Additional Revenue with In-App Advertising

In-terminal advertising is used to generate valuable non-aeronautical revenue, and in-app ads can do the same. The right app development partner can help you select ad units that won’t disrupt the app user experience and should be able to connect you with advertisers and campaigns that are relevant to your brand and the passengers who typically frequent your airport. According to App Annie, worldwide in-app ad spending shot up 37% from 2016 to 2017. That’s revenue that could be contributing to your bottom line.

Clearly, mobile and location-based technologies give airports many new options to address challenges to their main non-aeronautical revenue sources, retail and parking. The four use cases above are only the beginning. As mobile and location technologies continue to permeate the consumer and business landscape, the opportunities for airport mobile apps will continue to expand. Getting in on the ground floor now with a scalable mobile solution will position your facility to capitalize on those opportunities as they arise.

Learn more about how you can take a strategic approach to mobile in this eBook: Mobile First: Harnessing the App Lifecycle for Transformative Business Success

DOWNLOAD THE eBOOK

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How to Lock Down Resident Satisfaction in the Internet of Too Many Things https://www.phunware.com/blog/lock-resident-satisfaction-internet-many-things/#utm_source=rss&utm_medium=rss&utm_campaign=lock-resident-satisfaction-internet-many-things https://www.phunware.com/blog/lock-resident-satisfaction-internet-many-things/#respond Tue, 30 Jan 2018 18:30:31 +0000 https://www.phunware.com/blog/no-geek-speak-lowdown-virtual-beacons-copy/ What does your smartphone’s home screen look like? Is it cluttered with apps (and folders filled with more apps)? Or is it a tidy array of a handful of apps you use every day? Most of us desire the latter, but end up with something more like the former.

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What does your smartphone’s home screen look like? Is it cluttered with apps (and folders filled with more apps)? Or is it a tidy array of a handful of apps you use every day? Most of us desire the latter, but end up with something more like the former.

The proliferation of home automation devices is in part responsible for this app explosion. Consumers can now download apps for monitoring and controlling practically everything in their homes, including security cameras, doorbells, thermostats, pet feeders, lights, robotic vacuums and more. Amazon’s Echo and other Alexa-enabled devices have apps, as do their counterparts made by Google and Apple. That “Home” folder can get pretty crowded.

Importantly, consumers aren’t just stocking up on smart home devices for their own personal use—they want their places of residence to offer built-in smart capabilities as well, even if they have to pay a little more for them. So how can residential property developers and managers meet residents’ expectations for a convenient, connected community—without cluttering their home screens?

Many multi-unit residential communities offer an app for paying rent, making maintenance requests and managing package deliveries. An easy place for them to exceed residents’ expectations without upping their app count is by integrating smart locks into these resident mobile apps.

Business Benefits of a Keyless Door Lock and Secure Mobile Door Access

Resident Satisfaction

Integrating secure keyless door lock and entry into a resident app makes the living experience more convenient—and consumers increasingly make home purchase and rental decisions based on convenience. A staggering 86% of Millennials say they’d be willing to pay about 20% more for a smart apartment that includes automated or remotely controlled devices like smart locks. Meanwhile, 61% of Generation Y say they’re likely to rent an apartment specifically because of its electronic-access features, including keyless entry doors. And 55% of Generation Y are likely to pay more for an apartment that has “high-tech” door locks.

In an era of explosive multi-unit residential development, brands are looking for any competitive advantage they can get. Paying attention to (and accommodating) consumers’ mobile preferences can make a big difference and set your brand apart in this critical time.

Property Management Security and Efficiency

Staying competitive isn’t only about making residents happy, however. It’s about making property operations as efficient as possible—and fortunately, smart locks can assist in the efficiency department as well. Managing keys and locks used to consume a significant amount of property managers’ time (and still does at many properties), but smart door locks and access systems are changing all that.

With a smart lock system in place, no more time is wasted on finding lost keys or helping residents locked out of their homes. Confusion about who has key copies is eliminated, as are security concerns about access and permissions. Risk is reduced as well, as there’s no longer a need to leave keys under doormats for housekeepers, pet sitters, maintenance workers or guests. Property managers can even free up resources once devoted to changing locks between tenants. Who knew a small change like smart lock access could have so many operational impacts?

Consolidate Functions for a Smoother Experience

More than a superficial add-on, smart lock integrations can be big business for multi-unit properties. They are enticing to residents and helpful to property managers and staff. That’s why Phunware has partnered with electronic access control leader SALTO Systems to make integrations with their smart locks available in our brandable, pre-built residential property apps. SALTO’s wireless access control system combines a locking device with online, real-time capabilities that eliminate the need for wires or mechanical keys. While residents can gain entry and control access to their doors right from their Phunware-powered property apps, property staff can create and manage keys from the web-based staff portal. The result is a smooth and frustration-free daily experience for both staff and residents—not to mention competitive differentiation and an operational efficiency boost.

Contact a Phunware residential expert to learn more about providing keyless door lock access capabilities for your property.

TALK TO A MOBILE EXPERT

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SALTO Systems Announces Partnership with Phunware to Deliver Mobile Access Control Solutions to Multi Family Developments https://www.phunware.com/press-releases/salto-systems-announces-partnership-with-phunware/#utm_source=rss&utm_medium=rss&utm_campaign=salto-systems-announces-partnership-with-phunware Mon, 29 Jan 2018 17:08:35 +0000 https://www.phunware.com/press-releases/phunware-adds-atrius-iot-indoor-positioning-copy/ SALTO Systems has partnered with Phunware to deliver integrated mobile access control platforms that offer easy-to-use applications for both multi family residential property managers and residents.

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SALTO Systems Announces Partnership with Phunware to Deliver Mobile Access Control Solutions to Multi Family Developments

Norcross, Georgia [January 29, 2018] – SALTO Systems, a leading manufacturer of electronic access control solutions, has partnered with Phunware, an enterprise mobile software company, to deliver integrated mobile access control platforms that offer easy-to-use applications for both multi family residential property managers and residents.

SALTO Systems is a worldwide leading manufacturer in battery-operated RFID locking systems supplying its solutions to a variety of industry verticals including multi family residential, healthcare, education, transport, government, and hospitality. Phunware’s enterprise mobile app lifecycle management platform helps brands engage, manage and monetize mobile users worldwide.

The first joint project—a luxury high rise in Miami with hundreds of doors—leverages an integration between the SALTO and Phunware platforms to allow residents to manage SALTO electronic locks with the same Phunware-powered application they use to submit work orders, receive package delivery notifications and other luxury living essentials. The integration eliminates the need for a physical access card by securely sending a mobile key to a registered and verified iOS or Android device. If the device is lost or stolen, access can immediately be updated.

The project will function using a SHIP integration with the Phunware mobile application. SHIP is a proprietary communications protocol based on a software dialog that allows third-party access control providers to manage and control SALTO offline and wireless locking devices by way of their own software graphical user interface (GUI). Even though the SALTO locks are governed by the SALTO service, the operations are triggered from Phunware’s GUI.

“This is an innovative integration that draws on strengths from both SALTO and Phunware to deliver user-friendly access control at an enterprise level,” said SALTO Senior Vice President of Commercial Sales Michael J. Mahon. “As a leading access control provider for multi family developments, SALTO is enriching our products for this important vertical and by working with Phunware we deliver a solution that is robust and efficient.”

“With the integration of SALTO’s mobile access control, our mobile solutions for residential and mixed-use real estate continue to set industry standards,” said Alan S. Knitowski, Phunware CEO and co-founder. “Transforming the user experience for residents, patients, shoppers, fans and all other mobile consumers is a key part of the mobile future we’ve envisioned at Phunware since 2009. We’re excited to begin working with SALTO to transform the resident experience for users across the country.”

About SALTO Systems

SALTO Systems is a global leader in the development and manufacture of world-class access control solutions, particularly in sectors where security is critical – hospitality, airports, healthcare, government, education, sports and entertainment venues, and more. The company revolutionized access control with a pioneering approach that featured the first stand-alone, battery-powered electronic lock; the SALTO Virtual Network (SVN) data-on-card technology; and the first wireless access control system that combined a stand-alone locking device with online, real-time capabilities – all without using wires or mechanical keys. SALTO’s leading-edge hardware and software technologies are in use in more than 15,000 installations worldwide, with an estimated 20 million daily users. SALTO is headquartered in northern Spain, with local offices in 25 countries and a partner network that extends its reach to nearly every region of the globe.

About Phunware

Phunware is the pioneer of Multiscreen as a Service (MaaS), a fully integrated suite of platform products, solutions and data that allows brands to engage, manage and monetize their anytime, anywhere mobile application users worldwide. Phunware creates category-defining mobile experiences for the world’s most respected brands, with more than 800 million active devices touching its platform each month. For more information about how Phunware is transforming the way consumers and brands interact with mobile in the virtual and physical worlds, visit phunware.com and follow us on social media at @phunware.

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Video: Alan Knitowski x Liftr Interview https://www.phunware.com/blog/video-liftr-interview/#utm_source=rss&utm_medium=rss&utm_campaign=video-liftr-interview Fri, 19 Jan 2018 16:04:41 +0000 https://www.phunware.com/blog/video-phunware-everything-need-succeed-mobile-copy/ Our CEO Alan Knitowski recently sat down with Liftr News, a team of experts in all things related to cloud technology. In this interview, Alan dives into our recent partnership with World Wide Technology (WWT) to create unique mobile experiences powered by location data and much more. Watch the video to learn about how cloud […]

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Our CEO Alan Knitowski recently sat down with Liftr News, a team of experts in all things related to cloud technology. In this interview, Alan dives into our recent partnership with World Wide Technology (WWT) to create unique mobile experiences powered by location data and much more. Watch the video to learn about how cloud technology has inspired Phunware and powered some of our biggest innovations in data-driven enterprise mobile solutions.

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Lighting the Way: How Smart Lighting Can Enable Indoor Wayfinding https://www.phunware.com/blog/lighting-the-way/#utm_source=rss&utm_medium=rss&utm_campaign=lighting-the-way https://www.phunware.com/blog/lighting-the-way/#respond Tue, 16 Jan 2018 21:41:57 +0000 https://www.phunware.com/?p=31858 The Department of Energy forecasts LED lighting will comprise about 30% of U.S. lighting installations by 2020. By 2035, LEDs are predicted to make up more than 85% of all lighting stock in the country, driving 5.1 quadrillion BTUs in annual energy savings (read: a lot). Given that lighting makes up the largest source of […]

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The Department of Energy forecasts LED lighting will comprise about 30% of U.S. lighting installations by 2020. By 2035, LEDs are predicted to make up more than 85% of all lighting stock in the country, driving 5.1 quadrillion BTUs in annual energy savings (read: a lot). Given that lighting makes up the largest source of electricity consumption in commercial U.S. buildings, these energy savings will represent significant financial savings as well. That’s smart lighting.

Know what’s even smarter? Harnessing the unique capabilities of LED lighting to enable more than just the illumination of spaces—to improve business processes and customer engagement. Here’s how some forward-thinking companies are experimenting with smart lighting for indoor wayfinding and more.

Visible Light Communications: Morse Code Meets Smoke Signals Crossed with Wi-Fi

We’ve talked about using beacons and GPS to enable mobile indoor wayfinding and other location-based services. These different technologies provide different types of location data inputs that can be ingested by a platform (like Phunware’s) and turned into an app user’s location on a map, for example, or used to trigger a proximity-based marketing message.

To learn more, check out the eBook Location Technology 101: Understanding Bluetooth, Blue Dot, Geo-Fencing and More.

DOWNLOAD THE EBOOK

All digital messages break down to 1s and 0s. With visible light communications (VLC), 1s and 0s are communicated as “on” and “off.” Because they’re built on semiconductors, LED light fixtures can be programmed to switch on and off in specific patterns so fast that the human eye can’t perceive any flickering. Light sensors—like the camera in your mobile phone—can perceive these patterns and decode / receive the digital message being sent. Smart software (again, like Phunware’s) can turn that digital message into a user experience.

VLC Is a Bright Idea for Indoor Mobile Wayfinding

In fact, wayfinding is one of the most exciting use cases for this technology. Here’s how it works.

  • Company A updates its indoor lighting with an energy-efficient LED system, which uses VLC technology to pulse out a fast, unique “I am here” message.
  • Company A’s mobile app includes indoor wayfinding. When the wayfinding feature is active, the app leverages the smartphone camera to detect VLC signals.
  • The back-end mobile platform interprets each unique VLC signal to pinpoint where the app user is in relationship to the smart lighting system.
  • The mobile app represents the user’s location visually on an indoor map and provides turn-by-turn navigation to the user’s destination.

LEDs provide extremely accurate location data for use in mobile wayfinding. The user’s device and position can be identified within one-tenth of a second and updated as often as five times per second. VLC-enabled LED lighting fixtures come in a range of sizes and styles, and can be installed as quickly and easily as traditional lighting fixtures. They represent a smart way to upgrade any facility’s lighting for both energy-efficiency and future mobile use cases.

Solving for the Pocket

VLC’s accuracy depends on a clear line of sight between the user’s device and the VLC module. If the user’s device is in a pocket, purse or messenger bag—or if the camera is temporarily tilted or blocked—location accuracy can be affected. Incorporating Bluetooth Low Energy (BLE) physical or virtual beacons as part of the wayfinding solution provides a safety net for instances where devices may not be directly exposed to the LED light, with accuracy up to one meter.

Smart Lighting in More Ways Than One

A VLC-enabled LED lighting system, coupled with a location-enabled mobile solution, lays a foundation for multiple future use cases across every vertical. Mobile wayfinding is just the start—location analytics can help organizations understand consumers better and optimize operations. Mobile data can reveal where people congregate within a space, where bottlenecks occur, how long people stay at a given location and much more. These insights can be used to help shape facility design, streamline foot traffic and serve the public better.

To learn more, check out the eBook Mobile Data: the Missing Link in Your User Acquisition and Engagement Strategies.

DOWNLOAD THE EBOOK

When you look farther along VLC’s trajectory, the potential gets even more exciting. Many experts believe “Li-Fi” (light fidelity) networks may complement or even replace Wi-Fi, offering data transfer rates of up to 224 gigabits per second with greater security and higher bandwidth. IEEC Spectrum, the world’s largest technical professional organization for the advancement of technology, likens Li-Fi with IoT (Internet of Things) applications: “We already have nearly all of the infrastructure in place to get it to work. LED lighting is prevalent, intelligent LED lighting is becoming more prevalent, and it’s all affordable and easy to install for consumers.”

Phunware’s mobile platform works as well with VLC as it does with beacons, GPS and Wi-Fi. In fact, Phunware recently partnered with Acuity Brands to provide a joint solution for a indoor wayfinding enabled by LED lighting. We’re offering a fantastic 90-day trial of this solution—get the details here.

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Phunware Adds Atrius™ IoT Indoor Positioning Solution from Acuity Brands to its Mapping, Navigation and Wayfinding Offering https://www.phunware.com/press-releases/phunware-adds-atrius-iot-indoor-positioning/#utm_source=rss&utm_medium=rss&utm_campaign=phunware-adds-atrius-iot-indoor-positioning Tue, 16 Jan 2018 16:02:32 +0000 https://www.phunware.com/press-releases/wwt-phunware-launch-strategic-partnership-copy/ Acuity Brands, Inc.today announced that Phunware has joined the Atrius™ Internet of Things (IoT) partner ecosystem, adding the Atrius Navigator software development kit (SDK) to its indoor positioning technology offerings.

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Phunware Adds Atrius™ IoT Indoor Positioning Solution from Acuity Brands to its Mapping, Navigation and Wayfinding Offering

Atlanta, GA [January 16, 2018] – Acuity Brands, Inc. (NYSE: AYI) today announced that Phunware, an enterprise mobile software company, has joined the Atrius™ Internet of Things (IoT) partner ecosystem. Phunware will be adding the Atrius Navigator software development kit (SDK) to its indoor positioning technology offerings, providing customers an innovative, energy-efficient option to support Phunware’s hardware-agnostic location capabilities.

Phunware currently provides an indoor wayfinding solution, available on both Apple® iOS and Android™ operating systems, which can be embedded within a fully configurable Phunware-managed native app or within a customer’s existing app via Phunware’s Mapping and Location SDKs. By becoming an Atrius IoT Partner, Phunware is now able to offer customers an additional supported indoor positioning service (IPS) with increased reliability and centimeter-level precision, increased energy efficiency and lower maintenance costs.

The Atrius Sensory Network, including luminaires enabled with Atrius, features embedded Bluetooth® low energy (BLE) and Visible Light Communication (VLC) technologies acting as all-in-one access points for indoor and adjacent outdoor environments. Phunware’s customers are expected to benefit from using the Atrius IoT platform for indoor positioning because the communication technology is embedded in LED luminaires, eliminating the need for additional hardware components such as stand-alone beacons that require separate installation, maintenance, and power.

“The ease of integration and highly adaptable nature of the Atrius IoT platform makes this technology suite ideal for creating high-value mobile applications that deliver indoor navigation, mobile marketing automation, contextual content and much more,” said Matthew Lindenberger, Vice President of Engineering at Phunware. “As an Atrius partner, we can also help deliver the added benefit of networked intelligent lighting that provides highly accurate location awareness, significant energy savings and digital controls to our customers.”

For more information on Atrius IoT solutions, the Atrius Navigator and the Atrius Partner Program, please visit: www.acuitybrands.com/atrius.

About Acuity Brands

Acuity Brands, Inc. (NYSE: AYI) is the North American market leader and one of the world’s leading providers of lighting and building management solutions. With fiscal year 2017 net sales of $3.5 billion, Acuity Brands currently employs over 12,000 associates and is headquartered in Atlanta, Georgia with operations throughout North America, and in Europe and Asia. The Company’s products and solutions are sold under various brands, including Lithonia Lighting®, Holophane®, Peerless®, Gotham®, Mark Architectural Lighting™, Winona® Lighting, Juno®, Indy™, Aculux®, Healthcare Lighting®, Hydrel®, American Electric Lighting®, Carandini®, Antique Street Lamps™, Sunoptics®, Distech Controls®, nLight®, ROAM®, Sensor Switch® and Atrius™. Visit us at www.acuitybrands.com.

About Phunware

Phunware is the pioneer of Multiscreen as a Service (MaaS), a fully integrated suite of platform products, solutions and data that allows brands to engage, manage and monetize their anytime, anywhere mobile application users worldwide. Phunware creates category-defining mobile experiences for the world’s most respected brands, with more than 800 million active users touching its platform each month. For more information about how Phunware is transforming the way consumers interact with mobile in the virtual and physical worlds, visit phunware.com and follow us on social media at @phunware.

All trademarks referenced are property of their respective owners.

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The No-Geek-Speak Lowdown On Virtual Beacons https://www.phunware.com/blog/no-geek-speak-lowdown-virtual-beacons/#utm_source=rss&utm_medium=rss&utm_campaign=no-geek-speak-lowdown-virtual-beacons https://www.phunware.com/blog/no-geek-speak-lowdown-virtual-beacons/#respond Mon, 15 Jan 2018 19:09:05 +0000 https://www.phunware.com/?p=31952 Virtualization has been around the computing world for more than a decade now. For the non-techies (or even the sorta-techies) among us, virtualization basically means using software to make one piece of hardware act like multiple—you end up with many “virtual” devices. This technological innovation has opened up all kinds of possibilities, including the cloud […]

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Virtualization has been around the computing world for more than a decade now. For the non-techies (or even the sorta-techies) among us, virtualization basically means using software to make one piece of hardware act like multiple—you end up with many “virtual” devices. This technological innovation has opened up all kinds of possibilities, including the cloud computing services that enable you to stream your favorite basketball game right to your phone.

The latest cool tech making new experiences possible in the mobile space is virtual BLE beacon technology, which essentially “virtualizes” physical beacons. Mobile platforms like Phunware use beacons as sensors to trigger all kinds of cool mobile experiences—from providing indoor blue dot navigation to sending you a personalized push notification with 25% off those boots you’ve been wanting when you’re just outside the shoe department.

A virtual BLE beacon is essentially an imaginary beacon that can do the same job as a real one. From a tech standpoint, the virtual beacon works differently than the physical one. From the marketer or user perspective, they’re the same. They can both be used to trigger engaging mobile experiences and to gather location, time and other contextual data that marketers can use to understand and target their audiences.

To learn more, check out the eBook Location Technology 101.

DOWNLOAD THE EBOOK

Virtual Beacon Systems Are Easier to Install, Maintain and Manage

Physical beacons are awesome. They’re small and affordable, and they can be placed discreetly in any number of locations in a given environment. But like any physical device, they have to be installed and maintained by a person. Someone has to put them in place, change the batteries and move them around when needed.

Because multiple virtual beacons are enabled by one piece of hardware, however, they require installing and maintaining far fewer devices. The vast majority of the management and maintenance happens through a simple software dashboard. That saves time and hassle.

Virtual Beacon Systems Are Incredibly Flexible

You may not be able to stick a physical beacon on an incredibly high ceiling, but you sure can slap a virtual beacon up there. They can be added easily to an existing Wi-Fi infrastructure or physical beacon implementation. You can even create a hybrid solution that combines physical and virtual beacons to help balance costs.

Making Location-Enabled Experiences More Attainable and More Awesome

Flexibility and easy management mean that virtual BLE beacons bring location-enabled experiences within reach of more organizations—and more people. These same qualities make it viable to install more virtual than physical beacons in any given space. As a result, you get much greater accuracy and performance. And thanks to machine learning in the software backbone, the more a virtual beacon system works, the smarter and more accurate it becomes.

It’s Exciting Here at the Tipping Point

When people first got smartphones, nobody really imagined all of the different ways we’d use them—and there are still possibilities to uncover. As technology matured, use cases grew exponentially, and suddenly we don’t know what we’d do without our smartphones.

Virtual BLE beacon technology is poised to be the innovation that makes location-enabled mobile experiences ubiquitous. But for the average Joes and Janes among us, it might be hard to imagine all the ways organizations can use vBLE technology. Let’s take a look.

  • A hospital nurse administrator could monitor and track every piece of valuable patient-care equipment that moves around departments—IV pumps, patient beds and more—right from her phone. She could know exactly where Doctor Adebayo is and how many minutes it’s going to take for her to get from the patient floor to the ICU. She could get an instant alert that Mr. Davis has been in recovery by himself for too long, and speed an assistant to make sure he’s all right.
  • A regional outdoor store manager could quickly and easily move beacons around to gather data on shopper dwell time near a new display. When a seasonal summer department goes up, store marketers could install virtual beacons in the area to trigger highly targeted “Happy Camper” messages to shoppers right when they peer into that cool new tent, and trigger the mobile app to change over to a camping theme throughout. In the stockroom, temporary employees could use mobile to guide their re-stocking efforts, getting turn-by-turn navigation through the store and precisely to the exact rack where that flannel shirt needs to hang.
  • An airport could install a dense array of virtual beacons to collect highly granular traffic data in baggage claim areas, leveraging all of that information to understand passenger traffic patterns in detail before a planned remodel. During the holidays, the airport could expand its beacon system throughout the terminal, enabling multiple marketing partnerships with retail and food / beverage concessionaires—and delighting app-using passengers with seasonal savings, or even a holiday-themed app scavenger hunt to help keep weary traveling families entertained.

These ideas are only a jumping-off point. As mobile continues to evolve and mature, location-enabled experiences and use cases will continue to expand. Personally, I can’t wait.

If you’d like to learn more about how connected mobile experiences are going to transform operations, management and the customer experience across verticals, watch our on-demand webinar “Mobile at the Intersection of Hardware and Software.”

GET THE WEBINAR

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Android Data Binding with RecyclerViews and MVVM: a Clean Coding Approach https://www.phunware.com/blog/android-clean-coding-approach/#utm_source=rss&utm_medium=rss&utm_campaign=android-clean-coding-approach https://www.phunware.com/blog/android-clean-coding-approach/#respond Mon, 08 Jan 2018 20:58:17 +0000 https://www.phunware.com/?p=31716 When users open an Android app, what they see is the result of Android developers assigning data from various inputs (databases, the internet, etc.) to elements of the app user interface. Until 2015, the process of assigning (or “binding”) data toxx UI elements was tedious and potentially messy. During its I/O developer conference that year, […]

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When users open an Android app, what they see is the result of Android developers assigning data from various inputs (databases, the internet, etc.) to elements of the app user interface. Until 2015, the process of assigning (or “binding”) data toxx UI elements was tedious and potentially messy. During its I/O developer conference that year, however, Google demonstrated its Data Binding Library, which gave developers the ability to streamline and clean up the process in many ways.

When the Library was Beta-released later that fall, I was eager to learn more about Android data binding and its applications, but it was still in its infancy and Google’s disclaimer warned against trusting it in any released app. Fast forward two years to today, and the Android Data Binding Library has matured considerably. The disclaimer is now gone, and I recently began exploring data binding in my daily development work.

Like any good Android developer, one of my main goals is to write clean code, code that “never obscures the designer’s intent but rather is full of crisp abstractions and straightforward lines of control,” as author Grady Booch put it. I have found that using data binding with the Model-View-ViewModel (MVVM) architectural pattern and RecyclerView accomplishes many of the objectives of clean coding, including reducing the requirement for boilerplate code, facilitating code decoupling and improving readability and testability—not to mention reducing development time.

Unfortunately, Google’s examples of using data binding in Android apps are rather simplistic and lack detail. So let’s explore the necessary steps to set up a project with data binding, a RecyclerView and MVVM—and write clean code in the process.

A Quick MVVM Primer / Refresher

MVVM is an architectural pattern that was created to simplify user interface programming. Google appears to be encouraging the use of MVVM for data binding. In fact, the Architecture Components of its Data Binding Library are modeled on the MVVM pattern.

The main components of MVVM are the Model, View and ViewModel, and its structure essentially supports two-way data binding between the latter two.

  • The View defines the user interface structure, layout and design and consists of views, layouts, scroll listeners and so on. It also notifies the ViewModel about different actions.
  • The ViewModel serves as the intermediary between the View and the Model. It provides data to the View via bindings and handles View logic. It calls methods on the Model, provides the Model’s data to the View and notifies the View of updates.
  • The Model is the data domain model and the source of application logic and rules. It provides data to the ViewModel and can update the ViewModel using notification mechanisms such as data access objects, models, repositories and gateways.

As you can see, the View knows about the ViewModel and the ViewModel knows about the Model. The Model, however, doesn’t know about the ViewModel and the ViewModel doesn’t know—or care—about the View. This separation enables each component to grow independently, and this design pattern makes the user interface distinct from the corresponding business logic. The result is easier application development, testing and maintenance.

Data Binding with MVVM and RecyclerView

Follow the steps below to set up Android data binding using MVVM and RecyclerView.

1. Update the Gradle File(s)

The first step in adding data binding to a project is changing the module’s build.gradle file(s). Recent updates to the Android Data Binding Library have enabled easier data binding by adding a data binding closure to the Android closure, and because data binding is included in Google’s Application and Library plugins you no longer need to add a dependency. Instead, use the following closure:

2. Prepare Your Tags

To use data binding in Layout Files, you must wrap the normal View Groups or Views in <layout> tags containing data tags with variables for bindable methods and binding adapters. Bindable methods are typically referenced with app:data="@{viewModel.data}", where the “viewModel” variable is the ViewModel, set on the binding (more on that later).

To reference the bindable method annotated with @Bindable, you only need to specify viewModel.data. You can still access methods not annotated with @Bindable by using the full method name, such as viewModel.getData. As seen below, to set up a RecyclerView with data binding, just add a method reference from which to acquire the data.

Activity Layout File

Disclaimer: Some attributes, namespaces, etc. have been omitted to highlight how to use data binding.

RecyclerView Adapter Item Layout File

Disclaimer: Some attributes, namespaces, etc. have been omitted to highlight how to use data binding.

3. Set Up the ViewModel

The way you set up and use data binding is similar for both activities and fragments. Depending on the application’s need for the context, UI and lifecycle, you can reference the ViewModel by inflating and binding the View with the data binding library or by inflating it independently and binding to it with the library.

Next, call the appropriate ViewModel methods from the UI. One way to instantiate the binding is to use the DataBindingUtil’s setContentView method. Calling the binding’s setViewModel method sets the ViewModel variable reference, named “viewModel,” as depicted here:

Clean Coding Tip: Separate concerns and increase readability by providing individual methods for topics such as binding and RecyclerView initialization.

4. Implement the Adapter

When implementing the Adapter, the ViewModel needs to be set for the ViewHolder, binding and unbinding of the View. A lot of online examples don’t show unbinding the View, but it should be done to prevent problems.

5. Notify the Adapter for Data Set Changes

In this ViewModel, the data (items) are made available via the method getData(). When you need to notify the Adapter for data set changes, call notifyPropertyChanged(int) instead of calling notifyChange() (which would notify changes for all of the properties and likely cause issues).

6. Update the Method

This binding adapter method is the other part of the glue to update data in the Adapter. In the MVVM pattern chart, the ViewModel notifies the View of property changes by calling this method. Attribute data is referenced as app:data="@{viewModel.data}" and ViewModel.data references method getData, annotated with @Bindable. When combined with the call to notifyPropertyChanged(BR.data), this reference calls the RecyclerViewDataBinding.bind(RecyclerView, DataAdapter, List), annotated with @BindingAdapter({"app:adapter", "app:data"}).

Disclaimer: Although some readers may disagree with having an adapter reference in the ViewModel, this ViewModel provides notifications to the view. The components can be unit tested individually with JUnit and Mockito and together with integration / UI tests.

DataItemViewModel : BaseObservable

Model

7. Set the Default Component

To reuse data binding code among multiple classes, set your data binding component as the default component as shown below.

Clean Coding Tip: Provide a custom Data Binding Component class so you can abstract binding methods from ViewModels and isolate them for testability. Consider mocking the component class for better testing of the component classes.

8. Set Your Data Binding Class Accessor Methods

The data binding library requires classes using the @BindingAdapter annotation to have associated “get” accessor methods.

AppDataBindingComponent : android.databinding.DataBindingComponent

9. Set the Adapter on RecyclerView

This is where you can set the Adapter on RecyclerView and where adapter updates occur.

10. Click Event Handling

When a click event results in handling data accessible in the ViewModel, the best approach is to set the onClick attribute on the View in the bindable layout with android:onClick="@{viewModel::onClick.}" specified for the View. The ViewModel must have onClick(View) method implemented to handle the click event.

Tips for Keeping Your Code Clean

Some final tips from the trenches for Android data binding:

  • Making extra calls to notifyPropertyChanged(BR.data) or notifyChanged() can lead you down a path of producing bugs, including duplicated data.
  • There is a timing bug with the databinding library and use of ViewModels, extending BaseObservable, where calling notifyPropertyChanged(int) or notifyChanged() results in no action taking place. This occurs because the OnPropertyChangedCallback hasn’t been added yet. Until the bug is fixed, consider using this temporary fix: Add an OnPropertyChangedCallback to the ViewModel for handling the corresponding action. It may help to read the generated data binding classes to better understand the problem.
  • Debugging data binding build issues can be tricky. The error messages don’t provide a clear understanding as what the issues may be. Sometimes, an issue may be due to an incorrect object type passed into a binding adapter method. Other times, an issue may be caused by using data binding methods prior to setting the ViewModel.

At Phunware, we’re always working for better quality code. That means figuring out how to apply the latest technologies (such as data binding) to challenging, often high-profile projects. Interested in joining the Phamily? Check out our latest job openings.

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3 Ways Retailers Can Act Now for a Stronger 2018 https://www.phunware.com/blog/3-ways-retailers-can-act-now-for-a-strong-2018/#utm_source=rss&utm_medium=rss&utm_campaign=3-ways-retailers-can-act-now-for-a-strong-2018 https://www.phunware.com/blog/3-ways-retailers-can-act-now-for-a-strong-2018/#respond Wed, 03 Jan 2018 17:18:13 +0000 https://www.phunware.com/?p=31710 As we transition to 2018, retail marketers are taking stock of the past year and preparing for what’s ahead. The retail apocalypse that was forecast back in the spring is either overblown, just beginning or…nobody really knows. So what steps can retailers take right now not just to survive in 2018, but to thrive? 1. […]

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As we transition to 2018, retail marketers are taking stock of the past year and preparing for what’s ahead. The retail apocalypse that was forecast back in the spring is either overblown, just beginning or…nobody really knows.

So what steps can retailers take right now not just to survive in 2018, but to thrive?

1. Put Digital Front and Center

Your digital and mobile identity are now (or should be) integral to your brand. During Black Friday and Cyber Monday 2017, mobile (smartphones and tablets) made up 53.3% of traffic and 39.7% of revenue, according to Adobe. And Salesforce found that mobile accounted for 64% of shopping visits and 43% of sales orders the weekend after Thanksgiving, up from 54% and 33%, respectively, in 2016.

Despite these undeniably mobile-centric numbers, Boston Retail Partners (BRP) found in its 2017 Digital Commerce Survey that only 14% of North American retailers report having a mobile app that is working well, and a hefty 39% report having an app that needs improvement. BRP notes that “A customer’s smartphone is also the key to customer identification and personalization of the in-store shopping experience.” More than ever, today’s retailers can’t afford to sit on the sidelines and ignore the mobile app lifecycle.

To learn more, check out the eBook Mobile First: Harnessing the App Lifecycle For Transformative Business Success.

DOWNLOAD THE EBOOK

2. Engage Shoppers with Better Context and Personalization

As BRP points out, “Expansion of mobile capabilities represents a huge customer engagement opportunity for retailers.” Adding location-aware marketing automation or analytics to an existing app (or integrating them from the start) is one of the best ways to expand engagement opportunities.

With a mobile app and location-based technologies, retailers can:

  • Personalize the in-store experience and give customers the VIP treatment
  • Engage shoppers with strong offers in real time based on who and where they are
  • Guide shoppers through stores with an indoor GPS-like experience
  • Target shoppers with messages delivered in the relevant context of their daily lives—even at a competitor’s door
  • Leverage location data to build more granular customer profiles and target or segment ads more effectively

To learn more, check out the eBook Mobile Marketing Automation: Why It Matters and How to Get Started.

DOWNLOAD THE EBOOK

3. Use Mobile to Improve Efficiency and Empower Store Staff

Shopper engagement isn’t the only way mobile can help retailers compete. Mobile technology can help retail staff work more efficiently and get products in customers’ hands with the least amount of labor.

For example, some stores are testing location tech to speed restocking. Mobile indoor mapping and navigation can guide employees on the most efficient route to the proper location for restocking each item. This solution is particularly useful for seasonal workers who are not as familiar with store layouts and where products belong on store shelves and racks. In recent trials, store associate efficiency increased a minimum of 8%. Companywide, this efficiency increase result in significant payroll savings over time. And in the arms race against Amazon, every competitive opportunity counts.

As we recently explored, mobile is driving the transformation of physical stores into distribution centers, enabling highly efficient performance for options like “Buy Online, Ship from Store” (BOSFS) and “Buy Online, Pickup In Store” (which some writers are calling “BOPUS” or “BOPIS”). If 2 out of 3 shoppers have used BOPUS, it’s safe to say it’s more than a fad.

In retail, perhaps more than any other vertical, adopting a mobile-first mindset for digital transformation it critical for success. It’s time to harness mobile’s central role in consumers’ daily lives and take advantage of its hybrid digital / physical nature. Mobile can function as both a customer experience tool and a multifaceted business solution. Exciting times, to be sure!

If you’re planning for a more competitive 2018, come see us at NRF in January! We’ll be in Cisco’s booth (#2052), powering an on-site smart store they created for the event.

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Phunware-Built Urban Movie Channel (UMC) App Now Available for Android Devices https://www.phunware.com/press-releases/phunware-built-urban-movie-channel-umc-app-now-available-android-devices/#utm_source=rss&utm_medium=rss&utm_campaign=phunware-built-urban-movie-channel-umc-app-now-available-android-devices Fri, 22 Dec 2017 16:35:17 +0000 https://www.phunware.com/press-releases/phunware-adds-atrius-iot-indoor-positioning-copy/ Urban Movie Channel (UMC), the first subscription video on demand (SVOD) service created for African American and urban audiences in North America, today announced the arrival of its highly-anticipated Android app.

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Los Angeles, CA [December 22, 2017] – Urban Movie Channel (UMC), the first subscription video on demand (SVOD) service created for African American and urban audiences in North America, today announced the arrival of its highly-anticipated Android app. Available to download free in the Google Play store, UMC offers a seven-day free trial and thereafter, is just $6.99/month or $59.99/year. Some of the exciting features of the new app include an immersive user experience for subscribers to set their personal content preferences; as well as UMC All Access, a passport to view behind the scenes interviews, events, and other exclusive entertainment content.

Traci Otey Blunt, President of UMC stated, “We are very excited to announce UMC’s availability for download on Android devices. As part of our growth strategy, it is important that we reach our audience where they are, and our new Android app will allow us to bring our customers a greater user experience.  We will now be able connect with more of the African American and urban audiences who want to access the compelling content we provide for their specific viewing interests.”

In 2017, UMC premiered several new original series including lifestyle and travel series WORLD WIDE NATE: AFRICAN ADVENTURES hosted by travel vlogger Nathan Fluellen; soap opera dramedy THE RICH AND THE RUTHLESS from Emmy nominated actress Victoria Rowell; and variety clip series LAWD HAVE MERCY hosted by Flex Alexander and Buddy Lewis. Other notable premieres in 2017 include workplace comedy series HARD MEDICINE, executive produced by Jay Ellis (Insecure) and created by Melissa Eno Effa; romantic comedy NO REGRETS starring Brian White and Monica Calhoun; several titles from Ava DuVernay’s ARRAY Releasing entity including election night drama BIG WORDS and critically acclaimed BP oil spill documentary VANISHING PEARLS; and season one of WE tv’s BRAXTON FAMILY VALUES.

The UMC Android app was developed by Phunware, Inc., an enterprise mobile software company based in Austin, Texas. “It’s exciting to partner with a forward-thinking brand like UMC to bring its mobile application experience vision to life,” said Alan S. Knitowski, the company’s CEO and co-founder. “As the entertainment landscape continues to fragment and move away from traditional content delivery models, it’s critical to meet viewers where they are—which is increasingly on mobile. We’re proud to support UMC on this journey and look forward to our continued partnership.”

Created by Robert L. Johnson, Chairman of RLJ Entertainment and founder of Black Entertainment Television (BET), Urban Movie Channel (UMC) is the first subscription streaming service created for African American and urban audiences in North America that features quality urban content and showcases feature films, documentaries, original series, stand-up comedy, and other exclusive content. UMC is available on iOS, Apple TV, Amazon Channels, Roku, Amazon Fire TV & Fire TV Stick. At WWW.UMC.TV, UMC offers a free 7-day trial and thereafter is just $4.99/month or $49.99/year. Keep up with UMC on Facebook at FACEBOOK.COM/URBANMOVIECHANNEL and on Twitter/Instagram @WATCHUMC.

About RLJ Entertainment, Inc.

RLJ Entertainment, Inc. (NASDAQ: RLJE) is a premium digital channel company serving distinct audiences primarily through its popular OTT branded channels, Acorn TV (British TV) and UMC (Urban Movie Channel), which have rapidly grown through development, acquisition, and distribution of its exclusive rights to a large library of international and British dramas, independent feature films and urban content. RLJE’s titles are also distributed in multiple formats including broadcast and pay television, theatrical and non-theatrical, DVD, Blu-ray, and a variety of digital distribution models (including EST, VOD, SVOD and AVOD) in North America, the United Kingdom, and Australia.

Additionally, through Acorn Media Enterprises, its UK development arm, RLJE co produces and develops new programs and owns 64% of Agatha Christie Limited.

For more information, please visit RLJEntertainment.com, Acorn.tv, and UMC.tv.

About Phunware

Phunware is the pioneer of Multiscreen as a Service (MaaS), a fully integrated suite of platform products, solutions and data that allows brands to engage, manage and monetize their anytime, anywhere mobile application users worldwide. Phunware creates category-defining mobile experiences for the world’s most respected brands, with more than 800 million active users touching its platform each month. For more information about how Phunware is transforming the way consumers interact with mobile in the virtual and physical worlds, visit www.phunware.com and follow us on social media at @phunware.

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Understanding Monetization Strategies and Why Your App Needs One https://www.phunware.com/blog/freemium-paidmium-mium-latest-pricing-strategies-mobile-apps/#utm_source=rss&utm_medium=rss&utm_campaign=freemium-paidmium-mium-latest-pricing-strategies-mobile-apps https://www.phunware.com/blog/freemium-paidmium-mium-latest-pricing-strategies-mobile-apps/#comments Tue, 19 Dec 2017 17:15:20 +0000 https://www.phunware.com/?p=15754 For media, entertainment and gaming companies, figuring out how to make money with a mobile app is a big part of the Strategy phase of the mobile lifecycle. Mcommerce apps that sell products directly have that part figured out too. Naturally enough, this is referred to as “monetization” and these companies spend a whole lot […]

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For media, entertainment and gaming companies, figuring out how to make money with a mobile app is a big part of the Strategy phase of the mobile lifecycle. Mcommerce apps that sell products directly have that part figured out too. Naturally enough, this is referred to as “monetization” and these companies spend a whole lot of time and effort strategizing around it.

If you’re in another line of work, however, you may only be thinking of mobile as a marketing channel or as a utilitarian tool for things like wayfinding, property management, or simply sharing helpful information. If that’s the case, you’re leaving money on the table.

What Is an App Monetization Strategy?

Simply put, it’s a plan for driving revenue via your mobile app, using one or a combination of different app monetization models. It’s best to consider and plan for monetization during the Strategy phase, so you don’t have to force-fit something later.

Outside of direct mCommerce, there are five basic options:

  • Pay-to-download (or “Paid”): Pretty straightforward. These are apps that you pay $X to download.
  • Subscription: Users pay a monthly fee via the app stores.
  • Free (“Freemium”) with in-app purchases: The app is free to download but the publisher makes money on in-app purchases that provide an enhanced, “premium” experience. In games, these are usually micro-transactions such as special gear, extra lives, weapons, gaming levels, etc. In other types of apps, these could be access to exclusive content behind a paywall.
  • Limited Freemium: The app is free to download but is limited in one of two ways—either the user can access full functionality for a short time only OR the free version only offers basic functionality, such as a few game levels. The idea is to entice users to try before they buy, hoping the app experience is compelling enough to convert them to a fully paid or subscription version.
  • Free to download, with advertising: In-app advertising is an increasingly common way to monetize all types of apps. Users will welcome ads if they are well-targeted, relevant, interesting and non-disruptive to the user experience. It’s even better if the advertising adds value by connecting users with rewards or exclusive content (as in sponsored gameplay integrations).

According to App Annie’s recent worldwide survey of app professionals, in-app purchases and in-app advertising were the most popular monetization strategies, however many of those surveyed expected subscription and mCommerce to become more popular over time.

Developing a Sound Monetization Strategy

There is no cut-and-dried monetization strategy that works for every industry or every type of app. Ultimately, your team will determine the type(s) of monetization you want to include in your app by carefully evaluating a number of considerations, including:

  • Your app experience: User experience (UX) should be your most important consideration. Any monetization strategy you choose should align with the overall experience and preferably enhance it.
  • Your audience: Across various demographic categories, people feel differently about paying for an app or making in-app purchases, and their behavior varies accordingly. According to Gartner, people in the 25-34 age bracket spend the most on both paid apps and in-app transactions (thanks, older Millennials!). Those on the younger side of Gen X (35-44) come in second, but they spend more on in-app transactions than paid downloads. In addition, women spend less overall on paid downloads and in-app transactions—but they’re more likely to try a freemium approach.
  • Your business goals: Monetization should always complement your overarching business goals, not take away from them.
  • What the competition’s doing: Check out other apps in the same category. How are they monetizing? Does their approach complement or detract from their UX?

Though game developers pioneered it, mobile app monetization is still a developing field. If your team lacks expertise in monetization, consider working with an expert partner. And if in-app advertising may be part of your mix, seek out a monetization partner with not only the requisite experience but also trong brand relationships and robust data sharing. Want to learn more? Download our checklist, 6 Smarter Questions To Ask Your Monetization Partners.

DOWNLOAD THE EBOOK

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WWT Global Sales Meeting 2018 https://www.phunware.com/events/wwt-global-sales-meeting-2018/#utm_source=rss&utm_medium=rss&utm_campaign=wwt-global-sales-meeting-2018 Mon, 18 Dec 2017 21:25:39 +0000 https://www.phunware.com/events/nrf-big-show-2018-copy/ Date: January 28–February 1, 2018
Location: Las Vegas, NY
This year at the WWT Global Sales meeting, Phunware will be showcasing our partnership with WWT and our expertise in everything mobile!

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Date:
January 28–February 1, 2018

Location:
Las Vegas, NV

WWT Global Sales meeting brings together over 1,500 WWT sales reps to kick off the new sales year. Phunware will be showcasing our partnership with WWT and our expertise in everything mobile!

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Casual Connect 2018 https://www.phunware.com/events/casual-connect-2018/#utm_source=rss&utm_medium=rss&utm_campaign=casual-connect-2018 Mon, 18 Dec 2017 17:06:44 +0000 https://www.phunware.com/events/ces-2018-copy/ Date: January 16-18, 2018
Location: Anaheim, CA
Join us at Casual Connect in Booth #301 to learn how Phunware helps developers engage, manage and monetize their users across the mobile application lifecycle.

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Date:
January 16-18, 2018

Location:
Anaheim, CA

Join us at Casual Connect in Booth #301 to learn how Phunware helps developers engage, manage and monetize their users across the mobile application lifecycle. With app SDKs including monetization, content management, marketing automation, analytics and even location-based services, Phunware gives developers everything they need to build and monetize an engaging mobile app. Post-launch, Phunware also helps developers acquire and convert users with data-optimized efficiency.

Learn More about Casual Connect

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NRF Big Show 2018 https://www.phunware.com/events/nrf-big-show-2018/#utm_source=rss&utm_medium=rss&utm_campaign=nrf-big-show-2018 Mon, 18 Dec 2017 16:00:15 +0000 https://www.phunware.com/events/lmbas-retail-loco-2017-copy/ Date: January 14-16, 2018
Location: New York City, NY
Phunware is excited to participate in a demonstration with Cisco at the upcoming NRF Big Show providing customers with the full digital customer journey.

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Date:
January 14-16, 2018

Location:
New York City, NY

Phunware is excited to participate in a demonstration with Cisco at the upcoming NRF Big Show. Our booth, #2052, will be set up to mimic a retail store, and we will provide customers with the full digital customer journey—mobile wayfinding products, location-based customer engagement alerts and mobile checkout. If you are planning to attend, please come see us!

Learn about our ToyBox Store Booth Demo

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CES 2018 https://www.phunware.com/events/ces-2018/#utm_source=rss&utm_medium=rss&utm_campaign=ces-2018 Mon, 18 Dec 2017 15:05:07 +0000 https://www.phunware.com/events/nrf-big-show-2018-copy/ Date: January 9-12, 2018
Location: Las Vegas, NV
Phunware will be at CES 2018 talking about successfully adapting to and capitalizing on the new mobile-first viewer experience.

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Date:
January 9-12, 2018

Location:
Las Vegas, NV

Daniel Blackburn, Phunware’s Media and Entertainment Practice Director, will be at CES this year, ready to talk about successfully adapting to and capitalizing on the new mobile-first viewer experience across the mobile app lifecycle.

If you’re ready to build a smarter mobile strategy and reach your goals faster, schedule time to sit down with Daniel during CES 2018. Just click the link below to set up a meeting.

Schedule Meeting at CES

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Mobile Bad Ass (MBA) Week 8: MBA Program Wrap-Up https://www.phunware.com/blog/mba8-mba-program-wrap-up/#utm_source=rss&utm_medium=rss&utm_campaign=mba8-mba-program-wrap-up https://www.phunware.com/blog/mba8-mba-program-wrap-up/#respond Mon, 11 Dec 2017 15:30:59 +0000 https://www.phunware.com/blog/mba7-app-monetization-advertising-more-copy/ In the final week of our Mobile Bad Ass (MBA) Program, we look back at what we’ve learned and peek ahead to what’s next. Complete your MBA to become a certified Phunware Mobile Badass.

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Week 8: Mobile Bad Ass (MBA) Program Wrap-Up

Lesson Summary

Learning Objectives

MBA candidates should have a rich understanding of the mobile app lifecycle and a strong sense of how to harness it for business success.

[contact-form-7]

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]]> https://www.phunware.com/blog/mba8-mba-program-wrap-up/feed/ 0 No More Norman Doors: The Importance of Design Thinking in Enterprise App Development https://www.phunware.com/blog/importance-design-enterprise-app-development/#utm_source=rss&utm_medium=rss&utm_campaign=importance-design-enterprise-app-development https://www.phunware.com/blog/importance-design-enterprise-app-development/#comments Thu, 07 Dec 2017 18:09:06 +0000 https://www.phunware.com/?p=31394 Have you ever encountered a door whose usability signals are so poor that signage is needed to clarify how the door works? A glass door with a vertically-oriented grab handle, for example: does it open inward or outward? Users are left guessing and often frustrated or embarrassed when they inevitably choose wrong. These confusing doors […]

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Have you ever encountered a door whose usability signals are so poor that signage is needed to clarify how the door works? A glass door with a vertically-oriented grab handle, for example: does it open inward or outward? Users are left guessing and often frustrated or embarrassed when they inevitably choose wrong.

Source: The Far Side by Gary Larson, 1980

These confusing doors are called Norman doors after Don Norman, a cognitive scientist and usability engineer who was inspired by many experiences with bad design to produce the seminal work, The Design of Everyday Things. Norman argued that good design is intuitive design—design that doesn’t require conscious thought to be usable.

When The Design of Everyday Things was released in 1988, the idea of user-centered design and applying design thinking to all areas of life was revelatory. Design thinking forces brands to ask the right questions, find the best solutions and implement the best approach to get results. Here’s what it looks like in its simplest form:

  • Ask questions and empathize
  • Understand and define
  • Evaluate ideas
  • Iterate

Although design thinking has been proven since 1988 to be a repeatable problem-solving approach in everything from business systems to software engineering, some business leaders still see design as a magical process, a superficial add-on or a way to use leftover budget dollars. But design should never be an afterthought. Without it at the heart of a project, usability problems will keep users away. Let’s explore how design thinking can be applied to enterprise mobile apps.

Applying Design Thinking to Enterprise Mobile Apps

App Strategy: Identifying Areas of Need

Good enterprise app design is not about making things look nice. It’s about creating a positive user experience and solving real problems for real people. Well designed apps remove frustration along the user journey, resolving pain points and anticipating issues users may not even realize they could have. These apps are able anticipate user needs because design thinking was central to their development process.

No matter how clever your designers and engineers are, real users have a way of uncovering use cases you would never think of and demonstrating how usability can be improved.

If you want your app to solve real problems for real users, do your research. Ask users what they need help with. If you already have an app, review existing engagement metrics to identify areas for improvement—where users abandon the app, for example, or which features they never seem to use. Analyze competitor apps to see where yours excels or falls short.

If you’re building a new app, conduct user testing or interviews with target users first. Get to know them and their needs, preferences, pain points and behaviors so you can make good design decisions and improve the user experience at every opportunity for iteration. No matter how clever your designers and engineers are, real users have a way of uncovering use cases you would never think of and demonstrating how usability can be improved.

Solving Problems with Enterprise App Design

Once you uncover the problems your target users are experiencing, it’s time to use mobile to solve them. This part of the process can be messy, but it’s where you dig in as a team and experiment with strategies and ideas—even some that might seem crazy at first. Sketch, whiteboard, diagram, discuss, challenge and revise to uncover solutions worth trying. That’s where the magic happens.

It’s a good idea to look for an app development partner with expertise in Apple’s Human Interface Guidelines and Google Material Design to create workflows that are useful and compliant. App design must feel fresh and timely without being too trendy—and therefore doomed to fall out of style. Choose a partner that will build for beauty, function and longevity.

The next step is to use the findings and wireframes from your discovery process to form educated hypotheses about how your app’s design can be the solution to your customers’ problems. Choose forward-looking technologies that will provide deployment flexibility and extend the life of the finished app. And test, test, test—not just to identify and fix bugs right before launch, but throughout the design and engineering process (and even after launch). Continual testing allows you to keep refining the user experience and uncover unanticipated issues before they cause bigger problems.

Iteration and Improvement

Good design recognizes constraints like budget and business goals as essential considerations for finding the best and most appropriate solutions. Long gone are the days of hero design, when eureka-like moments of inspiration seemed to appear out of thin air. The more effective process is working as a team with your development partner and end users to create prototypes and iteratively improve upon your initial ideas.

Experience proves that the best solutions come from testing and getting feedback from business leaders, designers, engineers, testers and end users at every stage to confirm that prototypes effectively solve the right problems. You may choose an app development partner that has already found effective solutions to common problems in your industry, but make sure they also routinely iterate and improve on even the smallest details for the best outcome.

How Design Thinking Can Help Your Organization

The American Marketing Association has said that customer experience is the new battleground and the customer journey will take precedence from today forward. Customer experience can now make or break a company, and word spreads among consumers in near-real time. Because your app is likely to be a central part of your customers’ experience with your brand, it’s essential to apply human-centered design thinking to the app lifecycle, from start to finish.

In other words, don’t put any metaphorical Norman doors between your users and their goals. Even minor moments of frustration add up to a negative overall experience. Instead, put the time and effort into thinking through how your app will work in the real world to provide the smoothest, most effective user experience possible.

To learn more about best practices at every stage of the mobile lifecycle, check out the eBook Mobile First: Harnessing the App Lifecycle for Transformative Business Success.

DOWNLOAD THE EBOOK

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Mobile Bad Ass (MBA) Week 7: App Monetization: Advertising and More https://www.phunware.com/blog/mba7-app-monetization-advertising-more/#utm_source=rss&utm_medium=rss&utm_campaign=mba7-app-monetization-advertising-more https://www.phunware.com/blog/mba7-app-monetization-advertising-more/#respond Mon, 04 Dec 2017 15:30:35 +0000 https://www.phunware.com/blog/mba6-mobile-app-stickiness-user-engagement-copy/ Understanding different app monetization strategies and tactics such as in-app advertising — for brand marketers and any app owners. Learn more to help you become a certified Phunware MBA—a Mobile Badass.

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Week 7: App Monetization: Advertising and More

Lesson Summary

Learning Objectives

At the end of this lesson, MBA candidates will understand why app monetization should be a consideration for any and all app owners, be familiar with the basic ways to monetize an app and have more in-depth knowledge of in-app advertising as a strong monetization tactic.

[contact-form-7]

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]]> https://www.phunware.com/blog/mba7-app-monetization-advertising-more/feed/ 0 Before the Gold Rush: A New Way to Reach Voters https://www.phunware.com/blog/before-gold-rush-new-way-reach-voters/#utm_source=rss&utm_medium=rss&utm_campaign=before-gold-rush-new-way-reach-voters https://www.phunware.com/blog/before-gold-rush-new-way-reach-voters/#respond Thu, 30 Nov 2017 17:12:28 +0000 https://www.phunware.com/?p=31209 In 1849, thousands of enterprising people began flocking to the western states with the dream of striking it rich. What was once a mountainous region with few inhabitants became a bustling development magnet, with new towns and businesses springing up anywhere opportunity could be found. The Gold Rush was precipitated by a few lucky prospectors […]

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In 1849, thousands of enterprising people began flocking to the western states with the dream of striking it rich. What was once a mountainous region with few inhabitants became a bustling development magnet, with new towns and businesses springing up anywhere opportunity could be found.

The Gold Rush was precipitated by a few lucky prospectors striking gold in the untouched wilderness, and a similar situation exists today—but in the digital world. The precious commodity isn’t gold; it’s data-based insight, and marketers who understand the value of data are in a rare position to capitalize on their foresight, just like those early prospectors.

Surprisingly, one industry that is beginning to experience on the power of data is politics. With countless news headlines about the dangers of political advertising on social media, the questionable value of TV and direct mail campaigns and the need to be more relevant to mobile-obsessed voters than ever, savvy campaign managers are turning to mobile advertising for the targeting and attribution capabilities legacy channels simply can’t provide.


Source: The Center for Public Integrity

What are they doing? How are they making this work? Here’s how some political campaigns are taking a cue from big brand marketers and using mobile data to target voters based on their interests, demographics and even physical location.

Voter Mobile Engagement Step 1: Gathering Insights and Building a Profile

All political campaigns are familiar with what’s called their voter files, which are essentially profiles of registered voters with a known preference for the candidate’s political party. Voter files usually contain the voter’s address and election participation history, and may also provide other contact details, demographics or donation history information.

While voter files are extremely valuable, some campaign managers are beginning to realize that each voter’s smartphone is the ultimate voter file. Mobile data can tell them everything from the device operating system (iOS or Android) to what other apps are on the device, what Wi-Fi networks the device joins and much more. And that doesn’t even cover the information it’s possible to infer, such as gender, age, lifestyle preferences and so on.

Knowing who’s in their voter file, campaign managers can use mobile data and mobile advertising to identify and engage voters who give off similar digital signals to their identified supporters. In the cutthroat world of politics, campaign marketers now have access to more power and precision than they’ve ever had.

Voter Mobile Engagement Step 2: Targeting Ad Campaigns to Identified Audiences

Beyond identifying coveted voters, mobile data can also be used to define ad targeting parameters with incredible accuracy. Ads can be targeted by time of day (day-parting), device carrier or operating system, Wi-Fi networks and even weather. But one of the most powerful—and uniquely mobile—targeting capabilities is location. Because mobile devices go everywhere with voters and have location-aware technology embedded in them, political campaign managers have an unprecedented ability to target voters based on where they are (or have been).

There are two main types of location targeting for mobile ads:

  • DMA Targeting: Designated Market Areas, or DMAs, are predefined location segments created by Nielsen Media Research (yes, the TV ratings company), originally for the purpose of selling TV ads and programming. DMAs can also be used to define areas for mobile ad targeting. Examples include zip code, county, city, region, etc. The implications of granular regional and local ad targeting for political campaigns are obvious.
  • Geo-Fencing: Geo-fencing involves drawing a virtual boundary around sites or areas of interest, such as event appearances, polling centers, sporting events—even an opponent’s campaign rally. Devices that cross that virtual boundary can be shown mobile ads, resulting in powerful, concentrated exposure.

Moving Away from Social Media with Campaign Ads


Source: Columbia University Study, 2016

Social media is powerful, but also risky. Context and brand safety are hard to guarantee. Mobile users spend a lot of time on social apps, but not all of their time, and they’re growing skeptical of what they see in their feeds. Social networks offer limited ad formats and few creative ways to reach voters. Campaign effectiveness is also compromised. Facebook, in particular, does not allow real-time campaign optimization.

It’s no wonder many political campaign managers are turning to hyper-targeted mobile display and video ads for their candidates. Campaign and user data are more important than ever, and plenty of it is available outside of social networks.

As we head into the 2018 election year, we’re in the digital age equivalent of 1848—the year before the Gold Rush. As soon as the first few political campaigns realize the value of mobile ad targeting for voter engagement, the floodgates will open. Which campaigns will get there first and strike it rich?

For more information about voter engagement, contact us.

CONTACT US

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World Wide Technology and Phunware Launch Strategic Partnership to Help Enterprises Build Location-Powered Mobile Applications https://www.phunware.com/press-releases/wwt-phunware-launch-strategic-partnership/#utm_source=rss&utm_medium=rss&utm_campaign=wwt-phunware-launch-strategic-partnership Wed, 29 Nov 2017 16:03:02 +0000 https://www.phunware.com/press-releases/phunware-recognition-multiple-austin-lists-copy/ World Wide Technology (WWT) and Phunware today announced a strategic partnership to create richer mobile experiences with location-based applications that can scale and be tested in conjunction with various networks for increased optimization and faster time to market.

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World Wide Technology and Phunware Launch Strategic Partnership to Help Enterprises Build Location-Powered Mobile Applications

Complementary services to produce feature-rich mobile experiences

St. Louis, MO [November 29, 2017] – World Wide Technology (WWT), a market-leading technology solution provider, and Phunware, an enterprise mobile software company, today announced a strategic partnership to create richer mobile experiences with location-based applications that can scale and be tested in conjunction with various networks for increased optimization and faster time to market.

“Partnering with World Wide Technology allows Phunware to power new types of mobile experiences for an even broader range of enterprise customers”

Phunware offers a rich platform layer of application development tools including marketing automation, location-based services, content management, messaging, advertising and analytics to complement WWT Asynchrony Labs’ location-based experiences. WWT customers can also leverage mobile data from devices touching Phunware’s platform to make more informed business decisions or to better target and engage users.

WWT will combine its expertise in mobility and big data with custom application development leveraging Phunware’s scalable platform to turn raw location data into actionable insights so enterprise customers can create personalized marketing offers, navigation or collateral tied to points of interest. Users will be able to receive personalized discounts through their mobile device depending on their shopping history and where they are in a store. They can expect similar custom experiences at arenas, restaurants, malls, resorts, airports, condominiums and hospitals.

“This partnership with Phunware broadens our capabilities to build location-powered mobile experiences encompassing software, network, and analytics into one complete package,” said Bob Elfanbaum, general manager of WWT Asynchrony Labs. “Enterprise clients of both companies can now significantly scale out their mobile footprint with new capabilities for engaging their customers on the go.”

Components of Phunware’s mobile application lifecycle management platform will be available for testing in WWT’s Advanced Technology Center (ATC). The ATC represents the pinnacle for validating IT innovation in a safe sandbox environment before it is rolled out. Here it is possible to tailor the platform to different networks types, optimizing how Phunware pulls location analytics for use in mobile engagements. WWT, a Cisco Gold Certified Partner, can also customize how Phunware interacts with the strong wireless accuracy of Cisco Wireless and Cisco Meraki to power granular navigation and other location-triggered engagement.

“Partnering with World Wide Technology allows Phunware to power new types of mobile experiences for an even broader range of enterprise customers,” said Phunware co-founder and CEO Alan S. Knitowski. “Together we are helping to create a mobile environment richer and more immersive than the market has seen before.”

About World Wide Technology

World Wide Technology (WWT) is a technology solution provider with more than $9 billion in annual revenue that provides innovative technology and supply chain solutions to large public and private organizations around the globe. While most companies talk about delivering business and technology outcomes, WWT does it. Based in St. Louis, WWT employs more than 4,000 people and operates over 2 million square feet of warehousing, distribution and integration space in more than 20 facilities throughout the world. For more, visit www.wwt.com.

About WWT Asynchrony Labs

World Wide Technology Asynchrony Labs is an information technology consulting firm located in St. Louis, Missouri. WWT Asynchrony Labs specializes in application development, mobile computing, systems and sensor integration, enterprise architecture, and tactical collaboration. Its diverse client base includes commercial, non-profit, and government organizations. WWT Asynchrony Labs has delivered solutions ranging from back-end government middleware to front-end applications and full-scale, commercial cloud infrastructures. In short, WWT Asynchrony Labs connects people, sensors, information, and systems.

About Phunware

Phunware is the pioneer of Multiscreen as a Service (MaaS), a fully integrated suite of platform products, solutions and data that allows brands to engage, manage and monetize their anytime, anywhere mobile application users worldwide. Phunware creates category-defining mobile experiences for the world’s most respected brands, with more than 800 million active users touching its platform each month. For more information about how Phunware is transforming the way consumers interact with mobile in the virtual and physical worlds, visit phunware.com and follow us on social media at @phunware.

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