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Creating a unique and personalized app design that captures the essence of your brand is crucial in today’s competitive market. A well-designed app with a consistent theme can ultimately increase satisfaction and retention.

What Is a Theme? 

A theme is a concept that maintains consistency in design elements while extending a brand to a new medium, content, or production. We come across themes regularly without even realizing it. For instance, when we buy a candle, the color & scent may differ, but we still refer to it as a candle. Similarly, the primary color in a brand may vary by customer, but it remains the primary color.

In mobile apps, themes take on a more defined role. It involves specifying and applying design elements such as colors, typography, icons, and other visual components to create a cohesive and unified look. Themes ensure that the app’s design is consistent across all its screens and interactions, making it more user-friendly and visually appealing.

Why Are Themes Important?

Themes help users navigate and understand the interface more efficiently, as consistent design patterns contribute to a sense of familiarity. They can also create an emotional connection between the user and the app. When an app uses a consistent color scheme and design language, it can build a sense of familiarity and trust with the user. As a result, it can increase engagement and loyalty and a better overall user experience. Here are other key reasons themes are essential.


Themes can be designed with accessibility in mind, ensuring that the app is usable by all users. Validating that color schemes, font sizes, and contrast levels are accessible improves readability, and accommodates users with visual impairments


Mobile devices come in various sizes, resolutions, and ratios. Themes can adapt to different screen sizes and orientations, ensuring the app looks good and functions well on multiple devices.

User Engagement

Well-designed themes can enhance user engagement by creating an appealing interface. Users are more likely to enjoy and interact with an app that has an attractive and well-thought-out design. Themes can set the tone for the app and influence the user’s perception of its quality and professionalism.

User Guidance

Themes can guide users through the app by highlighting essential elements, actions, or information. Consistent visual cues the theme provides help users understand the app’s structure and functionality.

Defining a Theme

Phunware has a well-defined system that lays down clear guidelines to define a theme. This foundation for customizing apps includes color codes, typography details, and guidelines for using UI elements. Following these guidelines ensures that the design is consistent throughout the product. Below is an example of how a defined theme seamlessly translates into a mobile app.

Customizing Themes 

Our design team will work with you to understand your brand identity and any design preferences to customize your theme. In addition, we gather information on the logo, color preferences, and overall branding guidelines so we can apply your brand colors to create a customized theme. Additionally, we can easily update elements of the theme if there are any changes in the brand by modifying the color value applied to the theme property. Below is an example of the same app layout, each with a customized theme.


Your application’s ability to effectively showcase your brand’s essence, values, and personality is paramount to crafting a seamless and gratifying user experience. By accurately reflecting your brand, your app can ensure that your target audience is captivated and engaged, leading to a higher likelihood of customer loyalty and retention.

Chat with us today to discover how we can help you create a personalized app!

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