Boosting Revenue and Loyalty with iBeacon and Location-aware Mobile App at Wrestlemania 30
Using WWE WrestleMania 30’s mobile app coupled with 120 iBeacons positioned throughout the venues, fans had easy access to all the logistical information about the events: ticket sales; venue maps; an indoor wayfinding feature to help fans find the fastest route to points of interest; event guides; opt-in alerts and more.
This case study explores:
- How beacons can take live events to the next level: interactive tombstones, anyone?
- How a mobile application can be used to expose fans to everything an live event has to offer—and up revenue in the process
- How rich mobile experiences can counteract the downward trend in live event ticket sales