Streaming Network Series Launch Campaign
Nearly 8m Impressions and More Than 102k Clicks
To help launch a new original sitcom on a major streaming network, Phunware created a breakthrough 360° video ad, an app and website sponsorship and optimized campaign placements leveraging Phunware’s engagement expertise and extensive network of mobile publishers. In just two weeks, the campaign delivered nearly 8 million impressions, more than 102,000 clicks, and an overall 1.35% click-through rate (CTR).
This case study explores:
- How unique campaign formats and precisely targeted engagement can drive huge numbers of impressions and clicks in a short period of time
- How the right app sponsorship can drive awareness to specific target audiences
- How to create a custom channel of app publishers based on proprietary Phunware ID audience and contextual targeting