Advertising, Case Studies

Paramount Pictures International / MEC Customer Snapshot

Baywatch-Themed Playable Ad

Phunware helped promote a huge summer 2017 movie release with a unique Baywatch: Rules of the Bay playable ad format and supporting trailer videos.

Download this case study to learn more about how the campaign drove the following results:

  • 29.2K mini-game engagements (>50% engagement rate)
  • 4.9M impressions
  • 8K total replays
  • 1.2K total trailer views
  • Avg. dwell time 4:13

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