Austin, Texas [April 18, 2023] (ORIGINAL: GLOBE NEWSWIRE) – Phunware, Inc. (NASDAQ: PHUN) (the “Company”), the pioneer of Location Based SaaS and offerer of the only fully integrated enterprise cloud platform for mobile that enables brands to engage, manage and monetize their anytime, anywhere users worldwide, announced today that the United States Patent and Trademark Office (USPTO) has issued a Notice of Allowance for the Company’s US patent application 17/362,765 titled Method and Apparatus for Geofence Event Predictions. This capability will significantly enhance the capabilities of Phunware’s location-based services (LBS) and enable brands to deliver personalized, context-aware experiences to their users.
The patent covers a method for predicting geofence events by retrieving non-contemporaneous geofence predictor data of a mobile device, including past and future geographic data. By analyzing this data, along with geofence data of the mobile device, the system develops a future geofence event prediction, including a latitude, longitude, time and confidence level for the prediction.
This innovative technology allows businesses to better understand their users’ behavior patterns and preferences, ultimately improving the overall user experience. By detecting patterns in past geofence events and incorporating future engagement opportunities, Phunware’s geofence event prediction technology enables businesses to deliver highly targeted, timely and relevant content to users based on their anticipated location and activities.
“The allowance of this patent highlights our ongoing commitment to innovation and our dedication to providing proprietary mobile solutions to help any brand contextually engage any audience,” said Randall Crowder, COO of Phunware. “We believe this new technology will enable our clients to offer more personalized and engaging experiences that drive revenue, loyalty and satisfaction.”
Click here to learn more about Phunware’s portfolio of patents.
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About Phunware, Inc.
Everything You Need to Succeed on Mobile — Transforming Digital Human Experience
Phunware, Inc. (NASDAQ: PHUN), the pioneer of Location Based SaaS and offers the only fully integrated enterprise cloud platform for mobile that enables brands to engage, manage and monetize their anytime, anywhere users worldwide. Phunware’s Software Development Kits (SDKs) include location-based services, mobile engagement, content management, messaging, advertising, loyalty (PhunCoin & PhunToken) and analytics, as well as a mobile application framework of pre-integrated iOS and Android software modules for building in-house or channel-based mobile application and vertical solutions. Phunware helps the world’s most respected brands create category-defining mobile experiences, with approximately one billion active devices touching its platform each month when operating at scale. For more information about how Phunware is transforming the way consumers and brands interact with mobile in the virtual and physical worlds, visit https://phunware.com and follow @phunware on all social media platforms.