New MaaS platform capabilities allow customers to create unique audiences for real-time targeting and 1:1 interactions globally
Austin, Texas [May 21, 2019] (ORIGINAL: BUSINESS WIRE) – Phunware, Inc. (NASDAQ: PHUN), a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, today announced a new suite of data and knowledge graph products for its Multiscreen as a Service (MaaS) platform that enable key insights into mobile audience engagement and monetization through expanded data relationships.
During the first quarter of 2019, our MaaS platform reached over 1 billion unique devices per month and processed an average of over 4 billion events per day worldwide, utilizing near real-time data processing pipelines, enrichment capabilities and a connected data model to provide a broad base of data capabilities and analysis for brands and digital marketers.
The new product releases, which expand Phunware’s data model with entities including media interactions, indoor wireless network events and in-application consumption and usage events, come in conjunction with a key scale milestone in which its MaaS platform now reaches more than 130 million unique devices monthly via directly-sourced, high-quality location data. This rich location data, coupled with Phunware’s updated open ontology, enables brands and digital marketers leveraging the platform to unlock new actionable insights while gaining unparalleled visibility into their mobile user engagement and location-based audiences.
“We are extremely excited releasing the next iteration of our company’s knowledge graph and ontology for MaaS,” said Matthew Lindenberger, EVP of Product Management & Engineering of Phunware. “Our connected data model, coupled with its high-quality location awareness both indoors and outdoors, is paramount to our customers’ success in engaging and monetizing their mobile audiences while driving core business results within their physical and virtual properties.”
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About Phunware, Inc.
Everything You Need to Succeed on Mobile — Transforming Digital Human Experience
Phunware, Inc. (NASDAQ: PHUN), is the pioneer of Multiscreen-as-a-Service (MaaS), a fully integrated enterprise cloud platform for mobile that provides companies the products, solutions, data and services necessary to engage, manage and monetize their mobile application portfolios and audiences globally at scale. Phunware’s Software Development Kits (SDKs) include location-based services, mobile engagement, content management, messaging, advertising, loyalty and rewards (PhunCoin), and analytics, as well as a mobile application framework of pre-integrated iOS and Android software modules for building in-house or channel-based mobile application and vertical solutions. Phunware helps the world’s most respected brands create category-defining mobile experiences, with more than one billion active devices touching its platform each month. For more information about how Phunware is transforming the way consumers and brands interact with mobile in the virtual and physical worlds, visit https://www.phunware.com, https://www.phuncoin.com and follow @phunware and @phuncoin on all social media platforms.