Purchase Will Enhance Contextually Relevant, Hyper-Local Marketing and Targeting
Austin, TX (PRWEB) [May 6, 2014] – Phunware, the pioneer of Multiscreen as a Service (MaaS), the first fully integrated services platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide, today announced that it has acquired Digby, whose Localpoint platform connects digital engagement to the physical world to empower retailers with a turn-key, comprehensive solution for easily deploying the next-generation mobile shopper experience. The transaction was unanimously approved by the Boards of Directors for both companies and the Digby team will transition to Phunware’s Austin headquarters over the next several weeks.
“The acquisition of Digby will dramatically enhance our presence in the retail vertical, immediately add blue chip customers including Cabela’s, Kohls, Catalina Marketing and Hasbro and provide complementary geo-location technology for both indoor and outdoor engagement and monetization alike,” said Alan S. Knitowski, Co-Founder, Chairman and CEO of Phunware. “The Digby Localpoint platform will be integrated in the Location Based Services (LBS) module of our MaaS ‘multiscreen cloud’ platform and will afford unique, contextually relevant, location aware marketing interactions on a one-to-one basis between brands and their global audiences across all market segments. Digby is a pioneer in the mobile commerce and location based marketing software market and we’re thrilled to add their team and platform to the expanding Phunware ecosystem.”
In today’s multiscreen world, brands, publishers, advertisers and application users all demand excellence in every facet of the global multiscreen ecosystem. Point and partial solutions have given way to fully integrated technology stacks and solutions that exceed the needs and requirements of demanding multiscreen audiences everywhere. Phunware brings the “multiscreen cloud” to the forefront of this new anytime, anywhere world by enabling highly engaging experiences across multiple touch points with a centralized management system behind a single login. It also dramatically accelerates any brand’s time to market, time to money and peace of mind across a consistent, standardized platform that embeds monetization across a coverage universe of nearly 190 countries and 10 languages.
“Phunware has validated its vision for multiscreen mobility with significant funding from both strategic and financial partners, including Firsthand Technology Value Fund, Fraser McCombs Ventures, Cisco and WWE. The acquisition of Localpoint creates a powerful, differentiated platform that will deliver exciting value to companies across many industries,” said David Sikora, Founder and CEO of Digby. “The future of multiscreen will be defined by those who understand and embrace the power of fully integrated global solutions across customer, server and content to deliver audiences whatever they want, whenever they want it, wherever they are, on their devices and languages of choice, at scale. It’s very exciting that Localpoint will play a significant role in this future.”
For more information about current and upcoming products, as well as case studies from Phunware’s impressive list of global brands, please visit www.phunware.com.
Phunware is the pioneer of Multiscreen as a Service (MaaS), the first fully integrated services platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide. Phunware, The Software of Things™, has introduced category-defining experiences that challenge the outer limits of the most advanced connected devices for the world’s most respected brands and develops next-generation technologies and solutions that transform how the world interacts with and uses these connected devices. The company has a 4 year percentage growth of 17,824% and is ranked # 36 on the Forbes list of America’s Most Promising Companies, # 40 on the Inc. 500 list of America’s Fastest Growing Companies and # 1 on Austin Business Journal’s Fast50 list for Central Texas.
Mobile technology’s collision with brick and mortar stores challenges retailers to keep up with consumers who are better connected, better informed and more nimble than ever before. Digby’s Localpoint platform enables you to become proactive in the buying process by connecting digital engagement to the physical world. With Localpoint embedded in your branded mobile app, you can seamlessly guide a consumer’s purchase path across channels: driving store traffic through location-relevant marketing, personally engaging your customers in the brick and mortar store and developing new insights into consumer visit patterns across your locations. Digby, powering millions of apps in thousands of locations around the world, has been enabling top brands since 2006, including Cabela’s, Catalina Marketing, Hasbro and many more.