Austin, Texas [February 7, 2020] (ORIGINAL: BUSINESS WIRE) – Phunware, Inc. (NASDAQ: PHUN) (the “Company”), a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, today announced results of Audience Building and Audience Engagement initiatives specific to brand awareness and free-to-paid subscription conversions unique to a premium consumer mobile application portfolio of more than 10 million consumers worldwide.
Phunware is known for its Multiscreen-as-a-Service (MaaS) platform because it helps the world’s leading brands leverage native mobile applications to better engage, manage and monetize their customers. Within MaaS, Phunware Audiences leverages both our Knowledge Graph and Data Exchange to help brands more easily drive awareness through data-enriched media initiatives that not only grow their brand and mobile user base, but also better engage and monetize their existing customers.
“Phunware’s Data Ontology is the core to a powerful, modern data platform that provides real-time intelligence for brands, marketers and media buyers to better understand their mobile app users, to more effectively engage and acquire new customers and to better create more compelling user experiences and journeys on a one-to-one basis,” said Luan Dang, CTO and Co-Founder of Phunware. “We are extremely proud to share results like this that highlight just how effective we are at building highly-targeted mobile audiences, delivering optimized indoor-outdoor marketing in real-time and measuring both media and advertising effectiveness at scale globally with full transparency and auditability.”
The comprehensive, three-month initiative led by Phunware sought to increase mobile app downloads for the brand while simultaneously improving their user retention, maximizing their mobile ad spend and audit efficacy and boosting their App Store rankings. Key results included:
- 101% increase in App Store views
- 25% increase in App Store conversions
- 5.3% increase in downloads
- 3% increase in daily customer retention in month one
- 4% increase in daily customer retention in month two
- 9% increase in daily customer retention in month three
Whether your brand already has a strong mobile presence, or whether your brand needs to establish one, learn more about how Phunware’s MaaS team can help by visiting here.
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About Phunware, Inc.
Everything You Need to Succeed on Mobile — Transforming Digital Human Experience
Phunware, Inc. (NASDAQ: PHUN), is the pioneer of Multiscreen-as-a-Service (MaaS), an award-winning, fully integrated enterprise cloud platform for mobile that provides companies the products, solutions, data and services necessary to engage, manage and monetize their mobile application portfolios and audiences globally at scale. Phunware’s Software Development Kits (SDKs) include location-based services, mobile engagement, content management, messaging, advertising, loyalty (PhunCoin & Phun) and analytics, as well as a mobile application framework of pre-integrated iOS and Android software modules for building in-house or channel-based mobile application and vertical solutions. Phunware helps the world’s most respected brands create category-defining mobile experiences, with more than one billion active devices touching its platform each month. For more information about how Phunware is transforming the way consumers and brands interact with mobile in the virtual and physical worlds, visit https://www.phunware.com, https://www.phuncoin.com, https://www.phuntoken.com, and follow @phunware, @phuncoin and @phuntoken on all social media platforms.