Phunware Integrates Blockchain-Enabled Data Exchange with Programmatic Advertising Platforms
Integration Enables a Virtuous Shared Value Ecosystem that Reimagines 1:1 Engagement Between Brands and Consumers
Austin, Texas [October 8, 2019] (ORIGINAL: BUSINESS WIRE) – Phunware, Inc. (NASDAQ: PHUN) (the “Company”), a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, today announced the integration of its blockchain-enabled data exchange with an initial set of supported programmatic advertising platforms including Beeswax and Phunware.
Phunware’s data exchange aims to disrupt the status quo and eliminate advertising fraud by offering transparency to brands on the data they purchase and compensating consumers for the use of their data. Support for leading advertising platforms such as Beeswax enables brands to deliver targeted media using Phunware’s data and receive transparent reporting.
“By integrating our blockchain-enabled data exchange with programmatic advertising platforms, we empower brands with end-to-end transparency from audience design to audience activation while also compensating consumers for the use of their data,” said James Gray, Director of Product at Phunware.
Beeswax was selected as the first programmatic advertising platform to enable integration support for its unique bidder-as-a-service architecture and support for use cases such as log-level data. Additional integrations with advertising platforms and data platforms are planned to broaden adoption of a shared value ecosystem.
Through the integration, brands and marketers can easily design custom audiences using Phunware’s data exchange and seamlessly deliver them to supported programmatic advertising platforms for activation. Brands gain access to unique predefined segments (demographic, interest, purchase intent) and custom location-based segments that are not typically found on Demand Side platforms (DSPs). For customer campaigns activated with Phunware data, supported advertising platforms provide daily impression logs that enables Phunware to reward consumers with PhunCoin, a digital asset, for the use of their data.
Phunware is offering $10,000 of free data exchange credit to each of the first 10 Beeswax customers for use through the end of 2019. Visit our landing page for more details on the offer. To learn more about the Phunware data exchange, visit data.phunware.com or download the data exchange feature sheet.
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About Phunware, Inc.
Everything You Need to Succeed on Mobile — Transforming Digital Human Experience
Phunware, Inc. (NASDAQ: PHUN), is the pioneer of Multiscreen-as-a-Service (MaaS), an award-winning, fully integrated enterprise cloud platform for mobile that provides companies the products, solutions, data and services necessary to engage, manage and monetize their mobile application portfolios and audiences globally at scale. Phunware’s Software Development Kits (SDKs) include location-based services, mobile engagement, content management, messaging, advertising, loyalty (PhunCoin & Phun) and analytics, as well as a mobile application framework of pre-integrated iOS and Android software modules for building in-house or channel-based mobile application and vertical solutions. Phunware helps the world’s most respected brands create category-defining mobile experiences, with more than one billion active devices touching its platform each month. For more information about how Phunware is transforming the way consumers and brands interact with mobile in the virtual and physical worlds, visit https://www.phunware.com, https://www.phuncoin.com, https://www.phuntoken.com, and follow @phunware, @phuncoin and @phuntoken on all social media platforms.