This eBook distills this seismic shift through the lens of the mobile application lifecycle, a strategic and tactical model with actionable items to address.
Thanks to mobile apps and smartphones, retail marketers have powerful new tools to help drive foot traffic, influence shopping behavior and ultimately generate more sales. With so many different [...]
By harnessing the location technologies built into your app users’ smartphones, you can personalize the entire app experience and build richer, more relevant offers and engagement. You can even [...]
Multiple trends and themes are coming together to make 2016 the biggest year yet for mobile in retail. We pulled together some of the most relevant stats and predictions to give you greater [...]
Location-based marketing (LBM) is an emerging strategy that enables marketers to connect with mobile app users in the context of their daily lives.
Because of its incredible effectiveness, location-based marketing is skyrocketing in popularity. That means more and more marketers are leveraging smartphone-enabled location data to engage [...]