You may already know that monetizing your app's audience is a great way to add another revenue stream for your business. But how do you know if you’re getting everything you need—and deserve—from [...]
This eBook distills this seismic shift through the lens of the mobile application lifecycle, a strategic and tactical model with actionable items to address.
How do you get people to notice and download your app? The sheer number of apps on the market is incredible.
In mobile advertising, reliable tracking and accurate attribution are critical. They allow companies to monitor the effectiveness of their mobile performance campaigns—and optimize them accordingly.