Phunware Brand Kit

We have put together clear brand guidelines and best practices for usage of our logo. For uses outside of the guidelines provided please contact us.

Phunware Colors

Here is the primary color set you can use when referencing our products and brand.

Primary

HEX: #5091B7

Secondary

HEX: #FFFFFF

Tertiary

HEX: #404755

Accent 1

HEX: #C4DDF0

Accent 1.2

HEX: #D8E8F5

Accent 1.3

HEX: #EBF4FA

Accent 2

HEX: #C6735A

Accent 2.2

HEX: #C6735A

Accent 2.3

HEX: #F4E3DE

Phunware Typeface

Playfair Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(,.:;?!$&@*) 0123456789

Playfair Display is our main typeface. It provides many weights to allow for design flexibility and is widely available on Google’s typography library, for use in web and print.

Header Title Type should be using Playfair Display in bold or extra bold weights.

Poppins

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(,.:;?!$&@*) 0123456789

Poppins is the body copy typeface that can be used for longer form copy in design. You can increase the line spacing for this one to help provide breathing room to readers.

Phunware Logo

These are the main three ways our logo should be presented when representing the company:

Full Phunware Hospitality Logo Charcoal

Full Logo: Mark + Type

Small Phunware Hospitality Logo Charcoal

Logo Mark

Phunware logo stacked

Stacked Logo

Full Phunware Hospitality Logo White

Full Logo: Mark + Type

Small Phunware Hospitality Logo White

Logo Mark

Stacked Phunware Hospitality Logo White

Stacked Logo

Logo Usage – Exclusions Zone

The logotype should be reproduced with a clear area around it which is free from other graphic or typographic elements.

PW logo exclusions zones

Phunware Logo Misuses

Only use the provided logo assets and proportions. Do not mix, match or alter logo assets.

Do not change color or opacity of our logo midway through the form.

Logo misuse of opacity

Do not change the spacing between the mark and the name.

Logo misuse of spacing

Do not outline the logo.

Logo misuse of outline

Do not change the alignment of the mark and/or add subtitles to the logo.

Logo misuse of subtitle

Do not underline the logo.

Logo misuse of underline

Do not use any other color but blue for the logo.

Logo misuse of color

Do not distort/skew the logo.

Logo misuse of skewing

Do not use the mark without its circle.

Logo misuse of no circle
Full Phunware Hospitality Logo Charcoal

Download our logo kit today for all versions of our logo in multiple file formats for each case.