Mobile Engagement

(Originally published on September 16, 2015) Have you ever been to an all-you-can-eat buffet? Giant appetizer platters, vats of soup, an endless selection of meats and veggies and [...]

Finding and acquiring quality app users is hard enough. Keeping the users you have, forming habitual usage patterns and deriving value from those users—that’s even harder. Reviewing app [...]

We’ve talked a lot on our blog about how location-based services can drive both intent and conversion—and how brands can leverage location to influence the entire customer journey. For many [...]

It’s time to think differently about mobile. We’re not talking about devices here—we’re talking about mobile apps and channels as a platform, a discipline, a plethora of tactics [...]

Venture capitalists Peter Wagner and Martin Giles coined the term “authentically mobile” to refer to experiences and services that could never have come to fruition without a mobile device (think [...]

I got back from last week’s Cisco Live! Las Vegas inspired, fired up and more than a little amazed. There’s always so much to take in—from keynotes to breakout sessions to casual conversations [...]

These days, businesses are bombarded with new technologies for their marketing and customer experience toolkits. As exciting as these opportunities can be, it’s easy to get fixated on the latest [...]

In a 2016 Economist Intelligence Unit report, 499 chief marketing officers (CMOs) and senior marketing executives worldwide were asked to name the top three technology trends that would have the [...]

Loyalty used to be the be-all and end-all for retailers. But today’s consumers are asking more from brands. Exclusive discounts and special offers aren’t always enough to keep [...]

Marketing has always been about sending the right message to the right person, at the right place and time. The digital world opened up new possibilities that marketers have been quick to pounce [...]

When it comes to brand promotion and driving foot traffic, newspaper inserts and magazine ads, TV commercials and online banners just don’t deliver the revenue retailers expect—and need. Smart [...]

Beacons play an important role in mobile location detection. When you think of a beacon, what comes to mind? A fire on a remote mountain? A blinking light at the top of a building? A lighthouse? [...]