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Everything you need to succeed on mobile.Everything you need to succeed on mobile. Everything you need to succeed on mobile. Everything you need to succeed on mobile.
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Mobile Engagement

 “Click Here for Something Boring”: When Marketing Personalization Falls Flat

“Click Here for Something Boring”: When Marketing Personalization Falls Flat

May 15, 2018

(Originally published on September 16, 2015) Have you ever been to an all-you-can-eat buffet? Giant appetizer platters, vats of soup, an endless selection of meats and veggies and [...]

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 4 Steps to a Successful In-App Rewards Program

4 Steps to a Successful In-App Rewards Program

November 13, 2017

Finding and acquiring quality app users is hard enough. Keeping the users you have, forming habitual usage patterns and deriving value from those users—that’s even harder. Reviewing app [...]

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 Industry Insiders: Location Strategies Are Critical in Our Multichannel World

Industry Insiders: Location Strategies Are Critical in Our Multichannel World

April 24, 2017

We’ve talked a lot on our blog about how location-based services can drive both intent and conversion—and how brands can leverage location to influence the entire customer journey. For many [...]

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 Why You Should Be Paying Attention to Mobile Application Lifecycle Management

Why You Should Be Paying Attention to Mobile Application Lifecycle Management

February 14, 2017

It’s time to think differently about mobile. We’re not talking about devices here—we’re talking about mobile apps and channels as a platform, a discipline, a plethora of tactics [...]

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 6 Mobile Trends to Watch in 2017

6 Mobile Trends to Watch in 2017

January 23, 2017

Venture capitalists Peter Wagner and Martin Giles coined the term “authentically mobile” to refer to experiences and services that could never have come to fruition without a mobile device (think [...]

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 News from Cisco Live and Mist Systems: Virtual Beacons Are Here!

News from Cisco Live and Mist Systems: Virtual Beacons Are Here!

July 26, 2016

I got back from last week’s Cisco Live! Las Vegas inspired, fired up and more than a little amazed. There’s always so much to take in—from keynotes to breakout sessions to casual conversations [...]

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 Cart, Meet Horse: Why Choosing a Mobile Technology is the Last Place Digital Businesses Should Start

Cart, Meet Horse: Why Choosing a Mobile Technology is the Last Place Digital Businesses Should Start

July 15, 2016

These days, businesses are bombarded with new technologies for their marketing and customer experience toolkits. As exciting as these opportunities can be, it’s easy to get fixated on the latest [...]

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 How Retail Marketers Can Unlock More Touchpoints with Location Marketing

How Retail Marketers Can Unlock More Touchpoints with Location Marketing

April 15, 2016

In a 2016 Economist Intelligence Unit report, 499 chief marketing officers (CMOs) and senior marketing executives worldwide were asked to name the top three technology trends that would have the [...]

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 Beyond Loyalty Programs: Tracking the Future of Retail Customer Relationships

Beyond Loyalty Programs: Tracking the Future of Retail Customer Relationships

February 25, 2016

Loyalty used to be the be-all and end-all for retailers. But today’s consumers are asking more from brands. Exclusive discounts and special offers aren’t always enough to keep [...]

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 What Can You Do with Mobile Marketing Automation?

What Can You Do with Mobile Marketing Automation?

April 23, 2015

Marketing has always been about sending the right message to the right person, at the right place and time. The digital world opened up new possibilities that marketers have been quick to pounce [...]

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 Can Push Notifications Boost Retail Foot Traffic?

Can Push Notifications Boost Retail Foot Traffic?

January 7, 2015

When it comes to brand promotion and driving foot traffic, newspaper inserts and magazine ads, TV commercials and online banners just don’t deliver the revenue retailers expect—and need. Smart [...]

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 What Is a Beacon, Anyway?

What Is a Beacon, Anyway?

October 7, 2014

Beacons play an important role in mobile location detection. When you think of a beacon, what comes to mind? A fire on a remote mountain? A blinking light at the top of a building? A lighthouse? [...]

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