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Everything you need to succeed on mobile.Everything you need to succeed on mobile. Everything you need to succeed on mobile. Everything you need to succeed on mobile.
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Mobile Bad Ass (MBA) Articles

 Mobile Bad Ass (MBA) Week 8: MBA Program Wrap-Up

Mobile Bad Ass (MBA) Week 8: MBA Program Wrap-Up

December 11, 2017

In the final week of our Mobile Bad Ass (MBA) Program, we look back at what we’ve learned and peek ahead to what’s next. Complete your MBA to become a certified Phunware Mobile Badass.

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 Mobile Bad Ass (MBA) Week 7: App Monetization: Advertising and More

Mobile Bad Ass (MBA) Week 7: App Monetization: Advertising and More

December 4, 2017

Understanding different app monetization strategies and tactics such as in-app advertising — for brand marketers and any app owners. Learn more to help you become a certified Phunware MBA—a [...]

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 Mobile Bad Ass (MBA) Week 6: Mobile App Stickiness and User Engagement

Mobile Bad Ass (MBA) Week 6: Mobile App Stickiness and User Engagement

November 21, 2017

Best practices for keeping users engaged via app stickiness and mobile marketing automation. Learn more to help you become a certified Phunware MBA—a Mobile Badass.

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 Mobile Bad Ass (MBA) Week 5: What You Need to Know to Launch a Mobile App

Mobile Bad Ass (MBA) Week 5: What You Need to Know to Launch a Mobile App

November 20, 2017

Launching a mobile app is like launching any product or service—except for the mobile-specific considerations. This article post covers ASO, performance marketing and more to help you become a [...]

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 Mobile Bad Ass (MBA) Week 4: Outsource App Development or Keep It In-House?

Mobile Bad Ass (MBA) Week 4: Outsource App Development or Keep It In-House?

November 13, 2017

How do brands decide whether to outsource app development or keep it in-house? Get all the details to become a certified Phunware MBA—a Mobile Badass.

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 Mobile Bad Ass (MBA) Week 3: Mobile Strategy—App Fundamentals

Mobile Bad Ass (MBA) Week 3: Mobile Strategy—App Fundamentals

November 6, 2017

Successful mobile strategy starts with defining goals and scope, but mobile apps have special considerations marketers can’t afford to miss. Get up to speed to become a certified Phunware MBA—a [...]

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 Mobile Bad Ass (MBA) Week 2: Intro to the Mobile App Lifecycle

Mobile Bad Ass (MBA) Week 2: Intro to the Mobile App Lifecycle

October 30, 2017

Understanding and embracing the mobile app lifecycle is critical for any marketer who wants to engage today’s mobile-first consumer. Find out more to become a certified Phunware MBA—a Mobile Badass.

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 Mobile Bad Ass (MBA) Week 1: Welcome to the Phunware MBA Program

Mobile Bad Ass (MBA) Week 1: Welcome to the Phunware MBA Program

October 23, 2017

Do you live and breathe mobile? Prove it! Join our new course to become a certified Phunware MBA—a Mobile Badass.

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