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Everything you need to succeed on mobile.Everything you need to succeed on mobile. Everything you need to succeed on mobile. Everything you need to succeed on mobile.
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Audience Engagement

 Understanding Monetization Strategies and Why Your App Needs One

Understanding Monetization Strategies and Why Your App Needs One

December 19, 2017

For media, entertainment and gaming companies, figuring out how to make money with a mobile app is a big part of the Strategy phase of the mobile lifecycle. Mcommerce apps that sell products [...]

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 Use It or Lose It: Investing Your Remaining 2017 Marcom Budget Wisely

Use It or Lose It: Investing Your Remaining 2017 Marcom Budget Wisely

November 14, 2017

If you’ve ever been to an all-inclusive resort, you are probably familiar with the use-it-or-lose-it dynamic. Because everything is included in the booking price, you may find yourself [...]

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 4 Steps to a Successful In-App Rewards Program

4 Steps to a Successful In-App Rewards Program

November 13, 2017

Finding and acquiring quality app users is hard enough. Keeping the users you have, forming habitual usage patterns and deriving value from those users—that’s even harder. Reviewing app [...]

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 How Mobile Marketers Can Unlock Deeper Consumer Insights

How Mobile Marketers Can Unlock Deeper Consumer Insights

September 26, 2017

Kids’ magazines (and procrastinator-favorite websites) have those crazy quizzes that ask you to identify everyday objects from a really tiny picture. Usually it’s something that looks [...]

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 So Amazon Gobbled Up Whole Foods. Here’s How to Cure Retail’s Heartburn.

So Amazon Gobbled Up Whole Foods. Here’s How to Cure Retail’s Heartburn.

July 24, 2017

The recent announcement that Amazon is acquiring Whole Foods Market has rocked the business world, as pundits, retailers and grocery execs struggle to wrap their heads around what it all means. [...]

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 Game Devs: Here Are 3 Keys to Success with Sponsored Gameplay Integrations

Game Devs: Here Are 3 Keys to Success with Sponsored Gameplay Integrations

July 7, 2017

According to the Internet Advertising Bureau (IAB), brands and agencies are getting very excited about in-game advertising. IAB points to reasons such as mobile devices, new technology, new ad [...]

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 Grokking the Meeker Report: What “Internet Trends 2017” Means for Mobile Advertising

Grokking the Meeker Report: What “Internet Trends 2017” Means for Mobile Advertising

June 27, 2017

Mary Meeker is a bona-fide tech legend. An author, analyst and general partner at Silicon Valley venture capital firm Kleiner Perkins, Ms. Meeker issues an annual Internet Trends report and [...]

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 Phunware and Pixalate Team Up to Fight Ad Fraud

Phunware and Pixalate Team Up to Fight Ad Fraud

November 17, 2016

Phunware announced today a new partnership with Pixalate to continue the fight against ad fraud. Pixalate is the first and only data platform with a comprehensive suite of products built [...]

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 How Big Is Your Data? Glimpsing the Future of Audience Targeting

How Big Is Your Data? Glimpsing the Future of Audience Targeting

March 10, 2016

There’s a funny TV commercial for Esurance in which a tiara-wearing, gown-clad beauty queen operates a backhoe at a construction site to the dismay of the panicked foreman, who exclaims, [...]

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 “Mobile-First” Is No Longer a Marketing Luxury

“Mobile-First” Is No Longer a Marketing Luxury

July 30, 2015

Mobile-First vs. Mobile-Only At a recent mobile conference in Chicago, Carrie Bienkoski (CMO of mobile-based business PeaPod) declared, “Don’t think mobile-first, think [...]

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 How to Choose a Mobile Advertising Partner: 10 Questions to Ask (Part 1)

How to Choose a Mobile Advertising Partner: 10 Questions to Ask (Part 1)

January 29, 2015

Note: This post is the first in a two-part series. Click here to skip to Part 2. Mobile advertising is still the “wild west” of digital marketing. Like desktop/laptop advertising, [...]

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 Mobile Advertising: What Is eCPM?

Mobile Advertising: What Is eCPM?

November 19, 2014

Mobile Advertising: What Is eCPM? Or, “Nobody Told Me There Would Be a Math Quiz!” Like so many acronyms flying around the business world today, eCPM means different things to [...]

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