Audience Engagement

For media, entertainment and gaming companies, figuring out how to make money with a mobile app is a big part of the Strategy phase of the mobile lifecycle. Mcommerce apps that sell products [...]

If you’ve ever been to an all-inclusive resort, you are probably familiar with the use-it-or-lose-it dynamic. Because everything is included in the booking price, you may find yourself [...]

Finding and acquiring quality app users is hard enough. Keeping the users you have, forming habitual usage patterns and deriving value from those users—that’s even harder. Reviewing app [...]

Kids’ magazines (and procrastinator-favorite websites) have those crazy quizzes that ask you to identify everyday objects from a really tiny picture. Usually it’s something that looks [...]

The recent announcement that Amazon is acquiring Whole Foods Market has rocked the business world, as pundits, retailers and grocery execs struggle to wrap their heads around what it all means. [...]

According to the Internet Advertising Bureau (IAB), brands and agencies are getting very excited about in-game advertising. IAB points to reasons such as mobile devices, new technology, new ad [...]

Mary Meeker is a bona-fide tech legend. An author, analyst and general partner at Silicon Valley venture capital firm Kleiner Perkins, Ms. Meeker issues an annual Internet Trends report and [...]

Phunware announced today a new partnership with Pixalate to continue the fight against ad fraud. Pixalate is the first and only data platform with a comprehensive suite of products built [...]

There’s a funny TV commercial for Esurance in which a tiara-wearing, gown-clad beauty queen operates a backhoe at a construction site to the dismay of the panicked foreman, who exclaims, [...]

Mobile-First vs. Mobile-Only At a recent mobile conference in Chicago, Carrie Bienkoski (CMO of mobile-based business PeaPod) declared, “Don’t think mobile-first, think [...]

Note: This post is the first in a two-part series. Click here to skip to Part 2. Mobile advertising is still the “wild west” of digital marketing. Like desktop/laptop advertising, [...]

Mobile Advertising: What Is eCPM? Or, “Nobody Told Me There Would Be a Math Quiz!” Like so many acronyms flying around the business world today, eCPM means different things to [...]