In Blog Articles, Mobile Bad Ass (MBA) Articles

Week 7: App Monetization: Advertising and More

Lesson Summary

Learning Objectives

At the end of this lesson, MBA candidates will understand why app monetization should be a consideration for any and all app owners, be familiar with the basic ways to monetize an app and have more in-depth knowledge of in-app advertising as a strong monetization tactic.

Complete this Lesson
True or false? In-app advertising is always disruptive to the user experience and should be avoided as a monetization model.


Users will welcome ads that are relevant, well-targeted, and designed for minimal disruption. They also often welcome ads that offer something of value in return—such as rewards or access to exclusive content.

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