In Blog Articles, Mobile Bad Ass (MBA) Articles

Week 4: Outsource App Development or Keep It In-House?

Lesson Summary

In the second phase of the mobile app lifecycle, Create, many organizations grapple with the question of in-house mobile app development vs outsourcing to an expert third party. Mobile app development requires specific skills and expertise, and achieving project goals demands the appropriate bandwidth. Most marketing organizations are not likely to have both. The reality is, even game developers and other app publishers outsource from time to time, utilizing pre-built app components such as software development kits (SDKs) to speed the development process.

Learning Objectives

At the end of this lesson, MBA candidates will have a working knowledge of the issues to consider when deciding whether to develop a mobile app in-house, along with the options available for outsourcing or licensing.

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What is a mobile SDK?


Mobile software development kits can be licensed to add proven functionality to a mobile app quickly and affordably.

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