For your consideration:
Paramount Pictures International, MEC and Phunware for the
Baywatch: Rules of the Bay
Playable Ad
Playable Ad
Marketing – Mobile Advertising
Phunware’s Playable Ad for Paramount Pictures International’s Baywatch lets users navigate the beach as beloved character Mitch Buchannon for an engaging, impactful and on-brand mobile experience.
Play it in the demo below!
"We wanted to put our film in front of fans in a way that disrupts, but doesn’t invade—a way that entices rather than prods. Phunware’s Playable Ad for Baywatch delivered that in spades. We’re proud of the way this engaging ad format connects with the user, creating a valuable new touchpoint between Paramount Pictures International and fans worldwide."
"Playable Ads are about creating an enticing value exchange between the brand and the user, and the Baywatch campaign was a perfect example of using an compelling mobile moment to drive engagement and brand awareness."