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Paramount Pictures International, MEC and Phunware for the

Baywatch: Rules of the Bay
Playable Ad

Mobile Entertainment – Entertainment Related Marketing Campaign

Phunware’s Playable Ad for Paramount Pictures International’s Baywatch lets users navigate the beach as beloved character Mitch Buchannon for an engaging, impactful and on-brand mobile experience.

Play it in the demo below!

  • "We wanted to put our film in front of fans in a way that disrupts, but doesn’t invade—a way that entices rather than prods. Phunware’s Playable Ad for Baywatch delivered that in spades. We’re proud of the way this engaging ad format connects with the user, creating a valuable new touchpoint between Paramount Pictures International and fans worldwide."

    Inderjit Toor, International Digital Director at MEC
    Inderjit Toor, International Digital Director at MEC

  • "Playable Ads are about creating an enticing value exchange between the brand and the user, and the Baywatch campaign was a perfect example of using an compelling mobile moment to drive engagement and brand awareness."

    Ian Karnell, GM of Audience Building, Engagement and Monetization at Phunware
    Ian Karnell, GM of Audience Building, Engagement and Monetization at Phunware

Thank you for your time and consideration!

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