All Blog Articles and Press Releases

In 1849, thousands of enterprising people began flocking to the western states with the dream of striking it rich. What was once a mountainous region with few inhabitants became a bustling [...]

If you’ve ever been to an all-inclusive resort, you are probably familiar with the use-it-or-lose-it dynamic. Because everything is included in the booking price, you may find yourself [...]

You may already know that monetizing your app’s audience is a great way to add another revenue stream for your business. But how do you know if you’re getting everything you need—and [...]

Alexa, order some more cold-brew coffee. Cortana, play some thrash metal. Okay Google, get me some articles on virtual agents. Hey Siri, write me a blog post. Experts agree that we’re headed for [...]

Tell me if this scenario sounds familiar: it’s travel day, and you have a 90-minute layover. You enter the terminal from your first flight with one question on your mind: “Where can I [...]

Have you ever planned a big party? You organize the menu, hire the vendors, compile the guest list and send invitations, make music selections, coordinate the venue and the decorations and the [...]

Remember the very early versions of mobile phones? They were BEHEMOTHS. They definitely did not fit in your purse or your pockets. They had limited functionality. And not everybody was [...]

How many apps do you have on your smartphone? Now, how many of them do you use on a regular basis? Daily? Once a month? Once in a blue moon? And how many have you downloaded and later deleted? [...]

Guess what? Mobile Marketing Magazine has announced the launch of the Mobile Leaders Network (MLN), and we are very pleased to be a founding member! As part of the MLN, Phunware Advertising will [...]

Marketing has always been about sending the right message to the right person, at the right place and time. The digital world opened up new possibilities that marketers have been quick to pounce [...]

When it comes to mobile, there’s always good news and bad news. The good news is that mobile offers ample opportunities for brands to make money. In 2014, we passed the tipping point: [...]

Today, an unprecedented number of shoppers are using mobile devices while shopping in brick-and-mortar stores. They use their smartphones for wayfinding, comparison-shopping, checking in, leaving [...]

Innovations in mobile wayfinding are transforming the patient experience at hospitals across the country. Using the latest smartphone and tablet capabilities, branded hospital mobile apps can [...]

Pick the Right In-App Ad Types If you’ve been following our series, you know that we’ve been working to help you understand the best ways to make money from your app. Of course, [...]

Paid or Freemium? You probably want to make money with your app. But if you’ve dabbled in charging for an app, you may have already learned that the most effective tactics are not always [...]

Start with Strategy. Having money comes in handy. For the most part, the days of barter have come and gone, leaving us with cold, hard cash as our basic tool for getting things done. That’s [...]

Note: This post is the second in a two-part series. Click here to skip to Part 1. Because mobile advertising is not the best-regulated system in the world, you need to be diligent about vetting [...]

Note: This post is the first in a two-part series. Click here to skip to Part 2. Mobile advertising is still the “wild west” of digital marketing. Like desktop/laptop advertising, [...]

When it comes to brand promotion and driving foot traffic, newspaper inserts and magazine ads, TV commercials and online banners just don’t deliver the revenue retailers expect—and need. Smart [...]

As 2014 races to an end, it’s time to look at what’s on the horizon. Here are five of the top mobile app trends and predictions for 2015, along with five questions advertisers should [...]

The mobile app market is like a crowded Moroccan bazaar, with an overwhelming number of vendors vying for attention. Apple’s App Store had just over 2.2 million apps as of March 2017, and [...]

Enterprise technology is exciting again. (ZDNet even calls it “sexy.” Who knew? Well, actually, we did.) How did this happen? After a sleepy couple of decades, several factors aligned [...]

For decades now, IT departments have been in charge of technology decisions in their organizations. Like any department in the enterprise, IT is concerned with adding value to the business, [...]

Photo by Kyle Mills Hall When it comes to digital and mobile technology, an awful lot of acronyms get tossed around. Everybody just nods and smiles, but many of us don’t really know what [...]

Frequent flyers want to use smartphones to maintain control over their journey at all times, new research shows. But are airports ready to meet the needs of today’s connected travelers? [...]