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All Blog Articles and Press Releases

Author Archive for: "ereynolds"
 Before the Gold Rush: A New Way to Reach Voters

Before the Gold Rush: A New Way to Reach Voters

November 30, 2017

In 1849, thousands of enterprising people began flocking to the western states with the dream of striking it rich. What was once a mountainous region with few inhabitants became a bustling [...]

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 Use It or Lose It: Investing Your Remaining 2017 Marcom Budget Wisely

Use It or Lose It: Investing Your Remaining 2017 Marcom Budget Wisely

November 14, 2017

If you’ve ever been to an all-inclusive resort, you are probably familiar with the use-it-or-lose-it dynamic. Because everything is included in the booking price, you may find yourself [...]

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 Free Download: 6 Smarter Questions to Ask Your Monetization Partners

Free Download: 6 Smarter Questions to Ask Your Monetization Partners

August 28, 2017

You may already know that monetizing your app’s audience is a great way to add another revenue stream for your business. But how do you know if you’re getting everything you need—and [...]

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 Smart Talk about Artificial Intelligence: Bots, Virtual Agents and the Future of Mobile

Smart Talk about Artificial Intelligence: Bots, Virtual Agents and the Future of Mobile

July 8, 2016

Alexa, order some more cold-brew coffee. Cortana, play some thrash metal. Okay Google, get me some articles on virtual agents. Hey Siri, write me a blog post. Experts agree that we’re headed for [...]

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 Where Can I Get a Drink Around Here? Navigating FLL Airport with Phunware

Where Can I Get a Drink Around Here? Navigating FLL Airport with Phunware

March 31, 2016

Tell me if this scenario sounds familiar: it’s travel day, and you have a 90-minute layover. You enter the terminal from your first flight with one question on your mind: “Where can I [...]

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 Quick-Start App Marketing Checklist: Driving Awareness and Downloads

Quick-Start App Marketing Checklist: Driving Awareness and Downloads

October 7, 2015

Have you ever planned a big party? You organize the menu, hire the vendors, compile the guest list and send invitations, make music selections, coordinate the venue and the decorations and the [...]

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 Hospital Kiosk: The Next Generation

Hospital Kiosk: The Next Generation

June 17, 2015

Remember the very early versions of mobile phones? They were BEHEMOTHS. They definitely did not fit in your purse or your pockets. They had limited functionality. And not everybody was [...]

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 App Retention: 5 Tips for Built-in Stickiness  

App Retention: 5 Tips for Built-in Stickiness  

May 18, 2015

How many apps do you have on your smartphone? Now, how many of them do you use on a regular basis? Daily? Once a month? Once in a blue moon? And how many have you downloaded and later deleted? [...]

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 Newsphlash: Phunware Appointed to Mobile Marketing’s Mobile Leaders Network

Newsphlash: Phunware Appointed to Mobile Marketing’s Mobile Leaders Network

May 5, 2015

Guess what? Mobile Marketing Magazine has announced the launch of the Mobile Leaders Network (MLN), and we are very pleased to be a founding member! As part of the MLN, Phunware Advertising will [...]

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 What Can You Do with Mobile Marketing Automation?

What Can You Do with Mobile Marketing Automation?

April 23, 2015

Marketing has always been about sending the right message to the right person, at the right place and time. The digital world opened up new possibilities that marketers have been quick to pounce [...]

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 Three Reasons Marketers Love Mobile App-Install Advertising

Three Reasons Marketers Love Mobile App-Install Advertising

April 22, 2015

When it comes to mobile, there’s always good news and bad news. The good news is that mobile offers ample opportunities for brands to make money. In 2014, we passed the tipping point: [...]

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 Omnichannel Marketing for Retailers: Yes, It’s Within Reach.

Omnichannel Marketing for Retailers: Yes, It’s Within Reach.

March 20, 2015

Today, an unprecedented number of shoppers are using mobile devices while shopping in brick-and-mortar stores. They use their smartphones for wayfinding, comparison-shopping, checking in, leaving [...]

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 Intrigued by Mobile Patient Wayfinding? A “Clinical Trial” May Be Your Best Bet

Intrigued by Mobile Patient Wayfinding? A “Clinical Trial” May Be Your Best Bet

February 25, 2015

Innovations in mobile wayfinding are transforming the patient experience at hospitals across the country. Using the latest smartphone and tablet capabilities, branded hospital mobile apps can [...]

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 How to Monetize Your App: Pick the Right In-App Ad Types

How to Monetize Your App: Pick the Right In-App Ad Types

February 13, 2015

Pick the Right In-App Ad Types If you’ve been following our series, you know that we’ve been working to help you understand the best ways to make money from your app. Of course, [...]

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 How to Monetize Your App—Paid or Freemium?

How to Monetize Your App—Paid or Freemium?

February 4, 2015

Paid or Freemium? You probably want to make money with your app. But if you’ve dabbled in charging for an app, you may have already learned that the most effective tactics are not always [...]

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 How to Monetize Your App: Start with Strategy

How to Monetize Your App: Start with Strategy

February 4, 2015

Start with Strategy. Having money comes in handy. For the most part, the days of barter have come and gone, leaving us with cold, hard cash as our basic tool for getting things done. That’s [...]

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 How to Choose a Mobile Advertising Partner: 10 Questions to Ask (Part 2)

How to Choose a Mobile Advertising Partner: 10 Questions to Ask (Part 2)

January 29, 2015

Note: This post is the second in a two-part series. Click here to skip to Part 1. Because mobile advertising is not the best-regulated system in the world, you need to be diligent about vetting [...]

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 How to Choose a Mobile Advertising Partner: 10 Questions to Ask (Part 1)

How to Choose a Mobile Advertising Partner: 10 Questions to Ask (Part 1)

January 29, 2015

Note: This post is the first in a two-part series. Click here to skip to Part 2. Mobile advertising is still the “wild west” of digital marketing. Like desktop/laptop advertising, [...]

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 Can Push Notifications Boost Retail Foot Traffic?

Can Push Notifications Boost Retail Foot Traffic?

January 7, 2015

When it comes to brand promotion and driving foot traffic, newspaper inserts and magazine ads, TV commercials and online banners just don’t deliver the revenue retailers expect—and need. Smart [...]

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 The Top 5 Mobile App Predictions for 2015—and How to Be Prepared

The Top 5 Mobile App Predictions for 2015—and How to Be Prepared

December 22, 2014

As 2014 races to an end, it’s time to look at what’s on the horizon. Here are five of the top mobile app trends and predictions for 2015, along with five questions advertisers should [...]

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 App Marketing 101: Five Ways to Help Users Discover Your Mobile App

App Marketing 101: Five Ways to Help Users Discover Your Mobile App

December 12, 2014

The mobile app market is like a crowded Moroccan bazaar, with an overwhelming number of vendors vying for attention. Apple’s App Store had just over 2.2 million apps as of March 2017, and [...]

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 The Perfect Moment for Enterprise Mobile Apps

The Perfect Moment for Enterprise Mobile Apps

December 11, 2014

Enterprise technology is exciting again. (ZDNet even calls it “sexy.” Who knew? Well, actually, we did.) How did this happen? After a sleepy couple of decades, several factors aligned [...]

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 Did Your IT Department Miss the Enterprise Mobile App Revolution?

Did Your IT Department Miss the Enterprise Mobile App Revolution?

December 4, 2014

For decades now, IT departments have been in charge of technology decisions in their organizations. Like any department in the enterprise, IT is concerned with adding value to the business, [...]

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 API, SDK—WTF? Understanding the Mobile App Alphabet Soup

API, SDK—WTF? Understanding the Mobile App Alphabet Soup

December 3, 2014

Photo by Kyle Mills Hall When it comes to digital and mobile technology, an awful lot of acronyms get tossed around. Everybody just nods and smiles, but many of us don’t really know what [...]

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 Why Mobile Technology Is a “Great Opportunity” for Airports

Why Mobile Technology Is a “Great Opportunity” for Airports

November 20, 2014

Frequent flyers want to use smartphones to maintain control over their journey at all times, new research shows. But are airports ready to meet the needs of today’s connected travelers? [...]

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