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All Blog Articles and Press Releases

Author Archive for: "dberman"
 Why Are Brands Afraid to Advertise in Mobile Games?

Why Are Brands Afraid to Advertise in Mobile Games?

May 16, 2018

(Originally published on July 25, 2017) I don’t know about your office, but lunch is pretty important around here. A good lunch can make or break your afternoon, so you want to make the right [...]

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 Understanding Monetization Strategies and Why Your App Needs One

Understanding Monetization Strategies and Why Your App Needs One

December 19, 2017

For media, entertainment and gaming companies, figuring out how to make money with a mobile app is a big part of the Strategy phase of the mobile lifecycle. Mcommerce apps that sell products [...]

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 4 Steps to a Successful In-App Rewards Program

4 Steps to a Successful In-App Rewards Program

November 13, 2017

Finding and acquiring quality app users is hard enough. Keeping the users you have, forming habitual usage patterns and deriving value from those users—that’s even harder. Reviewing app [...]

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 How Mobile Marketers Can Unlock Deeper Consumer Insights

How Mobile Marketers Can Unlock Deeper Consumer Insights

September 26, 2017

Kids’ magazines (and procrastinator-favorite websites) have those crazy quizzes that ask you to identify everyday objects from a really tiny picture. Usually it’s something that looks [...]

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 Publishers: How to Get More from Your App User Data

Publishers: How to Get More from Your App User Data

September 19, 2017

I have this buddy I see roughly 4-5 times a week—but only at the gym. I know she’s about the same age as I am, likes to get to the gym early, hates burpees and always wears the same ratty [...]

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 Game Devs: Here Are 3 Keys to Success with Sponsored Gameplay Integrations

Game Devs: Here Are 3 Keys to Success with Sponsored Gameplay Integrations

July 7, 2017

According to the Internet Advertising Bureau (IAB), brands and agencies are getting very excited about in-game advertising. IAB points to reasons such as mobile devices, new technology, new ad [...]

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 How Big Is Your Data? Glimpsing the Future of Audience Targeting

How Big Is Your Data? Glimpsing the Future of Audience Targeting

March 10, 2016

There’s a funny TV commercial for Esurance in which a tiara-wearing, gown-clad beauty queen operates a backhoe at a construction site to the dismay of the panicked foreman, who exclaims, [...]

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 Phunware is Now a TUNE Certified Partner!

Phunware is Now a TUNE Certified Partner!

February 25, 2016

Phunware is officially a TUNE Certified Partner! TUNE is a mobile marketing platform that combines measurement across user acquisition, discovery, retention and engagement. Phunware partners with [...]

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 Performance Advertising 201: Optimizing your Search for the White Whale

Performance Advertising 201: Optimizing your Search for the White Whale

November 4, 2015

We’ve previously discussed the basics of performance advertising for mobile app user acquisition. in this post, we’re looking at how to make sure you maximize results by targeting and [...]

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