“Push the edge or die.” The saying ought to be on a flag flying high above every company that comes to play in this industry. We are in a technological “X Games” where wheelies don’t cut it. You’d better have enough air to land a triple back flip and tag a flip wheel double on to the end for good measure. Then you better get back to the pit and start working on a quadruple.

Yeah, we do live streams on mobile. A lot of them. We’ve even rattled our teeth a couple of times early on. But eventually we got good enough to get bored with it.

Just a few months ago, putting 3D content on a cell phone carried the highest degree of difficulty. And we nailed it, creating video and developing the key encoding solution for the debut of Sprint’s HTC Evo 3D phone at this year’s CTIA conference.

If degree of difficulty wasn’t enough, we also tacked on a few style points, letting viewers leave the geeky cardboard glasses at home. 3D. On a phone. Without glasses. Sweet.

In March, we moved on to high fives and chest bumps. Corona and Jack all around. Today, it’s a wheelie. And please don’t poke your eye out with that umbrella in your drink.

A live 3D stream is the new holy grail … and the Travis Pastranas of tech are biffing … trying to squeeze all that data through a larger, but still not-yet-big-enough, pipe. They’re close, but not yet. So far nobody’s been able to quite stick the landing. But they will. Hell, we will.

It will make us some money as people hire us for projects both epic and inane. Having Lady Gaga or the Super Bowl “pop out” of your mobile device or tablet will be a burly visual experience. In time, in very short time, however, the thrill will be gone and it will become just another wheelie. Something any six-year-old with brittle bone syndrome can feel safe in attempting and secure in pulling off.

So why does it matter? Why all the noise about something that will flare like a supernova and fade faster than Lou Diamond Phillips’ career?

It isn’t about entertainment. It never has been. Entertainment is part of the toolkit; a commodity created to keep people busy while we go back and take our lumps working on gnarlier moves.

It matters because it’s proof that it can be done. It matters because it’s the next step … in TV (whatever that means these days), in communication and in the way that we share information, anytime and anywhere. Most importantly, it matters because it enhances the way we experience life. And it’s all about the experience – whether you’re getting big air or landing a crazy face-plant.

First came the printing press, then the telegraph, then the telephone, then the radio, then the television, then the satellite, then the Internet and now the mobile devices. Each new development was better, faster and more impactful than the one before it. Every “point-whatever” upgrade makes it possible to more deeply engage both our world and each other, bringing us a more complete life experience than the legacy version we try to dump on eBay.

Pushing the edge makes it possible for us, the grand “US”, to walk through time and space, providing an almost infinite number of people, places and ideas that we can visit or summon. In doing so, we are bigger, better, smarter and stronger. And we are incrementally closer to fully realizing the limitless potential that we are confronted with every day.

It’s why we do what we do here at Phunware. It’s why we focus on the experience, not the feature sets, when developing our apps and stretching the limits of both our tech and creative teams alike.

It’s why we’ll stick the landing of live 3D streams. It’s why we’re alive. And looking damn good on the highlight reel we might add.