PRAISE

Application Infrastucture Platform

PRAISE is the Phunware Rapid Application Integration Sales Engine, and represents the proprietary and patent pending mobile experience infrastructure powering brandM. PRAISE includes everything that a large or small enterprise brand would need for a turnkey, custom mobile experience dedicated to monetizing content, traffic and consumer engagement— wherever and whenever needed on a global basis.

• Media – hosting, managing and streaming services for videos, photos and audio podcasts, including real-time video and audio for breaking, scheduled and 24×7 media content
• Phlameware™ Social Media – community and companion services for Facebook, Twitter, forum, message board, blog and chat-centric social content
• Advertising Optimization – 1st and 3rd party advertising optimization services for banner, interstitial, video pre-roll and credit/sponsor monetization
• Dynamic Content Management – real-time content management services for dynamically changing App content whenever and wherever desired globally
• Commerce – mobile commerce services for digital and physical merchandise sales
• Gaming – user engagement services for gamifying digital assets via game mechanics, casual games and social games
• Persistent Rewards – achievement services for loyalty, rewards and behavior based programs
• Location Based Services – GPS services for navigation, directions, check-ins and location tracking
• PocketShare™ Analytics – business intelligence services for App Store and App usage tracking and measurement, including advertising, commerce and in-App transactions

The PRAISE components represent an enterprise class, carrier grade, geographically redundant, hyper-scalable mobile application infrastructure and experience platform that is ideally suited for millions of simultaneous interactions and transactions, as well as massive worldwide deployments dependent upon multi-cultural, multi-lingual and multi-channel demands and requirements.

brandME

Branded Mobile Experience Framework

brandME is a proprietary and patent pending branded mobile experience framework comprised of five core elements:

• Featured what’s new, hot and now about a brand
• Social the consumer voice and social media companion of the brand
• Engage the core utility, value and central reason that consumers return to the brand
• Media the education, entertainment and promotion behind the imagery, video and audio of the brand
• Shopping the digital and physical merchandise, services, commerce and daily deals behind the brand