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Phunware Launches App Building and Attribution Bundle for Delivery of Authentically Mobile Experiences

New bundle gives agencies data-backed insights for deeper mobile engagement and monetization

Austin, TX [September 12, 2017] – Phunware, an enterprise mobile software company whose mobile application lifecycle management platform helps brands engage, manage and monetize mobile users worldwide, today announced the release of its App Building and Attribution Bundle. Combining Phunware’s Multiscreen as a Service (MaaS) Platform with Phunware Data, the package empowers agencies to build robust mobile apps in a scalable, cost-efficient way and provide deeper attribution for the campaigns they run on their clients’ behalf.

With consumers spending half of their total digital media time in mobile apps, brands are competing for precious real estate. An app is just the beginning: brands must also deliver authentically mobile experiences that are context- and location-aware. By pairing the Phunware MaaS platform, which helps agencies quickly develop new apps or enhance existing apps without cumbersome point solutions, together with Phunware Data, which touches over 800 million mobile devices each month, the App Building and Attribution Bundle gives agencies:

  • Precise attribution: To drive ROI by overlapping device location and ad impressions
  • A deeper digital trail: To connect the dots between app users, locations, devices, promotions and attribute real-world actions to digital ad-spend
  • Smart, actionable insights: To facilitate targeting, conversion and yield on every media dollar spent

“Full-service agencies today are looking for a way to distance themselves from the negative associations with ad fraud, viewability concerns, privacy issues and more,” said Alan S. Knitowski, CEO and co-founder of Phunware. “They need a differentiator, whether it’s more efficient and powerful mobile software development, better campaign attribution or deeper audience insights. Phunware’s App Building and Attribution Bundle provides all three.”

The announcement of the App Building and Attribution Bundle closely follows the launch of Phunware’s Audience Building and Engagement Success Bundle, which gives brands the ability to fast-track their mobile strategies with data-backed, measureable solutions.

The App Building and Attribution Bundle is now available to new and existing customers. For more information, visit http://bit.ly/2f0oj2g.

About Phunware

Phunware is the pioneer of Multiscreen as a Service (MaaS), a fully integrated suite of platform products, solutions and data that allows brands to engage, manage and monetize their anytime, anywhere mobile application users worldwide. Phunware creates category-defining mobile experiences for the world’s most respected brands, with more than 800 million active devices touching its platform each month. For more information about how Phunware is transforming the way consumers and brands interact with mobile in the virtual and physical worlds, visit phunware.com and follow @phunware on social media.

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