Everything consumers do with their smartphone, tablet or laptop contributes to a daily digital trail that can tell brands who they are, where they have been, their preferences and even where they’re likely to go next. It’s all valuable information that users naturally share and mobile devices naturally collect.
Wake up and read the news online.
Connect to Starbucks Wi-Fi while getting coffee.
Get directions to nearest restaurant.
On the train, look at movie showtimes for this weekend.
Watch favorite shows on connected TV apps.
Monthly unique devices globally
Devices reached globally
Monthly user events
This data includes how much time users spend in apps, how they engage, what they tap on and what they ignore. It includes latitude/longitude location data and information about Wi-Fi networks the user has connected to. Each device touching the Phunware platform contributes an average of 66 of these events per month to the data stack.
Proprietary in-app audience data
Rich campaign engagement data
Always-on location data
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