Phunware Data

Capitalize on users’
daily digital trail.

Mobile data: blind spot or big asset?

Everything consumers do with their smartphone, tablet or laptop contributes to a daily digital trail that can tell brands who they are, where they have been, their preferences and even where they’re likely to go next. It’s all valuable information that users naturally share and mobile devices naturally collect.

Wake up

Wake up

Wake up and read the news online.

Morning coffee

Morning coffee

Connect to Starbucks Wi-Fi while getting coffee.

Lunch date

Lunch date

Get directions to nearest restaurant.

Evening commute

Evening commute

On the train, look at movie showtimes for this weekend.

End-of-day

End-of-day

Watch favorite shows on connected TV apps.

Supercharge Your Audience Insights

Thousands of apps touch Phunware’s platform and continuously feed data and events into it.

1 + Million

Monthly unique devices globally

1 in 10

Devices reached globally

0 Billion

Monthly user events

This data includes how much time users spend in apps, how they engage, what they tap on and what they ignore. It includes latitude/longitude location data and information about Wi-Fi networks the user has connected to. Each device touching the Phunware platform contributes an average of 66 of these events per month to the data stack.

When data from Phunware’s platform is combined with first-party data from your own app, you can develop an unprecedented understanding of your audience.

Data-Customer-Profile
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Proprietary in-app audience data

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Rich campaign engagement data

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Always-on location data

Build a picture of user behavior within the context of a single device

Group devices that are likely associated with a single user (smartphone, tablet and Apple TV, for example) for even deeper insights

Understand which devices users prefer for which activities

Predict user propensities: How much time do they spend at work? When are they likely to leave the office? Where and when do they shop?

Uncover hidden audience segments: What traits do your power users have in common? How can you find and target more users like them?

Use mobile insights to inform your larger marketing and product development strategies

KEY RESOURCES

6 Mobile Trends to Watch in 2017

Venture capitalists Peter Wagner and Martin Giles coined the term “authentically mobile” to refer to experiences and services that could never have come to fruition without a mobile device (think [...]

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