Phunware http://www.phunware.com Everything you need to succeed on mobile. Tue, 08 Dec 2015 23:58:09 +0000 en-US hourly 1 http://wordpress.org/?v=4.3.1 Mobile Stat Snack – $11 Billion in Online Sales Black Friday Through Cyber Monday http://www.phunware.com/blog/mobile-stat-snack-11-billion-sales-black-friday/#utm_source=rss&utm_medium=rss&utm_campaign=mobile-stat-snack-11-billion-sales-black-friday http://www.phunware.com/blog/mobile-stat-snack-11-billion-sales-black-friday/#comments Tue, 08 Dec 2015 22:42:41 +0000 http://www.phunware.com/?p=22777 blog-mobile-stat-snack-20151208.jpgIf you were hunting deals and shopping online during the period from Black Friday to Cyber Monday, you weren’t alone. By a long shot. According to Adobe’s Digital Index (which analyzed more than 125 million visits to 4,500 retail websites), “Thanksgiving Day through Cyber Monday [drove] a total of $11 billion in online sales, a […]

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Each edition of Phunware’s Mobile Stat Snack delivers a compelling, current data point from the mobile industry—and insight into what it might mean for you.

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If you were hunting deals and shopping online during the period from Black Friday to Cyber Monday, you weren’t alone. By a long shot. According to Adobe’s Digital Index (which analyzed more than 125 million visits to 4,500 retail websites), “Thanksgiving Day through Cyber Monday [drove] a total of $11 billion in online sales, a 15 percent increase year-over-year.” In fact, Cyber Monday was the largest online sales day EVER with $3 billion in sales.

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Source: Iovation

As mobile moves from our second screen to our first, it was not surprising to see that mobile devices drove almost half of all online retail sales during the same period (see chart):

Mobile transactions were highest the Saturday after Thanksgiving, accounting for 48% of all online transactions. That’s a 17% increase over the rest of the year, when mobile accounts for 41% of online retail transactions.

As a consumer, I was surprised to see how many retailers were unprepared for the rush of online and mobile traffic. I was affected by the shutdown of Target.com on Cyber Monday, and several other retail sites I visited lacked an optimized mobile interface to smoothly guide me through the purchase process. Pages were freezing and hard to navigate.

Hopefully retailers will learn from this year’s desktop-to-mobile tipping point and be better prepared for next year’s holiday season. Check out our Black Friday recap for some takeaways.

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HIMSS 2016 – Feb 29-Mar 4, 2016 http://www.phunware.com/event-articles/himss-2016-feb-29-mar-4-2016/#utm_source=rss&utm_medium=rss&utm_campaign=himss-2016-feb-29-mar-4-2016 http://www.phunware.com/event-articles/himss-2016-feb-29-mar-4-2016/#comments Tue, 08 Dec 2015 18:13:50 +0000 http://www.phunware.com/event-articles/himss-2015-april-12-15-2015-2/ Event-HIMSS16-Feb-3-Mar-4Phunware is proud to sponsor HIMSS 2016 on FEB 29 – MAR 4, 2016. Event Information February 29 to March 4, 2016 Sands Expo and Convention Center 201 Sands Avenue Las Vegas, NV 89169 Join the Connected Health Experience to hear how the Phunware platform creates immersive, context-aware mobile experiences that hospital mobile app users […]

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Event HIMSS HIMSS16 Feb 29-Mar 4 2016 Phunware

Phunware is proud to sponsor HIMSS 2016 on FEB 29 – MAR 4, 2016.

Event Information
February 29 to March 4, 2016
Sands Expo and Convention Center
201 Sands Avenue
Las Vegas, NV 89169

Join the Connected Health Experience to hear how the Phunware platform creates immersive, context-aware mobile experiences that hospital mobile app users love. The Connected Health Experience combines the Connected Patient Gallery, Mobile Health Knowledge Center, Games for Health and a new focus on telehealth, all within one centralized location. Experience how emerging wireless and connected technologies address patient and consumer engagement, manage chronic conditions and create efficiencies in the healthcare system.

Visit the HIMSS 2016 Conference Site

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This Week in Mobile – Black Friday Edition http://www.phunware.com/blog/week-mobile-black-friday-edition/#utm_source=rss&utm_medium=rss&utm_campaign=week-mobile-black-friday-edition http://www.phunware.com/blog/week-mobile-black-friday-edition/#comments Fri, 04 Dec 2015 20:37:57 +0000 http://www.phunware.com/?p=22622 Blog-This-Week-Featured-Black-FridayBlack Friday just keeps growing, doesn’t it? Each year, it seems to start earlier and end later, and it’s no longer a single day—or even a single week. You’ve probably read reports speculating that we have reached “peak Black Friday,” and that the pendulum has started swinging in the opposite direction. REI’s popular #optoutside campaign […]

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Black Friday just keeps growing, doesn’t it? Each year, it seems to start earlier and end later, and it’s no longer a single day—or even a single week. You’ve probably read reports speculating that we have reached “peak Black Friday,” and that the pendulum has started swinging in the opposite direction.

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REI’s popular #optoutside campaign is an obvious sign of Black Friday fatigue, and a welcome reminder that retail employees are people, too. But nothing compares to Obvious Plant’s expert Black Friday fake ad trolling/comic relief (my favorite is the free falcon with purchase of $75 or more – see image to right).

While the 24-hour period following Thanksgiving Day no longer carries quite the weight it used to, the weeks bookending Thanksgiving Day are big, big business for retailers—and, increasingly, for mobile. Here’s a quick wrap-up of some of 2015 Black Friday’s compelling numbers:

  • “Mobile had a 37 percent share of online sales on Thanksgiving Day, up from 26 percent last year and 21 percent in 2013.” Conversely, “bricks-and-mortar sales for Thanksgiving Day and Black Friday combined totaled a projected $12.1 billion, which is a decrease from 2014.” (Read more on Mobile Commerce Daily)
  • “Among Americans who shopped online this year, 85 percent cited avoiding crowds as their top reason, 79 percent said saving time and 78 percent cited finding better or similar deals online compared to in stores. Interestingly, 57 percent of consumers indicated they chose to shop online to enable them to shop outside of physical store hours.” (Read more from the Consumer Technology Association)
  • “This is the first year that consumers are doing more shopping on their mobile devices than their desktops.” (Read more on MediaPost)

The takeaways:

  • Retailers have to have a compelling, user-friendly mobile presence.
  • Consumers aren’t going to put their mobile devices down. So rather than losing store foot traffic to mobile sales, retailers must figure out how to use mobile to drive shoppers into their brick-and-mortars. (That’s something Phunware has a pretty good handle on, by the way—check out this infographic to see how one retailer used mobile to drive in-store sales of $500,000 in just three days.)

What mobile impact have you seen this holiday shopping season? Comment below to let us know!

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Launching your Hospital App: Finding Content Zen http://www.phunware.com/blog/hospital-app-finding-content-zen/#utm_source=rss&utm_medium=rss&utm_campaign=hospital-app-finding-content-zen http://www.phunware.com/blog/hospital-app-finding-content-zen/#comments Wed, 02 Dec 2015 16:29:16 +0000 http://www.phunware.com/?p=22565 blog-launching-your-hospital-app-featured.pngEven the most feature-packed hospital app is going to fail if its content is not so great. Your development partner can do a lot to make your app appealing, but they need your help and expertise to make sure the app has the right content for your patients and visitors. Let’s review the content required […]

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blog-launching-your-hospital-app-featured.pngEven the most feature-packed hospital app is going to fail if its content is not so great. Your development partner can do a lot to make your app appealing, but they need your help and expertise to make sure the app has the right content for your patients and visitors.

Let’s review the content required for most hospital apps. Generally, this information is gathered by your facility’s marketing team and provided to your app development partner.

Who Are You? Informational Content

Fundamentally, your app needs to tell patients and visitors about your hospital, describe its specific departments and provide details about the physicians who work there. In Phunware’s apps for hospitals (the FrenchWay app for Dignity Health’s French Hospital Medical Center is pictured below), this content appears on the About screen and within department and physician directories.

About Screen

  • Hospital photo and/or logo
  • Short descriptor paragraph (should fit within one smartphone screen—you can probably edit down what is on your website)
  • “Tap-to-call” link

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Physician and Department Directories

  • Images (if applicable)
  • Brief descriptor
  • Contact information

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How Do I Get There? Directional Content

Your app will need to guide users around the hospital in the physical world. Maps and wayfinding assets are the most critical element—because accurate navigation is the most valuable feature in a hospital app.

Maps

  • Comprehensive and up-to-date maps of each floor and building in the facility that show accurate hallway routes and doors to the rooms
  • Text descriptors for each floor (optional)

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Point-to-Point Navigation

  • Site map showing all buildings and parking
  • Building floor plans with halls and doorways accurately marked
  • Details and descriptions about key points of interest (POIs)
    • Entrances
    • Departments
    • Pharmacy
    • Cafeteria(s)
    • Gift shop(s)
    • Public restrooms
    • Elevators and stairs
    • Ramps and other accessible features
    • On-site and off-site parking lots

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What Can You Teach Me? Value-Added Content

Many hospitals choose to enhance their apps with health-related information that is relevant to the population they serve—think “Pregnancy Timeline” or “Tips for Managing Diabetes.” You can add links in some areas of your hospital app to drive users to content on your website. There are also several options for third-party content syndication.

How Can I Get Your App? Information for The Apple App Store and Google Play

Describing your app in the Apple App Store and Google Play Store is an important part of app launch. When a patient or visitor searches for your app, you will want it to be paired with a good description and some key screen shots to encourage downloads. Plus, app descriptions are now searchable, so you’ll want to utilize primary keywords for maximum visibility.

Apple App Store and Google Play content

  • App Icon
  • Title (your app name + your hospital name)
  • Text description (use keywords)
  • Screenshots

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Content Is (Almost) Everything.

Complete, easy-to-understand content within your app will make it a valuable tool for your users and keep them coming back to it, making them more engaged and connected with your hospital. Now that Apple has made app content searchable in iOS 9, your app content serves a marketing role as well. Properly indexed for iOS 9 and with Google app indexing enabled, your app content can show up in search results. This means that you will want to keep your content as relevant, compelling and current as possible.

I hope this overview has been helpful. As you discuss the scope of your app project, your development partner is the true guru about asset needs, mapping formats, naming conventions and launch criteria. Go in with an open mind and a good checklist, and you will surely be successful!

Want to learn more? Our comprehensive hospital app launch guide tells you everything you need to know about content gathering—and a lot more!

Download the App Launch Guide

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Where Are the Delivery Management Elves When You Need Them? http://www.phunware.com/blog/delivery-management-elves-need/#utm_source=rss&utm_medium=rss&utm_campaign=delivery-management-elves-need http://www.phunware.com/blog/delivery-management-elves-need/#comments Tue, 01 Dec 2015 10:05:45 +0000 http://www.phunware.com/?p=22500 Blog-Where-are-the-Delivery-Management-Elves-FeaturedCoping with Peak Package Season at High-Rise Residences According to the most recent Package Delivery Survey from Multifamily Housing Council and Kingsley Associates, a typical apartment community may receive more than 200 packages a week during the holiday crunch period. What’s more, on-site staff are spending up to 5 hours per week just managing package […]

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Delivery ManagementCoping with Peak Package Season at High-Rise Residences

According to the most recent Package Delivery Survey from Multifamily Housing Council and Kingsley Associates, a typical apartment community may receive more than 200 packages a week during the holiday crunch period. What’s more, on-site staff are spending up to 5 hours per week just managing package deliveries.

This holiday season, Forrester Research predicts that Americans will make more than $95 billion in online sales—11% more than in 2014. That’s a whole lot of parcels and boxes and shipping tubes piling up…And it’s not just that your team members have to deal with all of those packages. The property itself becomes liable for the packages as soon as the front desk accepts them.

If a mobile app isn’t already on your property’s wish list, here’s another good reason why it should be.

We’ve already covered 7 Ways Luxury Property Apps Can Improve the Resident Experience, but there’s one feature that really deserves special attention this time of year: package tracking and notification.

  • For residents: A mobile resident app can send instant mobile alerts and emails with detailed information as soon as a package is received.
  • For property staff: Packages can be scanned directly into the system upon delivery, triggering automatic notification to the appropriate resident. And when the package is picked up, the resident can sign for it digitally, eliminating manual paper systems and ensuring accountability.

Branded mobile apps really are the future of lifestyle management for luxury properties. So why not give yourself a gift? Check out Phunware’s end-to-end mobile solution for high-rise residences. And let us know what else you’re hoping to find under your tree this year…

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Four Things We’re Thankful for This Year at Phunware http://www.phunware.com/blog/four-things-were-thankful-for-this-year/#utm_source=rss&utm_medium=rss&utm_campaign=four-things-were-thankful-for-this-year http://www.phunware.com/blog/four-things-were-thankful-for-this-year/#comments Tue, 24 Nov 2015 16:31:52 +0000 http://www.phunware.com/?p=22539 Blog-Four-Things-Thankful-FeaturedAt Phunware, we have a lot to be thankful for, and it’s really on our minds as Thanksgiving and the holiday season approach. This year, we’ve seen unprecedented growth, in terms of both revenue and headcount. We have won multiple new and repeat awards and expanded into global markets. We have created and launched mobile […]

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Blog-Four-Things-Thankful-FeaturedAt Phunware, we have a lot to be thankful for, and it’s really on our minds as Thanksgiving and the holiday season approach.

This year, we’ve seen unprecedented growth, in terms of both revenue and headcount. We have won multiple new and repeat awards and expanded into global markets. We have created and launched mobile experiences that make us beyond proud. And we couldn’t have done any of it without you: our supporters, customers and Phamily members. THANK YOU.

While we have plenty more to be thankful for than I could ever fit into a blog post, here are our top four highlights.

1. We grew. A lot. And we were recognized for it.

We were honored by Deloitte and Touche for the second consecutive year—named #93 in the Deloitte Technology Fast 500 for North America. (We were also #4 in Texas and #1 in Austin.) This award examined revenue growth from 2011 to 2014. Phunware’s was 952%. We were also named to Forbes’ Most Promising Companies and the Inc. 5000, both for the second consecutive year, and to the Austin Business Journal Fast 50 for the third consecutive year (#6). THANK YOU.

2. We welcomed a new partner.

This summer, Phunware received a $10 million investment from Philippine telco giant PLDT—and we entered into a joint venture with PLDT to bring our mobile and multiscreen solutions to Southeast Asia. In a part of the world where many consumers went straight to mobile, bypassing desktop altogether, Phunware’s mobile-first philosophy is going to flourish. THANK YOU.

3. We innovated, and were honored for it.

At Phunware, we are always thinking about what’s next—and building mobile and multiscreen solutions around it. Industry-watchers have noticed. This year, we received the Frost & Sullivan Technology Innovation Award and were named the Compass Intelligence Mobile Marketing Platform of the Year. We made the Red Herring Top 100 Global and Top 100 North America (the latter for an unprecedented two years running), as well as the AlwaysOn OnCloud Top 100. THANK YOU.

4. We created mobile experiences that will knock your socks off.

Our advertising team pioneered a new kind of native mobile advertising—one that places brands directly into games and other apps. It’s called Phusion, and our first Phusion project was to promote Mission: Impossible 5 – Rogue Nation by dropping Tom Cruise’s character into two different mobile racing games.

Our work for The CW and FOX NOW was recognized by some of the biggest names in the business. The CW app was featured in all Apple Store demo builds earlier this year, and FOX NOW was featured at Google I/O.

Finally, we’re building a La Música, a destination property published by Spanish Broadcasting System (SBS) that is going to be the music hub for the Latino market. I’ve seen the early release, and this app is sexy as hell—if I do say so myself. THANK YOU.

If you’re a Phunware supporter, please know that we appreciate everything you have done and continue to do for and with us. Big things are coming in 2016—but we want to make sure we celebrate and say thank-you to everyone who helped get us to this point. Happy Thanksgiving from the Phunware Phamily!

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7 New Ways to Make Patients Feel Calm, Respected and Welcome http://www.phunware.com/blog/7-new-ways-make-patients-feel-calm-respected-welcome/#utm_source=rss&utm_medium=rss&utm_campaign=7-new-ways-make-patients-feel-calm-respected-welcome http://www.phunware.com/blog/7-new-ways-make-patients-feel-calm-respected-welcome/#comments Mon, 23 Nov 2015 17:09:04 +0000 http://www.phunware.com/?p=22447 Blog-7-New-Ways-FeaturedPatient experience = customer experience. That’s the bottom line. Literally—it’s not just about Medicare reimbursement. In a recently released 2015 benchmarking survey by The Beryl Institute, nearly 90% of consumers said that patient experience was “extremely important” in healthcare. Seventy percent said that it would be “extremely significant” as they made future healthcare decisions. As […]

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Blog-7-New-Ways-FeaturedPatient experience = customer experience. That’s the bottom line. Literally—it’s not just about Medicare reimbursement. In a recently released 2015 benchmarking survey by The Beryl Institute, nearly 90% of consumers said that patient experience was “extremely important” in healthcare. Seventy percent said that it would be “extremely significant” as they made future healthcare decisions.

As you’re looking for big and small ways to improve the hospital experience for patients and visitors, don’t overlook the power of a branded mobile app. Here are seven unexpected ways your facility can use an app to help patients and visitors feel more positive.

1. Solve two key problems: “I don’t know how to get there” and “I don’t know where to park.”

Sure, patients and visitors can enter the hospital address into the map/navigation app on their smartphones. But that only gets them to the general area. By incorporating navigation into your mobile app, you can guide patients and visitors on a direct path from their starting location to the most convenient parking lot and right into the correct entrance—smoothly, confidently and comfortably.

2. Reduce the confusion involved in getting around the hospital—and make it personal.

The same in-app navigation technology that guides patients to your door can also help them navigate through the hospital itself. Once the patient or visitor enters your hospital, the app view can shift to a map of your facility, with the familiar blue dot guiding the user directly to the appropriate office, clinic, waiting room or patient room. How much more comfortable would patients and visitors feel with turn-by-turn directions, as if a guiding friend were walking alongside them, making sure they arrived stress-free and on time?

This same navigation can help patients and visitors find your pharmacy or lab, if needed, or the gift shop, coffee shop, chapel, cafeteria…all without having to “bother” any of your staff. The app can stay current with any changes to the hospital environment, such as relocated offices, elevator repairs, remodeling detours, etc. And when it’s time to head out, your app can guide them back to the parking lot and to their next destinations.

3. Let patients and visitors know that you care.

A personalized “Welcome!” message on a user’s smartphone lock screen. A simple reminder to fill any necessary prescriptions. A follow-up message, just to let a patient know you care about his or her continued well-being. With back-end integrations, you can even send automatic prescription or appointment reminders to help ensure compliance with treatment programs. These types of messages can be automated where appropriate, and seamlessly delivered via push notifications. Small touchpoints like this can make a real difference in how patients and visitors feel about your facility.

4. Provide valuable information for patients and visitors how, when, and where they want it.

At this point, most people have their smartphones with them wherever they go. With a branded mobile app, you can put important hospital- and health-related information right in people’s pockets. It’s no longer enough to have a website. According to the latest comScore report, mobile app usage has grown 99% in the past two years and Americans now spend more than two hours per day using smartphone apps. Millennials spend more than three hours a day.

5. Make waiting time more productive—or at least less boring.

By incorporating syndicated content into your app, you can give patients and visitors something helpful, interesting, and/or entertaining to do while waiting. Third-party providers offer health-related quizzes, videos, games, articles and more, and some of this content may even be free to use. That said, it’s important to make sure the content in your app is relevant for your patient population. If they’re going to use your app, they must feel that it’s worth their time and attention.

6. Help people connect more easily with hospital billing, physicians, scheduling, etc.

Your hospital app can provide patients and visitors a direct path to any point of contact. Built-in directories can be organized by department as well as alphabetically, with convenient “click to call” and/or “click to email” buttons. The fewer hassles people encounter as they engage with your facility, the calmer and more positive they will feel.

7. Learn more about your patients and visitors—and about their hospital experiences.

Standardized patient surveys are now coded into Medicare reimbursement law. But there’s a lot more we can learn from patients and visitors, especially if we think outside the box.

As hospital quality and safety advocate Leah Binder recently stated in The Wall Street Journal, “We are also seeing innovative ways to solicit patient feedback, such as cellphone surveys and social media. Hospitals and health plans are using this data systematically to track consumer comment as a way to gauge overall quality of care.” At least one hospital, Boston Children’s, has explored the use of Twitter data analysis to get a more timely handle on what patients think, feel and say about their hospital experiences. By incorporating a carefully designed patient survey form into your app, you can give patients a personalized platform to share their thoughts with you. Never underestimate the power of a listening ear.

In addition, an app can reveal interesting data about patient and visitor behavior. You can see how long people engage with your app, how many people engage with offers, which content they find most compelling, etc. With indoor wayfinding enabled, you can learn about how people move within within your hospital. For example, understanding how long it takes for patients to progress along a certain route can help you uncover signage issues or other obstacles.

As you can see, a mobile app for your hospital is more than just a smartphone-optimized brochure. By leveraging the navigation and communication capabilities built into your patients’ smartphones, you can connect with them in unprecedented ways. You can use technology to make them feel more calm, respected and welcome.

To learn more unexpected ways a mobile app can improve hospital operations and the patient experience, download our eBook: A Surprising Rx for the Ailing Patient Experience.

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Developing for Android: medium.com on Android Best Practices http://www.phunware.com/blog/developing-android-medium-com-android-best-practices/#utm_source=rss&utm_medium=rss&utm_campaign=developing-android-medium-com-android-best-practices http://www.phunware.com/blog/developing-android-medium-com-android-best-practices/#comments Mon, 23 Nov 2015 16:52:07 +0000 http://www.phunware.com/?p=22512 Blog-Developing-for-Android-Medium-FeaturedHere at Phunware, we always look for the highest quality Android developers—those who live and breathe Android and are up to date with their Android knowledge and best practices. Alas, developers are human (at least for the near future), and it’s quite possible for a developer to miss the memo on the day a new […]

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Blog-Developing-for-Android-Medium-FeaturedHere at Phunware, we always look for the highest quality Android developers—those who live and breathe Android and are up to date with their Android knowledge and best practices. Alas, developers are human (at least for the near future), and it’s quite possible for a developer to miss the memo on the day a new Android API or best practice rule comes out. It’s also common for Java developers (Java is Android’s programming language) to come from a non-mobile background into Android development. They may read the documentation on developer.android.com (DAC for short) and look at examples, but what about the nuances of the Android framework that can only be learned by making a lot of Android apps?

Lucky for us all, Chet Haase, Senior Software Engineer turned Dev Manager for Google, has released a series of articles on medium.com to help Java developers understand the patterns of Android development that might seem alien to the non-mobile-trained. It goes without saying that current Android developers can also benefit from a refresher course. These helpful articles are broken down into Android development rules in the context of: memory, performance, networking, language and libraries, storage, framework, and user interface. Googler Haase also goes over some useful tools used to help debug and analyze Android apps.

Haase’s series is quite a long read, unfortunately. If you’re a TL;DR kind of person or you’d rather watch a video overview and refer to the articles later for detail, you’re in luck. At the 2015 Big Android BBQ in Hurst, TX (attended by several Phunware team members) there was a session on this exact series of articles, given by none other than Chet Haase. Like all Google-related sessions, it was recorded. Watch it to learn, in Haase’s words, “What are all the things that we think are obvious, but typical Java developers do not?”

Watch the Keynote

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This Week in Mobile – November 20, 2015 http://www.phunware.com/blog/week-mobile-november-20-2015/#utm_source=rss&utm_medium=rss&utm_campaign=week-mobile-november-20-2015 http://www.phunware.com/blog/week-mobile-november-20-2015/#comments Fri, 20 Nov 2015 21:15:00 +0000 http://www.phunware.com/?p=22524 Blog-This-Week-Featured-20151120If you hate things that make you feel old, don’t read the next sentence. Microsoft Windows was launched 30 years ago today. Many of us can’t remember life before Windows (self included), and many more probably can’t even imagine it. We’ve embraced mobile so wholeheartedly that there are now more mobile subscriptions on Earth than […]

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If you hate things that make you feel old, don’t read the next sentence. Microsoft Windows was launched 30 years ago today. Many of us can’t remember life before Windows (self included), and many more probably can’t even imagine it. We’ve embraced mobile so wholeheartedly that there are now more mobile subscriptions on Earth than there are humans—but the tech (like Windows) that paved the way has a special place in our history.

Enough about the past and feeling old…let’s talk about this week’s big news!

This Week in Mobile Money

Two big-name tech firms had IPOs this week. Square, the smartphone credit card reader making life easier for taco trucks and other small businesses across the world, raised over $240M on its IPO yesterday. Match Group, owner of popular dating app Tinder (“dating” being loosely defined), also went public this week—and raised $400M in its first day.

Here’s one more piece of mind-boggling money news: Apple claims 92% of global smartphone profits. Ninety-two percent! Even more astonishing, in the period evaluated to determine that profit share, Apple was only responsible for 15% of global smartphone shipments. Happy Thanksgiving, Tim Cook.

This Week in Mobile Tech

Blog-TWIM-Android-LollipopAs if Windows making you feel old weren’t bad enough, this week’s tech stories are a bit of a downer. Google reported that one year after the launch of Android Lollipop, the operating system’s adoption rate is a disconcertingly low 25%. Compare that to Apple’s iOS 9, which had already reached 50% adoption about a week after its launch in September, and you’ll see why that number is so unsettling.

More downers: This week, both Tesla and LG performed major recalls. Tesla’s recall falls into the category of “better safe than sorry,” both for Tesla drivers and the company’s bottom line. The carmaker recalled 90,000 Model S sedans after a single faulty seatbelt incident.

Last week, we mentioned that the LG Urbane 2 Android Wear smartwatch would be the first smartwatch to connect to cellular data and not have to be paired with a smartphone. Users will have to keep waiting for the new device, however, now that LG has recalled all shipments due to a hardware issue.

But hey, at least Google’s search app for iOS got a nice facelift. And if you’re in China, the Google Play store is rumored to be coming your way next year.

That’s it for this week’s stories. Next week, I vow to bring you only positive Thanksgiving news. And by the way, have I mentioned how young you look?

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Photo source: CNET

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App Standby: The Battery Improvement Nobody is Talking About http://www.phunware.com/blog/app-standby-the-battery-improvement/#utm_source=rss&utm_medium=rss&utm_campaign=app-standby-the-battery-improvement http://www.phunware.com/blog/app-standby-the-battery-improvement/#comments Thu, 19 Nov 2015 16:44:24 +0000 http://www.phunware.com/?p=22489 Blog-App-Standby-The-Battery-Improvement-FeaturedThe recent updates to Android 6.0 Marshmallow are intensely user-focused. Runtime Permissions give users greater control over their data. Android For Work gives users separation between their personal and work lives while allowing them to still carry only one device. And Doze and App Standby improve battery life, making devices more reliably available. Numerous articles […]

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Blog-App-Standby-The-Battery-Improvement-FeaturedThe recent updates to Android 6.0 Marshmallow are intensely user-focused. Runtime Permissions give users greater control over their data.

Android For Work gives users separation between their personal and work lives while allowing them to still carry only one device. And Doze and App Standby improve battery life, making devices more reliably available.

Numerous articles and videos have covered Doze Mode, which puts your phone into deep sleep when it’s at rest, off, and not plugged in. According to Lifehacker, “Android assumes that under these conditions, you don’t need major battery drains like network activity and wake locks.”

Google Developer Advocate Joanna Smith released an excellent video describing Doze and what developers can do to prepare for it. Doze will affect all apps, most noticeably on tablets, which are often left on countertops uncharged for long periods of time.

Android Marshmallow App Standby mode will have a similarly far-reaching effect and, as we’ll see, will be more challenging to prepare for. Yet it has received comparatively little coverage. So let’s change that.

What Is Android Marshmallow App Standby Mode?

So what is App Standby? When a user does not interact with your app for a couple of weeks, it stands to reason that they have lost interest in it (at least for now) and/or would rather not spend precious battery life on it. When that happens, Android Marshmallow will place the app into a special App Standby state where it is not allowed to perform network calls or initiate long-running background tasks.

App Standby presents a challenge for developers of apps that are intended to go unused for long periods but wake up in response to external stimuli. Think of an airport app that goes unused most of the time, but is designed to wake up when a user crosses a geo-fence around a designated area. Under App Standby mode, that app would receive the geo-fence broadcast and it might show a notification to a user, but it would not be able to perform any network calls or do any long-running data processing beforehand. That means the app wouldn’t be able to fetch the data or images needed to build the notification from the server. The same applies for a Normal Priority Google Cloud Messaging (GCM) push notification.

Some apps are guilty of relying on long-running services in the background to monitor GPS location or poll a server for updates. Once in App Standby mode, these apps will no longer function as intended. Using long-running services has never been advised by Google because it can burn through a user’s battery and possibly eat up their data plans. Now is a good time to update those apps. Here are some suggestions to help you get ready for App Standby mode.

Preparing Your App for App Standby Mode

For server-driven apps, a High Priority GCM push notification will give the app a short maintenance window in which to do a task (e.g. verify authentication status, fetch a photo to show in the notification or perform database updates), then show the user a notification.

For apps that rely on long-running services, it is time to migrate to listening for GCM push notifications for server updates instead of polling, and register geo-fences with Android so you can be notified by the OS rather than monitoring the user’s location periodically.

For everything else, there is hope! When a user plugs in a device to charge, all apps are temporarily lifted from App Standby, and any tasks that have been scheduled may run. If the device goes without charging for a long period of time, apps in App Standby mode will get a short maintenance period once per day.

The result of App Standby mode will be that unused apps will get much less access to users’ batteries. Apps that have been misbehaving will be forced to shape up. Users will get more life out of their phones. Android’s reputation for battery life will shift in a positive direction. Everybody will win in the long run.

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Creating a Luxury Living Experience for Millennials http://www.phunware.com/blog/creating-a-luxury-living-experience-for-millennials/#utm_source=rss&utm_medium=rss&utm_campaign=creating-a-luxury-living-experience-for-millennials http://www.phunware.com/blog/creating-a-luxury-living-experience-for-millennials/#comments Tue, 17 Nov 2015 21:21:32 +0000 http://www.phunware.com/?p=22429 Blog-Creating-a-Luxury-Living-Experience-for-MillennialsThe definition of luxury living is evolving, and many properties are learning that stunning floor plans, opulent amenities and breathtaking views are no longer enough to attract high-income, tech-savvy residents who lead increasingly busy lives. Here’s the real problem: expectations are changing because the clientele for luxury living is starting to skew younger, with Millennials […]

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Blog-Creating-a-Luxury-Living-Experience-for-MillennialsThe definition of luxury living is evolving, and many properties are learning that stunning floor plans, opulent amenities and breathtaking views are no longer enough to attract high-income, tech-savvy residents who lead increasingly busy lives.

Here’s the real problem: expectations are changing because the clientele for luxury living is starting to skew younger, with Millennials now accounting for 22% of the affluent population. According to a 2014 UBS Investor Watch report, affluent Millennials (people born ~ 1980-2000) are seeking to enjoy their wealth in real terms.

In the past, success in life was measured in financial and career terms. In recent years, Millennials have expanded this definition of success to include emotional and experiential factors—they want to feel good about their experiences, not just their bank balances. Luxury residential marketers: ignore these trends at your peril!

Here are some examples of how Millennials’ expectations impact the luxury property world:

EXCLUSIVITY

Affluent Millennials seek to live in an environment that’s distinctive, engaging, and stands out from the crowd. According to recent research, wealthy Millennials are less driven by blind brand loyalty and more attracted to unique experiences, stories and adventures—which makes a curated living experience more important than ever before. They’re expected to dominate the luxury marketplace within the next few years, so it’s time to rethink old approaches now.

TECHNOLOGY

Because Millennials have grown up with easy access to lightning-fast technology innovation, they tend to be early adopters and have high expectations. The average Millennial American internet user uses a whopping SEVEN devices. Technology that seems dated or complicated is an immediate turn-off.

EFFICIENCY

Affluent Millennials don’t just want brands to act resources to them—they expect it. They’re looking for high-tech automation in their exclusive living environments. They want to get more done in less time and with greater ease.

ENGAGEMENT

Luxury property developers and managers must balance fulfilling a resident’s need for exclusivity and efficiency with the right level and quality of engagement. They may just need to rethink the engagement medium: many residents today prefer digital self-service to phone or in-person engagement. After all, 26- to 35-year-olds check their phones an average of 91 times daily, and 17- to 25-year-olds check 123 times. That’s plenty of engagement opportunity!

Millennials are looking for a distinctive way to use technology for better experiences. And a mobile app, integrated into your property management systems, is one way to give your residents what they want.

A mobile app can put luxury lifestyle management at your residents’ fingertips. With it, residents no longer need to waste time waiting for calls to be answered or returned just to reserve an amenity or request maintenance. Every service your property offers is immediately accessible through the app and satisfaction happens in real time, day or night. And luckily for you, over half of millennials (51%) will download a new app if it will connect them with a service they want to use.

An app can enhance the personalized luxury services you are already providing and make residents happy. Happy residents pay their rent on time, stay at your property longer and spread positive word-of-mouth to friends about their experience.

Imagine an app that enables these experiences and more:

  • Push-button access to amenities
  • View cameras around the property
  • Convenient instant messaging
  • Direct line to the concierge
  • Package delivery alerts
  • Request valet parking services
  • Manage visitor lists
  • Submit work orders
  • Browse community calendar and news
  • Explore neighborhood points of interest
  • Integrate with smart home systems

The usefulness of a custom app for your property is virtually limitless. It gives your residents the experience they want, reinforces your brand and makes engagement with potential residents unique, dynamic and efficient.

For more information on how an app can differentiate your property in the eyes of prospective residents—not to mention streamlining property management—check out our eBook: Redefining Luxury LIving: Branded Apps for High-End Properties.

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Phunware Ranked Number 93 Fastest Growing Company in North America on Deloitte’s 2015 Technology Fast 500™ http://www.phunware.com/press-releases/phunware-ranked-number-93-deloittes-2015/#utm_source=rss&utm_medium=rss&utm_campaign=phunware-ranked-number-93-deloittes-2015 http://www.phunware.com/press-releases/phunware-ranked-number-93-deloittes-2015/#comments Mon, 16 Nov 2015 09:00:47 +0000 http://www.phunware.com/?p=22411 pw_awardsPhunware Ranked Number 93 Fastest Growing Company in North America on Deloitte’s 2015 Technology Fast 500™ Attributes 952 Percent Revenue Growth to 600M Monthly Active Users Standardized on Multiscreen Cloud Platform, Products and Solutions Austin, TX (PRWEB) [November 16, 2015] – Phunware today announced it ranked No. 93 on Deloitte’s Technology Fast 500™, a ranking […]

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PW-Awards

Phunware Ranked Number 93 Fastest Growing Company in North America on Deloitte’s 2015 Technology Fast 500™

Attributes 952 Percent Revenue Growth to 600M Monthly Active Users Standardized on Multiscreen Cloud Platform, Products and Solutions

Austin, TX (PRWEB) [November 16, 2015] – Phunware today announced it ranked No. 93 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. The Fast 500 also ranked Phunware No. 1 in Austin and No. 4 in Texas for growth. Phunware grew 952 percent during this period.

Phunware’s co-founder and chief executive officer Alan S. Knitowski credits the scalability of Phunware’s multiscreen cloud platform and its native-first approach with the company’s 952 percent revenue growth. He said, “We are extremely proud and excited to lead the Austin start-up ecosystem in this year’s growth rankings and to place among other standout high-growth companies in Texas and nationwide.”

“Amid a fierce business climate, there seems to be no shortage of new and established companies that are unlocking a seemingly unlimited potential for growth and advancement through technology’s continued disruption and proliferation across industries,” said Sandra Shirai, principal, Deloitte Consulting LLP and U.S. technology, media and telecommunications leader. “It is inspiring to witness the innovative ways that companies are incorporating emerging technologies for business gains, be it cognitive computing, or the Internet of Things. We congratulate all those ranked on this year’s Fast 500 and look forward to seeing their continued growth into 2016.”

“Through the efforts and utilization of new and emerging technologies from these companies, we are witnessing greater business demands from across almost all industries,” added Jim Atwell, national managing partner of the emerging company practice, Deloitte & Touche LLP. “We look forward to the opportunity to serve these companies as they strive to grow to the next level – be it towards introducing new solutions or entering new markets – and with it make important and long lasting impressions on the technology market as a whole.”

Phunware previously ranked No. 4 as a Technology Fast 500™ award winner for 2014.

About Deloitte’s 2015 Technology Fast 500™

Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2011 to 2014.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $50,000 USD or CD, and current-year operating revenues of at least $5 million USD or CD. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

About Phunware

Phunware is the pioneer of Multiscreen as a Service (MaaS), the first fully integrated customer engagement platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide. Phunware has introduced category-defining experiences that challenge the outer limits of the most advanced connected devices for the world’s most respected brands and develops next-generation products and solutions that transform how the world interacts with and uses these connected devices. For more information about how Phunware provides Everything You Need to Succeed on Mobile™, please visit www.phunware.com and follow @Phunware on Twitter.

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This Week in Mobile – November 13, 2015 http://www.phunware.com/blog/this-week-in-mobile-november-13-2015/#utm_source=rss&utm_medium=rss&utm_campaign=this-week-in-mobile-november-13-2015 http://www.phunware.com/blog/this-week-in-mobile-november-13-2015/#comments Fri, 13 Nov 2015 20:38:02 +0000 http://www.phunware.com/?p=22384 Blog-This-Week-Featured-20151113It’s Friday the 13th and calamity is supposed to befall us, but instead we got this gift of a headline from the universe: Google’s Self-Driving Car Pulled Over for Driving Too Slowly. Let’s take that as a sign that this will be a great Friday the 13th, and move on with a recap of this […]

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Blog-TWIM-Google-Car-Pulled-OverIt’s Friday the 13th and calamity is supposed to befall us, but instead we got this gift of a headline from the universe: Google’s Self-Driving Car Pulled Over for Driving Too Slowly. Let’s take that as a sign that this will be a great Friday the 13th, and move on with a recap of this week’s news.

This Week in Mobile Tech

Remember back in September when we talked about Apple’s fall event announcements and the giant new iPad Pro? Well, this week the sizeable tablet finally went on sale in more than 40 countries. No word yet on whether all ten Commandments can fit on a single iPad Pro.

In other device news, Amazon Echo (the personal assistant / media player / smart home control system) will be available for purchase soon too—just in time for the holidays. Give one as a gift, play carols on it, make to-do lists…it doesn’t make spiked punch, though.

Blog-TWIM-LG-Watch

The LG Watch Urbane 2nd Edition LTE

Now that we’ve covered tablets and smart home devices, we can’t forget wearables! This week we learned that Google has added cellular connectivity to new Android Wear smartwatches (in addition to Wi-Fi and Bluetooth connectivity).

People who always leave their phones at home: rejoice! Now you’ll be able to make calls and use apps from your smartwatch (provided you have the right model, of course), even if your phone is miles away.

Also noteworthy (I was out last week, or I would have covered it then): Apple appears to be experimenting with indoor mobile mapping and location technology in a big way. For more info on how indoor mapping and location-triggered marketing can create new connections with users, check out our beautiful new eBook: Using Location-Aware Technology to Bring New Life to an Underperforming App.

This Week in Mobile Marketing

This week, Google announced the release of its response to Apple Music: the creatively-named YouTube Music. It’s like the YouTube app, except it only plays music (and the music “will never stop”).

Other things that are going on autopilot: our purchasing behaviors, apparently. Sensor-based “passive” buying is expected to make up 15% of all purchases in 2020. That means the packaging for items like toilet paper, detergent and coffee will have built-in sensors that automatically re-order the item when it starts running low (provided the user has the related app installed, of course). As a person who ran to the grocery store with wet hair to buy coffee one morning this week when her supply ran out unexpectedly, I am very excited about this possibility. A failproof caffeine supply!

And with that, we’ll wrap up. Enjoy one of your last peaceful weekends before holiday madness begins. As always, leave a comment below or tweet @Phunware with suggestions, questions and stories we might have missed!

Photo sources: CNET, CNET

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Mobile Stat Snack – 54% of Location-Targeted Mobile Ads are Off by More Than a Half a Mile http://www.phunware.com/blog/mobile-stat-snack-54-of-location-targeted-mobile-ads/#utm_source=rss&utm_medium=rss&utm_campaign=mobile-stat-snack-54-of-location-targeted-mobile-ads http://www.phunware.com/blog/mobile-stat-snack-54-of-location-targeted-mobile-ads/#comments Fri, 13 Nov 2015 20:04:01 +0000 http://www.phunware.com/?p=22398 Blog-Mobile-Stat-Snack-20151113Now that smartphones and tablets are our everyday companions, the volume of data consumers can access has skyrocketed—and so has the volume of location data they leave behind as they use their devices. This data creates the potential for truly personalized, location-targeted mobile ads—but potential doesn’t always equate to reality. In fact, a MediaPost article […]

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Each edition of Phunware’s Mobile Stat Snack delivers a compelling, current data point from the mobile industry—and insight into what it might mean for you.

Blog-Mobile-Stat-Snack-20151113Now that smartphones and tablets are our everyday companions, the volume of data consumers can access has skyrocketed—and so has the volume of location data they leave behind as they use their devices. This data creates the potential for truly personalized, location-targeted mobile ads—but potential doesn’t always equate to reality.

In fact, a MediaPost article released earlier this year estimated that over half (54%) of location-targeted mobile ads were off by more than a half a mile, and plenty of ads miss the mark by much more! For example, one in ten ads is not accurate to within 60 miles of a phone’s location and 18% are only accurate from between 6 and 60 miles.

When location data is inaccurate, it completely undermines hyper-local targeting efforts. Take this example: let’s say you’re a retailer with a few locations, and you sell some rain gear in your stores. It happens to be raining in City A, so you launch some mobile ads promoting rain gear and targeting users in City A. If the location data used to target those ads is inaccurate, you might instead hit users 50 miles away in City B, where it is not raining. The ads would lose all the timely relevance they were intended to have.

Let’s dive deeper into how mobile ad partners determine a user’s location and which ones are the most accurate.

How Location Targeting Works

To get the most accurate location for a user, you need either GPS lat/long information (users who have opted to share their location with an app or site) or Wi-Fi connection data. Many ad networks use alternative ways to register a user’s location, often inaccurately. These include the device’s cell tower data or IP address, which may be miles away from the user’s actual location. Even worse, some companies will “determine” a user’s location from registration data. For example, an app may ask for a zip code upon download, and the company will consider that zip code to be the user’s location. The obvious flaw there is that a user’s home zip code is not a representation of their current location.

At Phunware, we place a premium on location data accuracy, and we have the advantage of being able to access volumes of GPS and Wi-Fi information through our large app portfolio. Our advertisers use this data and more to geo-fence campaigns and even target their audiences based on where users have been or go most frequently. Want more info on audience targeting? Read on to answer the question “Can you really reach your audience anytime, anywhere?

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iOS 9 App Indexing and Deep Linking: A Spankin’ New Marketing Channel http://www.phunware.com/blog/ios-9-app-indexing-and-deep-linking/#utm_source=rss&utm_medium=rss&utm_campaign=ios-9-app-indexing-and-deep-linking http://www.phunware.com/blog/ios-9-app-indexing-and-deep-linking/#comments Thu, 12 Nov 2015 19:14:31 +0000 http://www.phunware.com/?p=22367 blog-iOS9-Indexing-and-Deep-LinkingThanks to iOS 9, app content is searchable and indexable—just like web content. iOS 9 app indexing and deep linking capabilities mean that app content will show up in Spotlight and Safari search results, Handoff, Siri Suggestions and Reminders—even for users who don’t have your app installed. Apple isn’t the only tech giant making this […]

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blog-iOS9-Indexing-and-Deep-LinkingThanks to iOS 9, app content is searchable and indexable—just like web content. iOS 9 app indexing and deep linking capabilities mean that app content will show up in Spotlight and Safari search results, Handoff, Siri Suggestions and Reminders—even for users who don’t have your app installed.

Apple isn’t the only tech giant making this kind of deep-linked search available to its device users. As far back as 2013, Google had its own approach to app content indexing, which surfaces app content for both Android and iOS 9 devices in Google Search results and also influences ranking.

While Apple and Google are handling app indexing differently, we can rise above the details and see three very broad implications here.

Lessons from iOS 9 App Indexing

1. App content has come of age.

Now that it has the potential to show up in search results, your app content better be relevant and useful. If you’ve got great, valuable content (indexed properly for iOS 9 and with Google app indexing enabled), more users will be able to discover your amazing app and hopefully download it.

2. The user experience is getting more useful.

Users can’t get much use out of content they don’t know about, buried deep within an app. With app indexing and deep linking, it’s a lot easier for users to find what they’re looking for and get on with their lives—and the more often your brand can be there with relevant content, the more likely those users will be to think of you when buying time rolls around.

3. Marketing and engineering have got to work together.

App indexing on Google and iOS 9 doesn’t happen “automagically.” There are some programming decisions and changes to make. In the past, these coding changes were all in Engineering’s court. But app indexing and deep linking affect content, discovery and the user experience—and that makes them marketing concerns too.

As one Apple developer pre-release note says, “You decide what content gets indexed, what information to show in search results and where the user is redirected after tapping a result from your app or website.” Marketing needs to be a part of those decisions.

Want more guidance on mobile marketing? Here are some tips for designing an app that users actually want to use.

Download Five Tips for Built-In Stickiness

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Performance Advertising 201: Optimizing your Search for the White Whale http://www.phunware.com/blog/performance-advertising-201-optimizing-your-search-for-the-white-whale/#utm_source=rss&utm_medium=rss&utm_campaign=performance-advertising-201-optimizing-your-search-for-the-white-whale http://www.phunware.com/blog/performance-advertising-201-optimizing-your-search-for-the-white-whale/#comments Wed, 04 Nov 2015 15:21:52 +0000 http://www.phunware.com/?p=22262 Blog-Performance-Advertising-201-FeaturedIn a previous post, we discussed the basics of performance advertising for mobile app user acquisition. This time around, we’re looking at how to make sure you maximize results by targeting and testing campaigns appropriately. Mobile performance advertising is both: A type of campaign: ads that run on mobile apps and websites and are designed […]

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Blog-Performance-Advertising-201-FeaturedIn a previous post, we discussed the basics of performance advertising for mobile app user acquisition. This time around, we’re looking at how to make sure you maximize results by targeting and testing campaigns appropriately.

Mobile performance advertising is both:

  • A type of campaign: ads that run on mobile apps and websites and are designed to drive installs for an app, and
  • A type of media placement: ads for which the advertiser pays only when a user installs the advertised app (in mobile lingo, this is called CPI or “cost-per-install” advertising)

On the branding side of mobile marketing, advertisers generally know their target audiences very well. Ad platforms and publishers then simply build campaigns around that knowledge.

It’s smart to keep an open mind about where your apps run. You might find quality traffic where you least expect it. Within that traffic, your goal should be to convert the highest lifetime-value (LTV) targets—prospects who will not only install your app but continue to use it and spend money through it over time. These high-value users are the white whales of performance advertising. (Note: This is just a metaphor. We love whales. We don’t hunt them for real.)

Whale-spotting: Who qualifies as a high-value user?

Every app developer or publisher has a different way of recognizing the white whales among their install base, but these are the most common criteria:

  • Retention: Are they still using the app on Day 1, 7, 30? You can set the timeline to whatever measurement makes sense for your app.
  • In-app purchases: Did they buy something? This is sometimes measured as a gross dollar amount or a specific number of transactions.
  • Subscription or utilization: Did the user perform an action indicating engagement? For example, did they stream a show? Have they completed several levels of your game? Did they use your wayfinding?

Finding these white whales requires testing and optimization, plus a whole lot of collaboration with your performance advertising partner.

Step 1: Cast a wide net and test every source.

In this case, a “source” can be any mobile site or app. The idea is to test your ad on different kinds of sources across multiple categories—games, retail, entertainment, utility apps, etc. Then look at the data and see which sources deliver the the most installs, and which sources deliver the highest lifetime-value installs (those white whales again).

We recommend letting the campaign run for at least two weeks, collecting data all the while. Giving it a couple of weeks allows for different usage and spending patterns on various apps, so you have enough data to provide an accurate picture of performance—and can make sound decisions moving forward.

Step 2: Fish where the fishing’s good.

By analyzing the data, you can identify the best-performing apps in terms of installs and high-value users. Focus your campaign spending there. Work with your platform partner—the more you collaborate and share information, the more they can help you.

For example, let’s say we are running an install ad in an entertainment app and 100 people download the app we’re advertising. Eighty of those people go on to spend money in our app—victory! This tells us that we want to focus more spend on this newly identified white whale entertainment app. At the same time, we might find that a utility app delivers 100 installs as well, but only three of them make in-app purchases. So we may avoid running ads on this particular utility app in the future. (But maybe not—more on that in a moment.)

Step 3: Repeat

Keep monitoring the data to see how performance shifts across the traffic. Things can change seasonally. For example, a sports app might see a lot more traffic and spending during the playoffs. Keep your eye on the sources delivering your best users, as well as your overall ROI. (In this case, ROI refers to how much you’re spending on acquisition vs. the user’s spend on and within your app.)

It’s really that simple. It takes patience and collaboration, but steady stewardship can maximize the results of your mobile performance campaign(s).

Here are few additional tips and best practices we’ve learned from our experience with performance campaigns:

  • Develop an ongoing schedule for monitoring and optimization. (We recommend weekly.)
  • As you optimize, split up your campaign and try some whitelisting. A “whitelist” is a list of your very best source apps and mobile websites. Explore opportunities to maximize the value of each source on this list. For example, you might increase the frequency of your ads on these sources. This may increase your cost per install, but if that spend is delivering the highest value users at a higher volume, it’s surely worth it!
  • While you’re whitelisting, keep up your presence on the rest of the traffic. Monitor this “run of network” group for any changes or performance improvements, looking for sources that suddenly start to deliver for you. Things can and do change, and platforms are always adding new sources. This practice helps you avoid over-saturating the whitelist apps, spreads your risk, and keeps you open to fresh opportunities.
  • Refresh your ad creative monthly to help avoid saturation.
  • Don’t be afraid to pause your campaign on certain sources if the data shows that performance is falling off.
  • Don’t assume anything. Just because a streaming app campaign worked really well on one source, don’t assume that another streaming app campaign will have the same results, or that you can “set it and forget it.” You must continually look at the data. (Let’s say that again: Look. At. The. Data.) This is the “maybe not” we mentioned in Step 2—you have to keep testing sources to find where the most value is.
  • Look at your performance campaign like a well-run investment portfolio. You want a mix of different sources, and you should be constantly tweaking the mix to maximize your returns.

Ready to find your white whales? Phunware’s here to help.

We recently took our whale-hunting abilities to the next level by partnering with HasOffers, the leading provider of mobile tracking and attribution technology. See how we increased performance advertising revenue 50% year over year in our co-branded HasOffers case study.

And if you’d like to learn more about performance advertising and/or advertising with Phunware, contact advertising@phunware.com.

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Patient Experience: Are You Overlooking a Crucial Part of the Patient Journey? http://www.phunware.com/blog/overlooking-crucial-part-of-patient-experience/#utm_source=rss&utm_medium=rss&utm_campaign=overlooking-crucial-part-of-patient-experience http://www.phunware.com/blog/overlooking-crucial-part-of-patient-experience/#comments Mon, 02 Nov 2015 16:30:31 +0000 http://www.phunware.com/?p=22225 Blog-Patient-Experience-FeaturedWe’ve talked a lot about how hospital mobile apps can improve the patient and visitor experience through personalized navigation and indoor “blue dot” wayfinding. But there’s a piece to that story that deserves a much closer look. Imagine you’re taking your elderly mom to the hospital for some tests. She’s anxious about the whole idea. […]

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Blog-Patient-Experience-FeaturedWe’ve talked a lot about how hospital mobile apps can improve the patient and visitor experience through personalized navigation and indoor “blue dot” wayfinding. But there’s a piece to that story that deserves a much closer look.

Imagine you’re taking your elderly mom to the hospital for some tests. She’s anxious about the whole idea. She doesn’t feel great, and her mobility is limited. You’re worried because Mom’s worried, and also because it’s your responsibility to make sure she gets to her appointment safely and on time.

You can find the hospital, but then what? Where do you park? How can you figure out the closest parking lot to where Mom’s appointment is? You’re not going to the main building, so where’s the right entrance? Are you going to have to drive in circles to find a parking lot, then wander around trying to find the building entrance? Now you’re running a little late, and you can’t really hurry Mom—she’s doing the best she can with her cane—but you don’t want to drop her off on the curb alone while you park, either. Why does a simple trip to the hospital have to be such an ordeal?

I’m stressed out just writing that story, but it highlights a crucial and often-overlooked part of the patient journey.

Finding close parking and the right entrance is a big factor in how patients and visitors feel.

As customer service and patient experience consultant Micah Solomon wrote on the Forbes magazine blog, “The first and last moments of a customer interaction are what a customer is likely to hold in memory as the permanent “snapshot” that encompasses the whole event.”

How’d We Get Here? Hospital Wayfinding (and Waylosing)

Hospital parking is increasingly challenged by urbanization. There’s simply less empty space available for parking expansions as hospitals grow. So the closest parking for a particular appointment might not be readily apparent to the arriving patient—it might be down the street and around the corner. Add in the fact that hospitals now offer many more services on an outpatient basis, and you’ve got a lot more people coming and going, needing to use whatever parking is available.

As hospitals expand and repurpose buildings, entrances shift around. Redesigns might move the front entrance of a building entirely. There may be multiple “front doors” to a building. Patients often just “pick a door, any door” and hope they can figure out where to go next.

This is precisely where a great hospital app can help.

With built-in navigation and wayfinding, patients can be personally guided to the closest parking lot for their appointments and—crucially—given a direct path from their cars, right to the most convenient entrance. Once they’re indoors, the blue dot navigation takes over and guides them on to their ultimate destinations.

So, in our example above, you can be guided at every turn, with personalized notifications to keep you on track. You don’t have to drive in circles—the navigation takes you directly to the closest parking lot without a worry. Then the app guides you and Mom on the shortest path to the correct entrance, alleviating all of that pressure and anxiety. You arrive on time for Mom’s appointment, both of you calm and able to focus on what the doctor has to say. That’s much better.

Parking lots and entrances can either be obstacles or welcome mats.

Space and budgets being what they are, most facilities can’t undertake a complete overhaul of their parking and entrances. By launching a hospital mobile app with wayfinding and navigation—or adding these capabilities to an existing app—any parking and entrance situation can be workable and less stressful for patients.

So, what do you think? Are your parking lots and entrances getting in the way? How can we make it better? Download our eBook, A Surprising Rx for the Ailing Patient Experience, for deeper insight into how an app can solve some major patient experience problems.

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This Week in Mobile – October 30, 2015 http://www.phunware.com/blog/this-week-in-mobile-october-30-2015/#utm_source=rss&utm_medium=rss&utm_campaign=this-week-in-mobile-october-30-2015 http://www.phunware.com/blog/this-week-in-mobile-october-30-2015/#comments Fri, 30 Oct 2015 22:20:52 +0000 http://www.phunware.com/?p=22232 Blog-This-Week-Featured-20151030We probably all know someone who is chronically late, but do you know anyone who is chronically early? It might actually be worse. Two of my family members (let’s call them Nom and Gad) are habitual early birds. How many times have I greeted them at my door, hair still wet, 23 minutes before their […]

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We probably all know someone who is chronically late, but do you know anyone who is chronically early? It might actually be worse. Two of my family members (let’s call them Nom and Gad) are habitual early birds. How many times have I greeted them at my door, hair still wet, 23 minutes before their planned arrival time? How many times have I felt guilty for being ready to go on time (instead of early)?

Enough about my hangups…let’s just say punctuality is punctuality, and early can be as inconvenient as late. Apparently nobody told that to the hordes of retailers already pedaling fake-snow-encrusted trees and candy canes. Or the bloggers talking about holiday shopping season. Several of this week’s news items were retail-holiday-related, in fact. So let’s get to it.

This Week in Mobile Marketing

Blog-TWIM-America-Mobile-Holiday-Shopping

Outdoor retailer REI made headlines this week when it announced that it would be closed on Black Friday and encouraged its customers to #OptOutside instead. Most Americans won’t spend the biggest shopping day of the year wandering in the woods, of course. They’ll be shopping in stores, online and most importantly, on mobile. Adobe predicts that for the first time this year, Americans will do most of their holiday e-shopping on mobile devices.

If you’re trying to take advantage of all that mobile traffic, don’t do anything shady. That’s the message Google conveyed in a blog post this week, where it warned companies that “unwanted sneaky mobile redirects” would be penalized. Perhaps even by removal from Google’s index—which is akin to removal from existence on the internet. Instead, if you want to attract mobile users, you might try advertising on Twitter. After all, the social network announced this week that 86% of its ad revenue comes from mobile devices—and most of its revenue is ad revenue.

This Week in Mobile Tech

Software and feature updates galore!

Also: Apple reported revenue of $51.5B after selling 48M iPhones in Q4. When do you hit so many zeroes that it doesn’t matter any more? Has Apple reached that point yet?

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And finally, YouTube Red launched this week, adding an ad-free layer to YouTube and Google Play for $9.99 (or $12.99 for iOS users). In other media news, the war for streaming device market domination is reaching new heights. You may have heard that Amazon plans to remove certain non-Fire TV devices from its store, but did you know that there’s no Amazon Prime Video app in the App Store? Or that Amazon never even submitted an app? The drama!

What news was big on your list this week? Comment below to let us know!

Photo Sources: VentureBeat, TechCrunch.

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Location & Context World – November 3-4, 2015 http://www.phunware.com/event-articles/location-context-world-november-3-4-2015/#utm_source=rss&utm_medium=rss&utm_campaign=location-context-world-november-3-4-2015 http://www.phunware.com/event-articles/location-context-world-november-3-4-2015/#comments Thu, 29 Oct 2015 22:21:24 +0000 http://www.phunware.com/event-articles/seat-2015-july-19-22-2015-2/ Event-Location-and-Context-BannerPhunware is proud to sponsor Location & Context World 2015 on November 3-4, 2015. Event Information Crowne Plaza 4290 El Camino Real Palo Alto, CA 94306 Join us to hear how the Phunware platform creates immersive, context-aware mobile experiences that app users love. Visit Location & Context World’s site  

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Location & Context World

Phunware is proud to sponsor Location & Context World 2015 on November 3-4, 2015.

Event Information
Crowne Plaza
4290 El Camino Real
Palo Alto, CA 94306

Join us to hear how the Phunware platform creates immersive, context-aware mobile experiences that app users love.

Visit Location & Context World’s site

 

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Launching Your Hospital Wayfinding App: First, Build Your Team http://www.phunware.com/blog/launching-your-hospital-wayfinding-app-first-build-your-team/#utm_source=rss&utm_medium=rss&utm_campaign=launching-your-hospital-wayfinding-app-first-build-your-team http://www.phunware.com/blog/launching-your-hospital-wayfinding-app-first-build-your-team/#comments Wed, 28 Oct 2015 15:34:51 +0000 http://www.phunware.com/?p=22181 Blog-Launching-Hospital-App-Team-FeaturedSo you’ve decided to launch a branded hospital app. Congratulations! Whether you are working with an internal development team or a third-party provider like Phunware, launching an app still involves a number of hospital departments and stakeholders. Here’s a quick checklist of the groups and departments that are typically involved, along with their primary responsibilities: […]

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Blog-Launching-Hospital-App-Team-FeaturedSo you’ve decided to launch a branded hospital app. Congratulations! Whether you are working with an internal development team or a third-party provider like Phunware, launching an app still involves a number of hospital departments and stakeholders.

Here’s a quick checklist of the groups and departments that are typically involved, along with their primary responsibilities:

Marketing

This team is primarily responsible for providing all content for your app to the app developers. (Also referred to as “assets,” the different pieces of content required for your app might include text, images, brand-approved colors, directory information, maps, etc.) Marketing will work with Patient Experience and your development team to define the user experience for your app. This team is also responsible for ensuring brand standards and promoting your new app, both internally and externally.

Patient Experience

This department—or those who fill this role—will be the voice of patients and visitors in the development process. As such, they will play a big part in defining the user experience for your app. Post-launch, Patient Experience is usually responsible for gathering ongoing feedback from patients and visitors.

Volunteers

Because they are often the first people to meet and engage with patients and visitors, volunteers are critically important to the success of your app. It’ll be their job to share the app with patients and visitors, encourage downloads, answer questions and help get new users up to speed.

IT, Innovation Lab and/or Product Teams

If it involves technology in some way, you can bet the tech team is going to want to be involved. If you’re working with a third-party developer, most of the technical tasks are handled for you. But your technology teams may be needed to help coordinate any necessary integrations with existing systems (such as scheduling, etc.). You may also want their help to assist with QA and testing just before launch.

Facilities

If you have a hospital wayfinding app, you’ll need help from Facilities to confirm the content and provide ongoing updates about construction, facility closures, etc.

Finance

Since you’re already in the development process, Finance should have already signed off on the project. However, the dev process may reveal more features your hospital would like to include before launch. In that case, you’ll need Finance to provide approvals and any additional funding required.

Development

Very few hospitals or hospital systems have the in-house resources to develop their own apps, so most likely you’ll be working with a third party like Phunware. Your development partner will be responsible for guiding you through the process, establishing a schedule and checkpoints along the way, developing your app to functional and brand standards, and helping you make the most of your app through launch day and beyond.

Your Hospital Wayfinding App Champion

Finally, every app launch team needs a champion—a point person who’s responsible for generating internal excitement about your app, keeping teams up-to-date, and tracking your progress. This person will be part cheerleader, part coach, part project manager, and all-important to your team.

Believe it or not, launching a mobile app for your hospital can be fun and exciting! With a little organization and the right development partner, you can sail smoothly through the process. Want to learn more about successfully launching an app for your hospital? Check out our Hospital App Launch eBook for tips on planning for launch day, marketing your app internally and externally, training staff and volunteers to use your app and more!

Download the App Launch eBook

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UX/UI Design Lessons from HOW: We’re All in This Together http://www.phunware.com/blog/uxui-design-lessons-from-how/#utm_source=rss&utm_medium=rss&utm_campaign=uxui-design-lessons-from-how http://www.phunware.com/blog/uxui-design-lessons-from-how/#comments Tue, 27 Oct 2015 14:29:54 +0000 http://www.phunware.com/?p=22149 Blog-UX-UI-Design-Lessons-from-HOW-FeaturedThis past September I made my way to San Francisco to attend the HOW Interactive Design Conference, surrounding myself with many hopeful and ready-to-be-inspired designers for three days. There were many great speakers and UX/UI design pros willing to share their personal experiences and knowledge. We covered all kinds of topics, from ways to expand […]

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This past September I made my way to San Francisco to attend the HOW Interactive Design Conference, surrounding myself with many hopeful and ready-to-be-inspired designers for three days. There were many great speakers and UX/UI design pros willing to share their personal experiences and knowledge. We covered all kinds of topics, from ways to expand creativity with your team to quick and dirty UX hacks. But the theme that came through most clearly was the importance of designing with empathy.

Empathetic UX/UI Design

“We are all in this together. We are responsible as a profession to continue to mature and understand how we design.” —Joel Beukelman, Interaction Designer at Google

Beukelman’s message was reflected in many of the conversations and presentations I took part in at HOW. While his words are true, I can’t help but wonder: doesn’t this feel like something we should all already know? Isn’t it why we were all at that conference (beyond escaping the daily grind for a few days)? We were there to revitalize our approach to design by being together, sharing our current processes and discussing the lessons we’ve learned in this fast-paced business. We were there so we could take a new perspective back to our teams.

As designers, our goal is to shape and guide user experiences by harnessing emotion to create a connection with the end user. But “We are all in this together” is more than sharing ideas with other designers. It’s a shift in perspective to be openly present and embrace others’ thought processes to gain insight from approaches that may differ from our own. This can be as easy as allowing ourselves to be humble and start listening to our surroundings—stepping out of our comfort zones, putting our phones away and having a conversation with the person next to us. We have to keep in mind that we may not always think like the end user. We have to put our personal experience aside and approach design in a better way.

Embracing Your Team and Your Organization

How do we take a more empathetic approach to design? One way is to include all team members in discussions. Allow all ideas to spread and come to the surface by keeping an open mind, staying positive and saying “Yes, and…” with our teams. Everyone has a bias and a perspective, but as designers we must encourage each other to speak up in a safe and constructive environment to share valuable ideas. The next time your team is slinging around ideas for a new feature, don’t knock any of them. Allow everyone to speak freely, and say “Yes, and…” to keep the conversation moving. Doing this will allow your brainstorm to become saturated with all sorts of ideas. This approach may even speed up the brainstorming process because it doesn’t allow time to debate, argue or get stuck on a single idea. Maybe you’ll come up with the next best product!

“We’re all in this together” isn’t limited to UX and UI designers—it touches every part of your organization. Allow other departments in your company to stimulate the design process with their valuable suggestions and ideas. You’d be surprised what you can learn by engaging with other departments about the creation of a product.

At Phunware, we encourage transparency and openness throughout the design process. We work well as a team that includes program managers, sales and marketing executives, developers, QA, UX/UI designers and more. We support team members at any level voicing their ideas and observations about a product during the iterative creation process. It’s revitalizing to engage with someone from another department or office—you get a fresh set of eyes and a fresh perspective. Remember, we are all people creating products for people, and it’s our job to understand those people. Let’s work together to make great products with a humbly open perspective.

Learn more about Phunware’s design process here.

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Native Ads and Native Apps: What’s the Difference? http://www.phunware.com/blog/native-ads-and-native-apps/#utm_source=rss&utm_medium=rss&utm_campaign=native-ads-and-native-apps http://www.phunware.com/blog/native-ads-and-native-apps/#comments Mon, 26 Oct 2015 22:00:57 +0000 http://www.phunware.com/?p=22156 Blog-Native-Ads-and-Native-Apps-FeaturedI am a native English speaker. Like a native speaker of any language, I don’t have to think about the words I use (unless it’s 4:40pm on a Friday, when my brain is a little rusty). I can call up expressions and turns of phrase that only a native speaker would know, and use them […]

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Blog-Native-Ads-and-Native-Apps-FeaturedI am a native English speaker. Like a native speaker of any language, I don’t have to think about the words I use (unless it’s 4:40pm on a Friday, when my brain is a little rusty).

I can call up expressions and turns of phrase that only a native speaker would know, and use them to communicate effectively. I can see words written in English and process them mentally before I’ve even realized what I’m doing. I am pre-programmed to speak English, as it were.

The term “native” doesn’t just refer to linguistics, of course. It’s a long-used technology term to describe something built specifically for the platform on which it will be used. The platform can support that technology without any outside help or having to emulate another platform. Because of that, native technologies usually run more efficiently and successfully. Just like my brain runs English a lot more fluidly than my half-remembered high school Spanish.

In the digital and mobile world, we like to keep it extra confusing by talking about native apps and native mobile advertising, which represent two different kinds of “native-ness.” Let’s look at what each of those mean and why they’re important for marketers to understand.

What’s a Native App?

Native apps are coded with the specific programming language used for either iOS or Android. They literally speak the same language as the operating system of the device on which they run, and they can take advantage of unique features enabled by that OS like the camera, contacts or GPS navigation. Non-native apps are usually coded with browser-based technologies designed to work across all potential platforms (HTML5, for example), but that cross-platform portability comes at the expense of sophistication and functionality.

At Phunware, we believe in native app development primarily because native apps deliver the best user experience. They’re faster, more feature-rich, and more intuitive than non-native apps, which means people are more likely to use them—and that means brands are more likely to get the marketing ROI they’re looking for.

What’s Native Advertising?

According to the Interactive Advertising Bureau’s Native Advertising Playbook,

“Native advertising is a concept encompassing both an aspiration as well as a suite of ad products. It is clear that most advertisers and publishers aspire to deliver paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”

The IAB goes on to define various categories of native ad products, which include in-feed units, paid search units, recommendation widgets, and other types of placements. What all of these ad types have in common is that they are developed to blend seamlessly with the environment in which they appear. A banner ad isn’t native, but a sponsored post that blends in among your friends’ updates in your Facebook timeline is.

The bottom line is: people have trained themselves to ignore traditional banner ads. When was the last time you clicked on a banner? What’s more, with the rise of ad blocking, more of these traditional digital ads are not getting delivered. Nobody sees them. But because native ads are not affected by ad blocking technologies, they can be extremely effective—IF they are truly relevant to the target.

According to new research from Business Insider, native ad spending will reach $7.9 billion in 2015 and soar to $21 billion in the next three years.

At Phunware, we are big advocates of native advertising, particularly on mobile platforms—in other words, ads appearing seamlessly in content on mobile browsers or within mobile app content. These ads can actually delight and entertain users, rather than interrupting their mobile time. Even better, smartphones and tablets yield rich opportunities for personalizing ads through location-based and behavioral characteristics, and creative developers are pushing the boundaries of what native advertising means.

As we’ve said before:
Better user experience + Better personalization + Better segmentation = Ads that perform better (and don’t annoy people)

Check out Phusion Native Brand Placements to see how creative native can be!

DOWNLOAD THE INFO SHEET

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This Week in Mobile – October 23, 2015 http://www.phunware.com/blog/this-week-in-mobile-october-23-2015/#utm_source=rss&utm_medium=rss&utm_campaign=this-week-in-mobile-october-23-2015 http://www.phunware.com/blog/this-week-in-mobile-october-23-2015/#comments Fri, 23 Oct 2015 20:58:26 +0000 http://www.phunware.com/?p=22129 Blog-This-Week-Featured-20151023Before I head home to build an ark to survive the weekend, here are this week’s updates from the world of mobile. Happy Friday! This Week in Mobile Marketing We’re almost in November (how??), and you know what that means: everyone is starting to talk about the holidays. A new survey released by the National […]

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Before I head home to build an ark to survive the weekend, here are this week’s updates from the world of mobile. Happy Friday!

This Week in Mobile Marketing

Blog-This-Week-Holiday-MobileWe’re almost in November (how??), and you know what that means: everyone is starting to talk about the holidays. A new survey released by the National Retail Federation found that 21% of smartphone owners plan to use their devices to make holiday purchases, and nearly half (46.5%) of online shoppers plan to use omnichannel offerings like online purchase / in-store pickup. Consumers are ditching the day-long Black Friday marathons for a series of mobile micro-moments, according to new research from Google.

Also new from Google: a tool that lets retailers identify and leverage shopping trends in localized markets. Retailers, Merry Christmas. And speaking of location-aware marketing, it appears marketers have some work to do in communicating the power of location services for delivering tailored, rich app experiences. The majority (83%) of app users say they understand the importance of location data, but over half of weather and navigation app users don’t even have location services enabled. Don’t get it? Me neither.

This Week in Mobile Trends and Tech

First, a device update. Google now requires all devices of a certain performance standard running Android 6.0 Marshmallow to be fully encrypted by default. We shall see if full encryption still creates the performance issues that have made it unpopular. Speaking of popularity, the new Apple TV will begin shipping next week. We are particularly excited about that at Phunware—because Apple has opened its tvOS platform up to developers. Apps on Apple TV!

Apps everywhere, really—and that’s not great news for Google’s search business.

“Informally speaking, people are doing a ton of searching on their phones. With every tap and swipe of their thumb, they’re searching for laughs in their Instagram feed, the latest injury reports on their favorite sports app, and the warmest winter boots on Amazon. They’re just not typing terms into a search bar, which is still how Google makes the vast majority of its money.”
Mobile Marketing Daily

This Week in Mobile Advertising

You know what else isn’t good for business? Stealing users’ information. Chinese mobile advertising company Youmi learned that the hard way this week when Apple banned hundreds of apps using Youmi’s advertising tool from its App Store for gathering private data about users’ phones. What kind of data, you ask? Just little things like the phone’s serial number, the email address associated with the user’s Apple ID and a list of the user’s installed apps.

The Interactive Advertising Bureau (IAB) also learned a hard lesson recently. Scott Cunningham, IAB’s SVP of Technology and Ad Operations, admitted in a blog post that the rise of ad blocking software signals that advertisers have failed consumers:

“Through our pursuit of further automation and maximization of margins during the industrial age of media technology, we built advertising technology to optimize publishers’ yield of marketing budgets that had eroded after the last recession… We were so clever and so good at it that we over-engineered the capabilities of the plumbing laid down by, well, ourselves. This steamrolled the users, depleted their devices, and tried their patience.”
– Scott Cunningham, IAB

Cue every smartphone user in the world saying “I told you so.”

That’s it for my report this week. See anything I missed? Have a comment? Post below!

Photo source: Mobile Commerce Daily

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3 Device Management Rules to Live By http://www.phunware.com/blog/3-device-management-rules-to-live-by/#utm_source=rss&utm_medium=rss&utm_campaign=3-device-management-rules-to-live-by http://www.phunware.com/blog/3-device-management-rules-to-live-by/#comments Fri, 23 Oct 2015 18:25:41 +0000 http://www.phunware.com/?p=22122 Blog-3-Device-Mgmt-FeaturedIn a mobile world where quality assurance (QA) is top of mind, enterprise companies are accruing a vast quantity of devices to support the ongoing testing of software and applications. As testing requirements grow more complex, actively managing devices is crucial. It can streamline product development, ensure all testing devices are secure and accounted for […]

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In a mobile world where quality assurance (QA) is top of mind, enterprise companies are accruing a vast quantity of devices to support the ongoing testing of software and applications. As testing requirements grow more complex, actively managing devices is crucial. It can streamline product development, ensure all testing devices are secure and accounted for and protect your company’s investment in development and QA.

At Phunware, we’ve taken our approach to the next level by developing an internal app that allows us to simplify device check-out and check-in. You don’t have to build your own app to keep your testing devices under control, though—you can implement some simple best practices.

Here are our top three device management rules to live by:

  1. Lock up your devices when they’re not in use.
  2. Make one person the master of the device management domain. Designate a backup for when that person is out of the office. Don’t let anyone else manage devices.
  3. Require device check-out and check-in for accountability.

Read more about how we keep track of all our test devices at Phunware on the Testmunk blog.

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Mobile Stat Snack – 60%+ of US Programmatic Display Ad Spending Will Be Mobile http://www.phunware.com/blog/mobile-stat-snack-60-of-us-programmatic-display-ad-spending-will-be-mobile/#utm_source=rss&utm_medium=rss&utm_campaign=mobile-stat-snack-60-of-us-programmatic-display-ad-spending-will-be-mobile http://www.phunware.com/blog/mobile-stat-snack-60-of-us-programmatic-display-ad-spending-will-be-mobile/#comments Tue, 20 Oct 2015 17:28:18 +0000 http://www.phunware.com/?p=22107 Blog-Mobile-Stat-Snack-20151020For years now, we’ve heard that programmatic—the automation of ad buying through the use of software—is the future of advertising. Well, the future is here, especially on mobile. In a new report from eMarketer covered in AdAge last week, the company forecasted that “US mobile programmatic ad spending will reach $9.33 billion this year and […]

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Each edition of Phunware’s Mobile Stat Snack delivers a compelling, current data point from the mobile industry—and insight into what it might mean for you.

Blog-Mobile-Stat-Snack-20151020

For years now, we’ve heard that programmatic—the automation of ad buying through the use of software—is the future of advertising. Well, the future is here, especially on mobile. In a new report from eMarketer covered in AdAge last week, the company forecasted that “US mobile programmatic ad spending will reach $9.33 billion this year and account for 60.5% of total US programmatic display ad spending.”

Blog-Stat-Snack-Ad-SpendingeMarketer’s prediction reinforces that the programmatic train is unstoppable for display and other common ad types like video. Since these are standard formats and sizes that work on a variety of mobile sites and apps, programmatic represents a more efficient and cost-effective way for agencies to buy these ads and for publishers to fill their inventory. Technology that enables programmatic ad buying will be required for survival in the media ecosystem for any company that wants broad, efficient, cross-platform reach.

That being said, programmatic is not designed for custom and native executions—they cannot be bought through a machine. App integration advertising, for example, requires human interaction and consistent teamwork from the brand, the agency and the app developer: exchanging assets, collecting and analyzing feedback, producing the final result, iterating and optimizing, etc. (Check out our Phusion in-app integrations for Mission: Impossible here and here for an example of some definitely-not-programmatic executions.)

Programmatic may be having its day in the sun, but rich custom and native advertising should never lose their prominent place in brands’ media strategies. There will always be two sides of the mobile advertising coin.

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