Phunware http://www.phunware.com Everything you need to succeed on mobile. Sat, 23 Aug 2014 00:59:13 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 How to Choose a Location-Based Marketing Partner http://www.phunware.com/mobile-solutions/choose-location-based-marketing-partner/ http://www.phunware.com/mobile-solutions/choose-location-based-marketing-partner/#comments Fri, 22 Aug 2014 00:01:41 +0000 http://www.phunware.com/?p=13253 The Shift to Mobile With the advent of the web and email, brands and marketers have had the opportunity to reach consumers on a whole new level than with traditional media. However, the newest kid on the block – Mobile – continues to steal the share of adults daily time spent with media. Mobile usage […]

The post How to Choose a Location-Based Marketing Partner appeared first on Phunware.

]]>
Choosing an LBS Partner

The Shift to Mobile

With the advent of the web and email, brands and marketers have had the opportunity to reach consumers on a whole new level than with traditional media. However, the newest kid on the block – Mobile – continues to steal the share of adults daily time spent with media. Mobile usage is expected to grow 23% this year as time spent online and with traditional media declines. *

Thanks to smartphone adoption and mobile applications, email and company websites are no longer enough to remain competitive. With the advent of Location-Based Services (LBS) like Wi-Fi, beacons, Bluetooth® low energy (BLE), geo-fencing, these technologies (combined with native mobile apps) enable brands and marketers to reach customers like never before.

Opportunity is Timing

Depending on the needs of your facility, you may want Wi-Fi, beacons, GPS, or some combination thereof. Wi-Fi provides location data like presence and time spent on-site. Beacons use BLE technology to enable more engaging close-proximity marketing and wayfinding. Geo-fencing tells marketers when users are near specified points of interest, like a competitor’s location and allows them to send timely, targeted messages to customers or users when they will be the most effective and well-received.

Top market leaders in the retail, healthcare, travel, real estate, sports and entertainment markets have already begun to capitalize on the opportunities and benefits that mobile apps present. In fact, the location-based technology market currently sits at $12.2 billion and is projected to nearly quadruple within the next four years, leaving huge opportunities to monetize on.

Where to Start

The first step to taking advantage of this rapidly evolving space is to select a viable LBS marketing partner. Consider some questions in narrowing down the crucial decision such as:

1. How long have you been working with location-based technology? Have you worked with companies in my industry before?

2. Will your software allow me to run marketing campaigns and deliver deep analytics on those campaigns?

Partnering with the right LBS marketing and analytics company for your mobile app can help enrich the customer experience more than ever before. Choose the wrong one, and you risk losing your investment in technology, losing valued customers and potentially even falling behind your competitors.

For additional questions to help you narrow the field on the LBS marketing provider that can best meet your needs, regardless of your industry or company size, download our free article: “5 Questions to Ask a Potential Location-Based Marketing Partner”

*Source- http://www.emarketer.com/Article/Mobile-Continues-Steal-Share-of-US-Adults-Daily-Time-Spent-with-Media/1010782

The post How to Choose a Location-Based Marketing Partner appeared first on Phunware.

]]>
http://www.phunware.com/mobile-solutions/choose-location-based-marketing-partner/feed/ 0
Fun with Phunware! http://www.phunware.com/business/fun-phunware/ http://www.phunware.com/business/fun-phunware/#comments Wed, 20 Aug 2014 17:36:21 +0000 http://www.phunware.com/?p=13114 Cisco Blog  |  Ali Sheikh, Associate  |  08.19.14 What exactly does Cisco Investments do to evaluate its investments?  I can give a personal perspective as an associate on the team who led the Phunware investment: Phunware was one of the first companies my team and I evaluated for an investment opportunity within our Connected Mobility […]

The post Fun with Phunware! appeared first on Phunware.

]]>
shutterstock_83600203Cisco Blog  |  Ali Sheikh, Associate  |  08.19.14

What exactly does Cisco Investments do to evaluate its investments?  I can give a personal perspective as an associate on the team who led the Phunware investment:

Phunware was one of the first companies my team and I evaluated for an investment opportunity within our Connected Mobility investment theme. Our team researched Phunware, met with their executive team, introduced the company to our Cisco business units, worked on the investment process and finally received approval to invest. For an associate, it is an exciting experience that involves taking ownership of the investment process on an end to end basis, while working together with other internal teams, including business units, Finance and Legal.

Step 1: Investment Rationale
The investment rationale focuses on the strategic evaluation of a company. We look at how a potential investment is either relevant to one of our investment themes or to one of our business units.

For Phunware, my Director and I were very interested in finding companies that complement our Connected Mobility theme. After studying the space, looking at potential companies, and figuring out a strategy, we landed on Phunware, a company that provides Mobile Backend as a Service (MBaaS). We felt that an investment in this company would be very strategic to our Connected Mobility team. We looked at Phunware’s current size and how large an opportunity it could be if connected with Cisco’s future efforts in this area. Ultimately, our team determined that an investment in Phunware would give us visibility into mobile adoption across the industry, align us with leading mobile application developers and complement our Connected Mobility strategy.

Step 2: Market Analysis
The Market Analysis has many parts including looking at the market size, landscape and other companies in the space. We look at sectors that are relevant to Cloud / Data Center / Virtualization / Digital Media / IOT / Mobility / Big Data / SaaS / Services and Security. Phunware fell under our team’s focus on Connected Mobility, which you can read more about in our other blogs here.

For this part, I had to do some digging and research to figure out the size of the MBaaS market using a number of resources. According to IDC, 1.24Bn units of smartphones and tablets were shipped in 2013 and this is projected to grow to 2.14Bn in 2017(1). The proliferation of these smart connected devices has given rise to a new phenomenon: apps. It is estimated that there are more than one million apps in the Apple App Store, one million apps in the Android Google Play Store, 200,000 apps in the Windows Phone Store and 100,000 apps in the Blackberry Store. Creating a mobile app is one thing, but launching, managing and servicing an app during its lifetime is something that takes substantial time and effort. MBaaS is a platform that helps app developers manage a variety of backend services, allowing them to actually focus on the main product, rather than spending time, resources and funds on setting up a backend app infrastructure. Phunware is an impressive company in the MBaaS market that is making a big splash across this industry.

Step 3: Product
For the product piece, we generally look for technologies that are disrupting the market or products that strategically fit with Cisco.

Phunware is a company that intersects Cloud, Multiscreen and SaaS and considers itself ‘The Software of Things.’ Learn more about some of the backend features that Phunware offers here. Phunware is a company that can really add value to app developers and save them from the headache of managing all these backend services. At Cisco, we generally find that the best way to understand the product is via a company demo. Alan Knitowski, the CEO of Phunware, came to our offices and showed us their product and my jaw dropped; their technology was on another level! Some examples of Phunware’s application engine include: NASCAR’s Sprint Cup (Mobile) app and CW Network’s multi-platform and device capabilities.

Step 4: Team
At Cisco, it is very important for us to make sure the team is rooted in values and ethics, and has a solid vision and leadership team. Numbers, slide decks, or financial models cannot give you this information. Here is where we loop in senior members of Cisco’s leadership to help us with assessment. These senior members bring with them years of hard work and experience, which gives them the ability to read people well and really understand the company.

As an associate I had the opportunity to meet the company’s management team in person. I was able to sit across from the CEO and actually take part in the discussions pertaining to the investment. I personally met Alan and had a chance to ask him questions about his company. Learn more about Alan and the Phunware leadership team here.

Step 5: Financial Model
The financial modeling is something all associates focus on. Building the model requires speaking with the company’s management team. The process of building these financial models really helps us fully understand the business and helps quantify an investment. In particular, models help us understand what is driving the company’s revenue, what the cost structure is, where resources are being allocated and what the future looks like (among many other things).

Building the financial model for the Phunware process was what I enjoyed the most. As an associate I spoke directly with the CEO and CFO to understand all aspects of their business. From here, I built a new financial model from scratch using our favorite program and best friend, Excel. The model includes projecting out the company’s income statement, balance sheet, cash flow statement, understanding the cap table, and deriving a valuation using all sorts of fun stuff, such as the discounted cash flow, public company comparables, and precedent transactions, to finally come up with a returns analysis.

Step 6: Conclusion
Here is where team work comes into play, another value that is very strong within the Cisco Corporate Development Team. We work across all teams including Finance, Legal, and our own Corporate Development Technology Group to complete the investment process. There are a lot of moving parts when it comes to an investment but by working together with all the teams at Cisco, the investment for Phunware came together pretty quickly and was a fun process!

There are many other pieces that go into an investment consideration, but this is just meant to serve as an illustrative example. The Cisco Investments team really looks to invest in great companies, people and products. If you think your start-up company has these characteristics we encourage you to reach out, and have FUN while doing it! Additionally, if you are interested in Corporate Development associate opportunities at Cisco, we are always looking for great candidates to add to the team.

(1) “Tablet Shipments Forecast to Top Total PC Shipments in the Fourth Quarter of 2013 and Annually by 2015” IDC

The post Fun with Phunware! appeared first on Phunware.

]]>
http://www.phunware.com/business/fun-phunware/feed/ 0
Tomorrow’s Mobile Applications Today: Drive Your Organization Forward with Next-Generation Technology http://www.phunware.com/mobile-solutions/tomorrows-mobile-applications-today-drive-organization-forward-next-generation-technology/ http://www.phunware.com/mobile-solutions/tomorrows-mobile-applications-today-drive-organization-forward-next-generation-technology/#comments Tue, 19 Aug 2014 17:19:06 +0000 http://www.phunware.com/?p=13088 Modern organizations of all kinds, from retailers to hospitals to hotels and airports face a number of challenges as they shift into connecting with their users on mobile. Creating a strong presence within the rapidly changing mobile landscape is critical to the sustainability of any business that wants to keep users engaged. The Mobile Shift […]

The post Tomorrow’s Mobile Applications Today: Drive Your Organization Forward with Next-Generation Technology appeared first on Phunware.

]]>
PW_F_inside_noscreen6

Modern organizations of all kinds, from retailers to hospitals to hotels and airports face a number of challenges as they shift into connecting with their users on mobile. Creating a strong presence within the rapidly changing mobile landscape is critical to the sustainability of any business that wants to keep users engaged.

The Mobile Shift
Over the last five years, the growth of mobile data usage has skyrocketed: Today, more than 65% of Americans have adopted smartphones, and 42% own tablet computers. With the swing towards mobile becoming more and more undeniable, consumers have started to rely solely on their devices to connect them with their surroundings. This constant engagement is full of opportunities for organizations to capitalize upon.

However, companies whose mobile strategy ends at a mobile-optimized website are missing out on major opportunities to drive revenue and customer retention. Market leaders including retailers, hotels, and event venues, have already began to develop and implement branded mobile applications to seamlessly communicate and engage with their visitors. The amount of sophisticated technology that has entered the playing field in just the past few years alone can involve consumers in ways that were previously unthinkable. This technology can transform a user’s experience from cold and corporate to helpful and friendly.

The Native Mobile Experience
Todays mobile applications should capitalize on the technology features offered by the native mobile platform including:

  • Location-based alerts that use GPS or iBeacon technology to identify when a mobile user is traveling within specific physical parameters
  • GPS navigational tracking and wayfinding tools
  • Voice-activated commands
  • Real-Time data delivery with or without wireless access
  • Integration with other mobile applications

Taking your business mobile with branded, native applications can give you unprecedented access to your customers. It also gives your customers an opportunity to engage with your brand simply because they want to.

See how next-generation mobile applications enable companies in a wide range of industries to engage and monetize their users—and how to approach building a rich mobile application at your organization by downloading our free whitepaper: “Tomorrow’s Mobile Applications Today: Drive Your Organization Forward with Next-Generation Technology”

The post Tomorrow’s Mobile Applications Today: Drive Your Organization Forward with Next-Generation Technology appeared first on Phunware.

]]>
http://www.phunware.com/mobile-solutions/tomorrows-mobile-applications-today-drive-organization-forward-next-generation-technology/feed/ 0
Drive Patient Engagement and Increase Efficiency With a Mobile Strategy http://www.phunware.com/mobile-solutions/drive-patient-engagement-increase-efficiency-mobile-strategy/ http://www.phunware.com/mobile-solutions/drive-patient-engagement-increase-efficiency-mobile-strategy/#comments Thu, 14 Aug 2014 21:51:36 +0000 http://www.phunware.com/?p=12972 Hospitals and medical organizations are working harder than ever to build connections within their communities and competition to attract patients has only increased over the years with recent healthcare reform changes. On top of this, many hospitals are losing revenue and receiving poor reviews due to process inefficiencies that can often result in missed or […]

The post Drive Patient Engagement and Increase Efficiency With a Mobile Strategy appeared first on Phunware.

]]>
shutterstock_149644169Hospitals and medical organizations are working harder than ever to build connections within their communities and competition to attract patients has only increased over the years with recent healthcare reform changes. On top of this, many hospitals are losing revenue and receiving poor reviews due to process inefficiencies that can often result in missed or delayed appointments and patient dissatisfaction. To avoid this and provide a high-quality experience for patients and visitors alike, it is vital to consider the entire patient experience from their front door to the doctors waiting room.

Other Business’s Are Doing It

Many commercial businesses, including retailers, hotels, and event venues, have developed branded applications to facilitate communication and interaction with their visitors. However, few hospital organizations have adopted a mobile application as a means to improve the patient experience and streamline efficiency.

Currently, only around 3 percent of hospitals in the United States offer a branded mobile application for patients and their families. A branded mobile application can incorporate sophisticated GPS, Bluetooth or WiFi navigational data and wayfinding tools, enabling patients and visitors to travel from point to point with a digital guide. All hospital organizations should consider the benefits of developing a branded mobile application with sophisticated location-aware and way finding features.

Enhance the Patient and Visitor Experience

  • Better communications with patients through automation
  • Engage users through utilization of beacon and Bluetooth technology
  • Provide navigational features to assist visitors
  • Help visitors with in-building wayfinding features
  • Automate front desk check-in and check-out
  • Provide users accurate and on-time info about doctors and locations around the hospital

There are several other ways a branded mobile application can help a hospital organizations bottom line. For this and additional information on best practices for how hospitals can use mobile technology to enhance the patient and visitor experience and drive revenue through increased efficiency, please download our free article: “Improving Patient Engagement and Efficiency with a Mobile Strategy: Best Practices in Hospital Technology from Phunware” by clicking here.

The post Drive Patient Engagement and Increase Efficiency With a Mobile Strategy appeared first on Phunware.

]]>
http://www.phunware.com/mobile-solutions/drive-patient-engagement-increase-efficiency-mobile-strategy/feed/ 0
Outdo Showrooming with Location Based Mobile Marketing http://www.phunware.com/mobile-solutions/outdo-showrooming-location-based-mobile-marketing/ http://www.phunware.com/mobile-solutions/outdo-showrooming-location-based-mobile-marketing/#comments Mon, 11 Aug 2014 21:33:49 +0000 http://www.phunware.com/?p=12848 The rise of showrooming is becoming a mainstream behavior that has emerged from the mobile assisted shopper’s ability to research and price compare products while in the store. Vibe’s 2013 “Mobile Consumer Report: Combat Showrooming with Personalization” found that 44 percent of shoppers frequently use their smartphone in-store to comparison shop from a competitor and […]

The post Outdo Showrooming with Location Based Mobile Marketing appeared first on Phunware.

]]>
PW_F_inside_noscreen2

The rise of showrooming is becoming a mainstream behavior that has emerged from the mobile assisted shopper’s ability to research and price compare products while in the store. Vibe’s 2013 “Mobile Consumer Report: Combat Showrooming with Personalization” found that 44 percent of shoppers frequently use their smartphone in-store to comparison shop from a competitor and 32 percent are using mobile devices to shop more in-store than they did two years ago. Columbia Business School’s study “Showrooming and the Rise of the Mobile Assisted Shopper” discovered the top three reasons that mobile shoppers purchase in-store even after finding the same product cheaper online is their need for convenience, urgency and immediacy.

Providing high quality in-store customer service that delivers on the individual need of your shoppers is paramount to outdoing showrooming. Learning to leverage location based mobile marketing and analytics will help take your customer service to the next level by providing real-time assistance and engagement where and when it is needed. Make the in-store experience easier and more enjoyable for your consumers and you will be on track to winning back your mobile shoppers.

Delivering the In-Store Experience

  • Deliver personalized customer service with location enabled mobile applications that permit retailers to identify when their opted-in customers are in the store allowing them to deliver personalized service when it is needed
  • Installing a help button in your mobile application gives customers the power of requesting assistance to aid in their purchase decision
  • Record your shoppers’ purchase history through your branded mobile application to create a better informed and knowledgeable staff
  • Arming sales associates with smartphones allow them to become more proactive in the selling process giving them the ability to locate high value app holders and offer their assistance

Utilizing location based marketing strategies and analytics to enhance customer service will attract shoppers who value and prefer the in-store experience. Leveraging the contextual abilities of mobile devices will help you deliver a better, faster in-store experience that drives repeat visits, enhances customer loyalty and strengthens long-term relationships.

The post Outdo Showrooming with Location Based Mobile Marketing appeared first on Phunware.

]]>
http://www.phunware.com/mobile-solutions/outdo-showrooming-location-based-mobile-marketing/feed/ 0
Location Analytics- The Intersection of the Digital and Physical Worlds http://www.phunware.com/business/new-discipline-intersection-digital-physical-worlds/ http://www.phunware.com/business/new-discipline-intersection-digital-physical-worlds/#comments Fri, 08 Aug 2014 22:51:56 +0000 http://www.phunware.com/?p=12839 With the evolution of smartphones and tablets, consumers are now constantly accessible to marketers and are providing data on their preferences in real-time. The biggest single piece of new information that is now available is: Location. A New Field “Location Analytics” is the pairing of digital activity with physical world context. It is likely to […]

The post Location Analytics- The Intersection of the Digital and Physical Worlds appeared first on Phunware.

]]>
location-analytics-mobile

With the evolution of smartphones and tablets, consumers are now constantly accessible to marketers and are providing data on their preferences in real-time. The biggest single piece of new information that is now available is: Location.

A New Field
“Location Analytics” is the pairing of digital activity with physical world context. It is likely to be the most important field in digital analytics over the next decade, as it finally provides a more unified visibility into how consumers engage with brands across the digital and physical worlds.

Forrester Research’s North American Technographics survey from 2012 shows that over 42% of North American adults access the Internet multiple times a day across multiple devices from desktops to mobile devices. This dramatic increase in usage provides a whole new realm of opportunity to gain insights on customers on a real-time and long-term basis. Implementing these data points provides a more personalized experience for consumers that in turn drives the bottom line and produces results.

Know Your User
Location Analytics answers the essential questions related to users behaviors such as: dwell time, arrival time, and latitude and longitude, which provide brands and marketers with critical insights. Other features that location-based analytics provides include:

  •  Visitor Count
  • Conversion Rates
  • New vs. Repeat Customers
  • A/B Campaign Testing
  • Repeat Frequency & Recency
  • Cross-Location Visitors
  • Store Wait Times & Churn/Bounce Rate

Understanding location analytics enables a more adaptive approach to marketing, allowing a business to change their marketing and engagement in real-time to meet an individual consumer’s need and/or to improve the experience for future and returning customers. Deciphering behaviors at specific locations can lend very powerful insights into user intent and help brands devise better ways to serve and market to their customers…

To gain further insights into this new field, please download Phunware’s latest whitepaper: Location Analytics- A New Discipline At The Intersection Of The Digital & Physical Worlds

The post Location Analytics- The Intersection of the Digital and Physical Worlds appeared first on Phunware.

]]>
http://www.phunware.com/business/new-discipline-intersection-digital-physical-worlds/feed/ 0
Mobile Ad Spend to Breach Historic Barrier in 2014 http://www.phunware.com/mobile-solutions/mobile-ad-spend-breach-historic-barrier-2014/ http://www.phunware.com/mobile-solutions/mobile-ad-spend-breach-historic-barrier-2014/#comments Thu, 07 Aug 2014 00:44:45 +0000 http://www.phunware.com/?p=12820 Spending to Reach People on Their Devices This Year Will Eclipse Radio, Print WSJ | By STEVEN PERLBERG | July 22, 2014  After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers than the centuries-old newspaper industry or the nearly century-old radio sector, a sign of just how […]

The post Mobile Ad Spend to Breach Historic Barrier in 2014 appeared first on Phunware.

]]>
spending_money-640x300

Spending to Reach People on Their Devices This Year Will Eclipse Radio, Print
WSJ | By STEVEN PERLBERG | July 22, 2014 

After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers than the centuries-old newspaper industry or the nearly century-old radio sector, a sign of just how rapidly technology is transforming media habits.

But given how much time Americans spend on their devices, mobile-ad spending could be much higher, an indication that marketers remain uncertain about the medium’s effectiveness.

Research firm eMarketer estimates that spending on mobile advertising, which includes both smartphones and tablets, will soar 83% to nearly $18 billion in 2014. Newspapers will draw nearly $17 billion, while radio will bring in $15.5 billion.

“As more eyeballs are going there in larger numbers, the dollars are starting to follow,” said Cathy Boyle, an eMarketer mobile analyst.

Still, the imbalance remains stark: American adults now spend almost a quarter of their media time on mobile devices, eMarketer estimates, yet this year’s spending growth will raise mobile’s share of the ad market to only 9.8%. By contrast, American adults spend only 2% of their media time reading newspapers but ad spending for the sector hangs just under 10% of the overall market, eMarketer estimates.

Print’s resilience reflects marketers’ preference for what they know, industry analysts say, and impact among certain retailers and luxury goods.

Radio’s share of the ad market has been eroded slightly in recent years, dropping to 8.6% this year from 10% in 2008, according to eMarketer, but it remains above mobile. Television draws about 40% of adult media time and the same proportion of the ad market.

That mobile still draws a far smaller share of the ad market than of consumers’ media time reflects advertisers’ slowness to change, analysts say, as well as their unhappiness with mobile ad formats. A variety of new ad products for mobile have emerged recently that is helping jumpstart ad spending.

“Historically we’ve had these really basic, tiny little banners that were more of a nuisance,” said Angela Steele, chief executive of Ansible Mobile, a mobile-marketing firm owned by Interpublic Group of IPG -1.22% Cos. Now marketers have more options, like “native” ads that appear in stream and look like a publishers content or ads that prompt readers to go right to the app store and download a game, Ms. Steele says.

Questions about the effectiveness of mobile advertising persist. EMarketer polled a dozen marketers and digital ad experts, who gave the effectiveness of mobile display ads a “B-.” Other mobile ad formats fared better, like location-targeted ads, which received an “A-.”

“The location capabilities inherent in mobile are a big factor driving a lot of ad revenue into the mobile space,” Ms. Steele said. Marketers are excited about the idea of being able to serve ads on the smartphones of shoppers within the radius of a particular store, for example.

Other media isn’t giving up their fight for dollars. Longtime radio executive Jeffrey Schwartz, executive vice president of Yahoo Sports Radio, says that older platforms still have use to advertisers.

“Is radio going to grow? No,” said Mr. Schwartz, whose company provides radio programming. “Is radio going to maintain? Probably for a while—and let’s revisit this story in three years.”

Indeed, a recent study from Nielsen Catalina Solutions found that each dollar of advertising spending on radio averaged a sales return of $6 from listeners in the 28 days following when they heard the spot.

“It’s actually quite effective in driving sales,” Randall Beard, global head of advertiser solutions at Nielsen, said of radio advertising.

Those in the ad industry say that mobile still faces a challenge in measuring its audience. Nielsen and comScore have been in a heated battle to deliver tools to marketers to do just that.

“The big question that advertisers have is how do I allocate my ad spending across platforms?” said Mr. Beard. “How much do I put online, into TV, and tablet and smartphone? To be able to answer that effectively you have to know what kind of audiences you’re reaching.”

As the measurement tools develop, industry experts say marketers will become increasingly comfortable with shifting more money to mobile.

“I think it’s going to take a very big bite out of all the advertising dollars,” said Yariv Ron, chief executive of mobile ad company Appwiz. “The infrastructure is not there yet. Only now is it starting to take form and shape.”

The post Mobile Ad Spend to Breach Historic Barrier in 2014 appeared first on Phunware.

]]>
http://www.phunware.com/mobile-solutions/mobile-ad-spend-breach-historic-barrier-2014/feed/ 0
Phunware’s Mobile Stat Pack- Insights, Trends and Projections to Plan your Mobile Strategy http://www.phunware.com/business/phunwares-mobile-stat-pack-insights-trends-projections-plan-mobile-strategy/ http://www.phunware.com/business/phunwares-mobile-stat-pack-insights-trends-projections-plan-mobile-strategy/#comments Tue, 05 Aug 2014 17:57:50 +0000 http://www.phunware.com/?p=12810 There is no shortage of mobile stats or mobile industry projections. What’s been missing is a drilled down view within a logical framework to help create a forward-looking strategy. We took Phunware’s Multiscreen as a Service (MaaS)  roadmap and built in the most relevant, applicable data points from the market’s best sources such as: 66 […]

The post Phunware’s Mobile Stat Pack- Insights, Trends and Projections to Plan your Mobile Strategy appeared first on Phunware.

]]>
Market analysis

There is no shortage of mobile stats or mobile industry projections. What’s been missing is a drilled down view within a logical framework to help create a forward-looking strategy. We took Phunware’s Multiscreen as a Service (MaaS)  roadmap and built in the most relevant, applicable data points from the market’s best sources such as:

  • 66 billion apps will be downloaded in the year 2016.

Here’s a few more stats for you: There will be more mobile devices on Earth than people by end of the year; 80% of mobile time is currently spent in an application; and mobile users now reach for their phones 150 times per day.

If that’s not enough to convince you there we are just at the tip of the iceberg of opportunities that mobile apps present, then how about this for just the coming year alone:

  • The US mobile marketing ecosystem will generate $400B in 2015
  • US mobile marketing spend will reach $19.8B in 2015
  • The application development market is projected to reach $100B in 2015

Want to know more? You’re in luck, our Mobile Stat Pack is full of statistics that review the current impact of mobile commerce as well as providing you expert predications on which immersive mobile experiences will drive revenue across all verticals. We provide a full reach in the rapidly growing environment with our Multiscreen as a Service offering which is expected to reach a market of $216.5M by year’s end.

This report provides unique insight into where the mobile opportunities are and heading. If you want your app to be one of the 66 billion downloaded next year, you can learn more by clicking here.

The post Phunware’s Mobile Stat Pack- Insights, Trends and Projections to Plan your Mobile Strategy appeared first on Phunware.

]]>
http://www.phunware.com/business/phunwares-mobile-stat-pack-insights-trends-projections-plan-mobile-strategy/feed/ 0
The Two B’s: Big Data & Beacons http://www.phunware.com/mobile-solutions/big-data-beacons/ http://www.phunware.com/mobile-solutions/big-data-beacons/#comments Thu, 31 Jul 2014 07:00:25 +0000 http://www.phunware.com/?p=12785 These days, untargeted advertisements just aren’t cutting it. Consumers want and need to be spoken to personally, and the combination of Big Data and Beacons is the answer. Big Data enables marketers to accumulate more accurate target marketing profiles of their consumers, while Beacon technology works harmoniously to give retailers the opportunity to target those […]

The post The Two B’s: Big Data & Beacons appeared first on Phunware.

]]>
beacon

These days, untargeted advertisements just aren’t cutting it. Consumers want and need to be spoken to personally, and the combination of Big Data and Beacons is the answer. Big Data enables marketers to accumulate more accurate target marketing profiles of their consumers, while Beacon technology works harmoniously to give retailers the opportunity to target those consumers at just the right time to deliver results.

In order to stay ahead of the curve, it is essential for companies of all sizes to adopt the latest technologies to stay relevant in today’s hyper-competitive marketplace. The integration and implementation of Big Data and Beacon technologies into any marketing campaign can be tricky, however there are some best practices to follow to help streamline the process.

Mobile “Big Data” 

Where Big Data is concerned, obtaining consent from consumers is a critical first step for marketers and retailers to reach the right kind of audience.  Then collecting that opted-in the user data gives businesses the opportunity to target those consumers at just the right times. With this in mind, in the near future marketers will have the ability to track every point of contact with consumers and compare the efficiency and effectiveness of the interaction.

Beacons (and iBeacons)

Beacons come into play when they are distributed within a store or physical location. This allows for retailers and marketers to directly communicate with consumers on a personal level. With Apples recent push into the market, their iBeacon has become the standard in indoor location implementation and it’s advisable to follow their lead for the best results.

The bottom line is that live data collected from beacons coupled with a massive accumulation of information within Big Data is an invaluable asset to enhance the user experience and drive marketers bottom line…

For additional information and insights on best practices for marketers and retailers, please download our free article: “Big Data & Beacons: Best Practices for Marketers” by clicking here.

The post The Two B’s: Big Data & Beacons appeared first on Phunware.

]]>
http://www.phunware.com/mobile-solutions/big-data-beacons/feed/ 0
Weather: The Next Wave in Targeted Mobile Ads http://www.phunware.com/business/weather-next-wave-targeted-mobile-ads/ http://www.phunware.com/business/weather-next-wave-targeted-mobile-ads/#comments Wed, 30 Jul 2014 07:00:25 +0000 http://www.phunware.com/?p=12769 Weather is King There’s no doubt about it: everyone thinks about the weather. We may not be sitting on our front porches in rocking chairs discussing it, but our daily lives are still dictated by the weather. Deciding to take a trip to the beach, or sit at home binge watching Reality TV instead usually […]

The post Weather: The Next Wave in Targeted Mobile Ads appeared first on Phunware.

]]>
shutterstock_181875200

Weather is King

There’s no doubt about it: everyone thinks about the weather. We may not be sitting on our front porches in rocking chairs discussing it, but our daily lives are still dictated by the weather. Deciding to take a trip to the beach, or sit at home binge watching Reality TV instead usually begins with a quick check of a weather app.

Weather-based websites alone receive from ten and thirty million unique visitors a month. Of course, visitors don’t remain at these sites for long – they’re just looking for the forecast. But they do provide a great deal of information about themselves in their short visits, including their IP addresses, keywords, date/time, language, and zip codes.

All of the major weather sites like World Weather Online, AccuWeather, and Weather.com make their visitor data available to advertisers for highly customizable ads. The success of this shared data is evidenced by recent partnerships such as Twitter and The Weather Network to sync their “promoted tweets” with the current weather of a specific region. For example, the news of an upcoming snowstorm in Chicago might trigger ads for Michelin’s latest snow tires to twitter users in the Windy City.

This fairly new method of hyper-local targeting has incredible potential in converting new customers – but how can mobile marketers take the greatest advantage of these weather-based factors?

Targeting Based on Forecasts

Weather-relevant mobile ads can benefit both marketers and consumers in many ways. For starters, stores in cities with sunny weather forecasts might direct customers to their storefront, while those in the middle of snow season could be enticed to stay indoors for “website-only” deals.

Retailers could use the weather forecasts to decide what products to advertise. Relevant sales on raincoats and umbrellas as it’s raining, or on sunscreen and cold beer on a hot day will be well received by consumers viewing those ads on their mobile phones.

Companies that work in an industry that is influenced by the weather could incorporate consumer tips into their advertising. By offering suggestions for what to do in whatever sort of climate, these businesses can suggest activities for their customers according to the weather (e.g. patio dining in mild weather, or what to do in severe conditions in stormy locations). This cultivates brand loyalty through helpful tips and useful deals for consumers, as well as incentivized sales for businesses.

Weather Optimized Selling

Many businesses sales fluctuate during changes in weather patterns. With this foreknowledge, companies can prepare for a spike in orders, or a lack of customers, and adjust their overhead accordingly. For example, if a restaurant is expecting a slow period due to bad weather, new advertising strategies may be employed to bring in more paying customers such as “rainy day” discounts targeted to mobile users near their location.

In planning ahead, companies can reduce ad-spending waste with advertising campaigns that are relevant to the weather in their city.

Trigger Your Ads

By automating the ad delivery process, relevant and impactful ads can be triggered by temperature range, weather conditions and DMA or specific location. Consumers can receive a mobile ad when the temperature drops to a certain degree within a targeted area. For example, a beer company might want to message consumers in certain cities where they are not as well known by offering mobile discounts on days when its over 80 degrees. This allows marketers to “set and forget” their ads, allowing their campaigns to launch only at the most appropriate times for their target audience.

All in all, the combination of weather data and mobile marketing can enable highly targeted, hyper-local and hyper-personal branding for advertisers. In an age where people check their mobile phones for the latest weather forecast daily, marketers cannot afford to miss the opportunity to carefully target new consumers based on that same data. In turn, consumers will appreciate the valuable offers related to the weather they are experiencing in real-time.

For more information about our weather-targeting capabilities, please visit TapIt by Phunware or contact marketing@phunware.com

The post Weather: The Next Wave in Targeted Mobile Ads appeared first on Phunware.

]]>
http://www.phunware.com/business/weather-next-wave-targeted-mobile-ads/feed/ 0