Phunware http://www.phunware.com Everything you need to succeed on mobile. Wed, 01 Jul 2015 20:41:44 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 Micro-Moments Make a Difference: New Permissions in Android M http://www.phunware.com/blog/micro-moments-make-a-difference-new-permissions-in-android-mobile/#utm_source=rss&utm_medium=rss&utm_campaign=micro-moments-make-a-difference-new-permissions-in-android-mobile http://www.phunware.com/blog/micro-moments-make-a-difference-new-permissions-in-android-mobile/#comments Tue, 30 Jun 2015 16:05:26 +0000 http://www.phunware.com/?p=20396 Picture this: you go to the grocery store to grab some items for dinner. At the entrance to the grocery store, you’re stopped by a security guard who asks you to hand over your keys, wallet, phone, Social Security number and personal contact information. “We just need to hang on to this stuff while you’re […]

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Blog-Permissions-Android-Featured

Blog-Micro-Moments-01Picture this: you go to the grocery store to grab some items for dinner. At the entrance to the grocery store, you’re stopped by a security guard who asks you to hand over your keys, wallet, phone, Social Security number and personal contact information. “We just need to hang on to this stuff while you’re in the store, sir/ma’am. We’ll be careful with it, I promise. Enjoy your shopping trip.”

If you’re an Android user, you know that this outlandish-sounding scenario isn’t too far off from the experience of downloading a new app from Google Play. At the time of download, before you can even open the app, you get asked to accept a list of permissions.

This list can be daunting and long. It gives no context about why the app needs access to your microphone, camera, contacts or anything else. On top of this lack of context, you’re also expected to accept all of the permissions unconditionally, allowing the application to potentially have carte blanche access to your device! “We’ll be careful with it, I promise. Enjoy using the app.”

From a brand perspective, this is not the best foot to start out on. It creates a lot of unnecessary friction around app installs and updates. Every time that permissions list pops up, it gives the user a chance to consider, “Do I really want to install this game that wants access to my photos? Do I really want to update this game I have installed because it now wants access to my contacts?”

Thankfully, permissions policies are changing in Android M.

Blog-Micro-Moments-02As Google announced at last month’s I/O conference, it has reduced the number of permissions Android requires and grouped them into logical units that make sense to users.

An even larger change requires applications to request permissions at runtime, rather than at installation. This model is common in other mobile operating systems and leads to some immediate user benefits:

  • There is now zero friction in the app installation process: tap the install button and the app installs.
  • Users can now use device settings to control which permissions any app can access. If they enabled a permission in the past for a given app, they can easily revoke that permission at a later time.

There are several important takeaways here for brands and developers. First, and from a 30,000-foot view, this change is indicative of an important truth we all need to embrace: even the smallest interactions impact how users experience your app. Micro-moments like permissions requests can make or break a user’s experience with your brand. Here are some other permissions best practices that can help create a smooth, engaging mobile interaction.

Android M Permissions Best Practices for Creatives

“The key is to make permissions appear predictably.”
—Ben Boiesz, Android Product Manager, Google

  1. Send a warm welcome message the first time a user launches your app. Explaining what your app does makes it easier to understand why permission requests appear.
  2. Ask for permissions when it makes sense, like the moment a user attempts to do something that requires a permission. For example, if the user taps the microphone button to record audio, that’s a great opportunity to ask for microphone permission in a way that makes contextual sense.
  3. It’s possible to request multiple permissions at once, but use this feature carefully. A user could get frustrated and reject all permissions outright, when they might have been more likely to grant permissions if they were requested on an as-needed basis.
  4. Think about the user’s ROI when you request a permission. Give them something in return as soon as they turn a permission on. Back to the microphone example: If you ask for microphone permission when the user taps the microphone button, start recording immediately when they grant the permission. Don’t make them wait or wonder why they granted the permission.
  5. Don’t ask for permissions if you don’t have to. The following tasks have related permissions, but they can also be performed WITHOUT requesting permissions:
    • Taking a picture
    • Selecting a contact
    • Voice-to-text transcription
    • Starting a call or text message

Android M Permissions Best Practices for Developers

  1. There’s no penalty for asking for permissions the first time. So just do it. If the user answers negatively, determine an appropriate time to ask again later (like the next time they tap the microphone button).
  2. The M Permissions model is required when targeting the M SDK, so make sure you do your homework.
  3. Because all permissions used to be granted at the time of installation, there was no need to check for permissions after install. Now, however, it is necessary to add additional code to check for relevant permissions: checkSelfPermission(…) and requestPermission(…)
  4. When the user toggles a permission in Settings your app process gets killed (just like a low memory condition). The Latest Android Studio and Google Libraries introduce new annotations to indicate APIs that need to be guarded by permission checks.

The message is clear: even the most innocuous-seeming details can make a big difference in how users experience your app—and your app can make a big difference in your customer retention strategy. For more tips on creating mobile experiences that keep them coming back, check out App Retention: 5 Tips for Built-in Stickiness.

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Mobile Ad Targeting: Can You Really Reach Your Audience, Anytime, Anywhere? http://www.phunware.com/blog/mobile-ad-targeting-can-you-really-reach-your-audience-anytime-anywhere/#utm_source=rss&utm_medium=rss&utm_campaign=mobile-ad-targeting-can-you-really-reach-your-audience-anytime-anywhere http://www.phunware.com/blog/mobile-ad-targeting-can-you-really-reach-your-audience-anytime-anywhere/#comments Mon, 29 Jun 2015 20:41:29 +0000 http://www.phunware.com/?p=20356 Reaching users with a relevant message when it’s most pertinent is the Holy Grail for brands. There are lots of offerings on the market promising to deliver your audience where and when you want them, but is it really possible to target mobile advertising enough to break through the noise? Spoiler alert: the answer is […]

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Blog-Mobile-AdTargeting

Reaching users with a relevant message when it’s most pertinent is the Holy Grail for brands. There are lots of offerings on the market promising to deliver your audience where and when you want them, but is it really possible to target mobile advertising enough to break through the noise?

Spoiler alert: the answer is a resounding YES. From time of day to local weather to audience behavior, you have many options for getting your message to your audience at the time and place it’s most likely to be well-received.

So start thinking about what you want to promote, and what contextual triggers you can leverage to promote it. Read on to learn about some of the ways you can use mobile advertising target your audience.

Geographic Location

For other media sources, location targeting (or geo-targeting) is the historical go-to. It allows advertisers to target an ad to specific visitors based on their location—including country, city, region and zip code. An analysis of that lat/long information can provide the number of unique users at that specific location at any given time. Geography can also provide a glimpse into the daily lives of your audience, like how long it takes them to get to work in traffic. Insights like these help brands understand the historical and future patterns of their consumers.

Weather and Time of Day

Blog-AdTargeting-WeatherServe relevant ads to users based on the current temperature or weather conditions. Drive your users to purchase an ice cold beer on the hottest day of the year. Promote a special on raincoats when the forecast predicts a rainy weekend. You get the idea.

You can also target campaigns by time variables like hours, days and months. This is called day-part targeting, or day-parting. Push a coffee and breakfast taco special on weekday mornings. Create awareness of happy hour specials in the afternoon. Etc.

Demographic Audience Segments

Blog-AdTargeting-AudienceFrom age and gender to household income, many pieces of demographic data are captured when consumers create profiles and register on new sites or for new apps. This data is often paired with third-party and census data for insight into user profiles that brands can leverage.

Behavioral Audience Segments

Knowing users’ specific interests and lifestyle habits is extremely valuable for brand advertisers. As a consumer, simple tasks like favoriting a site on Flipboard can land you in the specific buyer segments for advertisers. Millions of “mindless” online activities like this add up to rich insights that allow advertisers to target the mobile users who will be most likely to respond to their ads.

Phunware’s Clustr™

Blog-AdTargeting-ClustrPhunware Advertising’s Clustr is an audience management platform that creates demographic, geographic, behavioral, and retail profiles on mobile. Clustr ingests and analyzes a comprehensive set of data sources, including proprietary audience and campaign data as well as where people go over time (both online and in the real world).

Improve your mobile ad performance by understanding users’ real-world behavior over time, and accurately target valuable consumer segments like Auto Shoppers, Business Decision Makers, Entertainment Lovers, Travelers and more. From our global location data and deep insights into mobile users, we generate rich user profiles to help you reach your audience, anytime, anywhere (for real).

Download our Advertising Media Kit or Clustr detail sheet to learn more.

Download Clustr Overview

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This Week in Mobile – June 26, 2015 http://www.phunware.com/blog/this-week-in-mobile-june-26-2015/#utm_source=rss&utm_medium=rss&utm_campaign=this-week-in-mobile-june-26-2015 http://www.phunware.com/blog/this-week-in-mobile-june-26-2015/#comments Fri, 26 Jun 2015 22:25:22 +0000 http://www.phunware.com/?p=20279 Another week, another wrap-up. Unlike last week, this week didn’t contain a massive event with news stories pouring out of it. Instead, we saw news coming in from all around the world of mobile: the launch of Microsoft Office native apps on Android, the shocking level of power Taylor Swift has in comparison to us […]

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Blog-This-Week-Featured-20150626

Another week, another wrap-up. Unlike last week, this week didn’t contain a massive event with news stories pouring out of it. Instead, we saw news coming in from all around the world of mobile: the launch of Microsoft Office native apps on Android, the shocking level of power Taylor Swift has in comparison to us mere mortals, and a fun report about mobile data from the NBA and Stanley Cup finals.

This isn’t intended to be a comprehensive roundup, but rather a few things that piqued our interest—and that hopefully will pique yours too. So here now, the news.

Microsoft Office Apps on Android

The Microsoft Office suite has been on almost every platform for quite a while: OSX, iOS, Windows Mobile and Windows (obviously), but one major platform has noticeably and strangely been missing: Android. Android makes up 78% of worldwide mobile OS market share, and while Microsoft Office has had some support on Android tablets, phone apps have been lacking.

That’s changed with the launch of the official apps for Android for free (mostly). It’s been a long time coming, but it’s great for the platform and allows for native editing of Word, Powerpoint and Excel documents.

Taylor Swift vs. Apple

Blog-This-Week-Taylor-SwiftOh, Taylor Swift, is there anything you can’t do? As Apple prepares to launch its Spotify challenger Apple Music in the next few days, news began circulating that artists, writers and producers would not get paid during the three-month Apple Music free trial period. Taylor being Taylor, she took to Tumblr to inform Apple and the world that the lack of support during this free period was the reason she’d be withholding her album “1989” from Apple Music.

Taylor’s Tumblr post created A LOT of buzz, compounded by the announcement that Google Play Music (which already has Swift’s entire catalogue) will offer a free version. Apple’s Senior VP Eddy Cue took to Twitter to say, “We here you @taylorswift13 and indie artists. Love Apple.” and to confirm that artists would, in fact, be paid during Apple Music’s free trial period. With Swift’s music now officially coming to Apple Music, I have a request for the young superstar: Taylor, if you could talk to Apple about getting rid of the Stocks app I can’t delete, I’d really appreciate it.

Huge Data Use at NBA and NHL Finals

Now that the NHL and NBA playoffs have officially wrapped up, we can confirm that this year’s sports finals were more mobile focused than ever. The AT&T blog has a write up this week looking at data usage directly from the stadiums, and the numbers are staggering. Basketball fans used an average of 122 GB per game and the night the Blackhawks won the Stanley Cup, more than 386 GB of data came out of the United Center.

These massive numbers show that the second-screen experience is no longer just for watching TV at home. People want to be able to share their experiences no matter where they are, and using mobile allows them to do just that. Congrats to the Warriors and the Blackhawks on their wins. (We’ll get ’em next year, Caps!)

This was just a taste of the big mobile news that hit this week. Other stories include the OnePlus Two getting a release date, T-Mobile shifting its structure to allow for more frequent phone upgrades, the open launch of the Amazon Echo, Android Wear’s new watch faces, and on and on and on.

Remember, if you have any ideas of how we can improve these updates, or other things that you think we should have covered, let us know. Comment below or reach out to us on Twitter, Facebook or LinkedIn!

Photo source: Feelgraphix.com

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Cisco Live Recap: How Can Apps Drive Hardware Sales? http://www.phunware.com/blog/cisco-live-recap-how-can-apps-drive-hardware-sales/#utm_source=rss&utm_medium=rss&utm_campaign=cisco-live-recap-how-can-apps-drive-hardware-sales http://www.phunware.com/blog/cisco-live-recap-how-can-apps-drive-hardware-sales/#comments Fri, 26 Jun 2015 20:53:40 +0000 http://www.phunware.com/?p=20259 Phunware’s Cisco roots are deep. Cisco is an investor in Phunware, Phunware is a Certified Cisco Partner and two of Phunware’s co-founders used to work at Cisco. It was great, then, to reconnect with the Cisco community at this year’s Cisco Live conference in San Diego. There was no shortage of educational events, smart IT […]

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Phunware’s Cisco roots are deep. Cisco is an investor in Phunware, Phunware is a Certified Cisco Partner and two of Phunware’s co-founders used to work at Cisco. It was great, then, to reconnect with the Cisco community at this year’s Cisco Live conference in San Diego. There was no shortage of educational events, smart IT professionals and of course nerdy swag. On the last day of the conference, there appeared to be a great nerd exodus at the San Diego Airport—light sabres could be seen sticking out of almost every backpack in sight.

But we didn’t attend Cisco Live just for the light sabres—we attended for insights into IT and hardware infrastructure. And we got them. Read on for our top three takeaways.

1. It’s now the IT salesperson’s job to sell business solutions, not just boxes and switches.

“We’ve completely turned our organization on its head—we’ve moved from selling boxes to selling outcomes.”
–John Chambers, Cisco CEO, Opening Keynote

Cisco is undergoing a huge transformation to bring IT out of the back office and into important discussions about how to best use technology to drive business outcomes. With so many wireless, mobile and location technologies on the market, it can be difficult for customers to understand how to put them all together. Companies are willing to invest in business outcomes like customer experience, competitive differentiation and ROI. Both Cisco and its Solution Partners (like Phunware) need to be clearer than ever about how their technology drives those outcomes. That means helping customers envision possible user engagement scenarios and understand how to combine different technologies to achieve them.

Accordingly, a question we got asked a lot was, “How will a good mobile app help me drive more hardware sales?”

In our experience creating mobile apps for top brands, this is the flow we always see: Great mobile app experiences → lots of downloads → lots of bandwidth used → more hardware procurement needed.

For example, at the AT&T Stadium in Dallas, Phunware’s app engages fans by broadcasting pictures and video they take on their smartphones on huge stadium screens and using augmented reality to let fans create pictures of themselves at various places in the stadium (standing in front of the cheerleaders, for example). Because fans enjoy the app experience, they engage more. Imagine the bandwidth (and hardware) required to support this kind of connectivity. That’s how a good mobile app can drive hardware sales.

Successful sales conversations are changing—innovating and iterating with customers to achieve “A-ha!” moments is now just as integral to driving sales as showing ROI or a favorable cost structure.

2. Customer experience is front and center.

From the opening keynote to the panels to the tradeshow floor, few Cisco Live conversations happened without a mention of customer experience. During the welcome keynote, mobile and location-based customer experiences took center stage. Demos of the future of retail with indoor navigation and the future of connected health with mobile patient experience aligned perfectly with Phunware’s vision and capabilities.

Phunware CEO Alan Knitowski served as a panelist on the Cisco Live Executive Symposium “Building Today, Leading Tomorrow,” where he discussed how redefining risk and reward and organizing internal process around customer experience can propel startup growth.

Customer experience was a major conversation topic on the tradeshow floor as well. Toward the end of the show, a solutions architect came to the Phunware booth and initiated a conversation about the importance of good design. To summarize the conversation: without good design, mobile app users are quick to abandon an app and certainly won’t recommend it to their friends. The fewer users an app has, the lower the utilization is for bandwidth and technologies like Cisco’s MSE or beacons that enable indoor mobile wayfinding. We have reached the point where top-notch consumer-facing design can have a critical impact on enterprise hardware partnerships, strategies and sales.

3. Cisco understands the value of partners and how to cultivate, support and grow relationships within the technology ecosystem.

Due to the speed of innovation, there are more opportunities than ever for companies that partner (rather than build) to create compelling solutions for the entire customer journey. And the results aren’t trivial either—when Cisco CEO John Chambers discusses how Cisco business units have grown in the double digits while their respective markets have only grown in the single digits, he says, “It is about innovation enabled by fast IT and partners.”

Cisco was a great host and we were impressed by the support we got from Cisco team members who came by to see us during the event. Plus, who doesn’t like a free Aerosmith concert with an open bar??

Thanks Cisco, #CLUS2015 was awesome and we can’t wait to see you in Vegas next year!

Photo source: Preferred Networks

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Marketing Automation Goes Mobile http://www.phunware.com/blog/marketing-automation-goes-mobile/#utm_source=rss&utm_medium=rss&utm_campaign=marketing-automation-goes-mobile http://www.phunware.com/blog/marketing-automation-goes-mobile/#comments Tue, 23 Jun 2015 11:16:54 +0000 http://www.phunware.com/?p=20215 In 2008, I graduated from college and got my first marketing job. Part of that job entailed learning to use marketing automation software. I guess I could be considered an early adopter, but really it was all I knew. At the time, marketing automation was revolutionary. It gave us (marketers) a new way to reach […]

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blog-marketing-automation-goes-mobile

In 2008, I graduated from college and got my first marketing job. Part of that job entailed learning to use marketing automation software. I guess I could be considered an early adopter, but really it was all I knew. At the time, marketing automation was revolutionary. It gave us (marketers) a new way to reach our audience, and to do it en masse.

Fast forward to 2015, and I’m still using marketing automation software—but thanks to mobile, the landscape is changing. Lots of brands are scrambling to figure out how to leverage mobile to reach their audience—how to turn it into a marketing channel. Fortunately, I don’t think going mobile has to be that scary for marketers. We can use what we already know!

Marketing Automation Then

What made marketing automation so special when it first came out? Platforms like Eloqua, Marketo and Pardot empowered us to create one-to-many programs and campaigns that made it easier to tell thousands of prospects how great we were and how much they needed our product, service or solution—whenever we wanted, as often as we wanted. We could update customers on new offerings and other things we thought were interesting. In combination with a CRM tool, marketing automation gave us the power to track every time someone engaged with our brand. Before long, spamming became the dirty little deed we had all done.

Today, marketing automation has reached the early majority. In the US, 55% of B2B marketers and 35% of B2C marketers report having a marketing automation system in place (eMarketer). Most marketers are still getting ramped up to use their automation software properly, though. In fact, nearly half (44%) of B2B marketers report that less than a quarter of their email campaigns are triggered (or, you know, automated).

Marketers today clearly have their work cut out for them just to get up to speed with the technology they already have. They’re so busy doing that, in fact, that most have missed the fact that their audience has shifted to a mobile device—and taken back control of the content they consume.

Mobile Challenges: Where Are My Cookies?

Marketing automation is perfect for the desktop. It allows marketers to reach out and engage with prospects and customers—and to track that engagement with cookies all the way through the funnel. So what in the world are we supposed to do now that mobile is fast replacing desktop as the most significant customer touchpoint? After all, you can’t cookie a smartphone.

On top of the technical difficulty of using desktop marketing automation in a mobile world, there’s the personalized, self-driven nature of mobile engagement. Think about how you personally use your phone: Don’t like someone’s content? Don’t download their app. Navigate away from their site. You have options. You win.

While I love the control mobile gives me as a consumer, I am keenly aware of the challenges it creates for me as a marketer. My audience (and yours, too) can now pick and choose the content updates they receive and the content types they engage with. And the visibility we once had into that engagement is gone.

What we need now is something to open doors in the mobile landscape the way traditional marketing automation did in the desktop landscape. We need mobile marketing automation.

Marketing Automation 2.0: Mobile Marketing Automation

To most marketers, mobile marketing means applying a responsive design to their existing website and email templates. Responsive design is definitely critical, but it’s a way of contorting a digital experience built for the desktop into a digital experience that is accessible on mobile. It’s a band-aid.

The alternative to responsive design is native, mobile-first design—digital experiences that are planned and built specifically for mobile devices. The most obvious example of this is apps: their entire interface is built for mobile, and they often leverage mobile-specific tools like GPS or the accelerometer on a smartphone.

Marketers love apps because they give us the same kind of captive, track-able audience we had back in the early days of marketing automation. Apps are to mobile marketing what email is to desktop marketing. In the same way that you can automate email communications based on triggers, you can automate mobile marketing campaigns.

The tricky thing about apps is that first you have to get people to download them (to opt in, in traditional marketing-speak), and then you have to make sure they’re compelling enough to keep people coming back. The onus is on you to provide some kind of value to the user.

And that’s why I’m excited about mobile marketing automation. It forces us as marketers to ask the questions we should always be asking: Who are we trying to reach? What do they care about? Where can we provide value or assistance? We have to be relevant, because consumers get to choose whether they engage with us.

For more information on mobile marketing automation, download our free Location-Based Marketing Playbook.

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This Week In Mobile – June 19, 2015 http://www.phunware.com/blog/this-week-in-mobile-june-19-2015/#utm_source=rss&utm_medium=rss&utm_campaign=this-week-in-mobile-june-19-2015 http://www.phunware.com/blog/this-week-in-mobile-june-19-2015/#comments Fri, 19 Jun 2015 21:30:18 +0000 http://www.phunware.com/?p=20238 This week ends one of my favorite weeks of the year: the week of the Electronic Entertainment Expo, or E3. There was plenty of E3 news in mobile gaming, of course, but also plenty to keep those not interested in the gaming industry busy. In this installment of “This Week in Mobile,” we’ll talk about […]

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Blog-This-Week-Featured-20150619

This week ends one of my favorite weeks of the year: the week of the Electronic Entertainment Expo, or E3. There was plenty of E3 news in mobile gaming, of course, but also plenty to keep those not interested in the gaming industry busy. In this installment of “This Week in Mobile,” we’ll talk about mobile gaming, more Apple Watch updates, software bugs in one of the most popular smartphone lines, and something to make caffeine fans (at least those with iPhones) very happy.

This is not intended to be a comprehensive roundup, but rather a few things that piqued our interest—and that hopefully will pique yours too. So here now, the news.

E3 Mobile News

The video game industry’s biggest trade show happened this week. As expected, mobile gaming played a large part in the show. Gaming giant EA announced that its mobile titles had been downloaded an average of two million times per day across 235 countries. Several noteworthy mobile games were announced, including Fallout Shelter. It was announced and launched for iPhone and iPad this past Sunday (coming to Android soon), and it quickly became the number one grossing game in the App Store, outpacing the mobile juggernaut Candy Crush Saga.

Mobile gaming is only going to grow, with revenues expected to exceed every other gaming segment by 2017. The takeaway: more mobile devices, more users and more opportunities for app developers and brand marketers.

Apple Watch in Stores

the-apple-watch-goes-on-display.jpgOh, Apple Watch, will you ever not have big news coming from your little, wrist-mounted screen? Those looking to walk into an Apple Store to purchase the wearable are in luck, finally, as it’s now being stocked in the US, Canada, Japan and China. Unfortunately for Apple, this big news was dampened somewhat by the recent leak of what the tech giant is considering for the next iteration of the Watch.

The rumor mill says the next Watch will have a FaceTime-ready camera, rely less on the iPhone, and keep the same battery. And given the recent Forbes article highlighting the less-than-stellar results of an Apple Watch user survey, it might be good that a new device is coming sooner rather than later.

Samsung Keyboard Problem

This week at the Black Hat Conference in London, Samsung broke the news that its flagship phones (Galaxy S4, S5 and S6) have a bug that may make them vulnerable to attack. Due to a flaw in the virtual keyboard software, other users can potentially gain control of the phone’s microphone and camera, access text messages, and more importantly (and scarily) download other software to the phone. Now, before everyone starts hiding their Galaxys in drawers: this bug will only work under very specific conditions, and Samsung has already announced a fix for it , coming in the near future.

Starbucks Mobile

Finally, Starbucks has announced a further rollout of its mobile ordering program to 25 more states. The program allows customers to order and pay for their beverages using their iPhone (Android coming soon, I feel like I’m saying that a lot this week) and have them hot and ready when they get to the store, no waiting in line. The program was first tested in the Portland, Oregon, and now is offering Starbucks customers across the country a way to skip the line; which could mean shorter lines during the morning rush for everyone, even non-app holders.

Those are the big news stories we have for you this week. The announcement that Amazon has patented a system to unlock a smartphone by recognizing the shape of its user’s ear, goes in the ‘huh?’ category, but it’s worth mentioning. Remember, if you have any ideas of how we can improve these updates, or other things that you think should have been in there, let us know. Comment below or reach out to us on Twitter, Facebook or LinkedIn!

Image source: Shinya Suzuki

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Leadership: A Passion Project? http://www.phunware.com/blog/leadership-a-passion-project/#utm_source=rss&utm_medium=rss&utm_campaign=leadership-a-passion-project http://www.phunware.com/blog/leadership-a-passion-project/#comments Thu, 18 Jun 2015 20:40:03 +0000 http://www.phunware.com/?p=20024 Can leadership be a passion project?  I believe so! I often get asked about the keys to leadership and building teams when meeting with peers and team members. What I can tell you is that leadership to me is truly a passion project. What do I mean by that? I am not driven to lead […]

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Blog-Leadership-Passion-Project

Can leadership be a passion project?  I believe so!

I often get asked about the keys to leadership and building teams when meeting with peers and team members. What I can tell you is that leadership to me is truly a passion project.

What do I mean by that? I am not driven to lead so I can build a big team or control resources—it is the exact opposite. I want to use coaching and sharing to enable others to be leaders and experience the sheer enjoyment of building something that makes them proud!

When framing the mission of leadership, it’s fundamentally important to harvest the ideas of your team and help them see the bigger picture. That will allow them to rally around the purpose of what needs to be accomplished. It is the harvesting of ideas that inspires the broader group to make the sacrifices that are required to succeed.

When something is a passion project, it is never considered work but a chance to share with others the discoveries you make while you are on the journey. In the blog today, I wanted to share with you a few resources that can stimulate your learning and help facilitate your journey to lead others:

Team Building:

  • Who: The Method for Hiring by Geoff Smart and Randy Street This is a great reference guide for helping you build processes to hire great teams.
  • Topgrading: The Proven Hiring and Promoting Method That Turbocharges Company Performance by Bradford D. Smart, PHD This the de facto standard and resource guide for hiring.

Expert Insights:

  • The Hard Thing About Hard Things by Ben Horowitz This is a must-read and a great story about leadership and building A-player teams.
  • Wooden on Leadership: How to Create a Winning Organization by John Wooden Old school and such a great read!

Being a Coach versus a Manager:

  • Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives by Keith Rosen This is not just for coaching salespeople—it’s applicable to all aspects of your life and all teams. Reground your thinking and re-frame your communications with others to engage them and entice them into action.

There is so much more to share about leadership as a passion project, and I look forward to next month’s blog where I’ll dive into how to build leadership skills and ignite the passion to lead.

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Hospital Kiosk: The Next Generation http://www.phunware.com/blog/hospital-kiosk-the-next-generation/#utm_source=rss&utm_medium=rss&utm_campaign=hospital-kiosk-the-next-generation http://www.phunware.com/blog/hospital-kiosk-the-next-generation/#comments Wed, 17 Jun 2015 16:50:21 +0000 http://www.phunware.com/?p=19764 Remember the very early versions of mobile phones? They were BEHEMOTHS. They definitely did not fit in your purse or your pockets. They had limited functionality. And not everybody was comfortable using them. But we learned a lot from those early days, and the succeeding generations of mobile phones have evolved into ubiquitous devices that […]

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blog-Hospital-KioskRemember the very early versions of mobile phones? They were BEHEMOTHS. They definitely did not fit in your purse or your pockets. They had limited functionality. And not everybody was comfortable using them.

But we learned a lot from those early days, and the succeeding generations of mobile phones have evolved into ubiquitous devices that are useful in countless ways.

Many first-generation hospital kiosks are kind of like those old mobile phones—a little clunky, hard to situate in a crowded hospital, expensive, and rather limited in functionality. Each kiosk was likely running its own software that had to be updated manually (a pain). Consequently, maps and wayfinding information were often out of date. Multiple kiosks in a facility couldn’t talk to or work with each other. And sadly, these hardworking kiosks were all too often ignored by patients and visitors who didn’t know what to do with them.

But the potential for our friend “the kiosk” is enormous!

Let’s take a look at Kiosk: The Next Generation.

When a hospital customer works with Phunware to develop a branded mobile app, we can extend that same app for use in a kiosk format. This approach offers a number of next-generation advantages—especially because of Phunware’s powerful, cloud-based software and flexible form factor (tablets or wall-mounted touchscreens).

LOWER COST

A traditional kiosk runs around $5,000. For a hospital with ten kiosks, that’s an investment of $50,000. As an extension of a mobile app deployment, Phunware’s cloud-based kiosk solution can be deployed for as little as $200 each. A ten-tablet solution represents a potential savings of $48,000 initially, and minimal operating costs.

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With Phunware, your digital wayfinding solutions will always be in sync—the mobile application and the tablets can be updated easily from the cloud-based Map Editor Portal.

SPACE-EFFICIENT AND LOCATION-FLEXIBLE

A Phunware kiosk solution can be deployed on a wall-mounted touchscreen or on a mobile tablet at a fixed location (welcome desk, nurses’ station, etc.). You can even equip volunteers with a roving tablet, so they can serve as personal guides for hospital visitors. And of course, with your branded mobile app, patients and visitors can literally carry your facility information and wayfinding assistance in their pockets—inside the hospital and out.

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FAMILIAR TECHNOLOGY AND USER EXPERIENCE

As of 2015, almost two-thirds of Americans own smartphones. The user experience with Phunware’s app and kiosk solutions would be very familiar for most patients and visitors. In addition, large-format touchscreens are also gaining traction across the country, as evidenced by the recent rollout of a pilot program using touchscreens for wayfinding and information in the New York subway system. Currently, 140 touchscreens are in place at 28 subway stations, with an average daily ridership of 1.4 million people.

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We on the Phunware healthcare team are excited about mobile’s potential to help hospitals, providers, patients and visitors. These next-generation hospital kiosks are simply the next step on a very bright journey. Want to learn more? Check out our white paper, A Surprising Rx for the Ailing Patient Experience.

Download Kiosk Comparison PDF

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SEAT 2015 – July 19-22, 2015 http://www.phunware.com/event-articles/seat-2015-july-19-22-2015/#utm_source=rss&utm_medium=rss&utm_campaign=seat-2015-july-19-22-2015 http://www.phunware.com/event-articles/seat-2015-july-19-22-2015/#comments Fri, 27 Mar 2015 19:55:39 +0000 http://www.phunware.com/event-articles/himss-2015-april-12-15-2015-2/ Phunware is proud to sponsor the 9th Annual SEAT Sports & Entertainment Technology Conference and VIP Steering Committee Dinner on Saturday, July 18th. Event Information SEAT San Francisco July 19-22, 2015 The Westin St. Francis Hotel Join us at SEAT 2015 to hear how international sports executives and industry experts are using technology, CRM, business […]

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Phunware is proud to sponsor the 9th Annual SEAT Sports & Entertainment Technology Conference and VIP Steering Committee Dinner on Saturday, July 18th.

Event Information
SEAT San Francisco
July 19-22, 2015
The Westin St. Francis Hotel

Join us at SEAT 2015 to hear how international sports executives and industry experts are using technology, CRM, business analytics, social media, fan engagement and digital marketing to optimize sports and entertainment venue operations.

Visit the SEAT Conference Site

 

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This Week in Mobile – June 12, 2015 http://www.phunware.com/blog/this-week-in-mobile-june-12-2015/#utm_source=rss&utm_medium=rss&utm_campaign=this-week-in-mobile-june-12-2015 http://www.phunware.com/blog/this-week-in-mobile-june-12-2015/#comments Fri, 12 Jun 2015 21:04:28 +0000 http://www.phunware.com/?p=20040 At Phunware, we like to keep up with the latest trends, news and phun facts around mobile. So starting today, we’re going to be writing a wrap-up of the highlights, (and probably a few lowlights as this continues) from the world of mobile tech, innovations and app development. This is not intended to be a […]

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At Phunware, we like to keep up with the latest trends, news and phun facts around mobile. So starting today, we’re going to be writing a wrap-up of the highlights, (and probably a few lowlights as this continues) from the world of mobile tech, innovations and app development. This is not intended to be a comprehensive roundup, but rather a few things that piqued our interest—and that hopefully will pique yours too. So here now, the news.

iOS 9 and watchOS 2

Apple’s 2015 Worldwide Developer’s Conference (WWDC) early this week came with some significant announcements about changes coming to Apple’s mobile OS for the iPhone and iPad and for the newly launched Apple Watch. iOS 9 is getting a massive overhaul to Siri that adds contextual and proactive searching and reminders. That means you could tell Siri, “Remind me about this later today.” and it (She? Sorry, Siri) can tell contextually what you’re talking about, be it a picture, text, or even something on a webpage.

Blog-This-Week-WWDC15The Apple Watch’s operating system is getting a full, numbered update to watchOS 2, despite the original having been released just a few weeks ago. Here’s the most important and exciting part of the new watch OS: it opens the APIs for the functions of the watch to app developers to make native Apple Watch apps. This means Apple Watch is here in force, and now with its very own app store.

There was plenty more from the conference from open sourcing an all-new Swift 2, true multitasking for the iPad, a redesign of Apple Pay, a brand new news-specific app, public transit options for Apple Maps, and on and on and on.

Apple Music

Apple also announced at WWDC the official launch of their Spotify competitor, Apple Music. It’s touting itself as a place to bring fans closer to the artists they love in unprecedented ways. Instead of utilizing algorithms to choose the next song, Apple Music will use curated playlists and recommend them based on the music you listen to. It also provides access to a live, 24/7 radio station, Beats 1 Radio.

Apple has announced that Apple Music will cost $9.99 per user or $14.99 for a family of up to six, with a very limited free version. Will people be interested in paying for a new service when they can get it for free in other places? The short answer is… maybe. Only time will tell. Apple Music launches on June 30 in more than 100 countries on iOS, Mac and Windows, with an Android version coming later this fall. Keep an eye on the Phunware blog—we’ll be writing more about this service soon.

Google Cardboard

Last week, a significant portion of the Google I/O conference was dedicated to talking about Google’s advances in virtual reality (VR). In addition to the release of the second generation of Google Cardboard, the inexpensive and simple VR device, Google announced a partnership with GoPro to develop a mount that will hold 16 cameras for 360° YouTube videos. This, along with the launch of Cardboard Expeditions for classrooms, is a strong signal that Google sees a future for VR in a big way. See Android Authority’s hands-on with the new version of cardboard from IO here.

View Video on YouTube Here

Windows 10 Mobile

I know, I know—Windows Phone has a bit of a weird place in the mobile market. But they still have millions of devices out in the wild—and that number is poised to grow. While announcing the July 29th launch date for Windows 10 for PC, Microsoft has been reluctant to share information about the launch of Windows 10 Mobile beyond “sometime later.” But in a presentation to one of its partners, Microsoft put up a slide saying “Windows Mobile skus will be available late next quarter,” as reported by Neowin. This is of course a rumor, and could change wildly as time goes on, but it seems like more info got out than expected.  Windows 10 Mobile looks interesting and they’ve got native tools to help developers bring apps from Android and iOS onto the Windows App store. Hopefully, this will be the boost Windows Phone has been looking for.

These were just a few of the big news articles in mobile tech this week (just don’t get me started on the debacle of rolling out Android 5.1 for Droid Turbo users).

Next week should be fun. E3 is happening in LA, and there will be lots of mobile gaming and app development news coming out of that show, so check back then. If you have any ideas of how we can improve these updates, or other things that you think should have been in there, let us know. Comment below or reach out to us on Twitter or Facebook!
See you next week!

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Cheers! Celebrating Our Second Red Herring Top 100 Win http://www.phunware.com/blog/cheers-celebrating-our-second-red-herring-top-100-win/#utm_source=rss&utm_medium=rss&utm_campaign=cheers-celebrating-our-second-red-herring-top-100-win http://www.phunware.com/blog/cheers-celebrating-our-second-red-herring-top-100-win/#comments Thu, 11 Jun 2015 18:23:05 +0000 http://www.phunware.com/?p=20022 Phunware is pleased to announce that we’ve been named to the Red Herring Top 100: North America for 2015! It’s a great list with lots of exciting startups from across the US and Canada, and we’re proud to be considered among them. But we’re particularly excited about being selected for 2015 because this isn’t our […]

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Phunware is pleased to announce that we’ve been named to the Red Herring Top 100: North America for 2015! It’s a great list with lots of exciting startups from across the US and Canada, and we’re proud to be considered among them. But we’re particularly excited about being selected for 2015 because this isn’t our first rodeo with the Red Herring Top 100.

Phunware is the only company listed on Red Herring’s Top 100 for North America for two years in a row. It’s a very exciting time for all of us here, and we’re always looking for people to join our team across multiple fields.

Red Herring gives the Top 100: North America award to companies that excel in…

  • Disruptiveness of their solution in its markets
  • Social contribution
  • CEO and team experience and track record
  • Industry awards and recognitions
  • Team quality and experience

And these are just a few qualifications they consider. More information on the award qualifications and on Red Herring can be found here. We’re beyond excited to be given this award for what we’ve done so far and can’t wait to share what’s next.

View Press Release Here

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Phunware Selected as a Red Herring Top 100 North America Winner for Unprecedented Second Year http://www.phunware.com/press-releases/phunware-selected-red-herring-top-100-north-america-winner-unprecedented-second-year/#utm_source=rss&utm_medium=rss&utm_campaign=phunware-selected-red-herring-top-100-north-america-winner-unprecedented-second-year http://www.phunware.com/press-releases/phunware-selected-red-herring-top-100-north-america-winner-unprecedented-second-year/#comments Thu, 11 Jun 2015 13:55:09 +0000 http://www.phunware.com/?p=20010 Award Reinforces Multiscreen Platform Company’s Innovation and Success

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Austin, TX (PRWEB) [June 11, 2015] – Phunware, the pioneer of Multiscreen as a Service (MaaS), the first fully integrated customer engagement platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide, today announced that it has been named a Red Herring Top 100 North America award winner for an unprecedented second year.

Red Herring Top 100 America enlists outstanding entrepreneurs and promising companies. It selects the award winners from approximately 1,200 privately financed companies each year in the US and Canada. Since 1996, Red Herring has kept tabs on these up-and-comers. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Palo Alto Networks and eBay would change the way we live and work.

“In 2015, selecting the top achievers was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the North America winners. We believe Phunware embodies the vision, drive and innovation that define a successful entrepreneurial venture.Phunwareshould be proud of its accomplishment, as the competition was very strong.”

“What an honor it is not only to be considered among such distinguished company for this award, but also to receive the award two years running. It feels great to have Phunware’s vision receive such strong support and reinforcement from the technology and entrepreneurial community,” said Alan S. Knitowski, Co-Founder, Chairman and CEO of Phunware. “We know that Red Herring does not normally consider companies for back-to-back Top 100 wins, so this award is especially meaningful for us.”

Red Herring’s editorial staff evaluated Phunware and other Top 100 contenders on both quantitative and qualitative criteria, such as financial performance, technological innovation and intellectual property, DNA of the founders, business model, customer footprint and addressable market. A review of the track record and standing of startups relative to their sector peers, allowed Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America, complement this assessment of potential.

About Phunware

Phunware is the pioneer of Multiscreen as a Service (MaaS), the first fully integrated customer engagement platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide. Phunware has introduced category-defining experiences that challenge the outer limits of the most advanced connected devices for the world’s most respected brands and develops next-generation products and solutions that transform how the world interacts with and uses these connected devices. Phunware is currently ranked # 4 on the 2014 Deloitte Technology Fast 500 and is a back-to-back Top 100 award winner on the Inc. 500 list of America’s Fastest Growing Companies, the Forbes list of America’s Most Promising Companies and the Red Herring Top 100 for North America. For more information about how Phunware provides Everything You Need to Succeed on Mobile™, please visit www.phunware.com and follow us on Twitter @phunware.

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Mobile Web vs. Native Apps: An Informal Survey http://www.phunware.com/blog/mobile-web-vs-native-apps-an-informal-survey/#utm_source=rss&utm_medium=rss&utm_campaign=mobile-web-vs-native-apps-an-informal-survey http://www.phunware.com/blog/mobile-web-vs-native-apps-an-informal-survey/#comments Wed, 10 Jun 2015 19:21:19 +0000 http://www.phunware.com/?p=19906 When planning to establish a mobile presence for your organization, should you build a mobile website or a native app? While there are countless blog posts on the topic saying you absolutely must have one or the other, the reality is that both are necessary for most organizations. Rather than add more noise to the […]

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Blog-Phone-Survey-FeaturedWhen planning to establish a mobile presence for your organization, should you build a mobile website or a native app? While there are countless blog posts on the topic saying you absolutely must have one or the other, the reality is that both are necessary for most organizations.

Rather than add more noise to the debate (see here, here and here), I thought it might be fun to conduct a limited informal survey of the two options from a user preference point of view. I created a Google survey to ask my friends and colleagues which they preferred to use: native apps or mobile websites. I also asked what type of apps and websites they accessed, and why they preferred one or the other. The following are my findings and observations.

The Respondents

By default, all the respondents to my survey were smartphone users who use social media and are tech-savvy enough to fill out an online survey (which was mobile-web-based, by the way). About 60% of my respondents were iPhone users and 40% were Android users. There was a lone respondent keeping it real with a BlackBerry Classic. Surprisingly, the ages of respondents varied from under 18 to over 65, with about 25% under 26, 50% falling between 26 and 45, and the remaining 25% over 45.

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Usage and Frequency

All respondents reported using both native apps and mobile websites on their phones—no surprise there—and about 60% use both more than three times per day. The remaining 40% of respondents reported using native apps much more often than mobile websites. Our BlackBerry Classic user reported against the trend (shocker), using mobile website more than 3 times per day, but native apps only 1-3 times per month.

While respondents reported their usage to be at most equal, their results were a surprisingly different when asked which experience they prefer. Interestingly, nearly 25% responded that they prefer using a mobile website—but that preference was not reflected in their actual reported usage.

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Mobile Website Pros and Cons

My respondents reported that they like websites because they can find things there that they cannot find in an app. They felt that websites offer full access to all needed features and more information than they can find on some apps. Some respondents also said that websites provide better security for sensitive information and purchases (while others felt the opposite). And of course, mobile browsers give you access to the entire internet—not just app content.

On the other hand, respondents reported having difficulty with websites that are not mobile responsive. They disliked having to zoom to see small text and click small buttons, and they reported difficulty with video players that do not work on their phones. One iPhone user complained about not being able to view websites built with Flash. Finally (and obviously), websites require internet access. When internet access is slow and spotty, all of the usefulness a mobile site might provide goes out the window.

“Websites give me access without an app taking storage space on my phone”

“Websites through the mobile browser often have access to everything on the site where the app may not have all the options that the site does.”

“Small print on websites makes it hard to find what you are looking for, even with stretching the screen.”

Native App Pros and Cons

An overwhelming number of respondents reported that apps provide a “crafted experience,” quicker response and direct access. Because apps are built specifically for their mobile platform, using them is easier, faster and more convenient. Respondents liked that the app icon sits right on the phone’s “desktop” and that many apps do not even require an internet connection. Some respondents also felt that apps provide better security for sensitive information and purchases.

Complaints about apps generally revolve around malfunctions, crashes and lack of features. Respondents also reported turning to websites for certain functions that couldn’t be performed (or information that couldn’t be found) within an app. Most of these complaints come down to app design and UI/UX.

“An app provides a crafted experience, specific experience, and allows for better and quicker response than a mobile browser.”

“If an app is made right, you may not even need an internet connection. It’s more appealing, better, and has more intuitive features”

“It bugs me when the app is hard to use or has bad programming. If an app frustrates me, I’d rather just use my phone web browser.”

What Do We Learn?

Although my survey was informal and my sample size was small, I think there are important takeaways here for anyone considering mobile strategy. First of all, regardless of the medium, users have very little patience for poor design and performance. Second, smartphone users generally use both websites and apps—but they prefer the convenience of an app. This reflects the larger trend toward native apps and what we know to be true at Phunware (let’s be honest, we’ve built a company around it!). If you’re going to build a mobile website, it is obviously important to optimize it for mobile devices to give users the best possible experience. But there’s simply no match for the experience you can create when you go native.

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Why You Should Consider Porting Your App to Windows 10 http://www.phunware.com/blog/why-you-should-consider-porting-your-app-to-windows-10/#utm_source=rss&utm_medium=rss&utm_campaign=why-you-should-consider-porting-your-app-to-windows-10 http://www.phunware.com/blog/why-you-should-consider-porting-your-app-to-windows-10/#comments Wed, 03 Jun 2015 15:57:35 +0000 http://www.phunware.com/?p=19894 It’s no secret that mobile influence is skyrocketing. According to Cisco, by 2019 there will be nearly 1.5 mobile devices per person on Earth. With so much growth, no one can afford to ignore this shift to mobile-connected devices—even on the less popular platforms. Think about it: Windows may have less than 3% of the global smartphone […]

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blog-app-windows-10It’s no secret that mobile influence is skyrocketing. According to Cisco, by 2019 there will be nearly 1.5 mobile devices per person on Earth. With so much growth, no one can afford to ignore this shift to mobile-connected devices—even on the less popular platforms. Think about it: Windows may have less than 3% of the global smartphone market, but that 3% accounts for millions of devices.

When you combine those millions of devices with the recent Windows tablet usage increase (achieving 5% of the retail applications for the first time in Q1 2015) and the latest industry announcements (more on that below), Microsoft’s plans to become a significant player in the mobile space don’t seem so far-fetched after all.

Last April, Microsoft forecasted that approximately one billion devices would be using Windows 10 within the next couple of years. To make that expansion easier, Microsoft has also introduced SDKs that allow iOS and Android developers to port their apps directly to Windows-based devices. This is great news for brands: they can close any Windows device gaps in their mobile strategy, thereby increasing their reach (more brand engagement!).

Since most brands have already invested significant dollars in their iOS and Android applications, it should be a no-brainer decision to expand their reach into the Windows Store. To ensure that your brand will take one of the first spots for Windows 10 app downloads, make sure you understand the app porting process and perform diligent QA.

Porting iOS and Android apps to Windows 10: the Process

Android developers will be able to port their code to target Windows 10 without leaving their Android IDE, and Microsoft provides an emulator and interop capabilities to ensure that their original app (including UI and services) will run as expected in Windows platform. For iOS developers, Microsoft will provide a universal Windows app within Visual Studio 2015 that allows them to use their existing Objective C code.

It’s time to secure your place in the Windows Store to boost your app downloads with minimum investment. This step will supercharge your engagement and reach, without sacrificing quality or consistency. Have questions? Want to learn more? Contact us.

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What Beacons Mean for Airports http://www.phunware.com/blog/what-beacons-mean-for-airports/#utm_source=rss&utm_medium=rss&utm_campaign=what-beacons-mean-for-airports http://www.phunware.com/blog/what-beacons-mean-for-airports/#comments Tue, 02 Jun 2015 22:13:34 +0000 http://www.phunware.com/?p=19889 According to SITA’s 2015 Airline IT Trends Survey, just 9% of airlines are currently using or testing beacons, but this number is expected to rise rapidly to 44% by 2018. According to SITA, non-aeronautical revenue accounts for an average 47% of an airport’s total revenue. Boosting that revenue is an ongoing challenge. Your passengers are […]

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According to SITA’s 2015 Airline IT Trends Survey, just 9% of airlines are currently using or testing beacons, but this number is expected to rise rapidly to 44% by 2018.

According to SITA, non-aeronautical revenue accounts for an average 47% of an airport’s total revenue. Boosting that revenue is an ongoing challenge. Your passengers are distracted, hard to reach, and often frustrated by travel-day mishaps. To create more opportunities for revenue, you have to reduce distractions, connect effectively and find ways to make the airport experience more pleasant.

Airports adopt many tactics to streamline the passenger experience. Better signage. Louder announcements. Digital notifications. And those approaches have helped. But you need to find a new way that improves passenger satisfaction while increasing your non-aeronautical revenue.

What if you could:

  • Help passengers navigate all the way from the parking lot, through security and to the correct gate in real time, with a smartphone navigation experience similar to what they’re already used to?
  • Give them new experiences in your airport?
  • Encourage them to spend more?

You can, if you use beacons.

What Are Beacons?

Beacons are a technology that forward-thinking airports use to guide passengers, improve their experience and ultimately boost non-aeronautical revenue. Simply put, beacons facilitate sending information to smartphones. They are small devices (smaller than a smartphone) that transmit a signal using Low Energy Bluetooth (BLE), and each beacon has a unique identifier. Imagine beacons strategically placed throughout your airport, signaling to passengers through a smartphone app.

Beacons are becoming widespread among retailers, including Walmart and Macy’s. Their innovative use in airports is beginning to show success as well. After all, consumers of all kinds (including airport passengers) are coming to depend on mobile for everything. Of travelers with smartphones, 76 percent already use airline apps, and 43 percent of those travelers said the mobile apps “made a definite improvement to their travel.”

Unique Passenger Experiences

Why choose beacons? They are a relatively low-cost way to communicate with your passengers through their preferred communication method—the smartphone. Using beacons, you have a new way to design experiences that solve some of the fundamental challenges that airport passengers face.

LOCATION AWARENESS

Airports can be hard to navigate and GPS doesn’t work indoors, making mapping applications like Apple Maps and Google Maps useless. Beacons offer a cost-effective and targeted way to improve location awareness. Imagine interactive maps for your airport offering turn-by-turn directions to a gate or concessionaire of choice—even updating passengers of gate changes and providing directions. Wouldn’t any passenger want that?

You can also use this technology to help passengers find points of interest. They could search for restaurants, mobile phone chargers, salons or bookstores through interactive directories with one-click navigation. Your airport app could guide them simply, efficiently and effectively—with a familiar user interface and experience.

RETAIL PROMOTION

If your shops and restaurants improve their revenues, so do you. Beacons can trigger promotions, coupons and sale information to passengers who walk past.

Imagine a beacon-triggered reminder to pick up duty-free items before entering the concourse, or a promotional coupon for salon services that’s triggered when app holders come within range of the beacons near the salon. The app can even leverage “favoriting,” so regular visitors receive location-triggered VIP promotions for improved conversion rates.

Your retailers can adopt “in the moment” marketing strategies (flash sales, limited-time promotions) to drive attention, foot traffic and return customers.

BAGGAGE CLAIM

A beacon in your baggage claim could trigger a message to arriving passengers telling them when they’ve reached the baggage carousel for their flight, and how long they will need to wait for their luggage.

AIRLINE CAPABILITIES

Once you’ve deployed beacons, airlines can leverage them too. Imagine automatically opening digital boarding passes as passengers step into the security line. Think about the possibility of push notifications for flight boarding, where passengers who are farther from the gate are notified first so they have time to walk toward the gate.

Benefits of Beacons for Airports

Some benefits are obvious, but others are subtler.

  • Revenue: Promotions and sales notifications drive passengers into shops and restaurants. That can contribute directly to non-aeronautical revenue.
  • Reducing annoyance: With beacons in place, your airport can help passengers find what they’re looking for, when they’re looking for it. Integrated with real-time mapping, interactive directories, and one-click navigation, their experience in your airport becomes frictionless, easier and more satisfying.
  • Leading capability: By deploying beacons and working with your vendors, you demonstrate your commitment to their success. You have a new tool to attract more upscale, technologically-savvy retailers who want to leverage beacons to drive customer loyalty and satisfaction.

Airport management plays a major role in helping passengers and vendors, and beacons are a leading-edge way to help. That’s why eight UK airports are installing beacons right now. They’re seeing a 24% click-through (or tap-through) rate from beacon deployments, which is much higher than traditional forms of mobile marketing.

But keep in mind—beacons are just part of the solution. Without a functional app for your airport, beacons aren’t fully useful. Uncover more information about cutting-edge mobile solutions for airports here.

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A Peek Inside WWE’s “Tough Enough” App, Brother! http://www.phunware.com/sports-and-entertainment/a-peek-inside-wwes-tough-enough-app-brother/#utm_source=rss&utm_medium=rss&utm_campaign=a-peek-inside-wwes-tough-enough-app-brother http://www.phunware.com/sports-and-entertainment/a-peek-inside-wwes-tough-enough-app-brother/#comments Wed, 27 May 2015 23:17:10 +0000 http://www.phunware.com/?p=19780 When Hulk Hogan tweets, you listen. Especially if you’re a devoted WWE fan (is there any other kind??) At Phunware, we are super excited about the release of the WWE Tough Enough App and accompanying second-screen experience for wrestling aficionados. (Disclaimer: Phunware built this app—hence our excitement.) Let’s step into the ring… First, a little background: WWE […]

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When Hulk Hogan tweets, you listen. Especially if you’re a devoted WWE fan (is there any other kind??)

At Phunware, we are super excited about the release of the WWE Tough Enough App and accompanying second-screen experience for wrestling aficionados. (Disclaimer: Phunware built this app—hence our excitement.)

Let’s step into the ring…

First, a little background: WWE Tough Enough is a reality competition show premiering June 23 on the USA Network. Contestants vie for the chance to be the next WWE Superstar and Diva and a one-year, $250,000 WWE contract.  As you might imagine, the submission videos have been pouring in. (Sidenote: if you think you’re “tough enough,” they’re still accepting video applications.)

Second-Screen Engagement

The WWE Tough Enough App is the ultimate second-screen companion to this fan-driven competition. Here’s why:

Fans can use the app to vote on which contestants stay and which get eliminated—and the results are tabulated in real time during each episode. The app also features a countdown timer to the submission deadline to reinforce the show’s fan focus and create urgency to apply.

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The app is a go-to resource for the content fans care about, with on-demand videos, photos and news updates. Once the show starts on June 23, it will feature live backstage interviews during commercial breaks and social media conversation from the hosts, judges, trainers and contestants, exclusive behind-the-scenes videos and photos, and full episode results and highlights.

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Social integration is critical for WWE, and it’s part of the Tough Enough process from the beginning, when applicants are encouraged to share their application videos using the #ToughEnough hashtag. The app’s social feed can be customized to feature tweets with the hashtag, from show hosts, and from the contestants themselves.

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Devoted fans can purchase Tough Enough merchandise through the app’s built-in store.

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It’s Multichannel Engagement, Brother!

The app is built to bring the WWE experience into fans’ pockets, giving them the ability to engage with the WWE how they want, when they want—and even to influence the outcome of the show. WWE Tough Enough is available for iOS and Android.  The show premieres Tuesday, June 23 at 8/7c on USA Network. Do what Hulk says and check it out!

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Mobile Indoor Wayfinding in Healthcare: A Test Drive at French Hospital Medical Center http://www.phunware.com/blog/mobile-indoor-wayfinding-in-healthcare-a-test-drive-at-french-hospital-medical-center/#utm_source=rss&utm_medium=rss&utm_campaign=mobile-indoor-wayfinding-in-healthcare-a-test-drive-at-french-hospital-medical-center http://www.phunware.com/blog/mobile-indoor-wayfinding-in-healthcare-a-test-drive-at-french-hospital-medical-center/#comments Wed, 20 May 2015 17:36:18 +0000 http://www.phunware.com/?p=19721 Leslie Wolke is a nationally recognized wayfinding technology consultant. From wayfinding websites to apps and touch screens, she has developed innovative solutions in collaboration with a number of large institutional clients, including the U.S. Department of Veterans Affairs, New York University Langone Medical Center, MD Anderson Cancer Center and more. We asked Leslie to test our healthcare […]

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Leslie Wolke is a nationally recognized wayfinding technology consultant. From wayfinding websites to apps and touch screens, she has developed innovative solutions in collaboration with a number of large institutional clients, including the U.S. Department of Veterans Affairs, New York University Langone Medical Center, MD Anderson Cancer Center and more.

We asked Leslie to test our healthcare mobile app solutions and provide feedback on our FrenchWay app. Her thoughts are below.

Can Smartphones Improve Hospital Visits?

blog-frenchway-screen-1The smartphone in our pocket gives us superpowers. It endows us with access to all of human knowledge and provides constant communication with our loved ones. But can it make an anxiety-ridden visit to a hospital a little easier?

To find out, I test-drove Phunware’s new app for French Hospital Medical Center in San Luis Obispo, California. French Hospital is a leader in cardiac care on the central coast of California and is part of the Dignity Health system. The fifth-largest network of healthcare facilities in the country, Dignity Health is piloting the app to evaluate a potential rollout to its 39 hospitals in California, Nevada and Arizona.

Known as “FrenchWay,” the app was designed to serve as a personal guide for hospital visitors throughout their entire journey to and from the hospital. Turn-by-turn navigation gets you from any location to the medical center, then indoor wayfinding and navigation guide you right to your chosen destination. The app is available for Android and iOS.

Currently, French Hospital is undergoing massive construction, with renovations to existing facilities and the addition of two new wings. Short-term signs direct to temporary entrances and construction equipment is everywhere. This makes navigating the facility even more difficult.

I decided to simulate a common common trip to the hospital—visiting a loved one. Here’s how everything worked.

My Indoor Wayfinding Experience with FrenchWay

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  1. I found the app easily on the French Hospital website. When I launched the app for the first time, a tutorial showed me how to get turn-by-turn directions from any location to the medical center. It also explained how to use the built-in interactive hospital map to get indoor directions to my final destination.
  2. For street directions to the hospital, the app links to your default mapping app (Apple Maps or Google Maps). The trip from my hotel to the hospital was easy—I just followed the audio directions, which were similar to those you get from an in-car or mobile GPS system.
  3. When I arrived at French Hospital, the FrenchWay icon appeared on my iPhone lock screen, with a reminder to return to the app to use the indoor interactive map.
  4. Since the content on the app can be updated as needed, the app’s map already reflected that the Main Entrance was closed due to construction. I entered the complex at the suggested alternate entrance. From there, I searched on the map for the Med/Surg Nurses’ Station. A blue line appeared on the map, tracing my suggested route.
  5. A label stating “Start Here,” was punctuated by the pulsating blue dot—the same “you are here” dot we see on all the most common navigation apps. As I followed the route, the map re-oriented to show me a “heads-up” view, with the top of the map pointed toward my line of sight.
  6. When I walked past the cafeteria, a notification popped up with the daily specials. Phunware’s technology allows the hospital staff to add messages that are transmitted through the app to visitors at specific locations.
  7. I arrived at the Med/Surg Nurses Station with only a few hesitations along the way and no wrong turns. Success!

New Possibilities with Indoor Positioning

blog-frenchway-screen-3Indoor positioning technology—the ability to locate a smartphone in an environment and provide specific information to it like the “blue dot” or a promotional message—is a relatively young field. Different vendors are pursuing various networking protocols to support their efforts. Phunware apps can use either Bluetooth or Wi-Fi access points to provide “indoor GPS.”

Since indoor wayfinding is new, so is the experience of walking within a building and following a blue dot on a smartphone screen. It took some getting used to, especially at decision points where I needed to glance at the app to orient myself and decide where to go. I believe that the app’s performance can be attributed to the positioning of the beacons and the responsiveness of Phunware’s platform.

A “real” visitor may also make use of FrenchWay’s other features: a directory of departments (with phone numbers), plus links to the hospital’s patient web portal and “find a doctor” referral service.

After spending a few hours at French Hospital and using the app on iPhone and Android devices, I believe Phunware is on the right path toward making our journeys to and within hospitals easier to navigate.

If you’re curious about the FrenchWay app and wayfinding with Phunware, download the recording of my May 13 webinar on The Future of Connected Health. I presented with Marie Garrison, Phunware’s healthcare Product Marketing Manager. We discussed this pilot program, our top 10 takeaways from HIMSS and a lot more.

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App Retention: 5 Tips for Built-in Stickiness   http://www.phunware.com/blog/app-retention-5-tips-for-built-in-stickiness/#utm_source=rss&utm_medium=rss&utm_campaign=app-retention-5-tips-for-built-in-stickiness http://www.phunware.com/blog/app-retention-5-tips-for-built-in-stickiness/#comments Mon, 18 May 2015 18:28:19 +0000 http://www.phunware.com/?p=19637 How many apps do you have on your smartphone? Now, how many of them do you use on a regular basis? Daily? Once a month? Once in a blue moon? And how many have you downloaded and later deleted? Thought so. Retention is a real issue for all kinds of app developers and owners. We’ve […]

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How many apps do you have on your smartphone? Now, how many of them do you use on a regular basis? Daily? Once a month? Once in a blue moon? And how many have you downloaded and later deleted? Thought so. Retention is a real issue for all kinds of app developers and owners.

We’ve talked before about using push notifications to keep app users engaged. However, strong user communications can’t solve all your problems. A solid app retention strategy also requires smart design and ongoing content development. That’s what we’re going to talk about today—how to build in stickiness at the design and content level.

First: Ask yourself what you’re really trying to do.

Ultimately, building an app means creating an experience to surround what you want people to do or buy, and also creating engagement or utility that leads to that action.

The experience you build may be primarily geared for content consumption (news, entertainment), utility (weather, wayfinding), commerce (hotel, retail), or gaming. It may be a hybrid of those things. But keep in mind that brands often go wrong by trying to be everything to everybody. Your audience may just want to shop. Or they might just need wayfinding. From the outset, know what you’re trying to do, for whom, and why.

5 starter tips for built-in stickiness

1. Good apps are good guides.

As you go along, a good app shows you new things, gives you smart advice, offers unique benefits because of who you are or your level of activity, and makes everything easy. ITTT’s Do app is a great example of using explicit and implicit instructions to help users familiarize themselves with the interface and start using the app right away.

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Do’s explicit instructions (“Quickly email yourself a note”) and implicit instructions (gray boxes suggest new items and actions).

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Tips like these lessen the learning curve.

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Do gets your first task started for you, reducing the barrier to adoption.

2. Above all, be useful.

Apple’s App Store will reject purely marketing-based submissions—your app must provide some kind of value. We recommend reviewing the App Store review guidelines, but here are a couple of examples from those guidelines:

  • “Apps that are not very useful, unique, are simply web sites bundled as Apps, or do not provide any lasting entertainment value may be rejected.”
  • “Apps that are primarily marketing materials or advertisements will be rejected.”

Apple is definitely not kidding around here. So what sort of value are we talking about? It might be:

  • Discovery — ex: showcasing cool products so I don’t have to look for them
  • Promotional —  ex: offering coupons and special deals
  • Entertainment — ex: live-streaming video from a sporting or media event
  • Utility — make it easy to pay, show me how much money I’m saving

Of course, it’s also important to make sure that the value you are offering is actually relevant to your audience. If your prospective users are primarily seniors, for example, in-app payments might be completely outside their comfort zone and therefore pretty useless..

(NOTE: The Google Play store for Android-based apps has less stringent requirements, but it’s still a good idea to review them.)

3. Tell people where to look and what to do.

People generally don’t like to dig very deep into apps, so it makes sense to incorporate a social media-style feed to surface content from different areas of the app and move it forward.

Tell people what to do. When you’re trying to capitalize on your users’ limited time and attention, push forward the actions you want them to take next. Many apps have adopted notification centers for this purpose. Here’s an example from Waze:

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The Waze notification center for new users…

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…and after the app has gotten to know you.

4. Keep it fresh.

It’s a good idea to update your content at least once a day. Bear in mind, these content updates don’t have to be huge forklifts of information. Think like Facebook or Twitter—add snackable bits of news or timely reminders to your feed. Most platforms make it easy for marketers and other stakeholders to keep things fresh. Yahoo News Digest provides regular updates and has built-in design features that let you know how long it will be until the next update, and it gives you an interesting (and socially-sharable) quote when you consume all of the content in your digest.

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This simple countdown tells me when to expect the next update.

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Fascinating!

5. Give them the VIP treatment.

People who download your app are often your most interested and loyal customers. They’re showing a certain level of commitment, so reward them with the VIP treatment through personalization.

Here are some examples:

  • Tailor the newsfeed to her interests and in-app behavior—surface things she wants to see.
  • Personalize the greeting and images to her location and the time of year.
  • Change the app behavior based on her location. When she walks into your store, for example, the app could present her shopping list with a map leading directly to items on the list, and links to those products on the website.
  • Use rewards to keep users coming back—this can be anything from special discounts or loyalty program points to simply showing a fun animation during the greeting.

For more on this, check out The Personalization Blind Spot.

The truth is, a solid app retention strategy is an ongoing, multifaceted process that starts with initial design and never really ends. You can no longer put up a website and just leave it there, unchanged, for the next five years. The same is true for apps—users must be nurtured (they’re worth it) and your content and features must be continually refreshed (also worth it).

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Top 5 Takeaways from HIMSS http://www.phunware.com/blog/top-5-takeaways-from-himss/#utm_source=rss&utm_medium=rss&utm_campaign=top-5-takeaways-from-himss http://www.phunware.com/blog/top-5-takeaways-from-himss/#comments Thu, 14 May 2015 22:37:03 +0000 http://www.phunware.com/?p=19662 From the HIMSS conference floor to informal breakouts, there was lots to learn and think about. The following are a few themes that bubbled to the top for us: 1. Indoor wayfinding sure would’ve been helpful! There were more than 42,000 people at HIMSS, checking out more than 1,400 booths across three floors in two different buildings. A simple indoor wayfinding […]

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From the HIMSS conference floor to informal breakouts, there was lots to learn and think about. The following are a few themes that bubbled to the top for us:

1. Indoor wayfinding sure would’ve been helpful!

There were more than 42,000 people at HIMSS, checking out more than 1,400 booths across three floors in two different buildings. A simple indoor wayfinding app would’ve reduced frustration for attendees and exhibitors by making it easy for people to find where they needed to go and get there on time. And our feet would have felt a lot nicer at the end of the day.

2. Omnichannel marketing is coming to healthcare sooner rather than later.

Omnichannel marketing means providing a consistent brand experience across all channels and devices—from your website to your social media accounts to your mobile app…every single touchpoint. It requires true integration across every channel on the back end. Here’s an example: with omnichannel integration, a patient could use a hospital mobile app to check in for an appointment, linking directly to the physician’s administrator as well as a dialysis attendant who would ensure the proper systems were ready and waiting.

Omnichannel marketing is already taking over the retail industry. As far back as 2012, omnichannel holiday shoppers were expected to spend 71% more than their single-channel counterparts. And according to a 2015 study by the International Data Corporation, omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. If that’s what’s happening in retail, imagine the possibilities for treatment plan compliance, health class attendance, or hospital fundraising. Could omnichannel create a boost of even 5%? How would that affect health and the hospital bottom line?

3. There’s a lot of disagreement about who owns patient engagement.

According to a HIMSS collaborative study (3 Perspectives on Patient Engagement), CIOs think patient engagement is largely about technology, so it’s in their wheelhouse. For providers and patients, engagement is all about relationships—yet providers think patients need to take more responsibility for their care and outcomes, and patients just want providers to spend more time with them.

Only a handful of those surveyed had a plan around patient engagement. That means there’s a significant opportunity for marketers to lead patient engagement collaboratively across multiple departments.

4. Technology solutions may be more patient-centric than you think.

People may be more comfortable providing personal health data through technology, rather than face-to-face. In person, they might be afraid of disappointing or being admonished by the physician. All you can do is ask—you may be surprised what patients are willing to share.

At the same time, consumers have already adopted smartphones and tablets, and more shops and restaurants are using web-based payment systems. Getting patients to adopt technology similar to what they already use may be surprisingly easy. According to a  2015 HIMSS presentation, Cook Children’s Healthcare System in Fort Worth, Texas has rolled out a hugely successful multi-format patient kiosk system. So far, their kiosks have processed more than 100,000 patient check-ins and greater than $1,000,000 in payment collections by Year 2.

5. Patient satisfaction is the top healthcare business concern—not profitability.

In the 2015 HIMSS Leadership Survey, respondents ranked “improve patient satisfaction” and “improve patient care / quality of care” as their top business objectives, both at 87 percent. “Sustain financial viability,” was ranked at 85 percent. Clearly, with the pressure that healthcare reform has placed on patient satisfaction, hospitals are paying attention.

The Harvard Business Review says that the customer’s end-to-end journey is far more important than any individual touchpoint. “In our research and consulting on customer journeys, we’ve found that organizations able to skillfully manage the entire experience reap enormous rewards: enhanced customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction.”

In the end, “a scalpel is just a knife but it saves lives.”

This was a point made at HIMSS, refuting claims that “an app is just an app and can’t solve any problems.” At Phunware, we know that a carefully designed mobile app can help hospitals improve the patient experience, deepen relationships and run more efficiently.

Want to learn more? You can download the audio from my recent MM&M webinar with wayfinding expert Leslie Wolke, The Future of Connected Health. You can also check out our white paper, A Surprising Rx for the Ailing Patient Experience. Or just give us a call.

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What the Cool Kids Know: 4 Mobile Marketing Secrets from Popular Apps http://www.phunware.com/blog/what-the-cool-kids-know-4-mobile-marketing-secrets-from-popular-apps/#utm_source=rss&utm_medium=rss&utm_campaign=what-the-cool-kids-know-4-mobile-marketing-secrets-from-popular-apps http://www.phunware.com/blog/what-the-cool-kids-know-4-mobile-marketing-secrets-from-popular-apps/#comments Thu, 14 May 2015 21:12:25 +0000 http://www.phunware.com/?p=19608 When you stop and think about it, you can learn a lot about mobile marketing from your very own smartphone. Next time, instead of diving into the Facebook or Starbucks or Amazon apps for the usual reasons, go in with a learner’s mind. What are they doing right? What could they do better? What can […]

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Important digital VP talks on iPhone 6 Plus, adjusts Apple Watch, wears power bandana, drinks beer.

Important digital VP talks on iPhone 6 Plus, adjusts Apple Watch, wears power bandana, drinks beer.

When you stop and think about it, you can learn a lot about mobile marketing from your very own smartphone. Next time, instead of diving into the Facebook or Starbucks or Amazon apps for the usual reasons, go in with a learner’s mind. What are they doing right? What could they do better? What can you learn from them that you can take to your company’s app?

I recently sat down with Eric Moujaes, Phunware’s VP – Platform Evangelism, and just asked him about some of his favorite apps. Here’s what I learned.

1. Look for every opportunity to give users more things to do.

The Dark Sky weather app is known for beautiful minimal design, and especially for its gorgeous weather animations. When a user taps to open the search field, the app suggests an interesting storm to go look at on the animation map. Dark Sky makes it easy to check the temperature where you are AND to explore cool storms wherever they’re happening. That’s a smart way to keep weather nerds like me checking Dark Sky, even when the skies are clear in my area.

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2. Make users aware of relevant activity within the app.

On the Airbnb app, the news feed contains popular destinations like San Francisco and New York, but it also presents me with content about stays in a home designed by a famous modern architect, fancy yachts (#beyonce), and picturesque shepherd huts (sheep optional, I presume).

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3. Customize simple features for maximum utility and relevance.

Walgreens has a fantastic app. The home screen is filled with simple icons leading me to various features, making me feel like the app is just packed with functionality. And it is. Most of it simple, but very useful. There’s a pill reminder that combines calendaring with a bar code reader for prescription information, and password protection for personal privacy. Simple, but it takes care of an annoying need for patients—and gives them a reason to keep using the app.

Another interesting feature is Balance Rewards for healthy choices™, which combines the Walgreens loyalty program with gamification and fitness tracking. Users can earn badges as well as Balance Rewards points for healthy behaviors. From gold stars in kindergarten to in-app rewards as a grown-up, gamification has always worked on me.

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4. Own the experience.

Uber does this really well. The app doesn’t try to be all things to all people. Instead, it’s built around owning the car-share experience by adding engagement opportunities and features from ride request to the final destination. To serve this goal, Uber keeps adding really smart features like the ability to split payments with a friend, share your Spotify list, share your ETA and more.

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This welcome message tells you what to do when you arrive and helps you use what Uber has to offer.

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Uber spoon-feeds you options that inform you about their other products and services.

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They bring seasonal promotions to the front in a non-intrusive way.

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Choose your music and manage your own trip experience.

If you want to talk about cool apps, come sit next to Eric. Seen anything amazing lately? Let us know in the comments below or @phunware #coolappseric.

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My Phirst Week at Phunware http://www.phunware.com/blog/my-phirst-week-at-phunware/#utm_source=rss&utm_medium=rss&utm_campaign=my-phirst-week-at-phunware http://www.phunware.com/blog/my-phirst-week-at-phunware/#comments Fri, 08 May 2015 16:10:13 +0000 http://www.phunware.com/?p=19595 Someone knocks on my desk and tells me to come to the garage on the other side of the office. “C’mon!” they said, “It’s Cinco de Mayo!” What followed was quite an introduction to my new workplace and my Phunware Phamily. My name is David, and Friday, May 8 marks my fifth day working on […]

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That’s me in the middle, post-flauta.

Someone knocks on my desk and tells me to come to the garage on the other side of the office. “C’mon!” they said, “It’s Cinco de Mayo!” What followed was quite an introduction to my new workplace and my Phunware Phamily.

My name is David, and Friday, May 8 marks my fifth day working on social media here at Phunware. It’s been a unique time, to say the least. Between photo booths and flautas at Cinco de Mayo, to Tiff’s Treats* and ice cream at our CEO Alan’s surprise birthday party, it’s been a new office experience for me. But with this team, I think I could get used to it.

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It hasn’t been only queso and cookies. The Phunware team has already challenged me in ways I haven’t been challenged in quite a while, but it’s exactly what I’ve been looking for. I’ve met with most if not all of the staff in the Austin office and everyone has been helpful, insightful, thoughtful and excited about what we do. Everyone has gone out of their way to make me feel like I’m a part of the team, which has made this week extraordinary and a great introduction to this weird and wonderful place.

In my short time here, I’ve found the team at Phunware to be a group of people who are excited to get to work in the morning. They’re all united by an interest in making great things with great people. And I’m proud to say I’m part of it now. After my first week, I can tell this position is going to be challenging, I can tell it’s going to be difficult, but I’ve got a good feeling it’s going to be phun. (I’m going to get so much mileage out of that joke.)

*For those of you not fortunate enough to know, Tiff’s Treats is a local Austin bakery that DELIVERS WARM COOKIES AND MILK TO YOU.

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Have You Recovered from HIMSS Yet? http://www.phunware.com/blog/have-you-recovered-from-himss-yet/#utm_source=rss&utm_medium=rss&utm_campaign=have-you-recovered-from-himss-yet http://www.phunware.com/blog/have-you-recovered-from-himss-yet/#comments Wed, 06 May 2015 17:13:19 +0000 http://www.phunware.com/?p=19477 It has been three weeks since HIMSS and we are still wrapping our heads around all of the great information learned and just how huge of a show it was. I thought Chicago was a great host (thank goodness for this Texas girl it wasn’t too cold!), and we further verified that patient wayfinding is […]

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It has been three weeks since HIMSS and we are still wrapping our heads around all of the great information learned and just how huge of a show it was. I thought Chicago was a great host (thank goodness for this Texas girl it wasn’t too cold!), and we further verified that patient wayfinding is a hot topic.

Here are a few key lessons and observations I came home with from this year’s event (along with some questions to get you thinking):

  • Patient engagement and experience has people talking, but only 46% of hospitals have a formal plan to address it. How do you engage with patients on demand?
  • There is an absolute willingness to use technology, even from the senior age group. What are you doing to create a positive patient and visitor experience for all ages?
  • You have to find a way to reach out to your patients when 99% of the time they are on their own and out of the doctor’s office. Aside from phone calls and appointment reminder postcards, how are you keeping your facility top of mind for patients? 

Like I said before, McCormick Center is HUGE and it wasn’t the easiest to navigate…if only there were some way to use your phone’s mapping and navigation capabilities indoors:)

Find out more takeaways from HIMSS and how they relate to the future of connected health in our upcoming webinar next week on 5/13. You can learn more and register here.

What surprised you the most from HIMSS? Let us know in the comments below!

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Newsphlash: Phunware Appointed to Mobile Marketing’s Mobile Leaders Network http://www.phunware.com/blog/newsphlash-phunware-appointed-to-mobile-marketings-mobile-leaders-network/#utm_source=rss&utm_medium=rss&utm_campaign=newsphlash-phunware-appointed-to-mobile-marketings-mobile-leaders-network http://www.phunware.com/blog/newsphlash-phunware-appointed-to-mobile-marketings-mobile-leaders-network/#comments Tue, 05 May 2015 15:00:17 +0000 http://www.phunware.com/?p=19464 Guess what? Mobile Marketing Magazine has announced the launch of the Mobile Leaders Network (MLN), and we are very pleased to be a founding member! As part of the MLN, Phunware Advertising will act as an informal advisor to the magazine, commenting on major news stories, writing opinion pieces, and generally bringing our unique platform […]

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Blog-Mobile-Leaders-Network

Guess what? Mobile Marketing Magazine has announced the launch of the Mobile Leaders Network (MLN), and we are very pleased to be a founding member! As part of the MLN, Phunware Advertising will act as an informal advisor to the magazine, commenting on major news stories, writing opinion pieces, and generally bringing our unique platform perspective to the magazine.

Our chief advertising evangelist Jon Hook reports his excitement from London:

“We are proud to have been invited to join Mobile Marketing‘s Mobile Leaders Network. Although mobile is still in its infancy compared to other marketing channels, it is already established as an intrinsic part of the daily lives of consumers.

As a result, we are seeing huge demand from businesses and brands to help drive the next evolution of mobile advertising and create “mobile as a service”—personalised and contextually-aware consumer mobile experiences. We have deep expertise in creating these experiences, from activating live events in stadiums to enhancing the patient experience in healthcare, to powering the next generation of media and entertainment mobile applications.

All of these experiences generate significant volumes of first-party data that we drive into our DMP to then refine, optimise and drive our mobile media campaigns. The conversation is now much more focused on building audiences and layering individual consumer profiles with rich contextual data. The richer the profile, the better we can engage the user across the myriad mobile exchanges and our own direct publishers.

We very much look forward to helping shape the future of the mobile advertising industry alongside our peers and the Mobile Marketing team.”

Check out this page to learn more, or access a full list of the founding members of the Mobile Leaders Network here.

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Why Your Customer Retention Strategy Needs Mobile http://www.phunware.com/blog/why-your-customer-retention-strategy-needs-mobile/#utm_source=rss&utm_medium=rss&utm_campaign=why-your-customer-retention-strategy-needs-mobile http://www.phunware.com/blog/why-your-customer-retention-strategy-needs-mobile/#comments Tue, 28 Apr 2015 19:26:45 +0000 http://www.phunware.com/?p=19263 Last year, an eConsultancy survey asked nearly 1,000 digital marketers and eCommerce professionals, “Is your company more focused on acquisition or retention marketing?” Only 15 percent of respondents chose retention. Interestingly, the vast majority of marketers in that survey (82 percent) agreed that retention is cheaper than acquisition, but only 44 percent reported tailoring their mobile apps for […]

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Blog-Customer-Retention

Last year, an eConsultancy survey asked nearly 1,000 digital marketers and eCommerce professionals, “Is your company more focused on acquisition or retention marketing?” Only 15 percent of respondents chose retention.

Interestingly, the vast majority of marketers in that survey (82 percent) agreed that retention is cheaper than acquisition, but only 44 percent reported tailoring their mobile apps for retention. This is a tremendous oversight—apps can help you build revenue efficiently and sustainably.

5 Reasons Apps Retain Customers

A mobile app puts your brand right into your customers’ daily lives. Done right, it can be a powerful touchpoint you can use to turn customers into evangelists for your brand. Here’s why:

  1. Mobile apps enable you to meet your customers where they are, rather than asking them to come to you. Who doesn’t walk around with a smartphone in their purse or pocket these days?
  2. Customers prefer apps to mobile websites. As far back as 2012, consumers were reporting that apps are more convenient (55 percent), faster (48 percent) and easier to browse (40 percent).
  3. People spend more time with apps than websites. On average, smartphone users spend 13 minutes at a time when using an app, while tablet users spend 24 minutes. That’s 3-4 times longer than the average website browsing session.
  4. Consumers use smartphone apps more than twice as often as web. And combined app usage is roughly 100 minutes more per month than mobile web use.
  5. Perhaps most importantly: if you don’t have a branded mobile app, you could be losing existing customers to companies that do.

Mobile Apps Deliver Customer Data You Can’t Get Anywhere Else

As Jerry Jao, founder of Retention Marketing, wrote for Forbes.com: “The key to figuring out what [your customers] want lies in interpreting the trail of data they leave behind.” With a branded mobile app, that trail of data winds throughout the online environment and the real world.

Like a website, an app can collect information about the user’s identity, usage habits and content preferences. The amazing part is that mobile apps can also provide insight into user locations and movement patterns, thanks to the location technologies built into smartphones and tablets. For example, a marketer can use a mobile app to understand how frequently a user shops at a specific brick-and-mortar store, how long he stays, and even which part of the store he lingers longest in.

By tracking location and movement within any relevant geographic area, you can uncover deep, real-world insights into shopping habits, travel patterns and much more. You can weave these insights back into your CRM systems to enrich your customer profiles and make every interaction more engaging—online, mobile, by phone, or in person.

5 Ways to Use Your App for Retention

When they download your app, users show their interest in and commitment to your brand. App holders can be some of your most valuable customers. But merely having an app isn’t going to move the needle on customer retention. It’s what you do with this highly personal touchpoint that matters.

Leveraging mobile insights and back-end customer data, you can personalize the mobile experience to a fine degree—creating, in essence, a VIP-like home for the relationship between your brand and each app user.

Here are some quick tips for creating a personalized, customer-retaining experience with your app:

  1. Offer exclusive content not available to casual web shoppers like special deals or app-only product offerings.
  2. Provide uniquely valuable functionality, such as point-to-point navigation or contextually relevant information within your physical locations.
  3. Integrate with your eCommerce systems to ensure shopping-cart carryover and other conveniences.
  4. Connect user locations and behaviors to rewards and incentives, such as a special offer for app users after X visits to your store.
  5. Use mobile insights and back-end customer information to deliver personalized greetings and content within your app.

Competition for new customers (and for consumer attention) is always going to be high. Apps can and should be tailored for maximum value to your customer as well as your organization. Keep checking our blog or sign up for our newsletter for more retention strategies.

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What Can You Do with Location-Based Marketing? http://www.phunware.com/blog/what-can-you-do-with-location-based-marketing/#utm_source=rss&utm_medium=rss&utm_campaign=what-can-you-do-with-location-based-marketing http://www.phunware.com/blog/what-can-you-do-with-location-based-marketing/#comments Thu, 23 Apr 2015 21:24:59 +0000 http://www.phunware.com/?p=19196 Marketing has always been about sending the right message to the right person, at the right place and time. The digital world opened up new possibilities that marketers have been quick to pounce on—such as targeting customers based on where they are online, and personalizing through browsing context as well as back-end business intelligence. With […]

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Location-Based Marketing

Marketing has always been about sending the right message to the right person, at the right place and time. The digital world opened up new possibilities that marketers have been quick to pounce on—such as targeting customers based on where they are online, and personalizing through browsing context as well as back-end business intelligence.

With location-based marketing (LBM), your brand can take targeting and personalization to a whole new level, leveraging consumer behavior and smartphone capabilities out in the real world.

What sorts of goals can you achieve with location-based marketing?

  • Driving new and repeat foot traffic
  • Increasing brand awareness
  • Boosting the value of your mobile app
  • Encouraging loyalty program sign-up
  • Pushing sales with coupons and promotions
  • Promoting an event, such as a store celebration, charity event, or a sponsored community event such as a 5K or carnival
  • Enhancing the customer experience and relationship

How does location-based marketing work?

Essentially, you build a strategic message plan around specific information about where your mobile app users are and what they are doing. By taking advantage of built-in technologies on the user’s smartphone—as well as intelligent analytics—you can understand your users better and reach them more effectively.

  • Location-aware technologies such as geo-fencing, beacons, and GPS can tell you where your mobile app users are—whether that’s your store, your competitors, or anywhere that might be relevant to your brand
  • Push notifications send relevant messages right to the lock screen on the app user’s phone
  • Analytics provide a wealth of data about customer behavior, such as:
    • When they visit a specific location (your store, the competition, etc.)
    • How long they stay
    • Where they go before and after
    • How frequently they visit and at what intervals

By combining location insights with your back-end customer information systems, you unlock a deeper understanding of your customer than ever before. You can use this understanding to personalize very specifically—you can even target just a single person with a highly specific message. This gives your marketing much more relevance and a stronger chance to succeed.

More and more consumers are demanding a personalized experience—online, in-store, and on mobile. “Consumers want more than just an experience—we want a personal connection that identifies with who we are, our interests, expectations and abilities.” (CMSWire)  Location-based marketing personalization can help make your app super-important to your users, even as it makes their shopping experience more pleasurable and useful. And all of that helps increase customer loyalty and sales.

Want to learn more about specific use cases for location-based marketing? Download our infographic now.

Download Infographic

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