Phunware http://www.phunware.com Everything you need to succeed on mobile. Tue, 02 Sep 2014 22:42:26 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 How to Choose the Best SDKs for Your Mobile App http://www.phunware.com/business/choose-best-sdks-mobile-app/ http://www.phunware.com/business/choose-best-sdks-mobile-app/#comments Tue, 02 Sep 2014 21:10:09 +0000 http://www.phunware.com/?p=13410 The tools inherent in software development kits (SDKs) span a wide range of functions, including (but by no means limited to): App testing Performance monitoring Security management User behavior data collection and analysis App promotion and monetization API management Cloud service simplification While these functions are varied, their ultimate goal is not: They all contribute […]

The post How to Choose the Best SDKs for Your Mobile App appeared first on Phunware.

]]>
PW_graph_laptop

The tools inherent in software development kits (SDKs) span a wide range of functions, including (but by no means limited to):

  • App testing
  • Performance monitoring
  • Security management
  • User behavior data collection and analysis
  • App promotion and monetization
  • API management
  • Cloud service simplification

While these functions are varied, their ultimate goal is not: They all contribute to a more user-friendly, engaging app and a better understanding of the user base. Because SDKs are so critical to the profitability of an app, choosing the right SDKs for your app is especially important.

Here are some important SDK functions you should consider for your app:

1. Analytics SDK

Just as high-performing sites use Google Analytics to track and analyze traffic, trends and conversions, mobile apps should utilize a solid analytics SDK to measure how and when people use the app, where they click, when they bounce and how they convert. Developers of top analytics SDKs have worked to continually re-develop and streamline their platforms to make them indispensable to app developers.

2. Troubleshooting SDK

Troubleshooting SDKs, especially those that track platform crashes, are extremely useful for developers in the beta phase of app development. These SDKs can show why a crash occurred and how many devices experienced the crash. They can describe other apps that were running when the crash occurred and gives stack traces. These reports rarely impact the app itself, which is critical for apps under development.

3. A/B Testing SDK

A/B testing for apps is just as important as it is for the web. In the app development or redesign process, identifying which versions of pages, menus, buttons, calls to action and forms work better than others allows developers to optimize the app’s UI for higher engagement.

4. CRM SDK

Customer Relationship Management (CRM) SDKs allow users to communicate with developers and ask questions without leaving the app. Utilizing CRM SDKs provides scalable customer service and effective interaction between customers and Support.

5. Messaging and Notifications SDK

Push notifications enable fast and easy user engagement, delivering timely and targeted messages to the user audience. SDKs that make push notifications possible can provide a lot of valuable information to developers about which messages and offers interest their audience.

6. Advertising SDK

App publishers can profit from advertising in two ways:

  1. They can monetize their apps by devoting some app real estate to advertising.
  2. They can drive more downloads by advertising their app elsewhere.

Advertising SDKs allow publishers to take either approach (or both), and the best ones enable hyper-local targeting, channel targeting and campaigns tailored to specific users.

Overarching SDKs you probably can’t live without:

The SDKs above each add very specific functionality to your app, but some SDKs are much broader. The iOS SDK, for example, is developed by Apple programmers and continually updated as iOS is updated. The iOS SDK has a terrific track record for developer support, and is a necessity for creating iOS-compatible apps.

Then there are the broad-based SDK platforms that bring lots of features and functionality under single login and code base. The Corona SDK is a notable example. Fragmentation among devices and platforms creates roadblocks and workflow issues for developers, so an SDK that untangles the mess and allows developers to be more strategic has huge ramifications for development speed and quality.

Will the SDKs you’re using help you create the best possible app for your users, and the most flexible app for your  developers?

 

The post How to Choose the Best SDKs for Your Mobile App appeared first on Phunware.

]]>
http://www.phunware.com/business/choose-best-sdks-mobile-app/feed/ 0
A New Discipline at the Intersection of the Digital & Physical Worlds http://www.phunware.com/white-papers-cat/new-discipline-intersection-digital-physical-worlds-2/ http://www.phunware.com/white-papers-cat/new-discipline-intersection-digital-physical-worlds-2/#comments Tue, 02 Sep 2014 17:09:30 +0000 http://www.phunware.com/?p=13389 Location Analytics Insight from Phunware The advent of the internet, and with it the corporate website, created the first notion of what we call digital analytics today. Through the Web, businesses gained access to data on what attracted and kept their customers’ attention and what did not. This was especially true as eCommerce gained traction […]

The post A New Discipline at the Intersection of the Digital & Physical Worlds appeared first on Phunware.

]]>
whitepaper-analytics

Location Analytics Insight from Phunware

The advent of the internet, and with it the corporate website, created the first notion of what we call digital analytics today.

Through the Web, businesses gained access to data on what attracted and kept their customers’ attention and what did not. This was especially true as eCommerce gained traction and businesses could understand more about the buying behavior of their customers and potential customers. When they bought, how did they arrive at that decision? If not, when did they lose interest?

The post A New Discipline at the Intersection of the Digital & Physical Worlds appeared first on Phunware.

]]>
http://www.phunware.com/white-papers-cat/new-discipline-intersection-digital-physical-worlds-2/feed/ 0
Do In-Store Shoppers Really Object to Being Tracked? http://www.phunware.com/blog/store-shoppers-really-object-tracked/ http://www.phunware.com/blog/store-shoppers-really-object-tracked/#comments Fri, 29 Aug 2014 17:48:59 +0000 http://www.phunware.com/?p=13331 Thanks to some high-profile negative publicity, retailers may assume that their customers would object to being tracked in store by Wi-Fi, GPS or beacons. In late 2012, Nordstrom installed Wi-Fi technology to monitor in-store customer movements. The upscale retailer ended the experiment after about six months, partly due to customer complaints. More recently, San Francisco-based coffee […]

The post Do In-Store Shoppers Really Object to Being Tracked? appeared first on Phunware.

]]>
iStock_000020118718_Smallcropped

Thanks to some high-profile negative publicity, retailers may assume that their customers would object to being tracked in store by Wi-Fi, GPS or beacons. In late 2012, Nordstrom installed Wi-Fi technology to monitor in-store customer movements. The upscale retailer ended the experiment after about six months, partly due to customer complaints. More recently, San Francisco-based coffee retailer Philz Coffee abandoned its customer tracking initiative after it received negative publicity. And a 2014 OpinionLab survey found that consumers “overwhelmingly reject” the idea of in-store tracking.

Contrary to all of this evidence, however, your shoppers may not object to being tracked—especially if the tracking provides them value. In-store tracking can be used to:

  • Announce sales and promotions upon store entry.
  • Help shoppers navigate directly to the product they’re looking for.
  • Allow consumers to request help from a sales associate.
  • Provide additional product information.

It’s Not Black and White

In a recent Marketing Land post, blogger Greg Sterling writes that he has analyzed “more than a dozen surveys” in which consumers were asked how they feel about being tracked in-store. He concludes that while consumers are concerned about location tracking, “in a retail environment, most consumers are willing to share personal data (including location) in exchange for rewards and benefits.”

Of course, tracking shoppers isn’t a new idea: video cameras (in-store) and cookies (online) have been used to follow shopper behavior for many years. As Sterling points out, however, the majority of consumers have not experienced in-store mobile tracking yet, so surveys about consumer attitudes on the subject “are mostly hypothetical.” And, as with any survey, the answers depend greatly upon the way questions are posed.

Sterling polled 500 Android users via Google Consumer Surveys. He discovered that when you ask how consumers feel about in-store tracking without offering further context or explanation, the majority say they don’t like it. “But when you explain benefits or frame it favorably, the results change dramatically,” he writes.

For example, in his survey Sterling posed the question: “Some retailers are now tracking smartphone users’ visits to their stores. How do you feel about that?” Of those surveyed, 35.8 percent said they didn’t like the idea, while 26.5 percent said they “don’t mind.”

For comparison, Sterling also asked: “For rewards, discounts and better customer service, would you download a retail app and be open to receiving in-store offers?” The answer: 66.4 percent, by far the largest percentage, answered “yes.” Only 6.3 percent said “no.”

Consumers Want Tangible Benefits

An AdAge analysis of the OpinionLab survey referenced above notes that consumers “may be persuaded to participate [in being tracked in-store] if they receive something tangible in return.” In other words, “if retailers…focus on making the shopping experience better, consumers will learn firsthand that it’s absolutely worthwhile to give up some of their data.”

For more information about how you can leverage mobile apps and technology in stores, check out our blog posts “Why Retailers Should Bet on Beacons” and “Outdo Showrooming with Location-Based Mobile Marketing.”

 

The post Do In-Store Shoppers Really Object to Being Tracked? appeared first on Phunware.

]]>
http://www.phunware.com/blog/store-shoppers-really-object-tracked/feed/ 0
How to Choose a Location-Based Marketing Partner http://www.phunware.com/mobile-solutions/choose-location-based-marketing-partner/ http://www.phunware.com/mobile-solutions/choose-location-based-marketing-partner/#comments Fri, 22 Aug 2014 00:01:41 +0000 http://www.phunware.com/?p=13253 The Shift to Mobile With the advent of the web and email, brands and marketers have had the opportunity to reach consumers on a whole new level than with traditional media. However, the newest kid on the block – Mobile – continues to steal the share of adults daily time spent with media. Mobile usage […]

The post How to Choose a Location-Based Marketing Partner appeared first on Phunware.

]]>
Choosing an LBS Partner

The Shift to Mobile

With the advent of the web and email, brands and marketers have had the opportunity to reach consumers on a whole new level than with traditional media. However, the newest kid on the block – Mobile – continues to steal the share of adults daily time spent with media. Mobile usage is expected to grow 23% this year as time spent online and with traditional media declines. *

Thanks to smartphone adoption and mobile applications, email and company websites are no longer enough to remain competitive. With the advent of Location-Based Services (LBS) like Wi-Fi, beacons, Bluetooth® low energy (BLE), geo-fencing, these technologies (combined with native mobile apps) enable brands and marketers to reach customers like never before.

Opportunity is Timing

Depending on the needs of your facility, you may want Wi-Fi, beacons, GPS, or some combination thereof. Wi-Fi provides location data like presence and time spent on-site. Beacons use BLE technology to enable more engaging close-proximity marketing and wayfinding. Geo-fencing tells marketers when users are near specified points of interest, like a competitor’s location and allows them to send timely, targeted messages to customers or users when they will be the most effective and well-received.

Top market leaders in the retail, healthcare, travel, real estate, sports and entertainment markets have already begun to capitalize on the opportunities and benefits that mobile apps present. In fact, the location-based technology market currently sits at $12.2 billion and is projected to nearly quadruple within the next four years, leaving huge opportunities to monetize on.

Where to Start

The first step to taking advantage of this rapidly evolving space is to select a viable LBS marketing partner. Consider some questions in narrowing down the crucial decision such as:

1. How long have you been working with location-based technology? Have you worked with companies in my industry before?

2. Will your software allow me to run marketing campaigns and deliver deep analytics on those campaigns?

Partnering with the right LBS marketing and analytics company for your mobile app can help enrich the customer experience more than ever before. Choose the wrong one, and you risk losing your investment in technology, losing valued customers and potentially even falling behind your competitors.

For additional questions to help you narrow the field on the LBS marketing provider that can best meet your needs, regardless of your industry or company size, download our free article: “5 Questions to Ask a Potential Location-Based Marketing Partner”

*Source- http://www.emarketer.com/Article/Mobile-Continues-Steal-Share-of-US-Adults-Daily-Time-Spent-with-Media/1010782

The post How to Choose a Location-Based Marketing Partner appeared first on Phunware.

]]>
http://www.phunware.com/mobile-solutions/choose-location-based-marketing-partner/feed/ 0
Fun with Phunware! http://www.phunware.com/business/fun-phunware/ http://www.phunware.com/business/fun-phunware/#comments Wed, 20 Aug 2014 17:36:21 +0000 http://www.phunware.com/?p=13114 Cisco Blog  |  Ali Sheikh, Associate  |  08.19.14 What exactly does Cisco Investments do to evaluate its investments?  I can give a personal perspective as an associate on the team who led the Phunware investment: Phunware was one of the first companies my team and I evaluated for an investment opportunity within our Connected Mobility […]

The post Fun with Phunware! appeared first on Phunware.

]]>
shutterstock_83600203Cisco Blog  |  Ali Sheikh, Associate  |  08.19.14

What exactly does Cisco Investments do to evaluate its investments?  I can give a personal perspective as an associate on the team who led the Phunware investment:

Phunware was one of the first companies my team and I evaluated for an investment opportunity within our Connected Mobility investment theme. Our team researched Phunware, met with their executive team, introduced the company to our Cisco business units, worked on the investment process and finally received approval to invest. For an associate, it is an exciting experience that involves taking ownership of the investment process on an end to end basis, while working together with other internal teams, including business units, Finance and Legal.

Step 1: Investment Rationale
The investment rationale focuses on the strategic evaluation of a company. We look at how a potential investment is either relevant to one of our investment themes or to one of our business units.

For Phunware, my Director and I were very interested in finding companies that complement our Connected Mobility theme. After studying the space, looking at potential companies, and figuring out a strategy, we landed on Phunware, a company that provides Mobile Backend as a Service (MBaaS). We felt that an investment in this company would be very strategic to our Connected Mobility team. We looked at Phunware’s current size and how large an opportunity it could be if connected with Cisco’s future efforts in this area. Ultimately, our team determined that an investment in Phunware would give us visibility into mobile adoption across the industry, align us with leading mobile application developers and complement our Connected Mobility strategy.

Step 2: Market Analysis
The Market Analysis has many parts including looking at the market size, landscape and other companies in the space. We look at sectors that are relevant to Cloud / Data Center / Virtualization / Digital Media / IOT / Mobility / Big Data / SaaS / Services and Security. Phunware fell under our team’s focus on Connected Mobility, which you can read more about in our other blogs here.

For this part, I had to do some digging and research to figure out the size of the MBaaS market using a number of resources. According to IDC, 1.24Bn units of smartphones and tablets were shipped in 2013 and this is projected to grow to 2.14Bn in 2017(1). The proliferation of these smart connected devices has given rise to a new phenomenon: apps. It is estimated that there are more than one million apps in the Apple App Store, one million apps in the Android Google Play Store, 200,000 apps in the Windows Phone Store and 100,000 apps in the Blackberry Store. Creating a mobile app is one thing, but launching, managing and servicing an app during its lifetime is something that takes substantial time and effort. MBaaS is a platform that helps app developers manage a variety of backend services, allowing them to actually focus on the main product, rather than spending time, resources and funds on setting up a backend app infrastructure. Phunware is an impressive company in the MBaaS market that is making a big splash across this industry.

Step 3: Product
For the product piece, we generally look for technologies that are disrupting the market or products that strategically fit with Cisco.

Phunware is a company that intersects Cloud, Multiscreen and SaaS and considers itself ‘The Software of Things.’ Learn more about some of the backend features that Phunware offers here. Phunware is a company that can really add value to app developers and save them from the headache of managing all these backend services. At Cisco, we generally find that the best way to understand the product is via a company demo. Alan Knitowski, the CEO of Phunware, came to our offices and showed us their product and my jaw dropped; their technology was on another level! Some examples of Phunware’s application engine include: NASCAR’s Sprint Cup (Mobile) app and CW Network’s multi-platform and device capabilities.

Step 4: Team
At Cisco, it is very important for us to make sure the team is rooted in values and ethics, and has a solid vision and leadership team. Numbers, slide decks, or financial models cannot give you this information. Here is where we loop in senior members of Cisco’s leadership to help us with assessment. These senior members bring with them years of hard work and experience, which gives them the ability to read people well and really understand the company.

As an associate I had the opportunity to meet the company’s management team in person. I was able to sit across from the CEO and actually take part in the discussions pertaining to the investment. I personally met Alan and had a chance to ask him questions about his company. Learn more about Alan and the Phunware leadership team here.

Step 5: Financial Model
The financial modeling is something all associates focus on. Building the model requires speaking with the company’s management team. The process of building these financial models really helps us fully understand the business and helps quantify an investment. In particular, models help us understand what is driving the company’s revenue, what the cost structure is, where resources are being allocated and what the future looks like (among many other things).

Building the financial model for the Phunware process was what I enjoyed the most. As an associate I spoke directly with the CEO and CFO to understand all aspects of their business. From here, I built a new financial model from scratch using our favorite program and best friend, Excel. The model includes projecting out the company’s income statement, balance sheet, cash flow statement, understanding the cap table, and deriving a valuation using all sorts of fun stuff, such as the discounted cash flow, public company comparables, and precedent transactions, to finally come up with a returns analysis.

Step 6: Conclusion
Here is where team work comes into play, another value that is very strong within the Cisco Corporate Development Team. We work across all teams including Finance, Legal, and our own Corporate Development Technology Group to complete the investment process. There are a lot of moving parts when it comes to an investment but by working together with all the teams at Cisco, the investment for Phunware came together pretty quickly and was a fun process!

There are many other pieces that go into an investment consideration, but this is just meant to serve as an illustrative example. The Cisco Investments team really looks to invest in great companies, people and products. If you think your start-up company has these characteristics we encourage you to reach out, and have FUN while doing it! Additionally, if you are interested in Corporate Development associate opportunities at Cisco, we are always looking for great candidates to add to the team.

(1) “Tablet Shipments Forecast to Top Total PC Shipments in the Fourth Quarter of 2013 and Annually by 2015” IDC

The post Fun with Phunware! appeared first on Phunware.

]]>
http://www.phunware.com/business/fun-phunware/feed/ 0
Tomorrow’s Mobile Applications Today: Drive Your Organization Forward with Next-Generation Technology http://www.phunware.com/mobile-solutions/tomorrows-mobile-applications-today-drive-organization-forward-next-generation-technology/ http://www.phunware.com/mobile-solutions/tomorrows-mobile-applications-today-drive-organization-forward-next-generation-technology/#comments Tue, 19 Aug 2014 17:19:06 +0000 http://www.phunware.com/?p=13088 Modern organizations of all kinds, from retailers to hospitals to hotels and airports face a number of challenges as they shift into connecting with their users on mobile. Creating a strong presence within the rapidly changing mobile landscape is critical to the sustainability of any business that wants to keep users engaged. The Mobile Shift […]

The post Tomorrow’s Mobile Applications Today: Drive Your Organization Forward with Next-Generation Technology appeared first on Phunware.

]]>
PW_F_inside_noscreen6

Modern organizations of all kinds, from retailers to hospitals to hotels and airports face a number of challenges as they shift into connecting with their users on mobile. Creating a strong presence within the rapidly changing mobile landscape is critical to the sustainability of any business that wants to keep users engaged.

The Mobile Shift
Over the last five years, the growth of mobile data usage has skyrocketed: Today, more than 65% of Americans have adopted smartphones, and 42% own tablet computers. With the swing towards mobile becoming more and more undeniable, consumers have started to rely solely on their devices to connect them with their surroundings. This constant engagement is full of opportunities for organizations to capitalize upon.

However, companies whose mobile strategy ends at a mobile-optimized website are missing out on major opportunities to drive revenue and customer retention. Market leaders including retailers, hotels, and event venues, have already began to develop and implement branded mobile applications to seamlessly communicate and engage with their visitors. The amount of sophisticated technology that has entered the playing field in just the past few years alone can involve consumers in ways that were previously unthinkable. This technology can transform a user’s experience from cold and corporate to helpful and friendly.

The Native Mobile Experience
Todays mobile applications should capitalize on the technology features offered by the native mobile platform including:

  • Location-based alerts that use GPS or iBeacon technology to identify when a mobile user is traveling within specific physical parameters
  • GPS navigational tracking and wayfinding tools
  • Voice-activated commands
  • Real-Time data delivery with or without wireless access
  • Integration with other mobile applications

Taking your business mobile with branded, native applications can give you unprecedented access to your customers. It also gives your customers an opportunity to engage with your brand simply because they want to.

See how next-generation mobile applications enable companies in a wide range of industries to engage and monetize their users—and how to approach building a rich mobile application at your organization by downloading our free whitepaper: “Tomorrow’s Mobile Applications Today: Drive Your Organization Forward with Next-Generation Technology”

The post Tomorrow’s Mobile Applications Today: Drive Your Organization Forward with Next-Generation Technology appeared first on Phunware.

]]>
http://www.phunware.com/mobile-solutions/tomorrows-mobile-applications-today-drive-organization-forward-next-generation-technology/feed/ 0
Drive Patient Engagement and Increase Efficiency With a Mobile Strategy http://www.phunware.com/mobile-solutions/drive-patient-engagement-increase-efficiency-mobile-strategy/ http://www.phunware.com/mobile-solutions/drive-patient-engagement-increase-efficiency-mobile-strategy/#comments Thu, 14 Aug 2014 21:51:36 +0000 http://www.phunware.com/?p=12972 Hospitals and medical organizations are working harder than ever to build connections within their communities and competition to attract patients has only increased over the years with recent healthcare reform changes. On top of this, many hospitals are losing revenue and receiving poor reviews due to process inefficiencies that can often result in missed or […]

The post Drive Patient Engagement and Increase Efficiency With a Mobile Strategy appeared first on Phunware.

]]>
shutterstock_149644169Hospitals and medical organizations are working harder than ever to build connections within their communities and competition to attract patients has only increased over the years with recent healthcare reform changes. On top of this, many hospitals are losing revenue and receiving poor reviews due to process inefficiencies that can often result in missed or delayed appointments and patient dissatisfaction. To avoid this and provide a high-quality experience for patients and visitors alike, it is vital to consider the entire patient experience from their front door to the doctors waiting room.

Other Business’s Are Doing It

Many commercial businesses, including retailers, hotels, and event venues, have developed branded applications to facilitate communication and interaction with their visitors. However, few hospital organizations have adopted a mobile application as a means to improve the patient experience and streamline efficiency.

Currently, only around 3 percent of hospitals in the United States offer a branded mobile application for patients and their families. A branded mobile application can incorporate sophisticated GPS, Bluetooth or WiFi navigational data and wayfinding tools, enabling patients and visitors to travel from point to point with a digital guide. All hospital organizations should consider the benefits of developing a branded mobile application with sophisticated location-aware and way finding features.

Enhance the Patient and Visitor Experience

  • Better communications with patients through automation
  • Engage users through utilization of beacon and Bluetooth technology
  • Provide navigational features to assist visitors
  • Help visitors with in-building wayfinding features
  • Automate front desk check-in and check-out
  • Provide users accurate and on-time info about doctors and locations around the hospital

There are several other ways a branded mobile application can help a hospital organizations bottom line. For this and additional information on best practices for how hospitals can use mobile technology to enhance the patient and visitor experience and drive revenue through increased efficiency, please download our free article: “Improving Patient Engagement and Efficiency with a Mobile Strategy: Best Practices in Hospital Technology from Phunware” by clicking here.

The post Drive Patient Engagement and Increase Efficiency With a Mobile Strategy appeared first on Phunware.

]]>
http://www.phunware.com/mobile-solutions/drive-patient-engagement-increase-efficiency-mobile-strategy/feed/ 0
Outdo Showrooming with Location Based Mobile Marketing http://www.phunware.com/mobile-solutions/outdo-showrooming-location-based-mobile-marketing/ http://www.phunware.com/mobile-solutions/outdo-showrooming-location-based-mobile-marketing/#comments Mon, 11 Aug 2014 21:33:49 +0000 http://www.phunware.com/?p=12848 The rise of showrooming is becoming a mainstream behavior that has emerged from the mobile assisted shopper’s ability to research and price compare products while in the store. Vibe’s 2013 “Mobile Consumer Report: Combat Showrooming with Personalization” found that 44 percent of shoppers frequently use their smartphone in-store to comparison shop from a competitor and […]

The post Outdo Showrooming with Location Based Mobile Marketing appeared first on Phunware.

]]>
PW_F_inside_noscreen2

The rise of showrooming is becoming a mainstream behavior that has emerged from the mobile assisted shopper’s ability to research and price compare products while in the store. Vibe’s 2013 “Mobile Consumer Report: Combat Showrooming with Personalization” found that 44 percent of shoppers frequently use their smartphone in-store to comparison shop from a competitor and 32 percent are using mobile devices to shop more in-store than they did two years ago. Columbia Business School’s study “Showrooming and the Rise of the Mobile Assisted Shopper” discovered the top three reasons that mobile shoppers purchase in-store even after finding the same product cheaper online is their need for convenience, urgency and immediacy.

Providing high quality in-store customer service that delivers on the individual need of your shoppers is paramount to outdoing showrooming. Learning to leverage location based mobile marketing and analytics will help take your customer service to the next level by providing real-time assistance and engagement where and when it is needed. Make the in-store experience easier and more enjoyable for your consumers and you will be on track to winning back your mobile shoppers.

Delivering the In-Store Experience

  • Deliver personalized customer service with location enabled mobile applications that permit retailers to identify when their opted-in customers are in the store allowing them to deliver personalized service when it is needed
  • Installing a help button in your mobile application gives customers the power of requesting assistance to aid in their purchase decision
  • Record your shoppers’ purchase history through your branded mobile application to create a better informed and knowledgeable staff
  • Arming sales associates with smartphones allow them to become more proactive in the selling process giving them the ability to locate high value app holders and offer their assistance

Utilizing location based marketing strategies and analytics to enhance customer service will attract shoppers who value and prefer the in-store experience. Leveraging the contextual abilities of mobile devices will help you deliver a better, faster in-store experience that drives repeat visits, enhances customer loyalty and strengthens long-term relationships.

The post Outdo Showrooming with Location Based Mobile Marketing appeared first on Phunware.

]]>
http://www.phunware.com/mobile-solutions/outdo-showrooming-location-based-mobile-marketing/feed/ 0
Location Analytics- The Intersection of the Digital and Physical Worlds http://www.phunware.com/business/new-discipline-intersection-digital-physical-worlds/ http://www.phunware.com/business/new-discipline-intersection-digital-physical-worlds/#comments Fri, 08 Aug 2014 22:51:56 +0000 http://www.phunware.com/?p=12839 With the evolution of smartphones and tablets, consumers are now constantly accessible to marketers and are providing data on their preferences in real-time. The biggest single piece of new information that is now available is: Location. A New Field “Location Analytics” is the pairing of digital activity with physical world context. It is likely to […]

The post Location Analytics- The Intersection of the Digital and Physical Worlds appeared first on Phunware.

]]>
location-analytics-mobile

With the evolution of smartphones and tablets, consumers are now constantly accessible to marketers and are providing data on their preferences in real-time. The biggest single piece of new information that is now available is: Location.

A New Field
“Location Analytics” is the pairing of digital activity with physical world context. It is likely to be the most important field in digital analytics over the next decade, as it finally provides a more unified visibility into how consumers engage with brands across the digital and physical worlds.

Forrester Research’s North American Technographics survey from 2012 shows that over 42% of North American adults access the Internet multiple times a day across multiple devices from desktops to mobile devices. This dramatic increase in usage provides a whole new realm of opportunity to gain insights on customers on a real-time and long-term basis. Implementing these data points provides a more personalized experience for consumers that in turn drives the bottom line and produces results.

Know Your User
Location Analytics answers the essential questions related to users behaviors such as: dwell time, arrival time, and latitude and longitude, which provide brands and marketers with critical insights. Other features that location-based analytics provides include:

  •  Visitor Count
  • Conversion Rates
  • New vs. Repeat Customers
  • A/B Campaign Testing
  • Repeat Frequency & Recency
  • Cross-Location Visitors
  • Store Wait Times & Churn/Bounce Rate

Understanding location analytics enables a more adaptive approach to marketing, allowing a business to change their marketing and engagement in real-time to meet an individual consumer’s need and/or to improve the experience for future and returning customers. Deciphering behaviors at specific locations can lend very powerful insights into user intent and help brands devise better ways to serve and market to their customers…

To gain further insights into this new field, please download Phunware’s latest whitepaper: Location Analytics- A New Discipline At The Intersection Of The Digital & Physical Worlds

The post Location Analytics- The Intersection of the Digital and Physical Worlds appeared first on Phunware.

]]>
http://www.phunware.com/business/new-discipline-intersection-digital-physical-worlds/feed/ 0
Mobile Ad Spend to Breach Historic Barrier in 2014 http://www.phunware.com/mobile-solutions/mobile-ad-spend-breach-historic-barrier-2014/ http://www.phunware.com/mobile-solutions/mobile-ad-spend-breach-historic-barrier-2014/#comments Thu, 07 Aug 2014 00:44:45 +0000 http://www.phunware.com/?p=12820 Spending to Reach People on Their Devices This Year Will Eclipse Radio, Print WSJ | By STEVEN PERLBERG | July 22, 2014  After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers than the centuries-old newspaper industry or the nearly century-old radio sector, a sign of just how […]

The post Mobile Ad Spend to Breach Historic Barrier in 2014 appeared first on Phunware.

]]>
spending_money-640x300

Spending to Reach People on Their Devices This Year Will Eclipse Radio, Print
WSJ | By STEVEN PERLBERG | July 22, 2014 

After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers than the centuries-old newspaper industry or the nearly century-old radio sector, a sign of just how rapidly technology is transforming media habits.

But given how much time Americans spend on their devices, mobile-ad spending could be much higher, an indication that marketers remain uncertain about the medium’s effectiveness.

Research firm eMarketer estimates that spending on mobile advertising, which includes both smartphones and tablets, will soar 83% to nearly $18 billion in 2014. Newspapers will draw nearly $17 billion, while radio will bring in $15.5 billion.

“As more eyeballs are going there in larger numbers, the dollars are starting to follow,” said Cathy Boyle, an eMarketer mobile analyst.

Still, the imbalance remains stark: American adults now spend almost a quarter of their media time on mobile devices, eMarketer estimates, yet this year’s spending growth will raise mobile’s share of the ad market to only 9.8%. By contrast, American adults spend only 2% of their media time reading newspapers but ad spending for the sector hangs just under 10% of the overall market, eMarketer estimates.

Print’s resilience reflects marketers’ preference for what they know, industry analysts say, and impact among certain retailers and luxury goods.

Radio’s share of the ad market has been eroded slightly in recent years, dropping to 8.6% this year from 10% in 2008, according to eMarketer, but it remains above mobile. Television draws about 40% of adult media time and the same proportion of the ad market.

That mobile still draws a far smaller share of the ad market than of consumers’ media time reflects advertisers’ slowness to change, analysts say, as well as their unhappiness with mobile ad formats. A variety of new ad products for mobile have emerged recently that is helping jumpstart ad spending.

“Historically we’ve had these really basic, tiny little banners that were more of a nuisance,” said Angela Steele, chief executive of Ansible Mobile, a mobile-marketing firm owned by Interpublic Group of IPG -1.22% Cos. Now marketers have more options, like “native” ads that appear in stream and look like a publishers content or ads that prompt readers to go right to the app store and download a game, Ms. Steele says.

Questions about the effectiveness of mobile advertising persist. EMarketer polled a dozen marketers and digital ad experts, who gave the effectiveness of mobile display ads a “B-.” Other mobile ad formats fared better, like location-targeted ads, which received an “A-.”

“The location capabilities inherent in mobile are a big factor driving a lot of ad revenue into the mobile space,” Ms. Steele said. Marketers are excited about the idea of being able to serve ads on the smartphones of shoppers within the radius of a particular store, for example.

Other media isn’t giving up their fight for dollars. Longtime radio executive Jeffrey Schwartz, executive vice president of Yahoo Sports Radio, says that older platforms still have use to advertisers.

“Is radio going to grow? No,” said Mr. Schwartz, whose company provides radio programming. “Is radio going to maintain? Probably for a while—and let’s revisit this story in three years.”

Indeed, a recent study from Nielsen Catalina Solutions found that each dollar of advertising spending on radio averaged a sales return of $6 from listeners in the 28 days following when they heard the spot.

“It’s actually quite effective in driving sales,” Randall Beard, global head of advertiser solutions at Nielsen, said of radio advertising.

Those in the ad industry say that mobile still faces a challenge in measuring its audience. Nielsen and comScore have been in a heated battle to deliver tools to marketers to do just that.

“The big question that advertisers have is how do I allocate my ad spending across platforms?” said Mr. Beard. “How much do I put online, into TV, and tablet and smartphone? To be able to answer that effectively you have to know what kind of audiences you’re reaching.”

As the measurement tools develop, industry experts say marketers will become increasingly comfortable with shifting more money to mobile.

“I think it’s going to take a very big bite out of all the advertising dollars,” said Yariv Ron, chief executive of mobile ad company Appwiz. “The infrastructure is not there yet. Only now is it starting to take form and shape.”

The post Mobile Ad Spend to Breach Historic Barrier in 2014 appeared first on Phunware.

]]>
http://www.phunware.com/mobile-solutions/mobile-ad-spend-breach-historic-barrier-2014/feed/ 0