Below is an excerpt from the article :

China Glaze just launched its first App this week, and it’s download-worthy for sure (more than 30,000 people got the iPhone tool on its first day alone!). That’s because it’s both helpful and fun. For helpfulness: You can chose any shade from the brand’s latest lineups and see it on a model hand before you shop it or start your home manicure. For fun: You can find hues with its “Match a Color” feature. “Simply snap a photo of something you love and find a China Glaze shade to match. That favorite shirt of yours? We can match that,” Brand Manager, Rachel Schafer told InStyle.com. Then, you can share your find on Twitter and Facebook. Try out all the tricks by downloading it from the App Store for freetoday.

View the full InStyle article here.

Phunware has created Product Demo Videos for some of the world’s biggest brands. Check out our online showcase and 4 simple pricing plans. Phunware makes it easy to produce and distribute your Product Demo Videos online or on air.

>> Check Out the Showcase >>

Also later this year, the CBS App will leverage real-time social integration. Fans of shows like CSI, Criminal Minds, Hawaii Five-O and NCIS: Los Angeles will interact with the shows’ actors while watching live. Check out our Social Media MaaS product here to learn how Phunware leverages social to engage mobile audiences.

We’re looking forward to seeing great things from our CBS customer and their new App.

Read the TechCrunch Article Here.
Read the AllThingsDigital Article Here.
Install the App here.

Univision App on iOS
Univision App on Android

Also check out Univision’s official awards announcement. Read more

Here’s an excerpt from the article…

“…Two out of every three mobile applications launched are either free or ‘freemium’ — a free download with paid content options at the selection of the user — while the balance of the applications are paid. Each of these models is prevalent and all work with varying degrees of success depending on the brand involved, the utility provided within the application and the engagement structure and monetization structure pursued by the brand.”

Read the Full Article Here

Phunware is the global pioneer of Mobile as a Service (MaaS) – the only fully integrated services platform that enables brands to engage, manage and monetize users on mobile.  From our inception, our goal was to focus our MaaS solution on the demanding needs and requirements of the world’s mobile users.  For the past four years Phunware has been shaping the future of mobile experiences globally by enabling companies around the world to leverage its MaaS products and services anytime, anywhere.

UVideos is a complementary offering to Univision’s highly rated TV programming that includes more than 1500 hours of long-form programming and about 200 short clips per day – free to users – consumed primarily through mobile devices like smartphones and tablets.  With Social Media fully integrated into the platform users can log in through Facebook or Twitter and their comments time-coded and available to other users.   This invaluable marketing intelligence coupled with catering to the English speaking audience through subtitled programming and monetization through commercials from some of the world’s most prominent including Microsoft, Wendy’s and Allstate have made UVideos and success for Univision from day one.

The E! Online app immerses users with up-to-the-minute entertainment news, photos and videos of their favorite shows. Thousands of celebrity photos and trending pictures, celebrity news, show updates, behind the camera scenes and photos, easily accessible and kept up to date via regular feeds.  Fans can now watch E! News Now videos and segments from their favorite E! Shows like The Soup, Chelsea Lately, or The Kardashians, on the go.  Breaking news, hot topics and relevant content pushed to mobile devices keep fans engaged, returning – frequently – building an ever growing affinity with the E! Brand.

The Best of the Web Award nominations prove once again that Phunware continues to challenge the outer limits of design and technology to offer its partners new and better ways to engage their audiences.  As the bar for progress and customer satisfaction continues to move upward in 2013, Phunware will continue to build best in class apps that leverage the power of the mobile cloud providing multiple monetization avenues from day one.

Phunware, the leader in enterprise branded mobile application infrastructure and experiences, today announced that it has acquired TapIt Media Group, a leading global independent mobile advertising company. Phunware purchased TapIt for a total purchase price of $23M and the acquisition closed formally on December 28th. The transaction was unanimously approved by the Boards of Directors for both companies and Phunware assumed all TapIt facilities and employees in both Irvine, California, and Rockville, Maryland, at closing.

“TapIt by Phunware” – a branded mobile advertising network and Mobile-as-a-Service (MaaS) monetization module for iOS and Android mobile applications – will represent the core of Phunware’s cloud-based MaaS Advertising mobile platform. With more than 30,000 active publishers, TapIt maximizes mobile monetization through a comprehensive advertising product suite inclusive of self-service media buying, real-time bidding (RTB), publisher mediation and yield optimization, cross-platform ad creation and dynamic ad serving. TapIt currently supports more than six billion ad impressions per month in 150+ countries worldwide.

“We are extremely excited to add further breadth and depth to the existing global scale of our core MaaS platform product offerings,” said Alan S. Knitowski, Co-Founder, Chairman and CEO of Phunware. “The TapIt acquisition and the talent and expertise represented by its employee base will not only accelerate our operational velocity to start 2013, but it will also cement our leadership position as the dominant ‘mobile cloud’ provider globally.”

In today’s mobile world, brands, publishers, advertisers and application users all demand excellence in every facet of the global mobile ecosystem. Point and partial solutions will soon give way to fully integrated solutions that can exceed the needs and requirements of demanding mobile audiences around the world. Phunware brings the “mobile cloud” to the forefront of this new anytime, anywhere world by enabling highly engaging experiences across multiple touch points that fulfill the appetite of increasingly sophisticated audiences while simultaneously solving the underlying operational and monetization headaches of those required to reach, engage and delight them. The future of mobile will be defined by those who understand and embrace the power of these fully integrated global solutions across client, server and content to deliver audiences whatever they want, whenever they want it, wherever they are, on their devices of choice, in their languages of choice, at scale.

“We are honored to become part of the Phunware family, as our combined mobile platform offerings will add operational value, insight and control to both advertisers and publishers alike,” said Giancarlo Maniaci, Co-Founder and CEO of TapIt Media Group. “With the velocity of adoption and maturation of mobile increasing daily, we strongly believe that fully integrated, easy to use, simple to deploy and all inclusive mobile platforms like Phunware’s MaaS will soon define both ‘best of breed’ and the new global mobile standard.”

Phunware customers include the NFL, NASCAR, CBS, NBC Universal, The CW, ESPN, E!, OWN, Univision, Demand Media, Circuit of the Americas, The Grove, NHRA, Daily Candy, Qualcomm, Samsung, Freescale, AMD, HomeAway, McDonald’s, Turner, Discovery and FUNimation amongst many others both public and private. Through the acquisition of TapIt, Phunware has also added additional customers including M&C Saatchi, Disney, Toyota, Amazon, EA Sports, MSNBC, Rovio (Angry Birds) and many others both domestically and abroad.

Siemer & Associates was advisor to TapIt Media Group on the transaction, while Phunware was self represented.

About Phunware
Phunware is the global pioneer of Mobile-as-a-Service (MaaS) – the only fully integrated services platform that enables brands to engage, manage and monetize users on mobile. Phunware has introduced category defining experiences that have challenged the outer limits of the most advanced mobile devices for the world’s most respected brands. For more information, visit Phunware at www.phunware.com or follow us on Twitter at @Phunware. Everything you need to succeed on mobile™.

About TapIt Media Group
TapIt!™ is a leading global independent mobile advertising company. With advanced technology and proprietary tools, TapIt!™ is dedicated to serving our agencies, partners, brands and advertisers alike to accomplish successful mobile executions. We are obsessed with meeting the needs of application developers seeking to maximize ad revenue and leverage our unique line up of ad units, growing demand and unprecedented service. With an emphasis on Brand Performance, TapIt!™ focuses on the metrics and goals that make our partners successful. Mobile developers can visit clients.tapit.com to find out how they can make more by monetizing their applications with TapIt!™ For more information, visit TapIt!™ at www.TapIt.com or follow us on Twitter at @TapIt!media.

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CONTACT:
Phunware, Inc.
Jorge Granada
(512) 461-8567
jgranada@phunware.com