Phunware http://www.phunware.com Everything you need to succeed on mobile. Fri, 27 Mar 2015 20:52:54 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 HIMSS 2015 – April 12-15, 2015 http://www.phunware.com/event-articles/himss-2015-april-12-15-2015/#utm_source=rss&utm_medium=rss&utm_campaign=himss-2015-april-12-15-2015 http://www.phunware.com/event-articles/himss-2015-april-12-15-2015/#comments Fri, 27 Mar 2015 19:55:39 +0000 http://www.phunware.com/event-articles/lmbas-retailloco-at-sxsw-march-15-2015-2/ Phunware’s healthcare team will be at #HIMSS15 with over 1,200 exhibitors and 38,000 healthcare and IT pro attendees. At our booth #8246, we’ll be demonstrating how mobile apps can solve hospital wayfinding challenges and help create a positive patient experience. Event Information April 12-16 Chicago, IL McCormick Place Booth 8246 Stop by and see us! […]

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Phunware’s healthcare team will be at #HIMSS15 with over 1,200 exhibitors and 38,000 healthcare and IT pro attendees. At our booth #8246, we’ll be demonstrating how mobile apps can solve hospital wayfinding challenges and help create a positive patient experience.

Event Information
April 12-16
Chicago, IL
McCormick Place
Booth 8246

Stop by and see us! We’ll have a super-phun photo station, 1:1 live app demos, and lots of patient engagement expertise to share. Even better: complete a demo with us for a chance to win an Apple Watch! Can’t attend? Go here to request a healthcare solution demo (and enter to win!).

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Keep It Simple, Stupid: Phunware at MWC 2015 http://www.phunware.com/videos/keep-it-simple-stupid-phunware-at-mwc-2015/#utm_source=rss&utm_medium=rss&utm_campaign=keep-it-simple-stupid-phunware-at-mwc-2015 http://www.phunware.com/videos/keep-it-simple-stupid-phunware-at-mwc-2015/#comments Mon, 23 Mar 2015 20:17:41 +0000 http://www.phunware.com/?p=18672 The Phunware Advertising team recently returned from an action-packed week in beautiful Barcelona with some of the best and brightest in mobile, media and ad tech. In other words, we attended Mobile World Congress 2015. Aside from kicking off the MWC conference as the official guest blogger for M&M global, our own Jon Hook is […]

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The Phunware Advertising team recently returned from an action-packed week in beautiful Barcelona with some of the best and brightest in mobile, media and ad tech. In other words, we attended Mobile World Congress 2015. Aside from kicking off the MWC conference as the official guest blogger for M&M global, our own Jon Hook is featured in this video discussing how the explosion of connected devices will affect brands, agencies and ad tech companies.

  • How can brands and agencies sift through and evaluate different mobile and ad tech vendors?
  • How will the internet of things affect vendors like third-party ad exchanges?
  • Where does Phunware fit into it all?

As we get farther down the road into the internet of things, the real takeaway for brands will be to cut out the noise and keep it simple. Their challenge will be finding a holistic solution that empowers them to reach customers on any device that’s part of the connected ecosystem.

Want to join the conversation? Come see Phunware at one of our upcoming events!

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Finding Rich Rewards through Rich Media Mobile Advertising http://www.phunware.com/blog/finding-rich-rewards-through-rich-media-mobile-advertising/#utm_source=rss&utm_medium=rss&utm_campaign=finding-rich-rewards-through-rich-media-mobile-advertising http://www.phunware.com/blog/finding-rich-rewards-through-rich-media-mobile-advertising/#comments Fri, 20 Mar 2015 22:11:58 +0000 http://www.phunware.com/?p=18582 Are you a mobile advertising expert? Most people aren’t, especially because approaches and tactics evolve over time—what worked two years ago might be hopelessly out of date today. But mobile advertising is one of the best tactics you can utilize to accelerate your success, so you need to stay in touch with approaches that work while […]

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Are you a mobile advertising expert? Most people aren’t, especially because approaches and tactics evolve over time—what worked two years ago might be hopelessly out of date today.

But mobile advertising is one of the best tactics you can utilize to accelerate your success, so you need to stay in touch with approaches that work while avoiding approaches the ones that don’t.

And what’s the best leading-edge tactic within mobile advertising? Today, it’s probably rich media. So let’s spend a few minutes understanding its benefits and opportunities.

What Is Rich Media?

We’re all familiar with the old-fashioned static banner ad. We’ve seen it on the web, we’ve seen it on mobile websites, and we see it in mobile applications.

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They’re common, so they must work well…right?

In the beginning, sure. But today, many consumers (me included) suffer from “banner blindness”: we’re tired of boring, irrelevant banner ads, so we tune them out.

Additionally—and critically—banner ads are falling by the wayside because the web is falling by the wayside. Consumers are spending an increasing amount of their time in apps that look nicer and perform better than websites—especially on their smartphones. And many are willing to pay for the ad-free app experience (the freemium model).

In response, mobile advertising has had to evolve to become more engaging. Enter rich media.

Simply put, rich media is advertising that isnt static. It contains images or video and involves some kind of user interaction (because typically the ad is in motion). Ads can move, expand, shrink, float, peel down, etc. They can show video or animation. Often built in HTML5 or Flash, rich media mobile ads can offer multiple touch-throughs, polling, send-to-a-friend, and other special features.

Phunware Rich Media-Animated Intro

We created a rich media ad with an animated intro to bring this badass action movie to life.

Typical actions include:

  • Embed a video
  • Embed audio
  • Play animations
  • Integrate touch interactions
  • Add an event to the user’s calendar
  • Send a SMS message
  • Call a phone number
  • Save a picture
  • Resize, move, hide or expand a creative
  • And more…

Why Should You Care?

For one, mobile advertising is a very impactful tactic for mobile app monetization. If you aren’t using mobile advertising, you’re not making as much money as you can.

Rich media ads work well for five major reasons:

  • Larger space = more content. Banner ads are small. Rich media ads are typically larger, with more space to display photos, offer more calls to action and engage users.
  • Video. Video is fast becoming the most important form of online communication. Potential customers have been trained for over 60 years to consume video. Rich media ads are a great way to gain engagement through new or repurposed video.
  • More substantial tracking. Rich media ads offer more measurable statistics about your consumers. For example, with video ads, you can see how many people watched a video, or the percentage of videos viewed, or which click-through the prospect followed. You can then cross-reference all of this information by platform, carrier, geography and other metrics. You can poll users directly through the mobile ad creative, or simply identify the length of time that a user interacted with the creative.
  • Control. If you choose rich media, you aren’t restricted to basic display ad sizing requirements and others. Rich media formats offer advertisers total control of how their ads are styled and displayed on mobile devices, providing them a platform to deliver their messaging and value proposition precisely.
  • Fraud prevention. A significant proportion of web traffic is bot-driven, and that’s especially true in mobile advertising. While it’s easy for fraudsters to program bots to rack up false impressions and clicks, it’s virtually impossible to make bots that can exploit the more sophisticated interactivity found in rich media ads. Thanks to that, rich media helps advertisers identify suspicious activity: if publishers are delivering tons of clicks to your display ad, but no engagement with the rich media layer, something’s wrong.
Phunware Rich Media-Animated Intro

This panoramic rich media ad lets users tilt and pan to explore Middle-earth.

What Are the Results?

To put it simply, increased interaction rates and reduced annoyance.

Because rich media ads offer video, movement and other engaging features to increase potential customer attention and interaction, they’re harder to overlook. Rich media ads also can include various interaction points, including gamification, calls-to-action, links to your social media outlets, contact forms and landing pages.

These capabilities lead to improved user interaction and conversion rates. Research has shown that rich media ads offer up to a 6x post-ad site visit lift vs. a standard banner ad.

Rich media advertising also reduces annoyance. Let’s face it: advertising can be annoying, and for long-term engagement, you have to strike a balance between advertising and user engagement. Rich media ads are more engaging, more attractive and more interesting than static ads. Using rich media gives you a better chance of not alienating your users.

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Omnichannel Marketing for Retailers: Yes, It’s Within Reach. http://www.phunware.com/blog/omnichannel-marketing-for-retailers-yes-its-within-reach/#utm_source=rss&utm_medium=rss&utm_campaign=omnichannel-marketing-for-retailers-yes-its-within-reach http://www.phunware.com/blog/omnichannel-marketing-for-retailers-yes-its-within-reach/#comments Fri, 20 Mar 2015 21:20:31 +0000 http://www.phunware.com/?p=18648 Today, an unprecedented number of shoppers are using mobile devices while shopping in brick-and-mortar stores. They use their smartphones for wayfinding, comparison-shopping, checking in, leaving feedback and much more. They send photos of what they’re considering buying to their friends and loved ones. They open store apps and websites to see if there are any […]

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Today, an unprecedented number of shoppers are using mobile devices while shopping in brick-and-mortar stores. They use their smartphones for wayfinding, comparison-shopping, checking in, leaving feedback and much more. They send photos of what they’re considering buying to their friends and loved ones. They open store apps and websites to see if there are any coupons or deals that day. They share their shopping experiences with friends on social media. In other words, the digital experience is becoming inextricable from the physical. This is what marketers refer to as OMNICHANNEL marketing.

People are digital-dependent in almost everything they do, and that’s not much of an exaggeration. If you have brick-and-mortar stores and you do nothing to tap into digital experience capabilities, you risk losing market share.

Perhaps you’re already offering digital experiences to your brick-and-mortar shoppers, like email-based promotions or a mobile-optimized website. That’s multichannel marketing, and you’re on the right track.

The next step is to move toward omnichannel marketing, which focuses not only on accessibility via any channel consumers might use, but on offering a seamless experience for customers. There should be as little separation as possible between shoppers’ activity in your online store, on your branded app, and inside one of your physical store locations. If a shopper was looking at a particular coffee maker in your online store but didn’t buy it, you can prompt that shopper with a promotional offer on that coffee maker the next time he enters one of your locations—a seamless digital/mobile/physical transition that is entirely personalized to that shopper and highly effective as a sales tool.

How do we reach shoppers in so many ways?

Short answer: mobile apps and location-enabled marketing tools. By tapping into location technology such as GPS, Wi-Fi, and Bluetooth, you can target customers using geo-fencing near your business locations and inside your stores. You can even know when customers who use your app go to competitors’ stores or visit nearby partners, which can be invaluable data for future campaign planning.

We made an infographic that shows how the omnichannel purchase cycle might play out for a customer in your store. Take a look to follow along with Sue’s interactions with a retailer like you.

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Location Marketing in Action: Phunware’s Beacon-Enabled Scavenger Hunt App at SXSW http://www.phunware.com/blog/location-marketing-in-action-phunwares-beacon-enabled-scavenger-hunt-app-at-sxsw/#utm_source=rss&utm_medium=rss&utm_campaign=location-marketing-in-action-phunwares-beacon-enabled-scavenger-hunt-app-at-sxsw http://www.phunware.com/blog/location-marketing-in-action-phunwares-beacon-enabled-scavenger-hunt-app-at-sxsw/#comments Thu, 12 Mar 2015 20:19:37 +0000 http://www.phunware.com/?p=18499 The BBQ is smoking. Guitars are being tuned. The drinks are iced. And most importantly, tech leaders from all over the world are making their way to Austin, TX for the annual SXSW Interactive conference. If you’re a SXSW veteran, you already know it can get a little overwhelming. Event after event and product pitch […]

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The BBQ is smoking. Guitars are being tuned. The drinks are iced. And most importantly, tech leaders from all over the world are making their way to Austin, TX for the annual SXSW Interactive conference.

If you’re a SXSW veteran, you already know it can get a little overwhelming. Event after event and product pitch after product pitch. How can you understand the value of technology in such little time?

Phunware has decided to change things up a bit this year. We’ve made it easy for you to evaluate the same technology that powers mobile experiences for some of the top retail brands in the U.S.

Did I mention one lucky person will win an Apple Watch?

Here’s how it works:

  1. Click here to install the Phunware Scavenger iOS app.
  2. Go about your business at SXSW and unlock the three scavenger hunt tasks.
  3. Find out if you’re the winner on March 27!

Scavenger leverages beacons, GPS geo-fences, and other location marketing technology to drive engagement and foot traffic through mobile. We created the app to show how simple and non-intrusive location marketing can be. Test-drive it yourself and enter to win!

*Disclaimers: Prize watch may not match pictured watch exactly. Scavenger hunt app only available for use on iOS. No purchase necessary to enter. Scavenger hunt application use and entry limited to Austin, Texas March 12-25, 2015. Must complete the scavenger hunt and submit contact information to be entered to win. The scavenger hunt will end March 22, 2015 (the final day of SXSW).  A single winner will be drawn at random on March 27th, 2015. Phunware is not in any way affiliated with Apple and expressly disclaims any responsibility for, and makes no representations or warranties regarding the Apple Watch. Apple Watch delivery date will depend upon Watch availability.

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LMBA’s RetailLoco at SXSW – March 15, 2015 http://www.phunware.com/event-articles/lmbas-retailloco-at-sxsw-march-15-2015/#utm_source=rss&utm_medium=rss&utm_campaign=lmbas-retailloco-at-sxsw-march-15-2015 http://www.phunware.com/event-articles/lmbas-retailloco-at-sxsw-march-15-2015/#comments Thu, 12 Mar 2015 19:55:39 +0000 http://www.phunware.com/?p=18542 Come see us at SXSW! Our VP – Product Evangelism, Eric Moujaes, will be on a panel at the LBMA’s RetailLoco event discussing the role connected cars, drones and robots will play in the future of retail. Hosted by the Location Based Marketing Association, RetailLoco is a one-day event that will deliver insights on the […]

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Come see us at SXSW! Our VP – Product Evangelism, Eric Moujaes, will be on a panel at the LBMA’s RetailLoco event discussing the role connected cars, drones and robots will play in the future of retail.

Hosted by the Location Based Marketing Association, RetailLoco is a one-day event that will deliver insights on the latest in mobile and location-based tools and techniques for retailers.

Event Information
Sunday, March 15 (all day)
Panel 6: Connected Cars, Robots & Drones – 2:45pm
Capital Factory
701 Brazos Street, Suite #1601
Austin, Texas 78701

Check out the RetailLoco website for more information, including the panel agenda. And join the #SXSW conversation on Twitter!

We look forward to seeing you! In the meantime, email sxsw@phunware.com with questions.

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Now That You Have an App, How Will You Drive User Engagement? http://www.phunware.com/blog/now-that-you-have-an-app-how-will-you-drive-user-engagement/#utm_source=rss&utm_medium=rss&utm_campaign=now-that-you-have-an-app-how-will-you-drive-user-engagement http://www.phunware.com/blog/now-that-you-have-an-app-how-will-you-drive-user-engagement/#comments Fri, 27 Feb 2015 18:21:20 +0000 http://www.phunware.com/?p=18328 So you did it. You created a branded app for your business, and it rocks. Congratulations! Now what? You’re not finished when the app is launched. Now you need to get users to download it. And then, since 20 percent of all apps are deleted after one use, you’ll also have to work to keep […]

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Now That You Have an App, How Will You Drive User Engagement?

See How Crescent Heights® Promotes Its Luxury Residential Real Estate App

So you did it. You created a branded app for your business, and it rocks. Congratulations!

Now what?

You’re not finished when the app is launched.

Now you need to get users to download it. And then, since 20 percent of all apps are deleted after one use, you’ll also have to work to keep users engaged and coming back. To get your app on users’ top screens and keep it there, you have to offer clear ongoing value, whether you’re a retailer, a medical facility or a residential community. You also have to make people aware of the app in the first place.

Check out how one real estate brand is promoting its app.

Crescent Heights® is a leading luxury residential real estate developer in Miami, Florida. They recently partnered with Phunware to develop an app for residents of their communities: the Crescent Heights Inspirational Living Resident App. The app gives residents the ability to:

  • Browse and reserve amenities
  • Take advantage of concierge and valet services
  • Receive discount offers from nearby businesses
  • Pay rent and make maintenance requests
  • See local transportation schedules
  • Manage an authorized visitor list
  • Communicate easily with the property’s management office, and more

The range and inherent value of the app’s tool set is enough to keep many residents engaged and using the app regularly once they download it. But to spread awareness of the app’s availability and get new users on board, Crescent Heights created this great video promo:

Lots of brands wrestle with the idea of creating a mobile app out of concern over how to market it. A video like this one is easy to create and easy to share (like in this blog post!). It facilitates word-of-mouth marketing by giving property managers and residents alike a simple tool to help neighbors see the app’s genuine usefulness and appeal.

Of course, there are many other ways to drive awareness and downloads of your app. Performance-based mobile advertising is climbing in popularity because it drives real, measurable results (app downloads, for example), and the brand doesn’t pay a penny unless those results are achieved. The mobile ad company has skin in the game, too.

Remember, no matter how fantastic your app is and how hard you worked to make it a wonderful resource for your customers, it won’t matter if you don’t attract and retain users.

How are you promoting your app?

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Mobile at the Shelf http://www.phunware.com/blog/mobile-at-the-shelf/#utm_source=rss&utm_medium=rss&utm_campaign=mobile-at-the-shelf http://www.phunware.com/blog/mobile-at-the-shelf/#comments Thu, 26 Feb 2015 22:34:31 +0000 http://www.phunware.com/?p=18253 Who owns marketing to the consumer: the brand or the retailer? Does the brand running the digital campaign own the retail transaction data? How does mobile / digital marketing differ between large and challenger brands? These are just a few of the questions addressed on the “Mobile at the Shelf” panel at the first Mobile […]

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Who owns marketing to the consumer: the brand or the retailer? Does the brand running the digital campaign own the retail transaction data? How does mobile / digital marketing differ between large and challenger brands?

These are just a few of the questions addressed on the “Mobile at the Shelf” panel at the first Mobile Ventures Summit held in Los Angeles on January 27. Eric Moujaes, Phunware’s VP – Platform Evangelist, moderated a panel exploring mobile trends in retail. Panelists included: Mark Pontrelli, Director, Digital Education P&G; Molly Garris, Senior Manager, Digital Marketing, Neutrogena; Pamela Naumes, Senior Director, Brand Engagement, Bolthouse Farms; and Jonathan Weiner, SVP of Marketing Strategy, Insight & Activation, Big Heart Pet Brands.

Although each brand had different approaches to mobile, the panelists honed in on some key themes:

  • Real-time attribution by channel
  • The evolving relationship between brands and retailers
  • The need for deeper and faster data and analytics
  • The role mobile plays in consumer engagement

Every participating brand acknowledged that while there’s no single way consumers use and engage with mobile technology, they are accustomed to mobile accessibility from the brands they care about. That means mobile has to be part of each brand’s marketing mix, but the size of that part differed from panelist to panelist.

What Success Are You Seeing with Mobile Campaigns?

Pamela Naumes of Bolthouse Farms, a mission-based brand, doesn’t follow the traditional path to purchase. The company operates more like a technology start-up than an established brand and makes its employees accountable for keeping up with the latest digital trends. The Bolthouse focus on a “fresh revolution” is reflected in its content, and especially on its homepage. Without a big-brand media budget, Bolthouse gets creative with Coupons.com and Instagram.

Pamela described a trial campaign utilizing product recognition technology and hashtags, where Bolthouse was able to determine when pictures of its products were posted to Instagram. Through its API, Bolthouse then sent real-time coupons to consumers featuring the campaign hashtag. By encouraging mobile sharing and rewarding efforts with a coupon, the campaign drove trials and engagement.

Challenger brands like Bolthouse stay on top of new technologies; and unlike more established consumer packaged goods companies (CPGs), Bolthouse doesn’t plan its marketing campaigns too far in advance. Shorter planning cycles allow the company to be (and stay) nimble.

Jonathan Weiner, SVP of Marketing Strategy, Big Heart Pet Brands (Milkbone, etc.) utilizes mobile to build awareness and to drive conversions—wherever or whenever the company’s target consumer engages with the brand via mobile. “We want to build relationships from mobile moments—when consumers are on some part of the path to purchase. There isn’t a trusted content source for consumers to make pet food purchase decisions—so in the aisle, consumers use their mobile devices to research/understand the products.”

Mobile also plays a critical role for brands that have more of a B2B focus. Mark Pontrelli, Director of Digital Education at P&G, has created an internal culture around developing tools for the company’s professional users. P&G has seen tremendous results via Instagram—in fact, Pontrelli stated that his Instagram campaigns “outpace Facebook 2 to 1.”

Molly Garris, the Senior Manager of Digital Marketing at Neutrogena, clarified that while she was fairly new to her role, she fully recognized that she was trying to understand if and how consumers use mobile devices in-store to make a CPG purchase decision. “We activated against a new sunscreen. Mom is busy and forgets to buy it—so the media agency used geo-targeting near stores where the sun was out, and our firm reported a lift in purchase intent.”

Garris acknowledged the challenges Neutrogena faces in reacting to the ever-changing digital and mobile landscape. “Our TV is planned during the upfronts and digital is planned for the year, so no big projects are going to get launched. You have to sneak in pilots to get test-and-learns.”

How is the Role Between Brands and Retailers Evolving?

When asked about how retail technology is evolving, Naumes stated that the lack of a unified mobile payments system has forced customers to print coupons at home, stating, “Mobile scanners at every location must be enabled to scan coupons.” Naumes also noted that Bolthouse’s attribution model needs more development. “We know the ROI on a 30-second [TV] spot. But [calculating] the ROI on digital, specifically mobile, is hard. We challenge our agency partners to come up with something creative—no paid media plans in mobile.”

Naumes says that Bolthouse is focused mainly on driving engaging mobile experiences and opportunities, and that data and analytics are the critical missing piece. “We own the customer, but retailers bridge the data. Research firm Dunnhumby kind of gets us there, but not completely. This is a key focus for us.”

Although Big Heart Pet Brands plans media about ten months in advance, Weiner says that the company is “getting out of the upfronts.” He commented, “I’d rather put money into mobile or Shopkick or even a PlaceIQ test. We want Milk-Bone to be the brand in front of the consumer; we don’t want a payment or beacon provider to be the consumer-facing brand promotion.” Unlike Weiner, Pontrelli stated that P&G is “excited to build content for beacon technology” and bridge the gap between consumer and mobile user engagement.

Neutrogena relies heavily on its retailers to build technology infrastructure. According to Garris, “We’ll promote and educate on programs and product, but retailers must figure this out. We know that consumers want mobile offers, but for us, attribution models are key…We are fighting retailers for shelf space, as in many cases they are competing with us by developing their own brands of store-brand products. They want us to bring foot traffic. If we can do that, we are more strategic to them. And we want to know how this effort drives sales for us.”

Closing Thoughts

For consumers to have a seamless, value-driven purchase experience, retailers must invest in technology that measures the effectiveness of and return on brands’ campaigns. Mobile and digital technologies can enhance the symbiotic relationship between brands and retailers, but there are few real-time, cross-platform attribution platforms on the market today. These platforms must be able to support multichannel (digital / social / mobile) promotions and provide real-time, first-party analytics to the brands. Only through effective digital platforms can retailers and brands truly partner in the digital era.

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Intrigued by Mobile Patient Wayfinding? A “Clinical Trial” May Be Your Best Bet http://www.phunware.com/blog/intrigued-by-mobile-patient-wayfinding-a-clinical-trial-may-be-your-best-bet/#utm_source=rss&utm_medium=rss&utm_campaign=intrigued-by-mobile-patient-wayfinding-a-clinical-trial-may-be-your-best-bet http://www.phunware.com/blog/intrigued-by-mobile-patient-wayfinding-a-clinical-trial-may-be-your-best-bet/#comments Wed, 25 Feb 2015 15:37:49 +0000 http://www.phunware.com/?p=18167 Innovations in mobile wayfinding are transforming the patient experience at hospitals across the country. Using the latest smartphone and tablet capabilities, branded hospital mobile apps can help improve patient satisfaction, reduce late arrivals and missed appointments, and empower hospital staff to work more efficiently. A “clinical trial” is the easiest and most affordable way to […]

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Innovations in mobile wayfinding are transforming the patient experience at hospitals across the country. Using the latest smartphone and tablet capabilities, branded hospital mobile apps can help improve patient satisfaction, reduce late arrivals and missed appointments, and empower hospital staff to work more efficiently.

A “clinical trial” is the easiest and most affordable way to evaluate the potential of mobile wayfinding for your facilities—as Dignity Health is finding out. The fifth-largest health system in the U.S., Dignity Health serves communities in 21 states. Last week, Dignity Health’s French Hospital Medical Center launched a free patient wayfinding app for patients in San Luis Obispo, California. The new app (called FrenchWay) is part of a 90-day pilot program for Dignity Health.

A Mobile App “Clinical Trial” Lets You Test Key Features

The FrenchWay app offers patients and visitors:

  • Instant directions from home or office, right to the hospital
  • Navigational tools, including an indoor GPS to guide patients within the facility
  • Information on French Hospital physicians and department services
  • “Find a physician” capabilities
  • A link to the patient portal to check appointments and medical history
  • Up-to-date news, events, and promotional information—with built-in alerts
  • Construction and modernization updates
  • Special discounts and promotions at the hospital gift shop and cafeteria

Because each hospital in the Dignity Health system has its own identity, the pilot app is branded as “FrenchWay,” with French Hospital branding overlaid on the Dignity Health app.

Here’s an overview of the app’s functionality from the French Medical Center website (where you can also download and test out the app):

Blog-Frenchwayapp

French Hospital Execs See Real Promise in Mobility

According to Alan Iftiniuk, French Hospital President/CEO, “The addition of the FrenchWay app here at French Hospital provides another resource with which we can continue to improve our patient and visitor experience. This app will not only make navigating the hospital easier, it will also ensure our patients and visitors have access to the latest French Hospital news, information on services, and even the newest promotions in our gift shop.”

Developed by Phunware, the FrenchWay pilot program offers a strategic and cost-effective way for Dignity Health to explore mobile wayfinding. Working closely with Phunware’s expert Solutions Architects and Software Engineers, Dignity Health can also optimize the pilot app for eventual rollout across all facilities in the system. Patient and visitor feedback is captured via simple surveys within the app. As Carla Adams, French Hospital COO and Chief Nurse Executive, says: “We definitely have a very savvy community and we feel that this is something that will benefit (it), but we need to know that, we need to validate that, so the feedback we get will be incredibly helpful.”

Interested in Discussing Your Own “Clinical Trial”?

Contact us to set one up.

Check out this video and article from KEYT.com about the Dignity Health Mobile FrenchWay App:

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Apple Indoor Maps and Positioning: A Primer http://www.phunware.com/blog/apple-indoor-maps-and-positioning-a-primer/#utm_source=rss&utm_medium=rss&utm_campaign=apple-indoor-maps-and-positioning-a-primer http://www.phunware.com/blog/apple-indoor-maps-and-positioning-a-primer/#comments Mon, 23 Feb 2015 16:00:24 +0000 http://www.phunware.com/?p=18007 Phunware Pheature is a new series highlighting the perspective and expertise of our in-house team. We’re kicking it off with a piece by Andy Greff, our VP and GM of Product. There is a lot of noise around mobile indoor positioning these days. It seems like everyone is rolling out a mechanism to identify a device’s […]

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PW-pheature-banner-mobileBlog-Apple-Indoor-MapsPhunware Pheature is a new series highlighting the perspective and expertise of our in-house team. We’re kicking it off with a piece by Andy Greff, our VP and GM of Product.

There is a lot of noise around mobile indoor positioning these days. It seems like everyone is rolling out a mechanism to identify a device’s position indoors, whether it’s Wi-Fi, GPS or even the Earth’s magnetic forces.

For example, let’s take a look at Apple’s Indoor Positioning functionality.  Apple has updated iOS 8 to provide indoor latitude, longitude and floor level via API. To utilize Indoor Positioning in their own app, facility owners will need to survey their facility using Apple tools and upload a map to the Maps Indoor interface. Once that is done, the technology can be incorporated into the facility’s app.

How Can Businesses Implement Apple Indoor Maps and Positioning?

For a facility to use Apple’s Indoor Positioning, it must:

  • Be accessible to the general public.
  • Have annual visitors in excess of 1 million.
  • Have complete reference maps available.
  • Have enabled Wi-Fi throughout.
  • Have an associated app authorized by the facility owner.

Once a facility fulfills these requirements and generates a custom map, a couple of questions naturally follow:

  • Q: Will that custom map appear in Apple Maps?
  • A: Unfortunately, no.
  • Q: Will Apple Maps show a user’s indoor position (blue dot) inside the Apple Maps app? 
  • A: Kind of.  It will show a blue dot on top of the standard Apple Maps display, but without noting the floor you’re on or displaying your custom map.

How Does Apple Indoor Positioning Work?

Here are some important details:

  • Position Update Interval: Apple states that a device’s position updates at least once per second.
  • Position Accuracy: 5-10 meters.  Basically, Apple can tell if you are in front of a store, but wouldn’t be able to tell you which door you are standing near.
  • Location Calculation: Apple derives your position through its core location APIs, and all calculations are done on your device. It uses the available GPS signal, Wi-Fi signal and facility physical “texture” (walls, for example) or RF Parametric data to determine the location of your device. It also leverages some of the motion sensors in the device’s M7 chip. More “texture” and stronger Wi-Fi lead to more location accuracy.
  • Required Hardware: Since Apple’s solution takes advantage of existing Wi-Fi signals, no additional hardware is necessary if there is enough Wi-Fi coverage in the required areas. That means that if you already have Wi-Fi throughout your facility, there are no additional hardware or software costs from Apple. To use Apple Indoor Positioning, a device does not have to be connected to the Wi-Fi network.
  • Total Addressable Market: Everyone with iOS 8, iPhone 4S or greater and iPad 2 and newer. iPhone 5 or better is recommended.  The functionality does not work on Android (or any non-iOS) devices.

Who Should Use Apple Indoor Positioning?

Based on the above criteria, Apple’s solution seems to be very strong for many facilities that want to leverage indoor positioning.  An app developer for a facility (mall, airport, hospital, etc.) can include their custom map in their branded iOS app and can make the appropriate iOS API call (via Core Location Manager API) to determine a device’s location if inside the facility. However, because Apple only provides latitude, longitude and floor level, everything else must be provided by the developer. This includes:

  • iOS App
  • Custom map
  • Routing algorithms and interface if the facility wants to provide the user with a routing path to a point of interest (POI)
  • Smoothing algorithms to blend the location data with the selected route
  • Management of all the map meta-data

Here is the introduction video from WWDC 2014 intended for technical and non-technical viewers.

So How Do I Roll This Out to My Customers / Visitors?

Apple Indoor Positioning has the potential to be a game-changer for companies that have access to the resources listed above. It’s the first free, widely available tool that can tell you your position indoors, without requiring costly hardware. Time will tell if it’s robust enough (or comes with enough user support) to be a feasible solution for the majority of businesses.

Rolling out a comprehensive mobile indoor positioning system takes more than just knowing the latitude, longitude and floor. With Phunware’s Mapping, Navigation and Wayfinding and Blue Dot solutions, developers can quickly implement indoor mapping and positioning into their app. They can also take advantage of one of our pre-built vertical solutions if they don’t yet have an app of their own.

Because Phunware’s ultimate goal is to deliver the best possible user experience, our mapping and blue dot functionality is technology-agnostic. We have productized SDK location provider integrations such as OS (iOS and Android) for GPS, Wi-Fi (server-side), Wi-Fi (client-side), chipset / processor and BLE beacons. And we now support Apple Indoor Positioning, too.

Choosing an indoor location provider can be daunting and confusing. Let Phunware make it easy for you.

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