Phunware http://www.phunware.com Everything you need to succeed on mobile. Wed, 17 Sep 2014 21:34:43 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 Dell Announces Fall Class of Founders 50 http://www.phunware.com/press-releases/phunware-dells-fall-class-of-founders-50/#utm_source=rss&utm_medium=rss&utm_campaign=phunware-dells-fall-class-of-founders-50#utm_source=rss&utm_medium=rss&utm_campaign=phunware-dells-fall-class-of-founders-50 http://www.phunware.com/press-releases/phunware-dells-fall-class-of-founders-50/#comments Wed, 17 Sep 2014 21:30:21 +0000 http://www.phunware.com/?p=14146 Dell for Entrepreneurs has announced its Founders 50 Fall 2014 cohort – the second class to join its Founders 50 initiative. These high-growth startups have been identified by Dell as the companies to watch this fall and were chosen based on their record of disrupting their respective industries through innovative products and creative solutions. Dell […]

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Dell for Entrepreneurs has announced its Founders 50 Fall 2014 cohort – the second class to join its Founders 50 initiative. These high-growth startups have been identified by Dell as the companies to watch this fall and were chosen based on their record of disrupting their respective industries through innovative products and creative solutions. Dell for Entrepreneurs* will provide this global cohort with access to resources, solutions, mentorship and exclusive marketing efforts, to help them continue to grow their businesses.

Dell believes entrepreneurs are the foundation for innovation, economic growth and job creation and works to empower entrepreneurs around the world to pursue their endeavors by providing them with the tools, technology and resources they need to be successful. Dell has a history of supporting entrepreneurs both within Dell, and externally, with Dell Ventures, Entrepreneur in Residence, and the Dell Women’s Entrepreneur Network – which have all given Dell the opportunity to further empower high-growth startups while  creating lasting customer connections. The Founders 50 continues this effort while specifically honing in on companies that have technology as a backbone, are on the verge of becoming household names, have received venture capital or high-level angel funding and are poised for rapid growth and expansion, including sales, revenue or expansion in new markets. Founders 50 companies receive access to consulting and technology resources needed to scale; capital; marketing and branding support; sales enablement and the opportunity to explore new partnerships within Dell; as well as key networking and mentorship opportunities with business and industry leaders.

The Founders 50 Fall 2014 cohort follows an impressive inaugural spring class – members of the spring cohort collectively raised over $2.2B in capital and have been backed by a number of notable angel investors and venture capital funds.

“Zoom has experienced rapid growth over the past six months,” said Eric Yuan, Founder and CEO of Zoom, a member of the Founders 50 spring class. “We have surpassed 25 million participants, 20,000 business customers and 1,700 higher education customers. Dell has provided incredible support for this growth, from providing servers for our scalable infrastructure to offering marketing opportunities for us through the Founders 50.”

When Founders 50 companies complete their two-year term, they become Founders Club Alumni, joining more than 115 other companies who have participated including SkyeraCloudFlare, Everloop and Mass Relevance.

Dell Founders 50 Fall 2014 Class
Dell’s Fall Founders 50 participants exemplify how innovative technology solutions can be used to effect positive change and catalyze business growth. Last year, Founders 50 member Ting Shih and her company ClickMedix delivered healthcare services to over 45,000 patients in India who would have otherwise lost their hearing through a partnership with Medtronic.

“We are honored to be selected for the Founders 50 this year and be a part of Dell’s entrepreneur programs,” said Ting Shih, founder of ClickMedix.  “As we expand our eHealth platform to enable medical specialists and health organizations to serve more patients with chronic, complex diseases, we look forward to working with Dell to build our adaptable yet affordable eHealth system that can address the global healthcare needs of billions of patients.”

  • Dell expands their current Dell for Entrepreneurs initiatives with a new fall Founders 50 class to be supported through technology, sales enablement, marketing, capital and networking opportunities
  • The Fall cohort marks the first global class for the Founders 50; five countries are represented including the US, UK, Canada, France and the Netherlands
  • Companies will take part in the Founders 50 for two years, with a new class being announced every spring and fall

Fall 2014 Founders Club Company List:

(By Industry)

Analytics

DCIG, LLC (TX) City Scan (IL)

Big Data

Quantified Communications (TX) Switch Automation (CA) AUTHENTICATION INDUSTRIES (FR) insightXM (CT)

Cloud and IT Services

Mercury Technology Group, Inc. (CA) Silver Peak Systems (CA)

Crowdsourcing

AHHHA (CA)

Education

Dewsly (MO)

Healthcare

CareLink 360 (TX) ClickMedix (MD) Tiatros Inc. (CA) Visbuzz (UK) Blue Marble Game Co. (CA) Televero Health Inc. (TX) Vivify Health (TX) Clinical Ink (PA)

Hardware

Third Dimension Technologies (TN)

Marketing/Media

Clypper (Neth.) FEM Inc. (CA) NextUser (CA) Phocabby (CA) Superdense (NY) Phunware (TX)

Nanotechnology

ACTnano, Inc. (IL)

Retail/Ecommerce

Quarterly Co. (CA) Skinny Price (CA)

Security

EyeVerify (KS) Rippleshot (IL) Cyphort (CA) Key Cybersecurity, Inc. (VA) MAFAZO LLC (OH)

Software

ConvergeIO (CA) Xockets (CA) LayerX Technologies (TX) Fastly (CA) Humm Systems (TX) TRX Systems (MD) Mindaptiv (CO) Vault Solutions, LLC (NH) Software Motor Corp (CA)

Travel

Bedycasa(France)

Web Hosting

Nexcess (MI) CloudNine Discovery (TX) SanAppTX (TX) Cloud Dynamics, Inc. (CAN)

As some of the Founders Club 50 companies are currently operating in stealth mode, a few of the member companies have not been listed.

Applications for the next Founders 50 Class are now available online.

*Dell for Entrepreneurs was formerly known as the Center for Entrepreneurs

Charlotte Deal
Dell | Global Communications
Date : 9/16/2014
Round Rock, Texas

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Push Ahead: How Push Notifications Are Edging Past Email for Mobile Marketing http://www.phunware.com/blog/push-ahead-push-notifications-edging-past-email-mobile-marketing/#utm_source=rss&utm_medium=rss&utm_campaign=push-ahead-push-notifications-edging-past-email-mobile-marketing#utm_source=rss&utm_medium=rss&utm_campaign=push-ahead-push-notifications-edging-past-email-mobile-marketing http://www.phunware.com/blog/push-ahead-push-notifications-edging-past-email-mobile-marketing/#comments Wed, 17 Sep 2014 21:03:06 +0000 http://www.phunware.com/?p=14136 How many times do you look at your phone each day? Ten? Twenty? A hundred? More? We’re attached to our mobile devices because they bring us the content we love: informative, entertaining, work-related, money- and time-saving…we want it all. A recent survey of 1,200 U.S. consumers found that 57 percent have downloaded apps from their […]

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How many times do you look at your phone each day? Ten? Twenty? A hundred? More? We’re attached to our mobile devices because they bring us the content we love: informative, entertaining, work-related, money- and time-saving…we want it all.

Push-vs-email-graph

As of January 2014. Source: Pew Internet Project, Mobile Technology Fact Sheet

A recent survey of 1,200 U.S. consumers found that 57 percent have downloaded apps from their favorite brands. For people aged 18-34, the number is even higher at 71 percent. The survey also found that 68 percent have enabled push notifications on those apps (76 percent for the younger cohort).1

Push notifications are the most mobile-friendly marketing channel today, They’re short and sweet, and they can be finely targeted via the smartphone’s location technology and back-end analytics.

Push Notifications vs. Email

As you probably know from personal experience, consumers are now so jaded and bombarded with email that they largely ignore commercial messages, or at least filter them into sub-folders to be read or deleted at will.

Constant Contact, which sends millions of emails on behalf of its 500,000+ customers, found that the average email click-through rates hover below 15 percent for many key industries:2

  • Retail: 13.99%
  • Medical services: 11.19%
  • Real estate: 9.82%
  • Sports and recreation: 11.89%
  • Travel and tourism: 10.61%

Compared to email, push notifications knock it out of the park with 50 percent better open rates and click-through rates up to twice as high.3

Push Notification Strengths

Relevance and Timeliness

With push, your messages are sent only to those consumers who have downloaded your app. They know who you are, care about your brand, and hope to derive some value from having your app on their device. Plus, with location awareness and sophisticated analytics, you can personalize your message and time it specifically to when the recipient is likely to engage with your app.

For example, a sports arena could send a welcome message as soon as fan enters the parking lot, offering directions right to the nearest concession stand or even the fan’s seats. A store or restaurant could send special offers to customers driving by, right at the typical time for a visit (happy hour, right after work, Saturday morning errand-time, etc.).

Engagement and Impact

Unlike emails, which can languish in a user’s inbox or get deleted without being opened, push notification messages appear right on a smartphone’s lock screen. They can’t be ignored—the recipient must act on each message (either by tapping to open it or tapping to dismiss it), which means that it’s easier for them to be driven directly to your app.

Unlike email, push notifications can’t be ignored. Users must act on them one way or another.

According to a recent study, users who enable push have 88% higher engagement and nearly three times higher retention than those who disable it. The study also found that an average of six in ten users users will return to an app within a month if they are being engaged with push messaging.4

Conversion Pathway

Push notifications move the user directly to the native app in moments. They don’t leave room for distractions or delays the way email does.

Wide Applicability

Push notifications are valuable for applications across a wide range of industries. Here are just a few examples:

  • Hospitals: Appointment reminders, paperwork reminders, prescription notifications.
  • Malls: Promotions for on-property events or amenities, welcome messages, tailored special offers and discounts.
  • Luxury real estate: Package, guest and valet notifications.
  • Retail store: Welcome and thank-you messages, tailored special offers and discounts, location-enabled product information.
  • Stadiums and venues: Welcome messages that link to wayfinding capabilities, real-time trivia and gamification, interactive in-event promotions.

Why You Need a Marketing Strategy for Push

You can’t simply treat push notifications as an extension of your email strategy. Your approach to push messaging should be fundamentally different. Done right, push notifications can be incredibly personalized, relevant and valuable to your users.

Do a poor job with push notifications, however, and you run the risk of losing this vital connection as users turn off push notifications—or worse, abandon your app. In general, relevance is the key. Make sure each of your push notifications is relevant to your user in terms of time, place and content—not just marketing for marketing’s sake.

Best Practices:

  • Communicate the value of push notifications before asking your users for permission to send them. Your users want to know: what’s in it for me? Will you be sharing timely reminders, offering unique discounts, providing insider updates?Transparency is critical. Be clear about how you will use data from the push notifications so your users can make an informed choice about whether to enable them—and then honor your commitment by staying within these boundaries.
  • Give users some control. Make it easy for them to choose which type(s) of push notifications they want to receive, how many (volume), and how often (frequency). Keep in mind that nearly 60 percent of users who have not enabled push notifications made that choice because they don’t want to get bombarded with messages.5
  • Mine your analytics to segment your audience and tailor your messages as much as you can. You will only rarely want to send the same message to your entire audience.
  • Be considerate in terms of timing. Although many people have their phones with them all the time, most of them do NOT want to get your coupon offer at 3:00 in the morning. Make sure you consider the user’s time zone in your notification schedules, and consider preserving some “quiet hours” during which you will not send operational push notifications.
  • Deploy urgency carefully. You may get a lot of attention with a notification sent at peak usage time with a “Hurry! Time’s running out!” message—but use this power judiciously. Users may get burned out on too much urgency.

Push Notifications May Be Just the Boost You Need

Marketing organizations across a wide range of industries are discovering the strategic value of push notifications. To reach your engaged customers—those who care enough about your brand to download and use your app—email just can’t match the timeliness, targeting, conversion and relevance of push notifications.

With careful planning and message development, push notifications can help you reach your customers more effectively than ever. It’s time to push your marketing to the next level.

1Responsys, Mobile Marketing Engagement Study
2Constant Contact FAQ
3Responsys, Mobile Marketing Engagement Study
4Localytics, Push Messaging Drives 88% More App Launches, 2014.
5Responsys Mobile Marketing Engagement Study

 

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Mobile Website vs. Mobile App: Which Is Right for You? http://www.phunware.com/mobile-solutions/mobile-website-vs-mobile-app-right/#utm_source=rss&utm_medium=rss&utm_campaign=mobile-website-vs-mobile-app-right#utm_source=rss&utm_medium=rss&utm_campaign=mobile-website-vs-mobile-app-right http://www.phunware.com/mobile-solutions/mobile-website-vs-mobile-app-right/#comments Tue, 16 Sep 2014 00:53:59 +0000 http://www.phunware.com/?p=13687 Should your business focus on a mobile website, designed to look good and engage viewers on small screens? Or should you focus development efforts on a mobile app? This isn’t usually an either/or question for big companies with the resources to develop both. For smaller and midsized companies, though, the answer will depend on your […]

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Should your business focus on a mobile website, designed to look good and engage viewers on small screens? Or should you focus development efforts on a mobile app? This isn’t usually an either/or question for big companies with the resources to develop both. For smaller and midsized companies, though, the answer will depend on your goals.

Mobile websites are useful for:

  • Making broad-based functions like research widely available.
  • Providing basic information about your company to people who may not have heard of you yet.
  • Improving SEO.

Native apps are critical for:

  • Engaging new and existing customers more deeply.
  • Collecting information about the usage and buying patterns of your core audience.
  • Measuring the success of location-based and other targeted marketing initiatives.
  • Personalizing the mobile experience for the user.

As you weigh your options, here are some considerations to keep in mind for both:

1. Mobile websites are generally inexpensive.

It can cost little to nothing to make the design of your website responsive — i.e., to have its look and feel adapt automatically to fit smaller device screens. For instance, businesses with a site built on WordPress.org can add free plug-ins that automatically convert the site for optimal viewing on smaller screens.

2. Mobile websites are free from app store approvals and restrictions.

Mobile websites do not require approval from Apple or Google like apps do. You can add to, edit, and delete from your mobile site without approval from a third party—and without having to depend on app store policies, platform tools or rules, as Forbes points out.

3. Mobile websites can’t compete with native mobile app accessibility or features. 

Mobile websites cannot be viewed without an Internet connection. By comparison, native mobile apps can be used anytime, though you may need the internet to view updated information. Generally, no connection is required.

Also, unlike mobile apps, mobile websites can’t integrate or take advantage of all the features of a handheld device, such as the camera, accelerometer and GPS, which are key components to many of todays top performing mobile apps.

4. Americans tend to use only a few apps.

According to a recent comScore study, The U.S. Mobile App Report, 42 percent of all app time on smartphones is spent on the owner’s most-used app, and about three out of every four minutes of app usage is spent on one of the user’s top four apps.

Given that Apple and Google’s app stores each have over one million apps, mobile app developers face a challenge in getting—and keeping—the consumer’s attention. Creating an app with the end-user in mind incorporating the best SDK’s is critical.

5. Mobile apps are more popular than the mobile web.

Mobile app usage was up 52 percent from June 2013 to June 2014, according to the comScore study. It was the largest increase in how American “digital time” was spent during that one-year period, compared to a 17 percent increase for mobile websites.

Separately, a 2014 survey from research firm Flurry found that apps consumed 86 percent of the average U.S. consumer’s time spent on mobile devices vs. 14 percent on mobile websites. “The data tells a clear story that apps…are completely dominating mobile, and the browser has become a single application swimming in a sea of apps.” (Flurry).

Go Where Your Customers Go

It boils down to this: Apps are skyrocketing in popularity, but consumers only give their time and attention to the apps that they find most enjoyable or those that provide the most value to them.

In other words, apps are for reaching, engaging and deepening your relationships with customers who already know about your brand. If they care enough to download your app, it’s your job to provide value in return: special offers, tailored messages, notifications and reminders, product or activity suggestions…whatever is best suited to your business and user base.

You shouldn’t create an app just because everyone else has one. You should create an app because it’s a groundbreaking opportunity to turn customers into devoted advocates.

Thankfully, with the rise cloud-based mobile app platforms and seamless, turnkey mobile solutions, engaging your customers on smartphones and tablets has never been easier or more affordable. Additionally, (once approved for submission to app stores) using a mobile app platform’s content management system,  your apps can be easily updated —without the need for further approvals.

For more food for thought, check out Tomorrow’s Mobile Applications Today: Drive Your Organization Forward with Next-Generation Technology.

 

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Army-Captain-Turned-Entrepreneur Is Looking for a Few Good Apps http://www.phunware.com/business/army-captain-turned-entrepreneur-looking-good-apps/#utm_source=rss&utm_medium=rss&utm_campaign=army-captain-turned-entrepreneur-looking-good-apps#utm_source=rss&utm_medium=rss&utm_campaign=army-captain-turned-entrepreneur-looking-good-apps http://www.phunware.com/business/army-captain-turned-entrepreneur-looking-good-apps/#comments Fri, 12 Sep 2014 16:34:33 +0000 http://www.phunware.com/?p=14042 FROM THE SEPTEMBER 2014 ISSUE OF INC. MAGAZINE | By Ryan Underwood Former U.S. Army Captain Alan S. Knitowski steered his nascent mobile-focused development company, Phunware, into deals with the likes of ESPN and WWE. The survival skills former U.S. Army Captain Alan S. Knitowski honed through his service helped steer his Austin-based mobile-focused development company, […]

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FROM THE SEPTEMBER 2014 ISSUE OF INC. MAGAZINE | By Ryan Underwood

Former U.S. Army Captain Alan S. Knitowski steered his nascent mobile-focused development company, Phunware, into deals with the likes of ESPN and WWE.

The survival skills former U.S. Army Captain Alan S. Knitowski honed through his service helped steer his Austin-based mobile-focused development company, Phunware, into deals with the likes of ESPN, Cisco, Nascar, WWE, and NBC Sports.

I knew what I was getting into when we launched Phunware in 2009: the kinds of chaos and rapidly changing situations that you learn to manage in the Army. But in business, you know you’ll be able to sleep, eat, see your family at night. And, most important, you don’t have somebody shooting at you.

We heard about an 11th-hour request from Discovery Communications to develop a mobile gaming app for the series MythBusters. I learned about it on a Thursday. Proposals were due the following Tuesday. We’d be going up against companies like Electronic Arts, which had been working on pitches for weeks. If we tried to mount a full frontal assault, we’d never survive. But if we slipped around back in the dead of night, we might have a chance. We proposed a MythBusters app that allowed viewers to interact, buy merchandise, and, yeah, we threw in a few games, so we didn’t completely miss the mark.

This became our first big win. The MythBusters app quickly spiked to No. 1 in the App Store and went on to win several big awards. People began referring big clients to us, telling them if they wanted an app done right, they should hire us. We’ve since grown into a cloud-based platform that delivers mobile programming to multiple screens. The Army taught me it’s better to be lucky than good, but best of all is to be both.

As told to Inc. contributing writer Ryan Underwood.

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Apple Watch Unveiled http://www.phunware.com/mobile-solutions/apple-watch-unveiled/#utm_source=rss&utm_medium=rss&utm_campaign=apple-watch-unveiled#utm_source=rss&utm_medium=rss&utm_campaign=apple-watch-unveiled http://www.phunware.com/mobile-solutions/apple-watch-unveiled/#comments Tue, 09 Sep 2014 19:05:41 +0000 http://www.phunware.com/?p=13719 CNET | September 9, 2014 11:03 AM PDT Apple’s iWatch may not be the most-hyped gadget of all the time, but it’s certainly one of the most-anticipated products of recent years. Now it’s here and Apple’s simply calling it Apple Watch. It will be available in early 2015 , starting at $349. Apple’s first wearable device […]

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CNET | September 9, 2014 11:03 AM PDT

Apple’s iWatch may not be the most-hyped gadget of all the time, but it’s certainly one of the most-anticipated products of recent years. Now it’s here and Apple’s simply calling it Apple Watch. It will be available in early 2015 , starting at $349.

Apple’s first wearable device will come in three “collections,” including a more durable Sport model and a high-end Apple Watch Edition, which is finished in 18K gold. They are all versions of the same watch with different finishes. And they all have touch-screen displays and come equipped with a flexible Retina display (with laminated crystal of sapphire), a “digital crown,” along with infrared LEDs, photo diodes, that take your pulse and “turns movement into data.” Apple calls it a, “Comprehensive health and fitness device.”

The watch runs on an S1 processor, is equipped with a gyro accelerometer and can piggyback off the WiFi and GPS on your phone. You press down on the crown to get to the home screen. The watch will take dictation and offers very precise synchronized time to plus or minus 50 milliseconds.

Like the iPhone 6, the Apple Watch has NFC and Apple was showing the device working with an app that allowed you to unlock your door at home. Apps will also allow you to access other home-automation features, such as “smart” thermostats.

Several mobile companies have already released or announced their own smartwatches, including Sony’sSmartWatch 2, Motorola’s Moto 360, Samsung’s Gear Live andGear S, and LG’s G Watch and G Watch R. However, those devices have struggled to catch on with mainstream consumers. Part of the reason for that is a killer app for the category has failed to emerge. It also hasn’t helped that the world has been waiting to see what Apple would bring to market.

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What Will iOS 8 Mean for Me and My App? http://www.phunware.com/mobile-solutions/what-will-ios-8-mean-app/#utm_source=rss&utm_medium=rss&utm_campaign=what-will-ios-8-mean-app#utm_source=rss&utm_medium=rss&utm_campaign=what-will-ios-8-mean-app http://www.phunware.com/mobile-solutions/what-will-ios-8-mean-app/#comments Thu, 04 Sep 2014 22:11:50 +0000 http://www.phunware.com/?p=13610 What Will iOS 8 Mean for Me and My App? iOS 8 is expected to be released on September 10—are you ready? With this update, users can expect aesthetic changes and performance enhancements, and developers will get a number of new benefits and improvements to existing features. Here’s what the launch of iOS 8 means […]

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What Will iOS 8 Mean for Me and My App?

iOS 8 is expected to be released on September 10—are you ready?

ios8header

With this update, users can expect aesthetic changes and performance enhancements, and developers will get a number of new benefits and improvements to existing features. Here’s what the launch of iOS 8 means for you:

If you’re an iOS user…

Apple developers created iOS 8 with the goal of making the user experience more seamless, natural and supportive of the kind of activities you do on your Apple devices.

NOTABLE FEATURES

  • ULTRA-NATURAL UX - According to Apple, this release will let you “do things you didn’t realize you wanted to do,” like replying to email, calendar invites, messages, reminders and third-party apps without leaving the app you’re currently using. Contact and mail accessibility and management have also gotten a big boost. LEARN MORE
  • NEXT-LEVEL MESSAGING - You’ll now be able to send recordings (your voice, your dog’s bark, that weird sound coming out of your engine) within a text message conversation. You’ll also be able to message videos more quickly, and even send multiple photos or videos at the same time. Other features: improved group conversation management, instant location sharing and more. LEARN MORE
  • SMART KEYBOARD - You know how other smartphone operating systems monitor what you’re typing and suggest options to complete a word or phrase? iOS 8 will have that predictive text capability—but it will be tailored to the medium and recipient. That means it will make more conversational suggestions for text messages with friends, and more formal suggestions for business emails. LEARN MORE
  • MORE CONTROL OVER LOCATION MONITORING – iOS 8 provides more transparency into when an app is collecting your location data, and more chances to allow or deny it. LEARN MORE
  • DEEP CONNECTIVITY - Improvements to iCloud will allow you to access any file from anywhere, including your entire iPhoto library. The new Handoff feature will let you seamlessly transition between devices mid-activity (web browsing, writing an email, building a spreadsheet). You’ll also be able to share files and media with up to six family members, and your health and fitness apps will be able to share data with each other.

If your company has an app…

It’s important that your team is up to date and can meet your iOS users’ high expectations. Apple devotees are quick to update to new iOS versions, especially when the release is anticipated as this one.

NOTABLE FEATURES

  • CUSTOM ACTIONS
 – Developers can now expand on the custom actions that appear when a user taps on the action button. That means more options for your application’s needs: add to reading list, add to wishlist, mark as a favorite and more. LEARN MORE
  • TOUCH ID 
- Bring Touch ID into your app to allow users to sign in with a finger instead of requiring a password. LEARN MORE
  • SHARING
 – Your app can now be one of the sharing options from within Photos, so users can share content into your app without leaving their Photos app. LEARN MORE
  • VISIT MONITORING - Apple is strengthening its location-tracking permissions to provide a solid foundation for the Visit Monitoring feature, which will collect data about places users frequent and allow the device to suggest that the user open location-relevant apps. LEARN MORE
  • HANDOFF
 – If your app is universal or available as both an iOS and an OS X app, the new Handoff feature will let users switch devices mid-activity, without skipping a beat. LEARN MORE
  • NOTIFICATION CENTER
 – The Notification Center is now even richer, allowing users to engage with your app directly from the center screen itself. LEARN MORE

 custom actionstouchIDsharinghandoffnotification

If you were a Phunware customer…

We could help you design and build out new features that take advantage of iOS 8, like:

  • Notification actions and widgets to create richer experiences.
  • Seamless use of extended features to be integrated with your app.
  • Functional changes occurring in the background.

With an active Support & Maintenance contract, Phunware Support would test your live app to ensure that it can keep running on iOS 8. Any issues related to the iOS update would be escalated to you and addressed appropriately by Phunware Support.

 (Please note: The app enhancements above would not be covered under Support & Maintenance.)

Although iOS 8 hasn’t been released yet, the Phunware team has already begun developing with beta versions to make sure our customers’ apps are ready for the release.

 We’re working to uncover compatibility issues, ensure that designs display the way our customers intended and discover new ways to enhance existing apps with the amazing new offerings of iOS 8.

multiscreen examples

 

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How to Choose the Best SDKs for Your Mobile App http://www.phunware.com/business/choose-best-sdks-mobile-app/#utm_source=rss&utm_medium=rss&utm_campaign=choose-best-sdks-mobile-app#utm_source=rss&utm_medium=rss&utm_campaign=choose-best-sdks-mobile-app http://www.phunware.com/business/choose-best-sdks-mobile-app/#comments Tue, 02 Sep 2014 21:10:09 +0000 http://www.phunware.com/?p=13410 The tools inherent in software development kits (SDKs) span a wide range of functions, including (but by no means limited to): App testing Performance monitoring Security management User behavior data collection and analysis App promotion and monetization API management Cloud service simplification While these functions are varied, their ultimate goal is not: They all contribute […]

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The tools inherent in software development kits (SDKs) span a wide range of functions, including (but by no means limited to):

  • App testing
  • Performance monitoring
  • Security management
  • User behavior data collection and analysis
  • App promotion and monetization
  • API management
  • Cloud service simplification

While these functions are varied, their ultimate goal is not: They all contribute to a more user-friendly, engaging app and a better understanding of the user base. Because SDKs are so critical to the profitability of an app, choosing the right SDKs for your app is especially important.

Here are some important SDK functions you should consider for your app:

1. Analytics SDK

Just as high-performing sites use Google Analytics to track and analyze traffic, trends and conversions, mobile apps should utilize a solid analytics SDK to measure how and when people use the app, where they click, when they bounce and how they convert. Developers of top analytics SDKs have worked to continually re-develop and streamline their platforms to make them indispensable to app developers.

2. Troubleshooting SDK

Troubleshooting SDKs, especially those that track platform crashes, are extremely useful for developers in the beta phase of app development. These SDKs can show why a crash occurred and how many devices experienced the crash. They can describe other apps that were running when the crash occurred and gives stack traces. These reports rarely impact the app itself, which is critical for apps under development.

3. A/B Testing SDK

A/B testing for apps is just as important as it is for the web. In the app development or redesign process, identifying which versions of pages, menus, buttons, calls to action and forms work better than others allows developers to optimize the app’s UI for higher engagement.

4. CRM SDK

Customer Relationship Management (CRM) SDKs allow users to communicate with developers and ask questions without leaving the app. Utilizing CRM SDKs provides scalable customer service and effective interaction between customers and Support.

5. Messaging and Notifications SDK

Push notifications enable fast and easy user engagement, delivering timely and targeted messages to the user audience. SDKs that make push notifications possible can provide a lot of valuable information to developers about which messages and offers interest their audience.

6. Advertising SDK

App publishers can profit from advertising in two ways:

  1. They can monetize their apps by devoting some app real estate to advertising.
  2. They can drive more downloads by advertising their app elsewhere.

Advertising SDKs allow publishers to take either approach (or both), and the best ones enable hyper-local targeting, channel and weather targeting and campaigns tailored to specific users. Click here for more information on our Advertising SDK.

Overarching SDKs you probably can’t live without:

The SDKs above each add very specific functionality to your app, but some SDKs are much broader. The iOS SDK, for example, is developed by Apple programmers and continually updated as iOS is updated. The iOS SDK has a terrific track record for developer support, and is a necessity for creating iOS-compatible apps.

Then there are the broad-based SDK platforms that bring lots of features and functionality under single login and code base. The Corona SDK is a notable example. Fragmentation among devices and platforms creates roadblocks and workflow issues for developers, so an SDK that untangles the mess and allows developers to be more strategic has huge ramifications for development speed and quality.

Will the SDKs you’re using help you create the best possible app for your users, and the most flexible app for your  developers?

 

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A New Discipline at the Intersection of the Digital & Physical Worlds http://www.phunware.com/white-papers-cat/new-discipline-intersection-digital-physical-worlds-2/#utm_source=rss&utm_medium=rss&utm_campaign=new-discipline-intersection-digital-physical-worlds-2#utm_source=rss&utm_medium=rss&utm_campaign=new-discipline-intersection-digital-physical-worlds-2 http://www.phunware.com/white-papers-cat/new-discipline-intersection-digital-physical-worlds-2/#comments Tue, 02 Sep 2014 17:09:30 +0000 http://www.phunware.com/?p=13389 Location Analytics Insight from Phunware The advent of the internet, and with it the corporate website, created the first notion of what we call digital analytics today. Through the Web, businesses gained access to data on what attracted and kept their customers’ attention and what did not. This was especially true as eCommerce gained traction […]

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Location Analytics Insight from Phunware

The advent of the internet, and with it the corporate website, created the first notion of what we call digital analytics today.

Through the Web, businesses gained access to data on what attracted and kept their customers’ attention and what did not. This was especially true as eCommerce gained traction and businesses could understand more about the buying behavior of their customers and potential customers. When they bought, how did they arrive at that decision? If not, when did they lose interest?

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Do In-Store Shoppers Really Object to Being Tracked? http://www.phunware.com/blog/store-shoppers-really-object-tracked/#utm_source=rss&utm_medium=rss&utm_campaign=store-shoppers-really-object-tracked#utm_source=rss&utm_medium=rss&utm_campaign=store-shoppers-really-object-tracked http://www.phunware.com/blog/store-shoppers-really-object-tracked/#comments Fri, 29 Aug 2014 17:48:59 +0000 http://www.phunware.com/?p=13331 Thanks to some high-profile negative publicity, retailers may assume that their customers would object to being tracked in store by Wi-Fi, GPS or beacons. In late 2012, Nordstrom installed Wi-Fi technology to monitor in-store customer movements. The upscale retailer ended the experiment after about six months, partly due to customer complaints. More recently, San Francisco-based coffee […]

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Thanks to some high-profile negative publicity, retailers may assume that their customers would object to being tracked in store by Wi-Fi, GPS or beacons. In late 2012, Nordstrom installed Wi-Fi technology to monitor in-store customer movements. The upscale retailer ended the experiment after about six months, partly due to customer complaints. More recently, San Francisco-based coffee retailer Philz Coffee abandoned its customer tracking initiative after it received negative publicity. And a 2014 OpinionLab survey found that consumers “overwhelmingly reject” the idea of in-store tracking.

Contrary to all of this evidence, however, your shoppers may not object to being tracked—especially if the tracking provides them value. In-store tracking can be used to:

  • Announce sales and promotions upon store entry.
  • Help shoppers navigate directly to the product they’re looking for.
  • Allow consumers to request help from a sales associate.
  • Provide additional product information.

It’s Not Black and White

In a recent Marketing Land post, blogger Greg Sterling writes that he has analyzed “more than a dozen surveys” in which consumers were asked how they feel about being tracked in-store. He concludes that while consumers are concerned about location tracking, “in a retail environment, most consumers are willing to share personal data (including location) in exchange for rewards and benefits.”

Of course, tracking shoppers isn’t a new idea: video cameras (in-store) and cookies (online) have been used to follow shopper behavior for many years. As Sterling points out, however, the majority of consumers have not experienced in-store mobile tracking yet, so surveys about consumer attitudes on the subject “are mostly hypothetical.” And, as with any survey, the answers depend greatly upon the way questions are posed.

Sterling polled 500 Android users via Google Consumer Surveys. He discovered that when you ask how consumers feel about in-store tracking without offering further context or explanation, the majority say they don’t like it. “But when you explain benefits or frame it favorably, the results change dramatically,” he writes.

For example, in his survey Sterling posed the question: “Some retailers are now tracking smartphone users’ visits to their stores. How do you feel about that?” Of those surveyed, 35.8 percent said they didn’t like the idea, while 26.5 percent said they “don’t mind.”

For comparison, Sterling also asked: “For rewards, discounts and better customer service, would you download a retail app and be open to receiving in-store offers?” The answer: 66.4 percent, by far the largest percentage, answered “yes.” Only 6.3 percent said “no.”

Consumers Want Tangible Benefits

An AdAge analysis of the OpinionLab survey referenced above notes that consumers “may be persuaded to participate [in being tracked in-store] if they receive something tangible in return.” In other words, “if retailers…focus on making the shopping experience better, consumers will learn firsthand that it’s absolutely worthwhile to give up some of their data.”

For more information about how you can leverage mobile apps and technology in stores, check out our blog posts “Why Retailers Should Bet on Beacons” and “Outdo Showrooming with Location-Based Mobile Marketing.”

 

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How to Choose a Location-Based Marketing Partner http://www.phunware.com/mobile-solutions/choose-location-based-marketing-partner/#utm_source=rss&utm_medium=rss&utm_campaign=choose-location-based-marketing-partner#utm_source=rss&utm_medium=rss&utm_campaign=choose-location-based-marketing-partner http://www.phunware.com/mobile-solutions/choose-location-based-marketing-partner/#comments Fri, 22 Aug 2014 00:01:41 +0000 http://www.phunware.com/?p=13253 The Shift to Mobile With the advent of the web and email, brands and marketers have had the opportunity to reach consumers on a whole new level than with traditional media. However, the newest kid on the block – Mobile – continues to steal the share of adults daily time spent with media. Mobile usage […]

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Choosing an LBS Partner

The Shift to Mobile

With the advent of the web and email, brands and marketers have had the opportunity to reach consumers on a whole new level than with traditional media. However, the newest kid on the block – Mobile – continues to steal the share of adults daily time spent with media. Mobile usage is expected to grow 23% this year as time spent online and with traditional media declines. *

Thanks to smartphone adoption and mobile applications, email and company websites are no longer enough to remain competitive. With the advent of Location-Based Services (LBS) like Wi-Fi, beacons, Bluetooth® low energy (BLE), geo-fencing, these technologies (combined with native mobile apps) enable brands and marketers to reach customers like never before.

Opportunity is Timing

Depending on the needs of your facility, you may want Wi-Fi, beacons, GPS, or some combination thereof. Wi-Fi provides location data like presence and time spent on-site. Beacons use BLE technology to enable more engaging close-proximity marketing and wayfinding. Geo-fencing tells marketers when users are near specified points of interest, like a competitor’s location and allows them to send timely, targeted messages to customers or users when they will be the most effective and well-received.

Top market leaders in the retail, healthcare, travel, real estate, sports and entertainment markets have already begun to capitalize on the opportunities and benefits that mobile apps present. In fact, the location-based technology market currently sits at $12.2 billion and is projected to nearly quadruple within the next four years, leaving huge opportunities to monetize on.

Where to Start

The first step to taking advantage of this rapidly evolving space is to select a viable LBS marketing partner. Consider some questions in narrowing down the crucial decision such as:

1. How long have you been working with location-based technology? Have you worked with companies in my industry before?

2. Will your software allow me to run marketing campaigns and deliver deep analytics on those campaigns?

Partnering with the right LBS marketing and analytics company for your mobile app can help enrich the customer experience more than ever before. Choose the wrong one, and you risk losing your investment in technology, losing valued customers and potentially even falling behind your competitors.

For additional questions to help you narrow the field on the LBS marketing provider that can best meet your needs, regardless of your industry or company size, download our free article: “5 Questions to Ask a Potential Location-Based Marketing Partner”

*Source- http://www.emarketer.com/Article/Mobile-Continues-Steal-Share-of-US-Adults-Daily-Time-Spent-with-Media/1010782

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