Location-Based Marketing: GPS vs. Wi-Fi vs. Beacons
Which Tech Should I Use?
Because of its incredible effectiveness, location-based marketing is skyrocketing in popularity. That means more and more marketers are leveraging smartphone-enabled location data to engage customers effectively in the moment, based on contextual cues.
It’s not exactly easy to get started with location marketing, however. First of all, you have to understand the purpose and capabilities of the different location technologies: GPS, Wi-Fi and beacons. This infographic will help you narrow down the best tech for your needs.