Forrester Report: Online Video Platforms for Sales and Marketing
Why and how to choose an OVP for online video success
As Forrester Research put it, “if you think ‘doing video’ means having a Youtube channel, then you need to up your game.” Online video platforms (OVPs) are quickly becoming required tools for sales and marketing strategies, delivering a unified approach that properly supports video across the entire customer lifecycle.
Download this report to learn:
- Why ignoring video puts the customer experience at risk
- How a good OVP supports content management, distribution and measurement
- Which key players serve different market sections — and how to choose