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Week 7: App Monetization: Advertising and More

Lesson Summary

Learning Objectives

At the end of this lesson, MBA candidates will understand why app monetization should be a consideration for any and all app owners, be familiar with the basic ways to monetize an app and have more in-depth knowledge of in-app advertising as a strong monetization tactic.

Complete this Lesson
True or false? In-app advertising is always disruptive to the user experience and should be avoided as a monetization model.


Users will welcome ads that are relevant, well-targeted, and designed for minimal disruption. They also often welcome ads that offer something of value in return—such as rewards or access to exclusive content.


You have completed of the Mobile Bad Ass module.

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