In Blog Articles, Retail

These days, untargeted advertisements just aren’t cutting it. Consumers want and need to be spoken to personally, and the combination of Big Data and Beacons is the answer. Big Data enables marketers to accumulate more accurate target marketing profiles of their consumers, while Beacon technology works harmoniously to give retailers the opportunity to target those consumers at just the right time to deliver results.

In order to stay ahead of the curve, it is essential for companies of all sizes to adopt the latest technologies to stay relevant in today’s hyper-competitive marketplace. The integration and implementation of Big Data and Beacon technologies into any marketing campaign can be tricky, however there are some best practices to follow to help streamline the process.

Mobile “Big Data”

Where Big Data is concerned, obtaining consent from consumers is a critical first step for marketers and retailers to reach the right kind of audience.  Then collecting that opted-in the user data gives businesses the opportunity to target those consumers at just the right times. With this in mind, in the near future marketers will have the ability to track every point of contact with consumers and compare the efficiency and effectiveness of the interaction.

Beacons (and iBeacons)

Beacons come into play when they are distributed within a store or physical location. This allows for retailers and marketers to directly communicate with consumers on a personal level. With Apples recent push into the market, their iBeacon has become the standard in indoor location implementation and it’s advisable to follow their lead for the best results.

The bottom line is that live data collected from beacons coupled with a massive accumulation of information within Big Data is an invaluable asset to enhance the user experience and drive marketers bottom line…

For additional information and insights on best practices for marketers and retailers, please download our free article: “Big Data & Beacons: Best Practices for Marketers” by clicking here.

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